Our group presentation

1. TRIDENT: Stop The Guns Eli, Sabrina, Yagmur, Adrine

2. Aim The Metropolitan Police are trying to help cut down gun crime so people can change there lives by warning them that they can get a life sentence. They also get other people involved by telling them to share different ideas on the page. They also try and get people to stop using guns by using media, through making mini shocking films, posters and shocking TV and radio ads. They also interviewed other offenders so that they can talk about their life and how it effected them. They approached schools to try and talk to the young people and try to warn them to do the right thing.

3. Target audience The target audience of this campaign is mostly on teenagers.

4. Focus Group ¾ Teenagers have heard if TRIDENT: Stop The Guns before we done a research about it. They think TRIDENT: Stop The Guns is a good campaign and that they have changed and helped there lives in a different way. They have also thought different about guns and they try to warn other people such as there friends .

5. Examples of commercials and similar products The advert THINK is similar to TRIDENT in the way they both try to help inform people to stop doing a certain crime or action, for instance, for think it was things to do with stop drink driving etc.. For TRIDENT its trying to stop gang crimes and gun crimes. Both TRIDENT and THINK are social enterprises, which do PSA announcements and are government funded.

6. Effective The TRIDENT is effective because there show videos of people who have been helped by the campaign and they explained how there where before and now they have changed.

8. The links from our research http://www.stoptheguns.org/index.html http://think.direct.gov.uk/index.html http://www.stoptheguns.org/dropthegun.html - video’s of people who’s lives have changed from the campaigns.

9. Conclusion We us a group think this is a good campaign and we think it’s a campaign which help teenagers in different ways.