In this presentation, we will learn about the content marketing methods used in
some of the global travel companies and
websites.
We'll talk about four global travel examples:
1- Booking.com
2- Expedia
3- TripAdvisor
A presentation on a new travel app proposal made by Indraneel Dey, VIT Vellore, during a marketing internship done under the guidance of Prof. Sameer Mathur, IIM Lucknow
Content Marketing Strategies for Travel IndustryPoonam Mathur
Content Marketing on digital platforms ca help any travel business to reach skies. Content marketing can be used on all social media platforms and reach greater audience.
Vast amount of data is generated at every step of the travel cycle. How to convert this data to derive value for customers? Learn more through this whitepaper
Tripper is a product extension of the makemytrip company.
The app helps Create your travel plan and the daywise itinerary, sorts all tickets and data in one place, tracks you while you travel and as your trip ends it create a trip diary that you can edit and share with your friends and family.
Its is the one stop solution for all your travel needs. Travel hassle and carefree with the Tripper app.
A case study on the world's leading Online Travel Agency (OTA), Booking.com, a digital brand which succeeds in maintaining leadership through adapting its strategy to the market and competition, using personalisation, mobile focus, brand building, segmentation, service and UX, loyalty plans and collaborations with its partners
A presentation on a new travel app proposal made by Indraneel Dey, VIT Vellore, during a marketing internship done under the guidance of Prof. Sameer Mathur, IIM Lucknow
Content Marketing Strategies for Travel IndustryPoonam Mathur
Content Marketing on digital platforms ca help any travel business to reach skies. Content marketing can be used on all social media platforms and reach greater audience.
Vast amount of data is generated at every step of the travel cycle. How to convert this data to derive value for customers? Learn more through this whitepaper
Tripper is a product extension of the makemytrip company.
The app helps Create your travel plan and the daywise itinerary, sorts all tickets and data in one place, tracks you while you travel and as your trip ends it create a trip diary that you can edit and share with your friends and family.
Its is the one stop solution for all your travel needs. Travel hassle and carefree with the Tripper app.
A case study on the world's leading Online Travel Agency (OTA), Booking.com, a digital brand which succeeds in maintaining leadership through adapting its strategy to the market and competition, using personalisation, mobile focus, brand building, segmentation, service and UX, loyalty plans and collaborations with its partners
These OTAs provide a one-stop solution for booking flights, hotels, holiday packages, and other travel-related services. They offer user-friendly interfaces, secure payment options, and extensive travel information. With the widespread use of smartphones, travel apps have become a popular choice for travelers in India. Apps like IRCTC (Indian Railways), Ola, Uber, and RedBus have revolutionized transportation booking, making it convenient to book trains, cabs, and buses on the go. Technology has made it easier to find and book accommodation in India. Platforms like OYO, Airbnb, and Booking.com offer a wide range of options, including hotels, guesthouses, homestays, and vacation rentals. Users can view property details, check availability, and make reservations online. These platforms allow users to find the best deals on flights, hotels, and car rentals. They also provide tools for setting price alerts and tracking fare fluctuations. VR and AR technologies are being used in the travel industry to enhance the customer experience. Some tour operators and hotels in India offer virtual tours, allowing travelers to explore destinations and accommodations before making bookings. AR apps provide interactive information and navigation assistance during sightseeing. Several apps and websites offer travel planning tools to help users create personalized itineraries. These platforms provide information about attractions, restaurants, and local activities, along with user reviews and ratings. AI-powered chatbots are being employed by travel companies to provide customer support, answer queries, and assist with bookings. Technology is also being leveraged to promote sustainable travel practices. Some platforms provide information on Eco-friendly accommodations, carbon offset options, and responsible tourism activities in India.
Travel App Development Guide Features Steps Cost.pdfSuccessiveDigital
This is an article about travel app development. It discusses the benefits of travel apps for businesses and travelers. It also details the steps involved in developing a travel app. Some of the important points from this article are the different types of travel apps that can be developed and the features that can be included in them.
