Trends+und+Fakten+2015_Final_Englisch

20152015
WIRTSCHAFTSFÖRDERUNG
EVERYTHING AT A GLANCE
TRENDS & FACTS 2015
Location information Issue 5/2015

2 TABLE OF CONTENTS
Location & infrastructure Page 04
Transport connections Page 05
Population Page 06
Employment Page 08
Commuter interrelationships Page 14
Job market Page 16
Economic metrics Page 17
Purchasing power & retail Page 18
Business enterprises Page 20
Key sectors Page 24
Education & science Page 28
Commercial properties Page 34
Commercial plots Page 36
Tax assessment rates Page 37
Residential Page 38
Tourism Page 42
Trade fairs Page 44

3
Nationwide comparisons highlight how much the Hannover Region has to offer as a business
location.
In this brochure, the Business and Employment Promotion Department of the Hannover Region
has compiled and visualised the most important metrics on Hannover’s economic status.
If you would like to know more, then please contact us at any time to discuss any aspect of our
region, because we are the service provider for resident businesses, and enterprises currently
located in other areas. So whether you have a matter you would like to discuss with the local
administration, require advice on financing and subsidy opportunities for your company, are
looking for plots or properties, or require assistance in helping your company deal with a difficult
situation, get in touch with us for advice and practical support.
Your Business and Employment Promotion Team
Hannover Region
5,207
8,120
25,679
245,460
12,470
90,481
147,900
13,297,733

4 LOCATION & INFRASTRUCTURE
A 352
A 37
A 7
A 7
A 2
A 2
Bremen, Hamburg, northern Europe
NEUSTADT A. RBGE.
WUNSTORF
GARBSEN
LANGEN-
HAGEN
WEDEMARK
Leine
Steinhuder
Meer
Mittellandkanal
BURGWEDEL
ISERNHAGEN
BURGDORF
UETZE
LEHRTE
SEHNDE
PATTENSEN
HEMMINGEN
WENNIGSEN
SPRINGE
BARSINGHAUSEN
GEHRDEN
SEELZE
HANNOVER
Frankfurt a.M., Munich, southern Europe
Rhine-Ruhrarea,westernEurope
Berlin,easternEurope
LAATZEN
0 5 10 15 20 km
RONNENBERG
Inland waterway
Motorway
Trunk road
(dual carriageway)
Main road
Railway line
Central Station
Railway station
Airport
Inland port
Exhibition Grounds
Lehrte GVZ mega hub

5
Travel time by ICE high-speed train
from Hannover to (in h:m)
Berlin 01:37
Bremen 00:57
Dortmund 01:38
Dresden 04:00
Essen 02:03
Frankfurt am Main 02:06
Hamburg 01:12
Cologne 02:38
Leipzig 02:41
Munich 04:13
Nuremberg 02:57
Stuttgart 03:47
Traffic figures
Hannover Central Station 250,000 passengers
622 regional and intercity trains
daily
daily
Hannover local public transport system (GVH) 204.6 million passengers 2014
Hannover-Langenhagen airport 5.3 million passengers 2014
Source: Figures provided by transport and operating companies
TRANSPORT CONNECTIONS
This close to ...
The Hannover Region is a vital hub within the European passenger, freight and goods trans-
port infrastructure: optimum connections to national and international economic zones are
provided by the motorways, railway networks, airport, and inland waterways. This infrastruc-
ture is complemented by one of Germany’s best local public transport systems: boasting a
highly integrated transport network comprising 170 bus lines, and 12 LRT lines, 8 regional
and 7 suburban railway lines. The high user figures underpin the importance of Hannover as a
transport hub.

6
The population in the Hannover Region has been growing continuously for several years. The
Hannover Region is currently home to over 1.12 million people in an area covering 2,290 km2
–
545,000 are male, 577,000 are female. Population growth is an important metric for the size
of the workforce, the demand for infrastructure services, housing, and other private and public
services and offers.
POPULATION
Development in population
Population Change
2011–2014
2011 2014 absolute in %
State capital Hannover 506,713 519,942 13,229 2.61
Barsinghausen 33,054 33,233 179 0.54
Burgdorf 28,859 29,611 752 2.61
Burgwedel 20,285 20,243 –42 –0.21
Garbsen 59,572 60,023 451 0.76
Gehrden 14,078 14,438 360 2.56
Hemmingen 18,429 18,600 171 0.93
Isernhagen 22,781 23,155 374 1.64
Laatzen 38,884 39,602 718 1.85
Langenhagen 50,796 52,100 1,304 2.57
Lehrte 42,622 43,112 490 1.15
Neustadt am Rbge, 43,540 43,411 –129 –0.30
Pattensen 13,740 14,016 276 2.01
Ronnenberg 23,168 23,544 376 1.62
Seelze 31,804 32,495 691 2.17
Sehnde 23,038 23,181 143 0.62
Springe 28,558 28,359 –199 –0.70
Uetze 19,917 19,887 –30 –0.15
Wedemark 28,247 28,877 630 2.23
Wennigsen 13,946 13,922 –24 –0.17
Wunstorf 40,624 40,658 34 0.08
Hannover Region 1,102,655 1,122,409 19,754 1.79
Source: State Office for Statistics Niedersachsen on the basis
of the 2011 census, calculations by the Hannover Region,
as at 30 June in each case.

7POPULATION
Change 2011–2014
Absolute
■ Increase ■ Decrease
10,000
500
1,000
Change in population
2011–2014
in %
■ More than 2
■ 1 to below 2
■ 0 to below
■ - 1 to below 0
Hannover
Barsing-
hausen
Burgdorf
Burgwedel
Garbsen
Gehrden
Hemmingen
Isernhagen
Laatzen
Langenhagen
Lehrte
Neustadt am Rbge.
Pattensen
Ronnen-
berg
Seelze
Sehnde
Springe
Uetze
Wedemark
Wennigsen
Wunstorf

8
One of the key indicators for economic growth and the prosperity of a region is a positive devel-
opment in employment figures. The number of employees in the Hannover Region in jobs paying
social insurance contributions has risen again year on year to reach an absolute record high of over
470,000 (+ 10,000), of which 250,000 men and 220,000 women. The key centre of employment
in the region is the state capital Hannover with a workforce of over 300,000. Around 170,000
people are employed in the surrounding area.
Employees paying social insurance contributions and their places of work
Change Male/Female
2013 2014 absolute in % Men Women
State capital Hannover 292,731 300,222 7,491 2.56 157,430 142,792
Barsinghausen 7,332 7,492 160 2.18 3,948 3,544
Burgdorf 5,186 5,352 166 3.20 2,277 3,075
Burgwedel 8,281 8,660 379 4.58 3,854 4,806
Garbsen 14,926 14,160 –766 –5.13 7,155 7,005
Gehrden 3,145 3,181 36 1.14 1,434 1,747
Hemmingen 3,695 3,721 26 0.70 2,092 1,629
Isernhagen 8,915 9,481 566 6.35 5,846 3,635
Laatzen 14,760 14,988 228 1.54 8,213 6,775
Langenhagen 31,597 32,260 663 2.10 20,346 11,914
Lehrte 12,295 12,273 –22 –0.18 7,234 5,039
Neustadt am Rbge. 9,077 9,260 183 2.02 4,258 5,002
Pattensen 3,428 3,519 91 2.65 1,756 1,763
Ronnenberg 4,178 4,265 87 2.08 2,430 1,835
Seelze 5,475 5,459 –16 –0.29 3,208 2,251
Sehnde 5,296 5,503 207 3.91 2,671 2,832
Springe 6,393 6,584 191 2.99 3,183 3,401
Uetze 3,051 3,146 95 3.11 1,744 1,402
Wedemark 6,686 6,802 116 1.73 3,640 3,162
Wennigsen 2,287 2,389 102 4.46 1,095 1,294
Wunstorf 11,611 11,629 18 0.16 6,121 5,508
Hannover Region 460,345 470,346 10,001 2.17 249,935 220,411
Source: Federal Labour Office, audited results, calculations by the Hannover Region, reporting date 30.06 in each case
EMPLOYMENT

9EMPLOYMENT
Employees paying social
insurance contributions at
their place of work
Change 2013–2014
absolute
■ Increase ■ Decrease
insurance contributions at
their place of work
Change 2013–2014
in %
■ More than 4
■ 2 to below 4
■ 0 to below 2
■ -6 to below 0
Neustadt am Rbge.
Barsing-
hausen
Gehrden
Seelze
Pattensen
Springe
Wennigsen
Wedemark
Burgwedel
Burgdorf
Hemmingen
Uetze
Isernhagen
Laatzen
Langenhagen
Garbsen
7,000
500
1,000
Lehrte
Ronnen-
berg
Sehnde
Wunstorf
Hannover

