Tried And Tested PR Hacks For Awesome Content Marketing
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This document provides tips and hacks for content marketing and public relations. It discusses monitoring hashtags and setting up Google Alerts to find story ideas. One tip suggests reading the first paragraph of articles to get a sense of what publications want. The document warns against using all capital letters in pitches and encourages sharing stories that have a human element. It also clarifies the difference between legal encouragement versus illegal bribery when working with clients and journalists.
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Tried And Tested PR Hacks For Awesome Content Marketing
- 1. Page 1 Tried And Tested PR Hacks For Awesome Content Marketing @RebeccaLee1010
- 3. Page 3 Media Coverage and Top Links
- 4. Page 4 girl tinder image
- 5. Page 5 No One Said It Was Going To Be Easy
- 6. Page 6
- 7. Page 7 Use The Media Funnel To Your Advantage
- 8. Page 8
- 9. Page 9 Use The Media Funnel
- 10. Page 10 Getting to the top of the pile Beware The Great Sweep
- 11. Page 11 Fuel More Coverage
- 12. Page 12 Quality not Quantity Who Ya Gonna Call?
- 13. Page 13 • Monitor Twitter for relevant hash tag 2-4 weeks before your project launches • Set up Google Alerts a month before, to see which journalists are already covering your topic • Use site search for key terms on publications that you want to pitch to • Buy 3 news papers and just read the 1st paragraph of each article Hacks
- 14. Page 14 When a journalist says they like your pitchYes!! The journalist liked my story
- 15. Page 15 But Where There's A Will There's A Way
- 16. Page 16 But where there is a will there is a way!
- 17. Page 17 Use the funnel to your advantage
- 18. Page 18 ALL CAPITAL LETTERS ARE NOT THE WAY TO GO!
- 19. Page 19 Pitch perfect Use Your SEO Powers For Good
- 20. Page 20
- 21. Page 2121 Bribe Vs Encourage?
- 22. Page 22 "An invitation to foreign clients to attend a Six Nations match at Twickenham as part of a public relations exercise designed to cement good relations... is extremely unlikely to be evidence of an intention to induce improper performance of a relevant function." Source http://www.prweek.com/article/1073077/bribery-act-pr-industry-needs- know https://www.gov.uk/government/news/bribery-act-comes-into-force Bribe Vs Encourage
- 23. Page 23 BJ lunchboxes pic
- 24. Page 24
- 25. Page 25
- 26. Page 26
- 27. Page 2727 Timing Is Everything
- 28. Page 28
- 29. Page 29 See Your Content Like A Solar System
- 30. Page 3030 Getting Clients Time Is Tough
- 31. Page 31
- 32. Page 32 Top Tools • Response Source • UKTJPR • Meetup.com • PR Week Events • journalism.co.uk events • #prrequest "…"
- 33. Page 3333 If You Remember Nothing Else...
- 34. Page 34 • Stand out from the crowd with your pitching style and story • Put the hard work in to the planning and make your story work for you • Sharing is caring but bribing is illegal! • Give your story a human element Think . . .
Editor's Notes
- There are so many things you can do when it comes to content marketing that will help you gain those golden links and top pieces of coverage, but it is often a long and hard process that requires the right balance of timing and execution.I am going to talk you through the PR tactics that work for me day to day in my content marketing strategy and that can hopefully help you too.
- I currently work for Dynamo PR, a consumer tech agency in London. I began my career link building in the events and travel sector getting links like . . .
- Now I work at dynamo PR working for clients like Bathrooms.com, Zapper and Twoo. Gaining links like . . .
- Its tough to stand out from the crowd – cluttered world just like on a dating side. Journos are flicking through emails and deleting the ones they done like. Every time you submit a press release, send a pitch to a journalist you will hit road block and obstacles. These can be the anything from the fact that the journalists inbox is overflowing and they actually haven’t seen your release, to a boring headline that just doesn’t urge them to open your email. The aim of the game is to make sure you make it through the funnel and there are some simple ways of doing this.
- There are several obstaces to over come; Getting your message seen Newswires can help with this – straight to the news desk. You should always call through too, but if it does get caught in a mailer demon heres how to handle it. Every time you submit a press release, send a pitch to a journalist you will hit road block and obstacles. These can be the anything from the fact that the journalists inbox is overflowing and they actually haven’t seen your release, to a boring headline that just doesn’t urge them to open your email. The aim of the game is to make sure you make it through the funnel and there are some simple ways of doing this.
