More Related Content
Similar to Tribe Soc Med SMC040
Similar to Tribe Soc Med SMC040 (20)
More from Niels van Maaren
More from Niels van Maaren (18)
Tribe Soc Med SMC040
- 1. GEVANGEN VERLANGEN VERLANGEN GEVANGEN Een strategische verkenning voor een merk vanuit standplaats communicatie
- 2. Niels van Maaren www.linkedin.com/in/nvmaaren modellenman Fontys Hogeschool Communicatie Future Media Lab - Fontys
- 5. Wat is hiervan de invloed op gebruikers? Evolving media habits - 1990 Music LPs, tapes, CDs Arcade games Videos Watch 6’oclock TV news Newspapers Talk on the phone Letters Personal relationships Entertainment Staying informed Radio Appointment TV viewing Magazines Cafés, bars, clubs Cinema
- 6. Wat is hiervan de invloed op gebruikers? Evolving media habits - 2002 Music LPs, tapes, CDs Arcade games Videos Watch 6’oclock TV news Newspapers Talk on the phone Letters Personal relationships Entertainment Staying informed Radio Appointment TV viewing Magazines Cafés, bars, clubs Mobile games Cinema Internet chat Email SMS Instant messaging Web sites TV channel surfing PPV MP3 Console games PC games Mobile games Internet chat Email SMS Instant messaging SMS alerts Email alerts Dedicated news TV Web sites
- 7. Wat is hiervan de invloed op gebruikers? Evolving media habits - 2010 . . . Music LPs, tapes, CDs Arcade games Videos Watch 6’oclock TV news Newspapers Talk on the phone Letters Personal relationships Entertainment Staying informed Radio Appointment TV viewing Magazines TV channel surfing PPV MP3 Console games Cafés, bars, clubs PC games Mobile games Cinema Internet chat Email SMS Instant messaging SMS alerts Email alerts Dedicated news TV Web sites iTV TV via PVR/VOD Internet radio Personal news bulletin Intelligent “all device” alerts Pervasive games Multiplayer online games Avatars
- 8. Increased costumer connection Scheduled On-demand Just more complex and difficult One-way Advertiser To Customer Push Broadcast Interactive Customer To Customer (P2P) Pull Narrowcast
- 11. Media en TRIBES Manifesten: - Futuristen - Bauhaus - Benedictijnen
- 25. Identiteit vormgeven d.m.v. SocMed Gene Smith mediumspecificiteit
- 27. De grote uitdaging: Conversie en Activatie
- 28. Intimate Alle digitale levenslopen Augmentation Plaatsgerelateerde multimedia informatie en simulatie Simulation Virtuele ruimtes Extimate Digitale planeet
- 30. Conversie - Picture assignment
- 31. Simulation - Identiteit vormgeven Serious gaming In game advertising Online games
- 38. Extimate - Identiteit vormgeven
- 39. Conversie
- 45. Boeken Crossmedia concepting I. Reynaert ISBN 90-473-0088-2 Tribes S. Godin ISBN 07-499-3975-3 Megatrends Europe A. Bakas ISBN 1-904879-75-6 De Droommaatschappij R. Jensen. ISBN 90-389-0958-6 Filosofie in 30 seconden B. Loewer ISBN 978-90-774-4523-5 Consumer Tribes B. Cova ISBN 0750680245
- 46. Boeken Het einde van de geschiedenis . . . F. Fukuyama ISBN 90-254-2158-X Me the media Bloem e.a. ISBN 978-90-75414-21-9 De aarde is plat . . T. Friedman ISBN 90-468-0073-3 In Europa G. Mak ISBN 90-450-0372-4
Editor's Notes
- Many of these points are self evident Increase in the costs of marketing generating pressure from advertisers for change. In 1999 Unilever reducing supported Brand Portfolio from 1600 to 400.
- We live in a time of unparalleled change. There are major social and cultural changes - as reflected in new ways of working. Driven by the combination of new communication vehicles such as the Internet and email, and new channels of distribution such as mobile phones and PDA’s. All of this results in us having to cope with new threats and increased competition… but also new opportunities. For example, the launch of the Smile internet-only bank was a threat and new competition to established high street banks, but at the same time the Internet also offered the established banks new opportunities for building customer relationships.