TRIPLE BOTTOM LINE
                                     Is it fact or fiction? Real change or flavour of
                                              the day? Reality or window-dressing?


                                             By
        Nick A. Shepherd FCMC, FCGA, FCCA, FCMI
                           www.nickshepherd.ca
OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s      1
problems and prepare for tomorrow’s challenges.
Agenda
                                                                         • What’s the issue
                                                                                     – Why should we care?
                                                                         • The facts (maybe...)
                                                                         • Some solutions
                                                                         • Action



                                                                                                             2

OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
THE ISSUE AND SOME
                                                   BACKGROUND AND WHY WE
                                                   SHOULD CARE



                                             Why is there an issue?




OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s   3
problems and prepare for tomorrow’s challenges.
My journey – or “how I came to care...”

                                          •      Family business / retailing
                                          •      Engineer – entertainment
                                          •      Accounting
                                          •      General management
                                          •      Consulting
                                                   –     Service & quality management
                                                   –     Process management
                                                   –     Leadership & team development
                                                   –     Intangibles and knowledge management
                                                                                                4

OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
Societies evolve over time
                                 Middle
                                                  Up to 1880                1880 - 1945      1945 - 1985   1985 - 2030   Post 2030
                                 Ages


                                                                                      Industrial
                                                                                                                         Leisure /
                                Hunting           Agricultural                                             Knowledge
                                                                                                                         cosmic?
                                                                         Manufacturing         Services




                                                       RESULTS OF SOCIETAL EVOLUTION =
                                                 Frameworks for societal governance (including institutions)


 Note also “The Empathetic Civilization” Jeremy Rifkin

OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
..and society changes…
                                                                     Movement to “tipping point...”




                                                                                      www.telegraph.co.uk
                                                                                                        6

OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
Issue – accountability and transparency
                                          • Core aspects have evolved
                                                   – “Corporate capital”
                                                            • From financial dominance to knowledge
                                                              dominance
                                                   – “Human engagement”
                                                            • From buying labour to buying knowledge
                                                              and wisdom (on loan versus “buy?”)
                                                   – “The world”
                                                            • From localization to highly populated
                                                              globalization
                                                                                                       7

OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
Are we really accountable today?

                                          • Concerns over
                                                   – Ethical conduct and power
                                                   – Environment
                                                   – Social impact of business on
                                                     communities
                                                   – Sustainability of enterprise


                                                                                            8

OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
THE (DEVELOPING) FACTS



                                             What we do know about what changes are taking place
                                             Assets employed, Environmental inputs and
                                             outputs, relationship building and “fairness”




OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s                 9
problems and prepare for tomorrow’s challenges.
Changing base of assets employed
    • From tangible assets to
      intangible assets
             – The 80 / 20 rule
    • Annual survey
             – Brand Finance (UK)
             – Top 10,000 corporations
             – $54 trillion invested
             – Intangibles moved to be
               75% of assets by 2007
             – Broad range –
               technology, health care
               much higher

                                                                                         10

OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
It’s not just about $ invested                                                         Stakeholders
                                                                                           interests
  It’s about the “value...”
                                                                                         Organizational
                                                                                            Capital
                                                Industrial age                                                                         Knowledge age


                             Organizations                                 Financial                                                     Intellectual




                                                                                                                 INCREASED STRATEGIC
                                                                                                                               VALUE
                              Asset base                                    Capital                                                        Capital




                                                                                           DECLINING STRATEGIC
                                Base for                                  Structured                                                    Non Structured
                             accountability                               reporting                                                       reporting


                               Base for                                  Well defined                                                    No reporting
                             comparability                                standards                                                       standards




                                                                                           VALUE
                               Assurance                               3rd party audit                                                   No 3rd party
                                process                                       &                                                            Audit &
                                                                         verification                                                    verification


OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
Population growth
  •     1 AD 250 million
  •     1800 (1800) – 1 billion
  •     1930 (130) – 2 billion
  •     1960 (30) – 3 billion
  •     1975 (15) – 4 billion
  •     1987 (12) – 5 billion
  •     2000 (13) – 6 billion
  •     2011 (11) – 7 billion


                                                                                                    12

OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
A changing world – energy consumption




     A Wikipedia common resource                                                       13

OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
CO2 Emissions
                                                                                     • 375 parts / million
                                                                                     • Highest in 420,000 years
                                                                                     • Probably for 20M years
                                                                                     • Some consider near “non
                                                                                       recoverable tipping point?”
                                                                                     • Drivers include:
                                                                                        – Energy intensity
                                                                                        – Population growth
                                                                                        – Land use change
    World Resources Institute: UNEP/GRID-Arendal
                                                                                     • Caribbean ~ 5%           14

OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
Growth in world trade = relationships




                                                                                     15

OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
“De-composing organizations”
                                                                                     Governance /
                                                                                      Oversight
                  Governance /                                                          Policy /
                   Oversight                                                           direction

                      Policy /                                 Design /                            Manufacture /
                     direction                                   Design /
                                                             Development                            Manufacture /
                                                                    Design /                         Service
                                                               Development                            Manufacture /
                                                                                                       Service
                    Design /                                     Development                         Delivery
                                                                                                         Manufacture /
                                                                                                          Service
                                                                                                       Delivery
                  Development                                                                                Service
                                                                                                          Delivery
                                                                                                             Delivery

                 Manufacture /
                   Service
                   Delivery                                            Post
                                                                          Post
                                                                     Delivery                             It’s all about relationships
                                                                              Post
                                                                       Delivery
                                                                     support
                        Post                                                      Post
                                                                            Delivery
                                                                        support                           with external (as well as
                      Delivery                                                  Delivery
                                                                            support
                      support                                                   support                   internal) “partners.”

OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
Occupy Movement
                                                                                     • 82 countries, 95 cities
                                                                                     • Growing momentum for
                                                                                       change
                                                                                        – Social activation
                                                                                        – “Something’s wrong...”
                                                                                     • Political changes (mid East...)
                                                                                     • Economic (financial crisis)
                                                                                        – Ethics / bail-out then bonus
                                                                                     • Varying responses + and –
                                                                                        – “Missed opportunity”

                                                                                                                         17
 Wikipedia
OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
Why accountants need to participate
  Once social change begins, it cannot be reversed. You cannot uneducate the person
  who has learned to read. You cannot humiliate the person who feels pride. You cannot
  oppress the people who are not afraid anymore. We have seen the future, and the
  future is ours

    Cesar Chavez;                                                              “SUSTAINABILITY” - THE
    American activist                                                 ABILITY TO OPERATE AS A GOING CONCERN
    1927-1993

                                                          “License to operate”                “Capacity to operate”
                                                              Sustainability                     Sustainability

                                                              SOCIETAL FOCUS                  ORGANIZATION FOCUS

                                                           Public perception
                                                                                                 Intangibles and
    CORPORATE VALUE                                                and
                                                                                                    Tangibles
                                                          social accountability

OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
SOME ACTIVITIES AND
                                             SOLUTIONS



                                             Who is doing what today? What change is already taking
                                             place? What do we see ahead?




OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s                    19
problems and prepare for tomorrow’s challenges.
What brings this together
                                          Corporate Social Responsibility (CSR) is the
                                          continuing commitment by business to
                                          behave ethically and contribute to economic
                                          development while improving the quality of
                                          life of the workforce and their families as well
                                          as of the local community and society at
                                          large’.


  WORLD BUSINESS COUNCIL FOR SUSTAINABLE DEVELOPMENT
  “Making Good Business Sense”                                                                              20

OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
Triple Bottom Line

                                             Ben & Jerry                             Evolved CSR
                                              • Planet                               • Social
                                              • People                               • Economic
                                              • Profits                              • Environmental

                John Elkington, 1994 SustainAbility




OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
Investor focused interest
                                                                                     •   19.9% of total assets under management (2008)
                                                                                     •   $700.1B Investment Funds Institute of Canada
                                                                                     •   $1,859.4 Investment Managers
                                                                                     •   $470.5 Large pension funds
                                                                                     •   TOTAL $3,011.1 B




OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
Carbon Disclosure Project




OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
Externalities – drivers of change
                                                                     Addressing “externalities” is key to taking responsibility
                                                                     for an organizations behaviour.

                                                                     The late Ray Anderson was founder and chairman of
                                                                     Interface Inc., the world's largest manufacturer of
                                                                     modular carpet for commercial and residential
                                                                     applications and a leading producer of commercial
                                                                     broadloom and commercial
                                                                     fabrics.

                                                                     He defined sustainability as "taking nothing from
                                                                     the earth that is not rapidly and naturally
                                                                     renewable, and doing no harm to the biosphere."


