The document discusses the concept of triple bottom line reporting and whether it is a real change or just window dressing. It provides background on evolving societal and economic issues like population growth, resource consumption, and accountability. The document also outlines emerging solutions like corporate social responsibility and sustainability reporting to address these issues. It argues that accounting professionals need to participate in these solutions and provides examples of frameworks, standards, and initiatives that are driving more comprehensive reporting on environmental, social, and economic impacts.