2. What is TruContextual?
TruContextual ads are PPC listings provided in
an attractive and unique delivery format.
Offered in standard IAB sizes and ideal for
monetizing remnant publisher inventory, the
ads “fade in” and “fade out” reappearing in
the same manner with a different keyword
and associated ad. The implementation offers
several opportunities to provide an ad that is
of interest to the visitor.
3. Why?
Our TruContextual philosophy is as follows:
For the best possible visitor experience and
opportunity for conversion, the relevancy of
each advertisement is crucial.
4. Advantages:
• With TruContextual we can control the
relevancy of each presented advertisement.
Visitors are always seeking information. If the
information is not relevant to their needs, it
will be of no interest.
5. Advantages:
• A manual selection process ensures that both
the keyword and the image that is displayed
will result in the best possible user experience
as well as exposure for the advertiser. This
holds true for every subsequent page of the
website that the user views.
6. Advantages:
• TruContextual provides access to the broadest
possible international geo database of
advertisers and provides monetization for
visitors that may arrive beyond the site’s
traditional market areas.
7. Advantages:
• TruContextual Ads are available in multiple
formats:
1) No “real estate” required
implementation.
2) Standard IAB ad format sizes based on
publisher’s inventory needs.
8. Summary:
TruContextual results in a variety of targeted,
relevant advertisements served to visitors
from a range of geo markets. For publishers,
this will provide top monetization potential.
For advertisers, higher click throughs and
conversions.
11. Contact:
For further information on TruContextual or
additional solutions in the TruSearch
publishing partner program, please contact
Debbie Hanson at
debbie.hanson@trusearch.com .