10
The number of employees in the Hannover Region with an academic professional qualification is
17.1 %, and therefore much higher than in lower saxony and Germany as a whole.
The proportion of women and foreigners is also well above the federal average.
insurance contributions
according to gender
insurance contributions in
full-time employment
insurance contributions in
part-time employment
100 %
80 %
60 %
40 %
20 %
0 %
■ Female 220,411 1,234,424 13,933,684
■ Male 249,935 1,487,850 16,240,821
Hannover Region lower saxony Germany
53.146.9 54.745.3 53.846.2
100 %
80 %
60 %
40 %
20 %
0 %
■ Female 120,029 615,663 7,532,414
■ Male 221,084 1,346,094 14,558,411
64.835.2 68.631.4 65.934.1
100 %
80 %
60 %
40 %
20 %
0 %
■ Female 99.194 605.064 6.261.243
■ Male 26.932 121.784 1.478.486
Hannover Region Niedersachsen Germany
21.4
78.6
16.8
83.2
19.1
80.9
Source: Federal Labour Office, audited results, calculations by the Hannover Region, as at 30.06.2014
EMPLOYMENT

11
by nationality
100 %
80 %
60 %
40 %
20 %
0 %
■ German 431,306 2,561,886 27,594,881
■ Foreign 38,784 159,318 2,563,286
8.391.7 5.994.1 8.591.5
according to level of
education
100 %
80 %
60 %
40 %
20 %
0 %
■ Academic professional qualification 80,285 312,787 4,394,669
■ Vocational training 329,468 1,970,925 20,914,351
■ No vocational training 60,593 350,031 3,864,220
Hannover Region
17.1
70.0
12.9
lower saxony
12.7
74.8
12.5
Germany
12.7
71.6
15.7
according to age structure
100 %
80 %
60 %
40 %
20 %
0 %
9.4
59.6
30.3
0.7
11.2
57.7
30.5
0.7
10.3
58.4
30.7
0.6
■ 15–24 years 44,389 304,060 3,116,555
■ 25–49 years 280,244 1,570,649 17,612,863
■ 50–64 years 142,545 829,429 9,253,793
■ ab 65 years 3,168 18,136 191,294
Source: Federal Labour Office, audited results, calculations from CIMA, as at 30.06.2014
EMPLOYMENT

12
Employees paying social insurance contributions according to economic sectors
2013 2014 Change
absolute
proportion
in % absolute
proportion
in % absolute in %
Agriculture, forestry, fishing 1,121 0.2 1,174 0.2 53 4.7
Mining and pit & quarry industries 1,768 0.4 1,735 0.4 –33 –1.9
Manufacturing industries 67,457 14.7 67,949 14.4 492 0.7
Energy supply, water supply;
sewage and waste disposal, and
cleaning up environmental con-
tamination
4,531 1.0 4,245 0.9 –286 –6.3
Other supply and disposal indus-
tries
3,593 0.8 3,725 0.8 132 3.7
Construction industry 19,738 4.3 20,293 4.3 555 2.8
Trading; maintenance and repair of
vehicles
63,736 13.8 63,824 13.6 88 0.1
Transport and warehousing 29,631 6.4 30,996 6.6 1,365 4.6
Hospitality sector 14,050 3.1 14,560 3.1 510 3.6
Information and communication 20,265 4.4 20,813 4.4 548 2.7
Financial and insurance service
providers
25,330 5.5 24,734 5.3 –596 –2.4
Real estate and property sector 3,868 0.8 3,589 0.8 –279 –7.2
Freelance, scientific and technical
service providers
31,009 6.7 32,294 6.9 1,285 4.1
Other economic service providers 39,973 8.7 42,073 8.9 2,100 5.3
Public sector, defence; social
insurance
29,943 6.5 31,093 6.6 1,150 3.8
Child care and education 20,976 4.6 22,022 4.7 1,046 5.0
Health and social services 63,655 13.8 65,117 13.8 1,462 2.3
Art, entertainment and recreation 5,098 1.1 5,260 1.1 162 3.2
Other service providers 14,054 3.1 14,284 3.0 230 1.6
Private households 536 0.1 551 0.1 15 2.8
Total 460,332 100.0 470,331 100.0 9,999 2.2
The Hannover Region boasts a balanced economic structure and a varied spectrum of dynamic
business sectors. This is reflected in the distribution of people in jobs paying social insurance
contributions according to economic sectors. The manufacturing industries (68,000), health and
social sector (65,100) and trade (63,800) have the largest number of employees.
EMPLOYMENT

13
The number of employees in jobs paying social insurance contributions has risen in almost all
economic sectors compared to the previous year. The largest increases in the workforce are
reported in the provision of other economic services with (+ 5.3 %), child care and education
(+ 5.0 %), and transport and warehousing (+ 4.6 %).
EMPLOYMENT

14
More than 115,000 people living outside the region commute every day to their jobs in the
Hannover Region. This is 16,000 more than ten years ago. Most of the commuters come from the
adjacent municipalities in Hildesheim, Schaumburg, Celle, Peine, Hameln-Pyrmont, Nienburg/
Weser, Heidekreis and Gifhorn. There are also a large number of commuters within the Hannover
Region. In addition to the state capital Hannover (net +110,000), positive net commuter figures
are also reported by Langenhagen (+12,000), Burgwedel(+1,400), Isernhagen (+1,400), and
Laatzen (+800).
Commuting interrelationships
Inward
commuters
Outward
commuters Net
in % of EPSI*
at the place
of residence
State capital Hannover 164,892 54,285 110,607 60.1
Barsinghausen 4,173 8,638 –4,465 –38.4
Burgdorf 3,043 8,175 –5,132 –50.3
Burgwedel 6,393 4,950 1,443 20.6
Garbsen 9,282 17,395 –8,113 –37.1
Gehrden 2,276 4,183 –1,907 –37.7
Hemmingen 2,884 5,638 –2,754 –44.0
Isernhagen 8,102 6,650 1,452 18.5
Laatzen 12,097 11,323 774 5.5
Langenhagen 26,278 14,221 12,057 61.5
Lehrte 8,062 12,441 –4,379 –27.1
Neustadt am Rbge. 4,078 10,592 –6,514 –42.5
Pattensen 2,546 4,334 –1,788 –34.5
Ronnenberg 3,201 7,676 –4,475 –52.1
Seelze 3,656 10,694 –7,038 –58.1
Sehnde 3,878 7,209 –3,331 –38.7
Springe 3,531 6,747 –3,216 –33.5
Uetze 1,536 5,798 –4,262 –58.7
Wedemark 4,250 8,074 –3,824 –37.0
Wennigsen 1,669 4,034 –2,365 –50.9
Wunstorf 6,795 9,925 –3,130 –21.8
Hannover Region 115,162 55,522 59,640 14.9
COMMUTING INTERRELATIONSHIPS
*Employees in jobs paying social insurance contributions
Additional
information in
the Location
information 1/2015
“Commuting
interrelationships”

15COMMUTING INTERRELATIONSHIPS
Net numbers of
commuters*
■ More than 45 %
■ 0 % to less than 45 %
■ –45 % to less than 0 %
■ Less than –45 %
■ Inward commuters**
■ Outward commuters **
Neustadt am Rbge.
Wunstorf
Garbsen
Langenhagen Isernhagen
Lehrte
Sehnde
Hannover
Barsing-
hausen
Gehrden
Seelze
Ronnen-
berg
Laatzen
Pattensen
Springe
Wennigsen
Wedemark
Burgwedel
Burgdorf
Hemmingen
Uetze
10,592
4,0789,925
6,795
17,395
9,282
8,638
4,173
10,694
3,656
4,183
2,276
7,676
3,201
4,034
1,669
6,747
3,531
5,638
2,884
4,334
2,546
11,323
12,097
7,209
3,878
12,441
8,062
6,650
8,102
14,221
26,278
8,074
4,250
4,950
6,393
5,798
1,536
54,285
164,892
*Inward commuters - outward commuters in % of EPSI at the place of residence
**Absolute figures
8,175
3,043

