Burns Entertainment is a talent management agency that has been in business since 1970. It represents celebrities for advertising endorsements, music licensing, influencer marketing, and public relations. Burns has a database of over 20,000 celebrities and songs, and negotiates hundreds of contracts each year on behalf of clients. The agency provides a full service for procuring and managing talent for integrated marketing campaigns across television, print, digital, and social media platforms globally.

1. BURNSENTERTAINMENT
TALENTMANAGEMENTOVERVIEW
GO
www.burnsENT.com
(847) 866-9400
820 DAVIS STREET #222 EVANSTON, IL 60201

2. WHOWEARE
Stable
Founded in 1970, we remain on top of the market.
Independent
Fiercely independent, allowing ourselves to answer only to our clients and ourselves.
Experienced
Client business is ALWAYS led by hands-on, senior leadership. Utilizing an internal legal team, Burns negotiates
hundreds of contracts every year on behalf of our clients.
Networked
Burns owns the most comprehensive database of celebrity information available for brand executives in the world
- The Burns Celebrity Vault.
www.burnsENT.com
(847) 866-9400
820 DAVIS STREET #222 EVANSTON, IL 60201

3. Capabilities
OUREXPERTISE
TALENT PROCUREMENT & NEGOTIATIONS FOR
ADVERTISING ENDORSEMENTS
MUSIC LICENSING AND CLEARANCES
INFLUENCER MARKETING
PUBLIC RELATIONS SPOKESPERSON
www.burnsENT.com
(847) 866-9400
820 DAVIS STREET #222 EVANSTON, IL 60201

4. Capabilities
THEENDORSEMENTS
Integrated Advertising Campaigns:
TV Advertising
Podcasts
Print Advertising
Internal Videos
Voiceovers (ID or Non ID)
Social Media
Webisodes/Vignettes
Product Placement Internal Videos
Out of Home, Advertorials
Social Media
Music Licensing
Product Placement
Online/Digital Advertising
POS, POP, FSI
www.burnsENT.com
(847) 866-9400
820 DAVIS STREET #222 EVANSTON, IL 60201

5. Capabilities
THEMUSIC
Music Research
Music Licensing
Private Performances
Negotiating Publishing and Master Rights
www.burnsENT.com
(847) 866-9400
Corporate and Private Events
Music Video Product Placement
Tour Sponsorship/Sampling
Estate Clearances
820 DAVIS STREET #222 EVANSTON, IL 60201

6. Capabilities
PUBLICRELATIONS
Integrated Celebrity Spokesperson Campaigns
National/Local In-Studio Broadcast
Appearances
Satellite/Internet/Radio/Media Tours
Product Launches
Press Conferences
www.burnsENT.com
(847) 866-9400
Media Briefings
ANRs/VNRs/B-Roll Shoots
Event Appearances
Celebrity Wrangling
Industry Experts
Social Media
820 DAVIS STREET #222 EVANSTON, IL 60201

7. Capabilities
INFLUENCERMARKETING
Product Licensing & Merchandising
Direct to Celebrity/Expert Gifting
Gifting Lounge Participation
Backstage at Award Shows
www.burnsENT.com
(847) 866-9400
Film Promotion
Music Video Product Placement
Award Show Sponsorship
Social Media
820 DAVIS STREET #222 EVANSTON, IL 60201

8. Approach
WHATWEPUTTOWORKFORYOU
www.burnsENT.com
(847) 866-9400
820 DAVIS STREET #222 EVANSTON, IL 60201

9. Approach
OURTOOLS
THE BURNS CELEBRITY VAULT™
The most comprehensive celebrity database in the world
Over 42 years of proprietary information
20,000+ celebrities & songs
Confidential talent fee and lifestyle information
700+ searchable lifestyle demographics
QUANTITATIVE DATA
We use industry standards such as Nielsen Ratings, Film & Music Sales, Tour Ticket Sales, E-Poll Market
Research®
BURNS IN-HOUSE LEGAL EXPERTISE
Our teams are led by two in-house attorneys
LEVERAGE
We negotiate hundreds of contracts every year on behalf of our clients. As one of the biggest buyers of talent
from Hollywood, we are able to negotiate the best deals. We have cultivated great relationships with talent
managers over the years, and that translates to great information and negotiating power.
www.burnsENT.com
(847) 866-9400
820 DAVIS STREET #222 EVANSTON, IL 60201