                                                                                                                             25

OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
“Externalities”
                                          • What are “externalities?”
                                                   – “In economics an externality is a cost or
                                                     benefit, not transmitted through
                                                     prices, incurred by a party who did not
                                                     agree to the action causing the cost or
                                                     benefit”




                                                                                                  26

OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
**




                                                                                     ** Featured in “Values Driven
                                                                                     Business”

OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
The SIGMA Project:
    The five capitals:
     • Financial capital
       • Human capital
       • Manufactured capital
       • Social capital
       • Natural capital

    NOTE: Context of the SIGMA project was initially
                                                                                     28
    sustainability in terms of CSR
OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
IIRC Conceptual Model




                                                                                                        29

OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
Growing trend of reports




                                                      Corporate Register


OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
Emerging Assurance Business




OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
Evolution of reporting




OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
ACTION PLANNING – WHAT
                                             ARE YOU GOING TO DO?


                                             True leadership is about being ahead of the pack and having a
                                             vision for the future and a set of values that underpin your
                                             behaviour.




OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s                    33
problems and prepare for tomorrow’s challenges.
34

OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.
Take a look at the web site for free downloads and other items
  Follow me on “Twitter” and read the blog?
                                                                                     35

OUR MISSION
Providing leaders and managers with education, tools and training to solve today’s
problems and prepare for tomorrow’s challenges.