16 JOB MARKET
The number of unemployed and the unemployment ratio in the Hannover Region have declined
significantly compared to the previous year. Around 46,500 (–2,500) people were without em-
ployment in June 2015. This corresponds to an unemployment ratio of 7.6 % (–0.5%) with respect to
the total civil workforce. The registered unemployed include around 20,100 long-term unemployed,
13,200 foreigners, 2,400 severely disabled, and 14,600 older persons. Youth unemployment has also
declined year-on-year and now totals 3,900 people under the age of 25 (–410 or –9.6%).
Unemployment figures in the Hannover Region
June 2014 June 2015 Change
absolute
proportion
in % absolute
proportion
in % absolute in %
Total 48,906 100.0 46,483 100.0 –2,423 –5.0
Male 26,750 54.7 25,253 54.3 –1,497 –5.6
Female 22,156 45.3 21,230 45.7 –926 –4.2
15 to less than 25 years of age 4,288 8.8 3,878 8.3 –410 –9.6
Over 50 years of age 14,964 30.6 14,605 31.4 –359 –2.4
Long-term unemployed 20,162 41.2 20,141 43.3 –21 –0.1
Severely disabled 2,429 5.0 2,425 5.2 –4 –0.2
Foreigners 12,708 26.0 13,233 28.5 525 4.1
Unemployment ratio in the Hannover Region
Figures in % Change
With respect to... Juni 2014 Juni 2015 in %
Total civil workforce 8,1 7,6 –0,5
Male 8,5 7,9 –0,6
Female 7,8 7,3 –0,5
15 to less than 25 years of age 7,3 6,5 –0,8
Foreigners 20,3 20,4 0,1Source: Federal Labour Office, calculations by the
Hannover Region
Source: Federal Labour Office, calculations by the Hannover Region

17
Gross domestic product
■ Hannover Region
■ lower saxony
■ Germany
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
2011
per inhabitant in € per head of the working population in €
37,917
28,891
31,914
2012 2011 2012
38,453
68,006
68,597
29,534
60,611
61,190
32,550
63,421
64,084
ECONOMIC METRICS
Source: National accounts of the states, federal and state
statistics offices, calculations by the Hannover Region
Gross added value
■ Hannover Region
■ lower saxony
■ Germany
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
2011
per inhabitant in € per head of the working population in €
33,922
25,847
28,551
2012 2011 2012
34,421
60,840
61,403
26,437
54,225
54,774
29,137
56,738
57,364
The gross domestic product (GDP) per head of the working population is a key metric for employment
productivity, whilst the gross domestic product per inhabitant is a key metric for the prosperity of
a region. Both of these parameters in the Hannover Region are well above the federal and state
averages: GDP per head of the working population is € 68,600; GDP per inhabitant is € 38,500.
The gross added value which reflects the total value of all produced goods and services, is also
well above the federal and state averages for both per head of the working population as well as
per inhabitant. This highlights the strong competitiveness of the Hannover Region.

18
The purchasing power
in the Hannover Region
totals € 25.05 billion,
corresponding to an
average purchasing
power of € 22,373 per
inhabitant, or 104.3 % of
the average purchasing
power in Germany.
The retail purchasing
power totalling € 6.73
billion corresponds to an
average retail purchasing
power of € 6,015 per
inhabitant, or 106.1 %
of the average retail
purchasing power in
Germany.
The actual retail sales
amount to € 6.39 billion,
corresponding to retail
sales of € 5,707 per
inhabitant, or 114.1 %
of the average retail
sales in Germany.
PURCHASING POWER & RETAIL TRADE
Glossary:
Purchasing power
The purchasing power is defined as total net income of the population with respect to their place of residence. This
figure includes net income from self-employed or non-self-employed work, as well as investment income and state
transfer payments. This available income covers all expenses incurred by a consumer, such as living costs, insurance,
rent payments and ancillary costs, clothing, and savings. The purchasing power metric indicates the deviation from the
federal average in per cent (index level = 100).
Retail-relevant purchasing power
The retail-relevant purchasing power is determined by only including those parts available for purchasing from retail-
ers, including food and non-essential food items, clothing, shoes, household goods, body and health care, education
and entertainment, and personal furnishings. Expenditure associated with vehicles and fuel, as well as services
and repairs, are not included. The retail-relevant purchasing power metric shows the deviation in per cent from the
federal average (index level = 100).
Retail sales
The retail sales reflect the actual distribution of stationary retail sales. Unlike the retail purchasing power which is
reported for the locations where the consumers live, the retail sales metric is reported for the location of the retail out-
lets. The sales metric shows the deviation in per cent from the federal average (index level = 100). Positive deviations
above the base level indicate a retail sector with strong sales, whilst a negative deviation below the base level indicates
relatively low sales.
Retail centrality
Retail centrality is calculated from the ratio of the potential retail purchasing power of a location and the actual
retail sales at a location. It is therefore a measure of the attractiveness of a city or region as a shopping destination.
Figures above 100 indicate a net inflow of purchasing power, i.e. retail sales at the specific location are higher than
the amount spent on shopping by the local inhabitants. A figure below 100 means a net outflow of purchasing power,
i.e. local retailers report lower sales than actually spent by the local inhabitants.
2015

19PURCHASING POWER & RETAIL TRADE
Purchasing power & retail trade 2015
Purchasing
power per
inhabitant
in €
Purchasing
power
metric per
inhabitant
Retail
purchasing
power per
inhabitant
in €
Retail
purchasing
power
metric
Retail
sales per
inhabitant
in €
Retail
sales
metric per
inhabitant
Retail
centrality
metric
State capital Hannover 22,071 102.9 5,932 104.2 6.714 134.3 128.8
Barsinghausen 21,601 100.7 5,908 103.8 3.715 74.3 71.6
Burgdorf 23,125 107.8 6,181 108.6 4.806 96.1 88.5
Burgwedel 27,183 126.7 6,802 119.5 7.219 144.4 120.8
Garbsen 21,507 100.3 5,883 103.4 6.160 123.2 119.2
Gehrden 24,905 116.1 6,354 111.6 2.746 54.9 49.2
Hemmingen 25,825 120.4 6,619 116.3 4.394 87.9 75.6
Isernhagen 29,482 137.4 7,207 126.6 11.214 224.3 177.1
Laatzen 21,063 98.2 5,905 103.8 7.226 144.5 139.3
Langenhagen 21,491 100.2 5,990 105.2 3.921 78.4 74.5
Lehrte 21,601 100.7 5,933 104.2 4.307 86.1 82.6
Neustadt am Rbge. 21,974 102.4 6,017 105.7 4.209 84.2 79.6
Pattensen 24,079 112.3 6,297 110.6 4.261 85.2 77.0
Ronnenberg 22,040 102.8 5,957 104.7 3.935 78.7 75.2
Seelze 21,122 98.5 5,772 101.4 3.231 64.6 63.7
Sehnde 21,265 99.1 5,821 102.3 3.255 65.1 63.6
Springe 21,863 101.9 5,980 105.1 3.648 73.0 69.4
Uetze 20,208 94.2 5,534 97.2 4.078 81.5 83.9
Wedemark 25,660 119.6 6,621 116.3 3.751 75.0 64.5
Wennigsen 22,970 107.1 6,036 106.0 3.443 68.8 64.9
Wunstorf 22,450 104.7 6,044 106.2 5.410 108.2 101.9
Hannover Region 22,373 104.3 6,015 105.7 5.707 114.1 108.0
Germany 21,449 100.0 5,692 100.0 5.001 100.0 100.0
Comment: The population figures used in these calculations are those reported for 01.01.2014. Purchasing power is calculated per home location and sales and point of sale.
Source: GfK Geomarketing GmbH 2015

20
Company Registered
seat
Sales in €
million
Employees Sector Ranking
in lower
saxony
Continental AG (K)
ContiTech AG (K)
Hannover
Hannover
33,331.0
3,87.3
178,055
29,725
Automotive subcontracting
industry
2
TUI AG (K)***
TUI AG***
Hannover
Hannover
18,477.5
582.8
68,580
317
Tourism 3
Volkswagen Nutzfahrzeuge Hannover 9,370.0 17,445 Commercial vehicle construction 1
AGRAVIS Raiffeisen AG (K) Hannover 7,504.5 5,640 Agricultural trading 6
Dirk Rossmann GmbH Burgwedel 4,280.0 22,681 Wholesale and retail
(drugstore articles)
9
Stadtwerke Hannover AG Hannover 2,450.2 2,296 Energy supplies,
energy services
17
Johnson Controls Power
Solutions Europe (K)***
VB Autobatterie GmbH & Co.
KGaA***
Hannover
Hannover
1,723.3
1,281.8
3,144
1,076
Accumulator and battery
production
25
expert AG (K)** Langenhagen 1,68.,6 1,341 Wholesale and retail (electrical
and electronic devices)
26
Siemens AG *** Laatzen 1,494.4 3,881 Electrical engineering 27
BUSINESS ENTERPRISES
NORD/LB publishes an annual ranking of Niedersachsen’s businesses with the highest sales and
value added. These companies safeguard the jobs and incomes of the neighbouring commercial,
trade and services enterprises, and are therefore the economic backbone of the location.
30 of the 100 companies in Niedersachsen with the highest sales have their registered head
offices in the Hannover Region. 18 of these companies work in the manufacturing sector. They
are dominated by the automotive industry and its subcontractors, and also include businesses
in the electronic engineering, aircraft construction, chemical and food sectors. Large trading and
service companies are also headquartered in the Hannover Region.
Of the 50 companies in Niedersachsen with the highest value added, 21 are located in the
Hannover Region, including companies working in the health, insurance and financial sectors.
Companies with the highest sales based in the Hannover Region