Visit: https://successive.tech/blog/travel-app-development-guide/
A New Era of Travel: How to Stay Ahead of Travel Trends and Evolving Behaviou...AnneNguyen92
"A New Era of Travel: How to Stay Ahead of Travel Trends and Evolving Behaviours in a Post-Pandemic World" presented by Jessica Small at Mumbrella's Travel Marketing Summit 2023
The purpose of this presentation is to present the major industry and consumer trends affecting the hotel industry, specifically with respect to the digital evolution and online booking.
Global GDS Travel Portal Development Company give excellent travel portal solution, Web Design and Development Services. Including Travel Industry, we provide Travel Portal Design and Develop Such as B2B Travel Portal, B2C Travel Portal, XML API Integration, Hotel Contracting and many more with best features such as multi-language, multicurrency, high speed, low rate and many more.
The best advantage of having a website is that it works round the clock and can be viewed anytime from anywhere. The viewer can gather the required information instantly at any time according to their convenience. Gone are the days when travellers used to collect travel details over phone and book their itinerary in that way. This is the time when they have much more options in their smartphones and laptops.
Eurovoyages goal is to simplify the travel planning process and improve the booking experience by removing the need for multiple website visits. Travel ideas can be planned with ease for different modes of transportation (Air, Rail, Bus and Sea).
B2B travel website development services enrich the potential of travel agents, tour operators and other businesses connected with the travel industry in the global market. A B2B online travel booking engine authorize for a real time booking inventory and is extremely efficient for giving a great service to the end customers. TripFro is truly a global travel technology company providing online enterprise travel solutions that authorize complete automation of travel companies in a cost-effective manner. This gives customers brand awareness and continuity, removing any confusion about who is actually providing the service. These travel solutions enable travel businesses to give amazing vacations with minimal outgoings, giving consumers a chance to experience innovative travel ideas.
B2B Travel Portal – TripFro
B2B Travel Portal is online booking engine and important parts for every travel agent and provides white label solution to get contact a real time online bookings and accessibility to travel representatives and tour operators with best user-friendly booking engine platform.
In demands of the B2B Travel Portal, Travel company having access to third party supplier’s inventories which want best B2B Travel Portal or B2B Travel Booking Engine because using this B2B Booking Engine travel agent taken their travel product around the globe through the sub agent network and increase earnings.
Advantages of our B2B travel portal:
• Real time access to online bookings and availability of stocks
• User-friendly GUI Interfaces
• Automated booking confirmation
• Control over mark-ups and commissions
• Multi-currency support
• Multi-language support
• Trustworthy security features
• Easy and flexible options for activating and deactivating users, agents and suppliers.
What is a b2b travel portal for agents and how does it work?
B2B means business to business. Here business is offered to the manufacturers and travel agents and is not directly related to the consumers. In the travel industry, a b2b travel booking system can facilitate tourism marketing for agencies and they can manage their bookings, reports, markups with suppliers’ management.
In travel and tourism, b2b travel portal can require help to the travel operators in building brand recognition and also help small and medium business providers to purchase bulk travel products at the most cheap rates. On the other hand, travel service wholesalers and air combining give the customers the most luxurious experience. Smart use of the b2b portal for agents can increase customer loyalty and satisfaction with profit.
Simplify your travel business with a B2B Travel Portal
A B2B travel portal requires the best-in-class services with multiple tools, huge inventory sizes and is also a simple option to opt for when it comes to developing your travel business.
Since the B2B travel portal gives single-point access to all the vital travel products and is available 24*7 to the travel representatives, they can easily book huge travel products and services with its easy-to-use functionalities.
A complete online B2B travel portal for travel agents, tour operators and air consolidators, can deliver a functional, profitable booking engine supporting both businesses to business and business to customer searches and bookings.
As travel agents and travel operators, having access to the third-party inventories of leading hotels, airlines, flight, service providers can help you to easily increase your travel service and also come into visibility in the search engines.
Moreover, with the huge inventory, you can easily sell your travel products all around the globe through the network and increase your profits.
https://www.tripfro.com/b2b-travel-portal.php
TripFro is one of the best in B2B Travel development companies across the world and we believe in bringing the best to our clients and able them to serve efficiently to their customers. We have equipped the best of travel businesses around with not just right kind of tools but also with requisite business insights and marketing strategies. Right Pricing and inventory is also very important and we do that as well with utmost brilliance to make your travel business shine at its best.
