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Gary hahn assignment - paying attention
- 1. “Paying A*en,on” Project Gary Hahn garyhahn61@gmail.com A Crash Course in Crea,vity
- 2. 6 Stores were Reviewed: • Best Buy, Washington DC • The Container Store, Washington DC • Ace Hardware Store, Washington DC • Apple Store, Bethesda, MD • Barnes & Noble, Bethesda, MD • HH Gregg, Rockville, MD
- 3. Best Buy • For a retailer that sells entertainment soQware and consumer electronics, the store is surprisingly sterile. There is a lack of excitement and fun. • Mixed messages – is it a low-‐cost, big box retailer (with discounted consumer electronics in the aisles), or is it a high-‐end retailer/ installer (Geek Squad service and Magnolia Audio and Video area).
- 4. Best Buy • There’s an opportunity to put more fun and interac,vity into this store. -‐ Play music throughout the store. -‐ Expand gaming area to encourage in-‐store par,cipa,on. -‐ Bring Computer/Geek Squad area closer to the front of the store – this is where the most ac,vity seems to be.
- 5. Best Buy • Consider hos,ng video game contests and Geek Squad training sessions to provide reasons to visit the store and stay for an extended period. • Use video displays throughout the store to explain products and encourage purchase. Surprising lack of video for a consumer electronics retailer.
- 6. Best Buy
- 7. Best Buy Need Be*er Use of Video Displays
- 8. Best Buy Consider Bringing Geek Squad Sta,on Up Front
- 9. Best Buy Add More Interac,ve Gaming Sta,ons
- 10. The Container Store • Well-‐designed, organized store – warm and friendly, with great music playing. • Currently features colorful holiday wrapping and boxing displays for Christmas season. • Easy to find what you want. • Helpful staff. • The store lives and breathes the organiza,onal message at the heart of its brand – and makes organizing fun.
- 11. The Container Store • Recommend improving the entrance area (which is also the check-‐out area) could use more color and warmth – this is the only sterile part of the store. • Recommend adding a “Green” sec,on to the store – there may be a missed opportunity here to target conserva,on/green audience with storage products that reduce waste.
- 13. The Container Store Well Organized, Warm and Friendly
- 14. The Container Store Great Seasonal Wrapping Display Area
- 15. The Container Store Great Presenta,on Idea
- 16. Ace Hardware • This is a “Mom & Pop” neighborhood Ace hardware store. • Has a bit of a “junk store” feel to it – messy and disorganized. • Small space and underground “cave-‐like” loca,on contributes to the unpleasant feel. • Recommend be*er signage and ligh,ng on the exterior to add warmth. It would also help to have a greeter at the entrance. Carpets or ,le should replace the cracked concrete floors.
- 17. Ace Hardware Feels like a Dark Cave – Not Warm or Welcoming, with Limited Signage
- 18. Ace Hardware
- 19. Ace Hardware Messy and Disorganized
- 20. Ace Hardware
- 21. The Apple Store • As expected, Apple does things right – great displays, great customer service, great design. Strong sense of energy and excitement coming from the products, employees and customers. • The stores are as cool as the products – sleek and well-‐designed. • Opportuni,es for enhancement do exist. Too many people are sieng and wai,ng for the Genius bar – need ways to engage these people with Apple products while they wait.
- 22. The Apple Store • Also, there is an opportunity to customize the Apple Store experience for each customer. For example – what if each customer checked-‐in via iPhone when they walked into the store (or the store automa,cally detected the customer upon entrance via iPhone) – so that the store sales associates were fully aware of their profile – what Apple products they own, etc. Perhaps this iPhone app could make automa,c recommenda,ons on what new products or enhancements he/she should consider and direct them to these products via text message.
- 23. The Apple Store
- 24. The Apple Store Great Energy and Design
- 25. The Apple Store Lots of People Wai,ng to be Serviced
- 26. Barnes & Noble • The store feels too quiet – basically a library. Even the CD/Video sec,on has no excitement or energy. • Tremendous focus on their Nook tablet on the main floor – this is both good and bad. If the customer is a Kindle or iPad person, you have no interest in this part of the store – in fact, it feels like a club that you don’t belong to (nor do you want to belong to, if you have another tablet).
- 27. Barnes & Noble • There is a great kids sec,on – with areas for play, live presenta,ons and group par,cipa,on. • My recommenda,on is to enhance the store to leverage the things that online book purchases cannot provide – community, interac,vity, group presenta,ons, book club mee,ng areas, etc. It should do throughout the store, what it already does so well in the kids sec,on.
- 28. Barnes & Noble • The store should expand its café area, provide small space group mee,ng areas, foster book club discussions, author presenta,ons, play full-‐length videos in the CD/Video areaetc. Instead of a library, the store should feel like a coffee shop with books and videos.
- 29. Barnes & Noble
- 30. Barnes & Noble Nook has too much Prominence
- 31. Barnes & Noble
- 32. Barnes & Noble Expand the Café/Community Area
- 33. H.H. Gregg • Clean, well-‐organized consumer electronics and appliance store chain. • Feels like a discount store, but with good service and compe,,ve prices. • Products are well displayed, with outstanding sight lines throughout the store. • Store design matches the brand extremely well.
- 34. H.H. Gregg
- 35. H.H. Gregg Great Center Ring Sevice Area
- 36. H.H. Gregg Well Organized, Bright and Clean