Triple Bottom Line Barbados Feb 2012

  • 1.
    TRIPLE BOTTOM LINE Is it fact or fiction? Real change or flavour of the day? Reality or window-dressing? By Nick A. Shepherd FCMC, FCGA, FCCA, FCMI www.nickshepherd.ca OUR MISSION Providing leaders and managers with education, tools and training to solve today’s 1 problems and prepare for tomorrow’s challenges.
  • 2.
    Agenda • What’s the issue – Why should we care? • The facts (maybe...) • Some solutions • Action 2 OUR MISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 3.
    THE ISSUE ANDSOME BACKGROUND AND WHY WE SHOULD CARE Why is there an issue? OUR MISSION Providing leaders and managers with education, tools and training to solve today’s 3 problems and prepare for tomorrow’s challenges.
  • 4.
    My journey –or “how I came to care...” • Family business / retailing • Engineer – entertainment • Accounting • General management • Consulting – Service & quality management – Process management – Leadership & team development – Intangibles and knowledge management 4 OUR MISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 5.
    Societies evolve overtime Middle Up to 1880 1880 - 1945 1945 - 1985 1985 - 2030 Post 2030 Ages Industrial Leisure / Hunting Agricultural Knowledge cosmic? Manufacturing Services RESULTS OF SOCIETAL EVOLUTION = Frameworks for societal governance (including institutions) Note also “The Empathetic Civilization” Jeremy Rifkin OUR MISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 6.
    ..and society changes… Movement to “tipping point...” www.telegraph.co.uk 6 OUR MISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 7.
    Issue – accountabilityand transparency • Core aspects have evolved – “Corporate capital” • From financial dominance to knowledge dominance – “Human engagement” • From buying labour to buying knowledge and wisdom (on loan versus “buy?”) – “The world” • From localization to highly populated globalization 7 OUR MISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 8.
    Are we reallyaccountable today? • Concerns over – Ethical conduct and power – Environment – Social impact of business on communities – Sustainability of enterprise 8 OUR MISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 9.
    THE (DEVELOPING) FACTS What we do know about what changes are taking place Assets employed, Environmental inputs and outputs, relationship building and “fairness” OUR MISSION Providing leaders and managers with education, tools and training to solve today’s 9 problems and prepare for tomorrow’s challenges.
  • 10.
    Changing base ofassets employed • From tangible assets to intangible assets – The 80 / 20 rule • Annual survey – Brand Finance (UK) – Top 10,000 corporations – $54 trillion invested – Intangibles moved to be 75% of assets by 2007 – Broad range – technology, health care much higher 10 OUR MISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 11.
    It’s not justabout $ invested Stakeholders interests It’s about the “value...” Organizational Capital Industrial age Knowledge age Organizations Financial Intellectual INCREASED STRATEGIC VALUE Asset base Capital Capital DECLINING STRATEGIC Base for Structured Non Structured accountability reporting reporting Base for Well defined No reporting comparability standards standards VALUE Assurance 3rd party audit No 3rd party process & Audit & verification verification OUR MISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 12.
    Population growth • 1 AD 250 million • 1800 (1800) – 1 billion • 1930 (130) – 2 billion • 1960 (30) – 3 billion • 1975 (15) – 4 billion • 1987 (12) – 5 billion • 2000 (13) – 6 billion • 2011 (11) – 7 billion 12 OUR MISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 13.
    A changing world– energy consumption A Wikipedia common resource 13 OUR MISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 14.
    CO2 Emissions • 375 parts / million • Highest in 420,000 years • Probably for 20M years • Some consider near “non recoverable tipping point?” • Drivers include: – Energy intensity – Population growth – Land use change World Resources Institute: UNEP/GRID-Arendal • Caribbean ~ 5% 14 OUR MISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 15.
    Growth in worldtrade = relationships 15 OUR MISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 16.
    “De-composing organizations” Governance / Oversight Governance / Policy / Oversight direction Policy / Design / Manufacture / direction Design / Development Manufacture / Design / Service Development Manufacture / Service Design / Development Delivery Manufacture / Service Delivery Development Service Delivery Delivery Manufacture / Service Delivery Post Post Delivery It’s all about relationships Post Delivery support Post Post Delivery support with external (as well as Delivery Delivery support support support internal) “partners.” OUR MISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 17.
    Occupy Movement • 82 countries, 95 cities • Growing momentum for change – Social activation – “Something’s wrong...” • Political changes (mid East...) • Economic (financial crisis) – Ethics / bail-out then bonus • Varying responses + and – – “Missed opportunity” 17 Wikipedia OUR MISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 18.
    Why accountants needto participate Once social change begins, it cannot be reversed. You cannot uneducate the person who has learned to read. You cannot humiliate the person who feels pride. You cannot oppress the people who are not afraid anymore. We have seen the future, and the future is ours Cesar Chavez; “SUSTAINABILITY” - THE American activist ABILITY TO OPERATE AS A GOING CONCERN 1927-1993 “License to operate” “Capacity to operate” Sustainability Sustainability SOCIETAL FOCUS ORGANIZATION FOCUS Public perception Intangibles and CORPORATE VALUE and Tangibles social accountability OUR MISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 19.
    SOME ACTIVITIES AND SOLUTIONS Who is doing what today? What change is already taking place? What do we see ahead? OUR MISSION Providing leaders and managers with education, tools and training to solve today’s 19 problems and prepare for tomorrow’s challenges.
  • 20.
    What brings thistogether Corporate Social Responsibility (CSR) is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large’. WORLD BUSINESS COUNCIL FOR SUSTAINABLE DEVELOPMENT “Making Good Business Sense” 20 OUR MISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 21.
    Triple Bottom Line Ben & Jerry Evolved CSR • Planet • Social • People • Economic • Profits • Environmental John Elkington, 1994 SustainAbility OUR MISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 22.
    Investor focused interest • 19.9% of total assets under management (2008) • $700.1B Investment Funds Institute of Canada • $1,859.4 Investment Managers • $470.5 Large pension funds • TOTAL $3,011.1 B OUR MISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 23.
    Carbon Disclosure Project OURMISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 25.
    Externalities – driversof change Addressing “externalities” is key to taking responsibility for an organizations behaviour. The late Ray Anderson was founder and chairman of Interface Inc., the world's largest manufacturer of modular carpet for commercial and residential applications and a leading producer of commercial broadloom and commercial fabrics. He defined sustainability as "taking nothing from the earth that is not rapidly and naturally renewable, and doing no harm to the biosphere." 25 OUR MISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 26.
    “Externalities” • What are “externalities?” – “In economics an externality is a cost or benefit, not transmitted through prices, incurred by a party who did not agree to the action causing the cost or benefit” 26 OUR MISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 27.
    ** ** Featured in “Values Driven Business” OUR MISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 28.
    The SIGMA Project: The five capitals: • Financial capital • Human capital • Manufactured capital • Social capital • Natural capital NOTE: Context of the SIGMA project was initially 28 sustainability in terms of CSR OUR MISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 29.
    IIRC Conceptual Model 29 OUR MISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 30.
    Growing trend ofreports Corporate Register OUR MISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 31.
    Emerging Assurance Business OURMISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 32.
    Evolution of reporting OURMISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 33.
    ACTION PLANNING –WHAT ARE YOU GOING TO DO? True leadership is about being ahead of the pack and having a vision for the future and a set of values that underpin your behaviour. OUR MISSION Providing leaders and managers with education, tools and training to solve today’s 33 problems and prepare for tomorrow’s challenges.
  • 34.
    34 OUR MISSION Providing leadersand managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.
  • 35.
    Take a lookat the web site for free downloads and other items Follow me on “Twitter” and read the blog? 35 OUR MISSION Providing leaders and managers with education, tools and training to solve today’s problems and prepare for tomorrow’s challenges.