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
More Related Content
Similar to Content marketing for travel - Malak ALZahrani
These OTAs provide a one-stop solution for booking flights, hotels, holiday packages, and other travel-related services. They offer user-friendly interfaces, secure payment options, and extensive travel information. With the widespread use of smartphones, travel apps have become a popular choice for travelers in India. Apps like IRCTC (Indian Railways), Ola, Uber, and RedBus have revolutionized transportation booking, making it convenient to book trains, cabs, and buses on the go. Technology has made it easier to find and book accommodation in India. Platforms like OYO, Airbnb, and Booking.com offer a wide range of options, including hotels, guesthouses, homestays, and vacation rentals. Users can view property details, check availability, and make reservations online. These platforms allow users to find the best deals on flights, hotels, and car rentals. They also provide tools for setting price alerts and tracking fare fluctuations. VR and AR technologies are being used in the travel industry to enhance the customer experience. Some tour operators and hotels in India offer virtual tours, allowing travelers to explore destinations and accommodations before making bookings. AR apps provide interactive information and navigation assistance during sightseeing. Several apps and websites offer travel planning tools to help users create personalized itineraries. These platforms provide information about attractions, restaurants, and local activities, along with user reviews and ratings. AI-powered chatbots are being employed by travel companies to provide customer support, answer queries, and assist with bookings. Technology is also being leveraged to promote sustainable travel practices. Some platforms provide information on Eco-friendly accommodations, carbon offset options, and responsible tourism activities in India.
Travel App Development Guide Features Steps Cost.pdfSuccessiveDigital
This is an article about travel app development. It discusses the benefits of travel apps for businesses and travelers. It also details the steps involved in developing a travel app. Some of the important points from this article are the different types of travel apps that can be developed and the features that can be included in them.
Visit: https://successive.tech/blog/travel-app-development-guide/
A New Era of Travel: How to Stay Ahead of Travel Trends and Evolving Behaviou...AnneNguyen92
"A New Era of Travel: How to Stay Ahead of Travel Trends and Evolving Behaviours in a Post-Pandemic World" presented by Jessica Small at Mumbrella's Travel Marketing Summit 2023
The purpose of this presentation is to present the major industry and consumer trends affecting the hotel industry, specifically with respect to the digital evolution and online booking.
Global GDS Travel Portal Development Company give excellent travel portal solution, Web Design and Development Services. Including Travel Industry, we provide Travel Portal Design and Develop Such as B2B Travel Portal, B2C Travel Portal, XML API Integration, Hotel Contracting and many more with best features such as multi-language, multicurrency, high speed, low rate and many more.
The best advantage of having a website is that it works round the clock and can be viewed anytime from anywhere. The viewer can gather the required information instantly at any time according to their convenience. Gone are the days when travellers used to collect travel details over phone and book their itinerary in that way. This is the time when they have much more options in their smartphones and laptops.
Eurovoyages goal is to simplify the travel planning process and improve the booking experience by removing the need for multiple website visits. Travel ideas can be planned with ease for different modes of transportation (Air, Rail, Bus and Sea).
B2B travel website development services enrich the potential of travel agents, tour operators and other businesses connected with the travel industry in the global market. A B2B online travel booking engine authorize for a real time booking inventory and is extremely efficient for giving a great service to the end customers. TripFro is truly a global travel technology company providing online enterprise travel solutions that authorize complete automation of travel companies in a cost-effective manner. This gives customers brand awareness and continuity, removing any confusion about who is actually providing the service. These travel solutions enable travel businesses to give amazing vacations with minimal outgoings, giving consumers a chance to experience innovative travel ideas.
B2B Travel Portal – TripFro
B2B Travel Portal is online booking engine and important parts for every travel agent and provides white label solution to get contact a real time online bookings and accessibility to travel representatives and tour operators with best user-friendly booking engine platform.
In demands of the B2B Travel Portal, Travel company having access to third party supplier’s inventories which want best B2B Travel Portal or B2B Travel Booking Engine because using this B2B Booking Engine travel agent taken their travel product around the globe through the sub agent network and increase earnings.
Advantages of our B2B travel portal:
• Real time access to online bookings and availability of stocks
• User-friendly GUI Interfaces
• Automated booking confirmation
• Control over mark-ups and commissions
• Multi-currency support
• Multi-language support
• Trustworthy security features
• Easy and flexible options for activating and deactivating users, agents and suppliers.