21BUSINESS ENTERPRISES
Methodology: The companies are considered in their entirety as conglomerates or groups to reflect the particular role played by group HQs in economic terms. However, this also means that not all turnover, added value and
employees reported here apply to the Hannover Region specifically. The NORD/LB analysis only considers companies domiciled in Niedersachsen or who provide data on activities in Niedersachsen. Other companies, for example
units of major companies, who may be of high regional economic importance, but are not separately reported, are not included in the NORD/LB listings.
Company Registered
seat
Sales
in €
million
Employees Sector Ranking
in lower
saxony
WABCO Holding GmbH (K) Hannover 1,126.1 2,701 Automotive subcontracting
industry
34
Konica Minolta Business
Solutions Europe GmbH**
Langenhagen 1,117.7 371 Production and marketing of
printers and photocopiers
35
Solvay Deutschland (Gruppe) Hannover 1,116.8 2,863 Chemical industry 36
TÜV NORD Gruppe (K) Hannover 1,056.4 9,925 Technical services 37
Nexans Deutschland GmbH
Gruppe (K)
Hannover 905.6 9,080 Cable manufacturing 39
MTU MAINTENANCE HANNOVER
GMBH
Langenhagen 842.0 1,781 Aircraft engine maintenance 45
BauKing AG (K) Hannover 807.3 3,290 Wholesale and retail
(construction materials)
46
Toto-Lotto Niedersachsen GmbH Hannover 714.4 166 Lottery company 49
Sonepar Deutschland/Region
Nord-Ost GmbH
Hannover 707.0 1,285 Wholesale (electronics) 51
Verlagsgesellschaft Madsack
GmbH & Co. KG (K)
Hannover 669.5 5,682 Publishing 55
Sennheiser electronic GmbH &
Co. KG (K)
Wedemark 590.5 2,542 Electro-acoustics 59
Klinikum Region Hannover GmbH Hannover 552.7 7,168 Health service 64
GP Günter Papenburg AG (K) Hannover 537.8 3,001 Construction industry 66
Bahlsen Gruppe (K)
Bahlsen GmbH & Co. KG
Hannover
Hannover
526.1
374.2
2,526
1,692
Food industry 68
Delticom AG (K) Hannover 505.5 179 Retail 70
Konica Minolta Business
Solutions Deutschland GmbH**
Langenhagen 465.8 1,664 Production and marketing of
computers and photocopiers
77
Kone GmbH (K) Hannover 353.9 1,628 Production of elevators and
escalators
92
esco GmbH & Co. KG Hannover 352.9 915 Production and marketing of
salt products
93
Deutsche Messe AG (K) Hannover 312.0 1,170 Trade fair and exhibition
organiser
96
Forbo Siegling GmbH Hannover 279.3 1,976 Drives and transport units,
chemicals
98
Wienerberger GmbH Hannover 270.6 1,489 Construction materials industry 100
Companies with the highest sales based in the Hannover Region

22 BUSINESS ENTERPRISES
Top companies in the Hannover Region based on generated added value
Company Registered
seat
Turnover
in €
million
Employees Sector Ranking Top 50
lower saxony
Talanx AG (K)
Hannover Rückversicherung AG (K)
Hannover
Hannover
2,371.5
1,712.2
20,004
2,419
Insurance,
re-insurance
4
NORD/LB (K)
NORD/LB
Hannover
Hannover
835.6
536.4
7,058
4,291
Financial services 7
Medizinische Hochschule Hannover Hannover 430.3 7,775 Health service 16
VHV Vereinigte Hannoversche
Versicherung a.G. (K)
Hannover 267.4 2,714
Insurance 28
Versicherungsgruppe Hannover VGH Hannover 188.2 2,027 Insurance 40
Sparkasse Hannover Hannover 183.4 2,199 Financial services 43
Comments: *K = consolidated conglomerate or group, ** Figures for the 2013/2014 financial year *** Figures for the 2012/2013 financial year
Methodology: The companies are considered in their entirety as conglomerates or groups to reflect the particular role played by group HQs in economic terms. However, this also means that not all turnover, added value and
employees reported here apply to the Hannover Region specifically. The NORD/LB analysis only considers companies domiciled in Niedersachsen or who provide data on activities in Niedersachsen. Other companies, for example
units of major companies, who may be of high regional economic importance, but are not separately reported, are not included in the NORD/LB listings.

Source: NORD/LB (November 2014): Niedersachsen monitor - 100 biggest companies in Niedersachsen

23BUSINESS ENTERPRISES
Source: State Office of Statistics Niedersachsen, calculations by the Hannover Region, as at 31.05.2014
Businesses in the Hannover Region according to economic sector
Absolute Proportion
in %
Mining and pit and quarry industries 22 0.04
Manufacturing industry 2,273 4.50
Energy supplies 350 0.69
Water supplies; wastewater and waste disposal 109 0.22
Construction industry 4,273 8.46
Trading; servicing and repair of motor vehicles 9,806 19.42
Transport and storage 1,875 3.71
Hospitality sector 3,268 6.47
Information and communications 1,997 3.95
Finance and insurance services 1,138 2.25
Property and housing industry 4,349 8.61
Freelance, scientific and technical services 8,155 16.15
Other business services 3,000 5.94
Child care and education 1,346 2.67
Health and social services 3,724 7.37
Art, entertainment and recreation 1,555 3.08
Other services 3,264 6.46
Total 50,504 100.00
Almost 50,500 businesses in a range of economic sectors are registered in the Hannover Region, in-
cluding around 44,000 mini businesses with less than 9 employees, and over 220 major businesses
with more than 250 employees. Almost one in five of these businesses works in the trading sector.
This is followed by freelance and scientific services businesses (e.g. firms of architects or engineers,
legal and tax consultants, advertising companies and market research companies), the property
and housing sector, building industry, and health and social services.
Businesses in the Hannover Region according to size
of workforce
0 to 9 44,488
10 to 49 4,697
50 to 249 1,093
250 and more 226
Total 50,504

24 KEY SECTORS
The economic structure in the Hannover Region is significantly influenced by various key sectors
boasting major innovation and job creation potential. Over 70 % of all employees paying social
insurance contributions work in these key sectors.
Six of these sectors have been singled out as so-called future sectors: automotive, energy
solutions, information and communications technology, health care, creative sector and production
engineering. These sectors receive targeted funding from the hannoverimpuls business promo-
tion agency.
*EPSI: employees paying social insurance contributions
**TW: total workforce
23,600 EPSIs* in the whole automotive value chain
(5.0 % of TW**)
Together with Braunschweig and Wolfsburg, the
Hannover Region is one of the most significant inter
national automotive centres
Main activities: commercial vehicles, tyres, drive sys-
tems, special components, braking systems,
battery technology
Resident companies: VW Nutzfahrzeuge, Continental AG,
as well as numerous subcontractors such as WABCO,
Johnson Controls
Education and research institutes: Technical University
Niedersachsen, Continental AG International Innovations
Centre, etc.
Metropolitan region subsidised by the federal programme
Schaufenster Elektromobilität
Leading trade fairs: IAA commercial vehicles, and
MobiliTec incorporated within HANNOVER MESSE.
4,400 EPSIs* (0.9 % of TW**)
Resident companies: E.ON and enercity as major energy
utilities, as well as companies involved in the develop-
ment and realisation of new technologies
Education and research institutes: including in the
windpower sector (e.g. Fraunhofer Institute for
Windpower and Energy System Technology IWES,
ForWind, Research Initiative Energy 2050)
The world’s first wind turbine tower using a wood-
en construction, and the first biogas plant in north
Germany which can feed biogas into the natural gas grid
Leading trade fairs: BioEnergy Decentral, and Energy
and Wind incorporated within HANNOVER MESSE
22,500 EPSIs* (4.8 % of TW**)
Resident companies: Finanz Informatik, TUI InfoTEC,
htp, Sennheiser, Madsack, NDR
Highly diversified sector structure specialising in IT
services
Education and research institutes: 25 institutes, e.g.
IT and MultimediaCampus “Expo Park”
Start-up centre: CampMedia
Network: Hannover IT e.V.
Leading trade fairs: CeBIT, and the Digital Factory
incorporated within HANNOVER MESSE
Automotive Energy solutions
Information and communica-
tions technology 0
01