- Newswires can help with this – straight to the news desk. You should always call through too, but if it does get caught in a mailer demon heres how to handle Every time you submit a press release, send a pitch to a journalist you will hit road block and obstacles. These can be the anything from the fact that the journalists inbox is overflowing and they actually haven’t seen your release, to a boring headline that just doesn’t urge them to open your email.
- Screen shot my inbox. There are so many things you can do when it comes to content marketing that will help you gain those golden links and top pieces of coverage, but it is often a long and hard process that requires the right balance of timing and execution.I am going to talk you through the PR tactics that work for me day to day in my content marketing strategy and that can hopefully help you too.
- Certain publications influence each others eg it can be temping to go for smaller targets first to warm yourself up but avoid this.
- Start with targets behind paywalls then move top top tier and down. This is something I did last year when working Bathrooms.com and their British manufacturing story. We had two main hits of coverage five months apart. Hold something back If you want to prolong coverage over time. Eg data, quotes, images,.
- Beware the calt delete. – this is why you need to follow up.After you have called a story idea in or if you weren’t able to call first the email pitch is vital in the selling in process.
- Press lists – Its about quality not quantity. If you can when you are on the call tell the journalists what you are going to put in the subject heading then they will know what to lookout for and it will ring a bell when they see it. Journalists inboxes are full of newsy headlines which all look the same in their inbox, so make sure yours stands out. Subject heading:Selling in: eg Emma MiiPCStoring and updating your media contacts is vital to making a campaign fly. There are tools out there like BuzzStream, which are great for teams to manage media contacts, but Google docs can also be handy. A successful project is not about the volume of people you call but the quality and relevance of them. We usually sort out media contacts by tiers, focusing on the tier ones contact first. Having a strong press list can make or break as project!
- We all want to get to this point. We do live in a age of email and instant messages, but the picking up the phone will get you a long way. I know this can be easier said that done as we don’t all have access to media data bases like Gorkana or Meltwater. Contact info is key but it can be hard to find. . .
- But more often it feels like this. Make sure you get a second chanceOr make every effort count.If they say no make sure you get some insight in t why or what would make it better. Don’t ever come away with no information. No why they wouldn’t be a good target next time and who could be an alternative. Contact detail are hard to find so it can be annoying when it doesn’t work out.
- Inspect element: A lot of journalists and bloggers will hide their contact details to avoid being spammed, but there are ways around it. Photo of inspect element If that fails you I often try calling the sales or advertising line and asking to speak to the editorial team.
- Use keywords in your email subject and pitch that you know they journalists will like, something they have written before of a buzzword in their sector. If you are approaching regional press, consider that a lot of them will be knowledgeable of local place names and areas so use this to your advantage in getting their attention.
- Do your research on upcoming or timely topics – if you receive Gorkana alerts or scroll through journo request on twitter you will see themes come up year on year, make a note of these and make sure you are prepared ahead of time. BBC this day is another good tool for this.
- We should be using our digital knowledge to pitch to journos in a language that they a responsive too. All journalists want page views, lots of social shares and interaction from readers, so if you can show how your story will do this then you will be on to a winner. A lifestyle journalists even told me when pitching a pet story that ‘Cats are good for SEO’ so it is definitely something on the medias mind.
- There are so many things you can do when it comes to content marketing that will help you gain those golden links and top pieces of coverage, but it is often a long and hard process that requires the right balance of timing and execution.I am going to talk you through the PR tactics that work for me day to day in my content marketing strategy and that can hopefully help you too.
- It can be really tempting to send journalists and blogger products, but beware of them looking like bribes. It is also difficult to determine the difference between a product review and simply a gift. In July 2011 the UK Bribery Act came in to action from the Government to combat corruption in business including the media.
- M2D lunch box’s- it doesn’t have to be expensive!
- Readers want to feel like it could be them whether it’s a aspiration or a fearful thought.
- Leverage case studies: Steven Barr/ Rachel Naylor There is more than one way to get coverage and it doesn’t always require putting out a press release. Case Studies are also a great way as people like to read about people. Other ways are bylines: otherwise know as guest posts. WhitepapersSometimes just a quote will get you national coverage
- The news agenda is not always run by day to day events so think outside the box when you are pitching. InterviewsImagesFactsDataReal time events- you can make theseConsider other avenues like pitching to freelancers to write or sell in your stories, they will have the contacts and media knowledge to get you a long way. To get maximum results for your projects plan content that can be used for interviews, Q&A all the way to features.
- MX groupRecyclingRe-shoringDon’t fight the lion when you can tempt the kittensWork with partners
- hash tagsPaddy MoogansMozcon deck-