What is a b2b travel portal for agents and how does it work?
B2B means business to business. Here business is offered to the manufacturers and travel agents and is not directly related to the consumers. In the travel industry, a b2b travel booking system can facilitate tourism marketing for agencies and they can manage their bookings, reports, markups with suppliers’ management.
In travel and tourism, b2b travel portal can require help to the travel operators in building brand recognition and also help small and medium business providers to purchase bulk travel products at the most cheap rates. On the other hand, travel service wholesalers and air combining give the customers the most luxurious experience. Smart use of the b2b portal for agents can increase customer loyalty and satisfaction with profit.
Simplify your travel business with a B2B Travel Portal
A B2B travel portal requires the best-in-class services with multiple tools, huge inventory sizes and is also a simple option to opt for when it comes to developing your travel business.
Since the B2B travel portal gives single-point access to all the vital travel products and is available 24*7 to the travel representatives, they can easily book huge travel products and services with its easy-to-use functionalities.
A complete online B2B travel portal for travel agents, tour operators and air consolidators, can deliver a functional, profitable booking engine supporting both businesses to business and business to customer searches and bookings.
As travel agents and travel operators, having access to the third-party inventories of leading hotels, airlines, flight, service providers can help you to easily increase your travel service and also come into visibility in the search engines.
Moreover, with the huge inventory, you can easily sell your travel products all around the globe through the network and increase your profits.
https://www.tripfro.com/b2b-travel-portal.php
TripFro is one of the best in B2B Travel development companies across the world and we believe in bringing the best to our clients and able them to serve efficiently to their customers. We have equipped the best of travel businesses around with not just right kind of tools but also with requisite business insights and marketing strategies. Right Pricing and inventory is also very important and we do that as well with utmost brilliance to make your travel business shine at its best.
Similar to Content marketing for travel - Malak ALZahrani (20)
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
Our Ooty honeymoon package from Chennai is a perfect escape for newlywed couples to celebrate their love and start their new life together. Our package offers a range of itineraries to cater to the diverse preferences of couples. From adventure activities to relaxing spa sessions, these packages are designed to provide the perfect balance between adventure and relaxation.
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
LUXURY TRAVEL THE ULTIMATE TOKYO EXPERIENCE FROM SINGAPORE.pdfDiper Tour
Get off on the most luxurious Tokyo itinerary from Singapore. Experience Tokyo’s sophisticated modernism and rich tradition with first-class travel, sumptuous lodging, fine food, and special tours. Savor the finest that this energetic city has to offer for an experience that will never be forgotten.
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
2. In this presentation, we will learn about
the content marketing methods used in
some of the global travel companies and
websites.
Introduction
3. Travel Companies and Websites:
Travel Companies and Websites:
Booking.com
Expedia
Tripadvisor
We'll talk about four global travel examples:
4. Booking.com seamlessly connects millions of travellers
with memorable experiences, a range of transport options
and incredible places to stay. As one of the world’s largest
travel marketplaces.
Booking.com is available in 43 languages and offers more
than 28 million total reported accommodation listings,No
matter where you want to go or what you want to do,
Booking.com makes it easy and backs it all up with 24/7
customer support.
Booking.com website:
Booking.com website: The Booking.com website’s logo.
5. Content marketing
Content marketing
in booking.com:
in booking.com:
The company has its own
social media pages to
promote its activities and
services to the public and to
offer discounts and special
offers that stimulates the
target customers.
1. Social Media Marketing
Marketing post on Booking.com business page on Facebook.
6. 2. SEO
Content marketing
Content marketing
in booking.com:
in booking.com:
Thanks to the search engine
optimization followed by the company,
we can say that it is one of the leading
websites in the travel industry.
"Booking.com has a total of 18,399,173
organic keywords and a monthly traffic
of around 120.6 million, which is
regarded as excellent." (iide.co, 2023)
Organic traffic of booking.com from Ahrefs website.
7. Advertising
3.