25KEY SECTORS
Other important sectors for the job market in the Hannover Region are the logistics industry,
financial services, knowledge-based services, and the trades. The conference and trade fair
sector boosts the national and international awareness of the location, and has a positive
impact on the Hannover Region’s image.
Source: Hannover Region (Business report 2013), Federal Labour Office (Employment statistics 2015)
70,300 EPSIs* (14.9 % of TW**) in around 3,600
enterprises
Major clinic location: Hannover Medical School, Klinikum
Region Hannover, Diakonische Dienste Hannover
Strong research: Hannover Medical School, University of
Veterinary Medicine Hannover, life science at the Leibniz
University Hannover, Hannover Clinical Trial Centre,
Fraunhofer ITEM
Start-up centre: Medical Park Hannover, Life-Science,
sectors mainly involved in biomedical technology,
transplants, implants, regenerative medicine, diagnos-
tics and training
Resident companies: Boehringer Ingelheim,
KIND Hörgeräte, and Solvay Pharmaceuticals
Network: Gesundsheitswirtschaft Hannover e.V.
Leading trade fairs: Altenpflege and Biotechnica
12,900 EPSIs* (2.7 % of TW**) in 490 enterprises
Education and research: Production Engineering Centre
(PZH), mechanical engineering faculty of Leibniz
University Hannover, mechanical engineering, electrical
engineering and information technology departments
of University of Applied Sciences and Arts Hannover
Co-operation with the Laser Centre Hannover (LZH),
the Centre for Biomedical Technology (ZBM), the Insti-
tute for Integrated Production Hannover (IPH),
the Mechatronics Centre Hannover (MZH)
TEWISS - Technik und Wissen GmbH funds technology
transfer between science and industry
Networks: e.g. Optical Technologies Competence
Network
Leading trade fairs: HANNOVER MESSE, EuroBLECH,
Agritechnica, EMO and LIGNA
Health care
20,600 EPSIs* (4.4 % of TW**) in around 1,400 enter-
prises (music, books, art, films, radio, performing arts,
design, architecture, press, advertising and software)
Key segment music industry: University of Music, Drama
and Media Hannover, significant players such as
NDR Radiophilharmonie, Peppermint Park
Start-up centre Halle 96 with offices and workplaces,
shared infrastructure
Network: kre[H]tiv Netzwerke e.V.
Production engineering
Creative sector

26 KEY SECTORS
1,300 EPSIs * (0.3 % of TW**)
World’s largest exhibition grounds, and Deutsche Messe
AG as a strong player
Around 56 shows in 2013 with approximately 2.1 million
visitors
Location of leading international trade fairs such as
CeBIT, HANNOVER MESSE, Agritechnica, IAA Commercial
Vehicles
Congress and conference facilities such as Convention
Centre, Hannover Congress Centre, Herrenhausen Palace
Source: Hannover Region (Business report 2013), Federal Labour Office (Employment statistics 2015)
*EPSI: employees paying social insurance contributions
**TW: total workforce
54,200 EPSIs* (11.5 % of TW**) in around 3,000 enter-
prises
Main focus: contract logistics, automotive, e-commerce
Resident companies: DHL, Kühne+Nagel, DB Schenker,
Dachser, UPS, TNT, Hellmann, Hermes, DPD, etc.
European and national distribution centres for VW Com-
mercial Vehicles, Mercedes-Benz, BSN medical, Lyreco,
Sonepar, Kaufland, Weatherford, arvato, Deltikom, Rewe
Logistics-centric research institutes: Institute for Trans-
port and Automation Technology, Institute for Factory
Systems and Logistics at Leibniz University Hannover,
Institute for Integrated Production
Leading trade fairs: CeMAT as the world’s largest show
for intralogistics
24,700 EPSIs* (5.3 % of TW**) in around 827 enterprises
Head offices of nationally important insurance
companies (e.g. Talanx, Vereinigte Hannoversche
Versicherung, Versicherungsgruppe Hannover, Concordia
Versicherungsgruppe, Mecklenburgische Versicherungs-
gruppe, WERTGARANTIE Technische Versicherung,
Hannover Rück Group)
Head office of NORD/LB, Deutsche Hypothekenbank,
Niedersächsische Börse, as well as one of the largest
savings banks in Germany (Sparkasse)
Key training and education centres: Sparkasse Academy,
Vocational Academy for the Banking Industry, Insurance
Industry Training Centre, Insurance Sciences Interdisci-
plinary Competence Centre
Logistics
Trade fair and congress
industry
Financial services

27KEY SECTORS
31,000 EPSIs* (6.6 % of TW**) in legal, tax and
management consulting firms, firms of architects,
engineering service companies, and advertising and
market analysis
Resident companies: branch offices of major service
companies such as Deloitte, Ernst Young, Pricewater-
houseCoopers
Sector expected to grow further on the back of
increasing specialisation
60,000 EPSIs* (12.8 % of TW**) in 11,400 enterprises,
annual sales approx. € 4.7 billion
Main segments: construction and interior finishing
(3,100 enterprises), health/body-care/cleaning (2,900
enterprises), and metal industry (2,850 enterprises)
Important stimulus for innovations, which also have
applications in other business sectors, e.g. in the energy
sector
One in five trainees in the Hannover Region are in trade
apprenticeships
Training and education: Training and Education Centre
of the Chamber of Trades Hannover
Knowledge-based
company-centric services
Trades
7,900 EPSIs* (1.7 % of TW**)
Strongly influenced by the medical sector (Hannover
Medical School, University of Veterinary Medicine
Hannover, Leibniz University Hannover, Medical Park)
Above average number of start-ups
Above average number of third-party funded jobs
Co-operation between science and manufacturing
industry, particularly the automotive sector
Science and research

28 EDUCATION SCIENCE
The Hannover Region is an education location with supra-regional significance. An above
average number of pupils compared to the rest of Niedersachsen and Germany gain university
entrance qualifications (38.9 %). 11,200 pupils in total gained school leaving certificates in the
Hannover Region in 2013.
* Applied science university entrance qualification at a national level reported as intermediate school leaving certificate
** No distinction is made at a federal level between pupils leaving school with a special needs school leaving certificate or no school leaving certificate
Source: State Office of Statistics lower saxony, calculations by the Hannover Region, School Leaving Qualifications 2013
100 %
90 %
80 %
70 %
60 %
50 %
40 %
30 %
20 %
10 %
0
School leavers
■ University entrance
qualification
■ Applied science university
entrance qualification
■ Secondary school leaving
certificate
■ Lower secondary school
leaving certificate
■ Special needs school
leaving certificate or no
school leaving certificate**
38.9 %
2.6 %
41.2 %
12.5 %
4.9 %
29.8 %
2.3 %
48.8 %
14.0 %
5.1 %
35.7 %
0.1 %*
42.1 %
16.9 %
5.2 %

29EDUCATION SCIENCE
The Hannover Region is a leading centre in Germany for vocational training. Almost 42,000
vocational students attend the wide range of training establishments. These not only include the
vocational colleges focusing on training in specific sectors – including specialist vocational colleges,
technical secondary schools, vocational grammar schools, and training colleges – but also a wide
range of other school types with a spectrum of training objectives and entrance qualifications.
One third of the students learn business and administration vocations, followed by technical
vocations covering electrical engineering, mechanical engineering, automotive, construction and
printing technology, as well as vocations in the nutrition sector, and social and health services.
Source: State Office of Statistics Niedersachsen, as at November 2013
According to school type
Vocational school (part-time) 27,806
First year vocational
training
485
Vocational preparation year 528
Vocational college 6,701
Technical secondary school 2,587
Upper vocational school 65
Vocational grammar school 1,734
Technical college 2,233
Total 42,139
According to vocation
Agriculture 843
Construction 830
Chemistry, physics, biology 799
Printing technology 782
Electrical engineering 3,417
Paint technology / interior design 728
Health 1,975
Wood technology 345
Gardening and Landscaping 703
Body care 696
Social services 2,046
Mechanical engineering 3,371
Nutrition 2,449
Social services 2,678
Automotive 1,794
Other recognised vocational training 1,256
Technology 536
Various vocations 641
Without training contracts (at a
vocational school)
296
Business and administration 15,064
Textile technology and clothing 267
Domestic science 623
Total 42,139
Vocational training students

