InGam 2016 Lovemarks
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This 3 sentence document discusses how emotions rather than reasons lead to action and defines lovemarks as brands that people feel loyal to not just because of quality or service but because of an emotional connection that inspires love, trust and intimacy. It suggests that for brands to be truly great, they must create emotional connections that inspire love and loyalty in customers rather than just satisfy them rationally.
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- 1. Kevin Roberts via Lovemarks Reasons lead to conclusion; Emotions lead to action
- 2. K. Roberts
- 4. What makes a truly GREAT LOVE stand out?
- 5. What makes a truly GREAT LOVE stand out?
- 6. What makes a truly GREAT LOVE stand out?