Content marketing
Content marketing
in booking.com:
in booking.com:
Through ads that we see constantly on
YouTube, TV and other platforms, it is
clear that Booking.com allocates a lot of
money to make ads of such great quality
and charming, through which they
promote the services provided on the
website. Booking.com took a slogan in the
promotional advertisements, which is
"Booking.com: Booking.yeah"
Promotional advertisement on
Booking.com channel on YouTube.
8. Expedia group is a travel company that operates a website
and mobile app where users can search for and book a
variety of travel related services.
And also “owns and operates travel fare aggregators and
travel metasearch engines, including Expedia.com,
Hotels.com,Vrbo, Travelocity, Hotwire.com, Orbitz, Ebookers,
CheapTickets, CarRentals.com, Expedia Cruises, Wotif, and
Trivago” (en.wikipedia.org, October 2023)
Expedia Group:
Expedia Group: The Expedia group website’s logo.
Expedia.com is a website owned by
Expedia Group.
9. The company allows the Affiliate program
which enables partners to receive a
commission by promoting airline tickets, hotel
accommodation, car rental and other travel
services provided by the company.
Commissions range from 3.5% to 7% for every
payment made through the partner’s link. The
partners in this program are usually influential
people, travel bloggers, companies and websites
interested in travel.
Content marketing in
Content marketing in
Expedia company:
Expedia company:
1. Affiliate Program
Affiliate program on Expedia group website.
10. The company's email marketing
campaign is based on following the
customer's previous purchasing
behaviour and on the database,
based on the information collected,
customized messages containing
special deals and offers are sent to
the specific customer.
2. Email marketing
Content marketing in
Content marketing in
Expedia company:
Expedia company:
E-mail sent from the company to the customer,
taken from mailcharts.com.
11. 3.
Content marketing in
Content marketing in
Expedia company:
Expedia company:
Deals and Discounts
Page of Expedia Discounts, taken from of Telegraph.co.uk
Some Expedia.com Deals for November.
Expedia.com always throughout the
year offers a huge range of deals
and discounts, which vary based on
the specific destination or booking
time and the type of services
desired, all to attract as many
customers as possible and it is a
very effective way.
12. TripAdvisor platform:
TripAdvisor platform:
Tripadvisor is a global platform that provides information
about cities and destinations for travelers as well as
restaurants and hotels. It also allows them to share their
personal opinions about places they have visited and
evaluate, as well as to help others by providing advice on
travel plans.
The platform provides a reservation system through which
passengers can make bookings, accommodation and travel
services directly at the platform.
The Tripadvisor website’s logo.
13. Content marketing in
Content marketing in
Tripadvisor:
Tripadvisor:
1. Reviews
Tripadvisor relies on user reviews
and comments and this is what most
attracts visitors to the site, I
personally use the website for this
feature, because of its credibility.
“More than 280 traveler reviews and
opinions are submitted to the site
every minute.” (Tripadvisor.com,
2017)
Visitors' reviews about a tourist destination
on Tripadvisor website.
14. 2. Mobile app
Content marketing in
Content marketing in
Tripadvisor:
Tripadvisor:
The site offers an app on mobile phones
that helps users access all the services
provided faster during navigation.
“The TripAdvisor apps have been
downloaded 370 million times. As for
inventory, more than 10 thousand
businesses are added to its website and
app every week.” (Tripadvisor.com, 2017)
App page on Tripadvisor.com.
15. 3.
Content marketing in
Content marketing in
Tripadvisor:
Tripadvisor:
Tripadvisor has a new AI-powered
tool, unveiled by the site in July this
year 2023, which is a tool that
enables you to create a full itinerary
and within one minute, all you have is
to select the destination and the site
will give you the full travel plan as it
depends on users' reviews and ratings.
AI-Powered assistant
Trips page on Tripadvisor.com.
16. In conclusion, every company or website that is
interested in travel there are strengths that may make
it the most suitable choice for the traveler. Content
marketing certainly plays a key role in attracting
travelers to their services. Travel companies and sites
may share some marketing strategies, but their
success lies in being able to meet travelers' needs and
provide the necessary information and ensure
customer satisfaction.