English studies 394
Work technology 129
Ergonomics 467
Architecture 591
Construction engineering 1,523
Biology 516
Chemistry/ biochemistry/
food science
1,350
Electrical engineering 1,205
Gardening and landscaping 556
Geodesics 177
Geography 371
Geosciences 364
German studies 728
History 506
Practical design 16
Informatics 840
Landscape architecture 425
Course/Students in the winter semester 2013/2014
With the Leibniz University Hannover, Hannover Medical School, and the University of Veterinary
Medicine Hannover, Hannover is a prestigious science and research location. Award-winning and
acclaimed teaching and training is also provided by the University of Applied Sciences and Arts
Hannover and the University of Music, Drama and Media Hannover. Almost 44,000 students
attend the universities in Hannover – a record level.
Students at Leibniz
University Hannover
*inkl. Beurlaubung
Quelle: Leibniz Universität Hannover, Zahlenspiegel 2014
Mechanical engineering 3,329
Mathematics 722
Media science 60
Meteorology 109
Pedagogics 193
Philosophy 132
Physics 893
Politics 761
Law 1,990
Religious science/Theology 305
Romance languages 72
Special pedagogics/
Science teaching
766
Sociology 595
Sport 244
Economics 2,798
Total* 23,876

31EDUCATION SCIENCE
Quelle: Angaben der Hochschulen
Institute Students in the winter semester 2014/2015
University of Applied Sciences and Arts Hannover 9,630
Hannover Medical School 3,358
University of Veterinary Medicine Hannover 2,453
University of Music, Drama and Media Hannover 1,475
Municipalities University of Administration in Niedersachsen 818
FOM University for Economics and Management 550
Leibniz Applied Science University 548
Applied Sciences University for Business 493
b.i.b International College 270
Applied Science University of MSE 208
GISMA Business School 30
Vocational Academy of the Banking Sector 28
Total 19,861
Other universities and
applied science universities
Science, research, technology transfer, start-up centres
Science and research have a supradisciplinary function with other business sectors, and are
becoming increasingly important in today’s globalised knowledge economy. The Hannover
Region boasts a very diverse research and science sector with internationally acclaimed
institutes and faculties. Major players in addition to universities and university research
institutes, are 30 non-university and private research institutes, as well as the research depart-
ments of various companies. Major strengths are in the medical sector, and the engineering
disciplines – primarily technology, research and knowledge-based segments of manufacturing
industry, particularly in the automotive and production engineering sectors.
In addition, the research institutes in Hannover participate in a range of supra-regional research
networks, e.g. For Wind – Centre for Windpower Research, as well as Auditory Valley on the
subject of hearing. Thanks to the diversity of the science and research structure, local companies
benefit from numerous opportunities for co-operating at a regional level in both research and
development, as well as the training and further training of qualified experts. The transfer of
knowledge and technology between the research institutes and companies in the Hannover
Region is co-ordinated and supported by numerous interfaces. Several start-up centres assist
innovative start-ups and young entrepreneurs in the realisation of their ideas. The Open
University Niedersachsen co-ordinates the opening of universities for new target groups.
Source: data provided by universities

Source: Ministry for Science and Education Niedersachsen, CIMA Institute for Regional Economics, state capital Hannover, as at beginning of 2014
13
12
32
14
1
2
3
4
5
6
7
8
9
10
18
21
16
17
35
37
36
40
15
19
20
22
23
24
25
41
26
42
47
27
28
30
31
29
34
33
38
39
46
44
43
45

33EDUCATION SCIENCE
Universities
1 Leibniz University Hannover (main campus)
2 University of Applied Sciences and Arts Hannover
(main campus)
3 Hannover Medical School
4 University of Veterinary Medicine Hannover
(main campus)
5 University of Music, Drama and Media Hannover
6 Applied Sciences University for Business
7 Leibniz Applied Science University
8 GISMA Business School
9 Municipalities University in Niedersachsen
10 Applied Science University of Medium-sized Enterprises
11 b.i.b International College
12 FOM University for Economics and Management
13 Service office Open University
Natural sciences
14 Limnology and Water Protection
15 Federal Institute for Geosciences and Natural
Resources (BGR)
16 German Institute for Rubber Technology (DIK)
17 Limestone-Sand Research Association
18 Institute for Joint Geoscientific Activities
19 Nano and Quantum Engineering Laboratory
20 Leibniz University for Applied Geophysics (LIAG)
21 Max Planck Institute for Gravitational Physics
(Albert Einstein Institute)
Construction engineering
22 District Heating Research Institute in Hannover
23 Institute for Engineering Hydrology
24 Institute for Construction Research
Social sciences and philosophy
25 Research Institute for Philosophy Hannover
26 ISP Eduard Pestel Institute for Systems Research
27 Social Sciences Institute of the Protestant Church
in Germany
Selected research and science institutes
Medicine
28 Hannover Clinical Trial Center GmbH
29 Fraunhofer Institute for Toxicology and
Experimental Medicine (ITEM)
30 International Neuroscience Institute Hannover
GmbH (INI)
31 IPF PharmaCeuticals GmbH
32 lower saxony Centre for Biomedical Technology,
Implant Research and Development (MFE)
33 Twincore
Production engineering
34 European Research Corporation for Metal (EFB)
35 IPH Institute for Integrated Production
Hannover GmbH
36 Laser Centre Hannover
37 Production Engineering Centre Hannover (PZH)
38 Test Centre for Load-bearing Structures
Economics
39 Hannover Center of Finance
40 Medium-sized Enterprise Institute Niedersachsen
41 Niedersachsen Institute for Economics Research
Architecture, spatial sciences,
landscape planning
42 AAcademy for Spatial Research and Regional
Planning (ARL)
43 ECOLOG Institute for Socio-ecological Research
and Education GmbH
44 Niedersachsen Institute for Historical
Regional Research
Other
45 Heinz Piest Institute for the Trades (HPI)
46 HIS University Information System GmbH
47 Criminological Research Institute
lower saxony (KFN)

34 COMMERCIAL PROPERTIES
Logistics space turnover 2014 in m2
140,000
Peak rent (new buildings with excellent building services and optimum
location connections) 2015 in €/ m2
4.50
Average rent 2015 in €/ m2
3.50
Net initial return prime buildings in prime locations 2015 6.6 %
* Values valid for the Hannover Region
Logistics property
market*
Letting space office portfolio 2015 in m2
MF-G 4,92 Mio. qm
Office space turnover 2014 in m2
MF-G 117,000
of which lettings 2014 in m2
MF-G 88,000
Vacant space 2014 in m2
MF-G 279,000
Vacant space ratio 2014 5.7 %
Peak office rent city-centre 2015 in €/ m2
MF-G 14.30
Peak office rent city-centre periphery and office centres 2015 in €/ m2
MF-G 10.40
Net initial return in prime locations 2015 5.7 %
* Value for state capital Hannover plus Garbsen, Laatzen and Langenhagen pursuant to MF-G (let space definition pursuant to the Gesellschaft für immobilien-
wirtschaftliche Forschung gif e.V. (Property Industry Research Corporation))
Office property
market*
Retail space Hannover Region in m2
1.91 Mio.
of which city of Hannover in m2 877,000
of which Hannover city centre in m2 290,000
Peak rent city-centre A1 location 2015 in €/ m2* 200
Average rent city-centre A1 location 2015 in €/ m2* 145
Net initial return in A1 locations 2014* 4.75 %
* Bahnhofstraße, Große Packhofstraße, Georgstraße
Sources: bulwiengesa AG; Hannover Region calculations; cross-checked details from market players; Hannover Region Property Reports 2014 and 2015
Retail property
market
Additional
information in the
updated Property
Report
The Hannover Region has been one of the most important locations for the German real estate
market for many years. The office property market in Hannover enjoyed a major upswing again
in 2014 in terms of turnover compared to the weak period during the previous year. The market
players are forecasting a growth in rents in the city centre in 2015, and a stable to slightly
expanded overall turnover.
The Hannover Georgstraße and Bahnhofstraße belonged to the ten most attractive retail streets
in Germany in 2015, while the city centre overall is one of the prime locations for retail
nation-wide. There are also other retail locations with strong turnover in the surrounding area.
After Hamburg, the Hannover Region is the most important logistics location in North Germany.
The sector in the Hannover Region is mainly involved in the bundling and distribution of hinter-
land transport activities from the German, Belgian and Dutch seaports.

