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COME FARE ANALISI DEI MEDIA

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La presentazione spiega in che cosa consiste l'analisi dei media e quali sono gli strumenti più utilizzati per realizzarla, sia in ambito off line che attraverso i social media.

Published in: Leadership & Management
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COME FARE ANALISI DEI MEDIA

  1. 1. LE FORZE ARMATE PUNTO DI RIFERIMENTO INDAGINE EURISPES 2015  
  2. 2. RAPPORTO ITALIA 2015 LA MARINA MILITARE RACCOGLIE L’APPREZZAMENTO PIU’ ALTO La MarinaMilitarearaccogliereilpiùaltoapprezzamento presso gli italiani con il 73,5%deiconsensi e +5,8 punti percentuali rispetto al 2014. INDAGINE EURISPES 2015  
  3. 3. L’ANALISI DEI MEDIA: EVOLUZIONE DAGLI ANNI ’70 ad OGGI
  4. 4. ANALISI DEI MEDIA
  5. 5. Religione (chiesa cattolica) 1600 Stati Uniti D’America           Guerre mondiali CONTEST ANALISIS LASWELL BERELSON
  6. 6. CONTEST ANALISIS
  7. 7. SEMIOTICA
  8. 8.   AUDIENCE: mercato che designa un aggregato di potenziali consumatori di cui si sono identificate le caratteristiche socio-economiche, al quale si rivolge un medium o un messaggio. L’obiettivo dell’ emittenti è di allargare sempre più l’universo dei consumatori
  9. 9. A udience
  10. 10. A udience
  11. 11.       EFFETTI DEI MEDIA • Interessi conoscitivi dei governi • Interessi conoscitivi dell’industria           •Affermazione della COMMUNICATION RESEARCH
  12. 12.       FASI DEGLI EFFETTI DEI MEDIA
  13. 13.       EFFETTI DEI MEDIA SULLA GUERRA
  14. 14. GUERRA DEL VIETNAM: 1960/1975 PRIMA ESPERIENZA DI “GUERRA TELEVISIVA”
  15. 15. IN VIETNAM SI È CREATO UN CORTO CIRCUITO TRA STRATEGIA POLITICA FALLIMENTARE ED INCOERENTE, AZIONE MILITARE INEFFICACE E DEBOLE APPOGGIO POPOLARE.
  16. 16. Von Clausewitz L'OBIETTIVO DELLA GUERRA È UCCIDERE IL CORAGGIO DEL NEMICO PIÙ CHE I SUOI SOLDATI.
  17. 17. UNA DEMOCRAZIA NON PUÒ VINCERE UNA GUERRA SENZA LA PARTECIPAZIONE ATTIVA E POSITIVA DEL POTERE MEDIATICO

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