17. References:
Booking.com (2023) We really are giving you a good excuse to get into travel planning mode for Black Friday. yes, travel
and Black Friday are a thing! 🤝 who’da thunk it?: Booking.com: Booking.com · original audio, Facebook. Available at:
https://www.facebook.com/reel/292303853764681 (Accessed: 16 November 2023).
ahrefs (no date) Website traffic checker, Estimate Any Site’s Traffic. Available at: https://ahrefs.com/traffic-checker?
input=www.booking.com (Accessed: 16 November 2023).
Booking.com (2022) Booking.com | cool?, YouTube. Available at: https://www.youtube.com/watch?v=g4mbOcAJvmA
(Accessed: 16 November 2023).
Expedia Group (no date) Join the Expedia Group Affiliate Programme Today, Expedia Group Affiliate Programme - Travel
Affiliate - Hotels, Flights, Car hire & More. Available at: https://affiliates.expediagroup.com/en-gb/home (Accessed: 16
November 2023).
MailCharts (2023) Newsletter examples and ideas, MailCharts. Available at: https://www.mailcharts.com/emails/74f5d490-
56bb-e1c4-e72b-20442e8adaa8 (Accessed: 16 November 2023).
Expedia (no date) Holiday deals + trip ideas, Expedia Member Only Deals | 2023 Travel Discounts on Expedia. Available at:
https://www.expedia.co.uk/cheap-deals (Accessed: 16 November 2023).
18. References:
The Telegraph (2023) Expedia discount code: 10% off in November 2023, The Telegraph. Available at:
https://www.telegraph.co.uk/vouchercodes/expedia#id-9451795 (Accessed: 16 November 2023).
Tripadvisor (no date) 2023 small-group Cotswolds Tour (from London), Tripadvisor. Available at:
https://www.tripadvisor.co.uk/AttractionProductReview-g186338-d16702010-Small_Group_Cotswolds_Tour_From_London-
London_England.html (Accessed: 16 November 2023).
Tripadvisor (no date) Travel better with the new Tripadvisor App, Tripadvisor. Available at:
https://www.tripadvisor.com/app (Accessed: 16 November 2023).
Tripadvisor (no date) Get to know trips, Tripadvisor. Available at: https://www.tripadvisor.com/Trips (Accessed: 16
November 2023).
Onar, M. (2023) Unraveling the digital marketing strategy of Booking.com, Digital Agency Network. Available at:
https://digitalagencynetwork.com/digital-marketing-strategy-of-booking-com/ (Accessed: 16 November 2023).
Ward, C. (2020) Booking.com: A 5-star marketing performance, Digital Marketing Institute. Available at:
https://digitalmarketinginstitute.com/blog/booking.com-a-5-star-marketing-performance (Accessed: 16 November 2023).
19. References:
Shastri, A. (2023) Detailed marketing strategy of Booking.com - 2023, IIDE. Available at: https://iide.co/case-
studies/marketing-strategy-of-bookingcom/ (Accessed: 16 November 2023).
Yuxin_hh (2017) Expedia email marketing campaign, Medium. Available at: https://medium.com/@yh862/expedia-email-
marketing-campaign-7cf7382e95de (Accessed: 16 November 2023).
Wikipedia (2023) Expedia Group, Wikipedia. Available at: https://en.wikipedia.org/wiki/Expedia_Group (Accessed: 16
November 2023).
S, D.S., Talreja, A. and Nagarad, S. (2015) TripAdvisor’s digital marketing journey to reach 375M unique monthly visitors,
Digital Vidya. Available at: https://www.digitalvidya.com/blog/tripadvisors-digital-marketing-journey-to-reach-375m-
unique-monthly-visitors/ (Accessed: 16 November 2023).
Tripadvisor (2017) TripAdvisor network effect and the benefits of total engagement, Tripadvisor Insights. Available at:
https://www.tripadvisor.com/TripAdvisorInsights/w828 (Accessed: 16 November 2023).
Shastri, A. (2023b) Discover the dynamic business model of TripAdvisor - 2023, IIDE. Available at: https://iide.co/case-
studies/business-model-of-tripadvisor/ (Accessed: 16 November 2023).
Mauran, C. (2023) How to use Tripadvisor’s AI-powered assistant to create a travel itinerary, Mashable. Available at:
https://mashable.com/article/tripadvisor-ai-assistant-trips-travel-itinerary-explained (Accessed: 16 November 2023).