35COMMERCIAL PLOTS 35
Shop rents in selected major cities*
Core shopping area, average in € per m2
1A site 1B site
small
(approx.
60 m2
)
large
(approx.
150 m2
)
small
(approx.
60 m2
)
large
(approx.
150 m2
)
Berlin 180.00 125.00 30.00 20.00
Bremen 130.00 85.00 35.00 18.00
Dortmund 220.00 120.00 20.00 15.00
Dresden 75.00 50.00 35.00 25.00
Essen 130.00 90.00 30.00 18.00
Frankfurt am Main 230.00 190.00 70.00 30.00
Hamburg 120.00 85.00 35.00 20.00
Hannover 150.00 80.00 25.00 14.00
Cologne 250.00 130.00 45.00 24.00
Leipzig 140.00 110.00 60.00 40.00
Munich 410.00 320.00 160.00 100.00
Nuremberg 106.00 76.00 15.67 12.00
Stuttgart n. a. n. a. n. a. n. a.
*Net basic rent, ground floor Source: IVD Commercial Property Price Comparison 2014/2015
* Net basic rent
Source: IVD Commercial Property
Price Comparison 2014/2015
Office rents in selected major cities*
Utility value, average in € per m2
basic moderate good
Berlin 5.35 8.00 13.75
Bremen 4.00 6.50 9.00
Dortmund 5.50 7.50 9.50
Dresden 5.75 6.50 8.75
Essen 4.00 5.60 11.00
Frankfurt am Main 10.00 14.40 18.50
Hamburg 6.00 9.00 14.00
Hannover 5.20 6.75 11.00
Cologne 6.50 11.00 15.50
Leipzig 4.90 6.70 9.50
Munich 16.00 21.50 30.50
Nuremberg 5.86 7.34 9.09
Stuttgart 6.00 9.50 14.50
The price level of office rents and shop rents is an-
other important relocation criterion for businesses.
It is primarily determined by the location factors,
such as, the vicinity to Hannover’s city centre,
transport connections, and the nearby surrounding
areas. The costs per square metre of office space
in the state capital Hannover range from € 5.20 for
basic utility value, all the way up to € 11.00 for good
utility value.
Shop rents in the main shopping centre range from
€ 14.00 up to € 150.00, but are in the range of € 5.00
to € 15.00 in the adjacent core areas. The rent costs
are moderate in comparison to other major cities in
Germany.

36 COMMERCIAL PLOTS
Commercial plot availability in the Hannover Region 2015
in ha
Total commercial plot availability 858.9
Of which immediately marketable (officially authorised B-plan,
developed, public property) 122.4
Of which motorway-near (max 2 km to German motorways) 40.5
Of which marketable at a later date (officially authorised B-plan,
not developed and/or private property) 294.9
Of which land utilisation plan (still without a B-plan) 441.6
Potentially reusable brownfield sites 172.3
Shortlisted business park/industrial estate (areas scheduled
for planning by municipalities, still without F/B plans, possibly
marketable in the medium to long term). 775.1
Source: Hannover Region Commercial Plot Monitoring Report 2015
More information
in the latest
Commercial Plot
Monitoring Report
One of the most important location factors for companies is a quantitatively and qualitatively
adequate supply of commercial plots. The portfolio of immediately marketable plots in the
Hannover Region totals 122.4 ha, of which 40.5 ha is classified as motorway-near. An officially
approved B-plan exists for another 495 ha, although these commercial plots have either not yet
been developed and/or are in private ownership. Another 442 ha have been incorporated in the
land development plan. Because of land use competition and the demand for protected open
spaces, the opportunities for developing new commercial plots are increasingly approaching
their limits. This is why 172 ha of potentially reusable brown field sites are particularly important
for the development of usable land.

37TAX ASSESSMENT RATES
Source: Hannover Region
Property tax and trade tax assessment rates 2015
Trade tax Property tax A Property tax B
State capital Hannover 460 530 600
Barsinghausen 460 560 560
Burgdorf 450 465 465
Burgwedel 400 430 430
Garbsen 430 430 430
Gehrden 390 460 460
Hemmingen 400 440 440
Isernhagen 400 450 450
Laatzen 460 600 600
Langenhagen 440 430 430
Lehrte 440 440 440
Neustadt am Rbge. 430 440 440
Pattensen 430 430 430
Ronnenberg 450 480 480
Seelze 430 490 490
Sehnde 440 460 460
Springe 395 450 450
Uetze 430 490 490
Wedemark 440 440 440
Wennigsen 440 440 440
Wunstorf 460 490 490
The trade tax and the property tax are municipal taxes whose assessment rates are revised
annually as part of municipal budget discussions. This empowers the municipalities to influence
the size of the taxes paid by enterprises, and to actively manage the location policy. The tax
assessment rates in large cities are usually higher than in the surrounding area

38 RESIDENTIAL
The residential property market is currently enjoying a significant upswing in Hannover.
Proximity to the city centre, local services, and very good transport connections are important
quality criteria when selecting sites. These specifications are satisfied by the new housing areas
in the state capital, as well as in the cities and municipalities in the surrounding area.
Demand and supply on the residential property market are primarily influenced by regional
providers and private households. The demand for housing will also continue to be driven by the
further increase in the population in the state capital, and some of the surrounding municipalities.
The amount of empty residential property has, however, been at a very low level for many years
(below 2 %), and remains well below the so-called fluctuation reserve level.
However, despite the dynamic development in the residential property market, residential rents
and purchase prices for building land and owner-occupied apartments in Hannover are still
moderate compared to other German cities
* Completion up to 1948, based on 3 rooms, approx. 70 m2 living space, excluding publically funded residential
construction projects, no data for completion after 1949 and brand new properties

Source: IVD residential comparison 2014/2015
Residential rents in selected big cities*
Living quality, average in € per m2
basic medium good
Berlin 5.35 7.40 8.90
Bremen 5.50 7.50 9.00
Dortmund 4.80 5.20 6.80
Dresden 5.50 6.50 7.25
Essen 4.50 5.50 8.00
Frankfurt am Main 7.70 9.30 12.00
Hamburg 7.40 9.20 12.00
Hannover 5.50 7.50 9.50
Cologne 6.30 7.80 10.00
Leipzig 4.50 5.40 6.80
Munich 10.40 13.00 15.10
Nuremberg 6.09 7.36 8.70
Stuttgart 8.90 10.50 11.70

39RESIDENTIAL
* Existing portfolio
Purchase prices for owner-occupied
apartments in selected big cities*
Living quality, average in € per m2
medium good very good
Berlin 1,750 2,400 3,350
Bremen 1,050 1,750 2,400
Dortmund 1,300 1,750 2,200
Dresden 1,200 1,450 2,200
Essen 1,000 1,875 2,500
Frankfurt am Main 1,600 2,550 3,700
Hamburg 2,100 2,900 4,300
Hannover 1,250 2,100 3,000
Cologne 1,800 2,600 3,800
Leipzig 1,000 1,490 1,950
Munich 3,600 4,600 6,400
Nuremberg 1,378 1,882 2,364
Stuttgart 2,450 3,000 4,100
* Detached and semi-detached houses, approx. 600 - 800 m2 plots
Purchase prices for building land in
selected big cities*
Residential location, average in € per m2
medium good very good
Berlin 180 290 480
Bremen 130 220 380
Dortmund 240 295 450
Dresden 135 190 310
Essen 300 400 550
Frankfurt am Main 420 540 710
Hamburg 300 420 650
Hannover 260 380 500
Cologne 390 650 1.050
Leipzig 105 175 340
Munich 1.060 1.470 2.300
Nuremberg 290 428 653
Stuttgart 600 750 900
More information available in the
latest Hannover Region Property
Report

40 RESIDENTIAL
Detached privately-owned houses (including garage and usual size of plot in the locality)
Purchase price for detached houses (ready for immediate occupation) in selected big cities*
Living quality, average in €
Basic,
approx. 100 m2
Medium,
approx. 125 m2
Good,
approx. 150 m2
Very good,
approx. 200 m2
Berlin n. a. 250,000 345,000 570,000
Bremen 90,000 180,000 n. a. n. a.
Dortmund 205,000 310,000 420,000 680,000
Dresden 150,000 250,000 350,000 600,000
Essen 235,000 350,000 510,000 815,000
Frankfurt am Main 325,000 430,000 630,000 960,000
Hamburg 230,000 340,000 510,000 950,000
Hannover 190,000 250,000 300,000 380,000
Köln 250,000 370,000 540,000 1,200,000
Leipzig 145,000 210,000 290,000 545,000
München 550,000 740,000 1,140,000 1,900,000
Nürnberg 258,500 340,833 435,500 631,000
Stuttgart 350,000 540,000 810,000 1,370,000