10. Collaboration
OURRELATIONSHIPS
Agencies
Talent
www.burnsENT.com
(847) 866-9400
820 DAVIS STREET #222 EVANSTON, IL 60201

11. Experience
OUREXPERIENCE
Beauty
Fashion/Luxury
Beverage
Health/Pharma
www.burnsENT.com
(847) 866-9400
820 DAVIS STREET #222 EVANSTON, IL 60201
Auto
Other

12. BURNSMETHOD
www.burnsENT.com
(847) 866-9400
820 DAVIS STREET #222 EVANSTON, IL 60201

13. UNDERSTANDINGCLIENTNEEDS
Strategy & Pre-Planning
Usages
Work with agency partners to develop and create all asks
associated with the program through an integrated agency
team (IAT) platform
May included, but not be limited to:
Television, online/digital, print, radio, instore/POS/POP, FSI, OOH, mobile, etc.
Production/PR Days
Exact asks to be determined, may include activities such as:
•
•
•
•
•
Production days
Voice over recording sessions
Sales meeting appearances
In-store appearances
Media interviews (on-camera or via radio/print/online
channels)
Social Media
Leverage Talent’s social media standing on personal and
Client channels
www.burnsENT.com
(847) 866-9400
Exclusivity
In the brand/product category
Territory
Where will the campaign live
(regional, national, international, etc.)
Term
length of campaign roll out (1 year, 2 years, etc.)
820 DAVIS STREET #222 EVANSTON, IL 60201

14. PROJECTPHASES
PHASE 1
PHASE 2
PHASE 3
PHASE 4
Pre-Planning
Research & Recommend
Negotiations & Contract
Execution & Management
Agency meeting
Burns Celebrity
Vault™
Lead & manage all
talent/sponsorship
negotiations
Lead day-to-day
project management
until completion
Interface with
integrated agencies
Creative brief
Burns Knowledge
Bank
In-house legal
counsel
Quantitative Data
Explore and optimize
value add opportunities
Customized, strate
gic
recommendations
www.burnsENT.com
(847) 866-9400
Draft and review all
contracts
Ensure all contractual
obligations are met
Provide key
touchpoint reporting
Apply any and all
learnings to each
new project
820 DAVIS STREET #222 EVANSTON, IL 60201

15. RECENTCAMPAIGNS
PIERCE BROSNAN
Thaila Ayala
CRISTIANO RONALDO
ORLANDO BLOOM
Lipton Yellow Tea
TRESemme
Clear
Magnum
(Eastern Europe and Russia)
(Brazil, Turkey, Argentina)
(Global excluding US & Japan)
(Turkey)
JERICHO ROSALES
SOPHIE ELLIS BEXTOR
RODRIGO HILBERT
RACHEL WEISZ
Vaseline
Persil
AXE
Lux
(Asia)
(Europe)
(Turkey)
(Asia, Africa, South America, Middle East)
www.burnsENT.com
(847) 866-9400
820 DAVIS STREET #222 EVANSTON, IL 60201

16. GLOBALEXECUTION
www.burnsENT.com
(847) 866-9400
820 DAVIS STREET #222 EVANSTON, IL 60201

17. GLOBALCAMPAIGNS
PIERCE BROSNAN
Thaila Ayala
CRISTIANO RONALDO
ORLANDO BLOOM
Lipton Yellow Tea
TRESemme
Clear
Magnum
(Eastern Europe and Russia)
(Brazil, Turkey, Argentina)
(Global excluding US & Japan)
(Turkey)
JERICHO ROSALES
SOPHIE ELLIS BEXTOR
RODRIGO HILBERT
RACHEL WEISZ
Vaseline
Persil
AXE
Lux
(Asia)
(Europe)
(Turkey)
(Asia, Africa, South America, Middle East)
www.burnsENT.com
(847) 866-9400
820 DAVIS STREET #222 EVANSTON, IL 60201

18. Laura Benarosch
VP of Client and Agency Relationships
laura.benarosch@burnsent.com
{c} 773.562.5290 {o} 224.420.7554
THANKYOU!
www.burnsENT.com
(847) 866-9400
820 DAVIS STREET #222 EVANSTON, IL 60201