1. 2016 American Adver0sing Awards (AAF)
Silver & Gold ADDY Awards
Cross Pla@orm • Integrated Campaigns • Integrated
Adver0sing Campaigns • B2B Na0onal Campaign • Direct
Mail Adver0sing • Print Collateral
Helith Sofer
Global B2B Growth Accelerator
VP of Marke8ng /
Director Product Management

2. Social Media -
@Mar8nTheCarton
#SaveMar8n
www.savemar8n.com
Microsite –
lead genera8on &
drawing
Na8onal Media
Print & Digital Ads
End Customer Segment
Industry Trade Magazine
Direct Mail & eBlasts
Opt-In End Customer Segment
Deciders & Influencer
“Save Mar8n the Carton”
Cross PlaTorm Integrated B2B Na8onal Campaign

3. • 2016 American Adver0sing Federa0on (AAF) Tenth District’s (AR/LA/TX/OK)
Silver ADDY award “Cross PlaTorm Integrated Adver8sing Campaign”, B2B
Na8onal Campaign
hBp://www.aaGenthdistrict.org/2016-addy-winners.html
• 2016 American Adver0sing Federa0on (AAF) Fort Worth chapter ADDY awards:
• Gold ADDY in “Direct Mail Adver0sing”
• Silver ADDY in “Integrated Campaigns”
• Special Judges Choice Award for “Print Collateral”

4. 2016 American Adver8sing Federa8on (AAF) ADDY Awards