41
* Building plots requiring no development costs. The aver-
age values only provide an overview of the actual market.
They do not reflect the fact that the prices are dependent
on value-relevant features of each individual plot.
Source: Expert panel for real estate values,
Real Estate Market Report 2015, as at 31.12.2014
RESIDENTIAL
Building plots for
detached and
semi-detached houses*
Average purchase
price in € per m2
Average Hannover
Region 168 €/m2
State capital Hannover
Wennigsen
Barsinghausen
Wunstorf
Springe
Sehnde
Hemmingen
Isernhagen
Ronnenberg
Pattensen
Gehrden
Burgwedel
Uetze
Lehrte
Langenhagen
Seelze
Laatzen
Garbsen
Neustadt am Rbge.
0 25020015010050
Burgdorf
Wedemark
120 ¤/m2
239 ¤/m2
119 ¤/m2
115 ¤/m2
164 ¤/m2
96 ¤/m2
110 ¤/m2
219 ¤/m2
231 ¤/m2
160 ¤/m2
149 ¤/m2
144 ¤/m2
170 ¤/m2
83 ¤/m2
180 ¤/m2
184 ¤/m2
161 ¤/m2
174 ¤/m2
114 ¤/m2
138 ¤/m2
142 ¤/m2

42 TOURISM
With around 2.1 million overnight stays, the state capital Hannover has consolidated its position
as the city with the most overnight guests in Niedersachsen. It occupies position 11 in the German
city ranking. The surrounding area had over 1.6 million overnight stays, and therefore more than
major cities such as Bremen, Essen or Dortmund. The Hannover Region overall counted almost
3.7 million overnight stays in 2014.
*These figures include overnight
stays in accommodation establish-
ments open for business with at least
10 beds, and camping sites open for
business with at least 10 pitches.
Source: State Office of Statistics
Niedersachsen, Hannover Region
calculations
Overnight stays in the
Hannover Region*
■ Hannover Region
■ State capital Hannover
■ Surrounding area
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
4,000,000
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0

43
The Hannover Region boasts a wide range of cultural, sporting, music, entertainment and
recreation attractions. The top events include the Maschseefest, the Hannover Schützenfest
(Marksmen’s Fair), the Lister Meile Fest, Entdeckertag (Discovery Day), the Hannover Marathon,
the Fête de la Musique, the International Fireworks Competition, and the Kleines Fest im Großen
Garten (outdoor variety festival in the Great Garden). The Royal Gardens of Herrenhausen,
Hannover Adventure Zoo, the home matches of the Hannover 96 football team, the productions
in the Opera House, State Theatre and Ballhof theatre, the GOP variety theatre, and the numer-
ous museums, also attract large numbers of visitors. In the surrounding area, the main tourist
attractions are the Steinhuder Meer, the Deister hills and Marienburg Castle.
Events Visitor numbers 2014
Maschseefest 2,000,000
Schützenfest
(Marksmen‘s Fair)
1,200,000
Lister Meile Fest 250,000
Entdeckertag (Discovery Day) 200,000
Hannover Marathon 150,000
Car-free Sunday – Hannover
Climate Fest
130,000
Fête de la Musique 100,000
International Fireworks
Competition
50,000
Beer Fest 50,000
Kleines Fest im Großen
Garten
47,000
Festival of Cultures 40,000
Steintorfest 30,000
Kunstfestspiele Herrenhausen 27,000
N-Joy Starshow 25,000
NDR 2 Plaza Festival 25,000
Fährmannsfest 17,000
Holi Farbrausch Festival 10,000
Maker Faire Hannover 10,000
Classic in the Old Town 10,000
Tourist attraction/Visitor numbers 2014
Hannover Zoo 1,300,000
Hannover 96, 2014/2015 season 739,000
Royal Gardens of Herrenhausen 510,000
State Theatre Hannover
(opera, theatre)
400,000
Marienburg Castle 220,000
GOP variety theatre 183,000
State Museum Niedersachsen 165,000
Theater am Aegi 162,000
Sprengel Museum 108,100
Herrenhausen Palace Museum 96,600
Parkbühne open air season 85,000
Hannover Museum of History 79,000
Wilhelm-Busch-Museum 65,000
August Kestner Museum 33,900
Kestnergesellschaft 28,000
Selected events and tourist
attractions in the Hannover
Region
Source: Figures provided by event organisers and institutions
TOURISM

44
Source: Trade fair company figures 2014
Comparison between the top trade fair locations in Germany
Hall space in m2
Outdoor
space in m2
Visitors to
domestic trade
fairs 2014
Deutsche Messe AG Hannover 463,000 58,000 1,600,000
Messe Frankfurt GmbH 356,000 96,000 1,500,000
Koelnmesse GmbH 284,000 100,000 1,100,000
Messe Düsseldorf GmbH 262,000 43,000 1,400,000
Neue Messe München GmbH 180,000 425,000 1,800,000
TRADE FAIRS
The Hannover exhibition grounds are an important factor in raising awareness of Hannover as
a business location, and have a positive effect on the image of the whole region. The Hannover
exhibition grounds boast an important gateway function for the surrounding area, especially the
mobility of sector-related know-how. Hannover boasts the world‘s largest exhibition grounds
with around 463,000 m2 of covered exposition space, which also includes especially high quality
exhibition areas and halls. Hannover is home to major leading trade fairs: exceptional shows
include CeBIT as the leading international trade fair for information and communications tech-
nology; the HANNOVER MESSE as a very broad forum for industry as a whole; Agritechnica as the
world‘s largest agricultural machinery show; and IAA Commercial Vehicles as the world‘s leading
show for mobility and transport. 68 shows took place in 2014 which attracted approx. 1.6 million
visitors in total.

Trade fair figures of Deutsche Messe AG Hannover
Exhibitors Visitors Net letting
space in m2
ABF Freizeit- und Einkaufsmesse (2014) 812 114,867 54,115
Agritechnica (2013) 2,897 448,912 246,815
Altenpflege (2014) 582 28,094 20,750
Energy Decentral (2014) 365 38,062 14,568
BioTechnica (2013) 553 11,292 10,057
CeBIT (2014) 3,244 187,759 134,743
CeMAT (2014) 1,022 48,267 71,883
didacta (2012) 774 81,369 34,622
Domotex (2015) 1,316 37,929 87,014
EMO (2013) 2,131 142,797 180,582
EuroBLECH (2014) 1,573 59,252 86,506
EuroTier (2014) 2,368 156,566 119,522
HANNOVER MESSE (2014) 4,790 174,139 178,129
IAA Nutzfahrzeuge (2014) 2,066 265,000 250,000
infa (2014) 1,350 191,803 38,577
LIGNA Hannover (2013) 1,548 89,857 123,197
Pferd Jagd (2014) 825 84,270 34,527
Source: AUMA Exhibition and Trade Fair Committee of German Industry
MESSENTRADE FAIRS 45

47
Region President
Business and Employment Promotion Department
Text and editorial Hannover Region Business and Employment Promotion Department
Photo credits Continental Aktiengesellschaft: S. 20 (links)
DELTA BAU AG: S. 38, 39
DELTA BAU AG/Birgit Streicher: S. 40
Deutsche Messe AG: S. 26, 44, 45
Heinz von Heiden GmbH Massivhäuser: S. 41
HMTG: S. 30 unten, S. 42, 43
Region Hannover: S. 3, 5, 9, 14, 15, 17, 23, 25, 27, 29, 36, 37
Region Hannover/Olaf Mahlstedt: S. 1 (Titel), 18, 19, 35, 39
Shutterstock: S. 6, 7, 14, 16, 26, 28, 30 (oben)
Talanx AG: S. 22
TUI AG: S. 20 (rechts)
Volkswagen AG Nutzfahrzeuge: S. 24
Maps Team Medienservice und Post Region Hannover, BB. Markenagentur GmbH
Design BB. Markenagentur GmbH
Issue 7.15./1
Status
Printing
7/2015
Team Medienservice und Post Region Hannover
IMPRINT

www.wirtschaftsfoerderung-hannover.de
Hannover Region
Business and Employment Promotion
Your contact: Lennart Heise
Haus der Wirtschaftsförderung
Vahrenwalder Straße 7
30165 Hannover
Germany
Telephone: +49 (0)511 616-23238
Fax: +49 (0)511 616-23453
lennart.heise@region-hannover.de
wirtschaftsfoerderung@region-hannover.de
The location information contained in the Trends Facts 2015 report is also available as an iPhone/
iPad app. Download from www.wirtschaftsfoerderung-hannover.de/apps

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