Trends in Annual Reports_2

Trends in Annual Reports
Presented by Rebecca Teaff of Redstart Creative

Redstart Creative 443.798.2773 rebecca@redstartcreative.com www.redstartcreative.com 2
Rebecca Teaff, Redstart Creative
Redstart Creative is a local design & marketing firm founded by Rebecca Teaff.
We provide quality design and marketing services and strive to help our clients
make an impact with their clients and customers.
Rebecca has worked 15+ years in the Baltimore advertising community.
Rebecca received her B.A. in Arts/Communications from Mary Baldwin College.
The combined studies of design, marketing and communications are the basis of
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good and clearly communicates to its audience.
Evolving technology is driving the world to move faster and faster. Good design
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OUTLINE
I. Intro
II. Traditional Annual Reports
III. Current Trends
IV. Resources
V. Questions

INTRODUCTION
Annual Reports
Annual Reports have evolved over the years. Through all the changes, they still
remain a valuable tool to communicate to donors and funders.
Today we will review some of the current trends in Annual Report design as well
as the time-tested techniques that still hold true.
Throughout the presentation I will feature a combination of samples that are
part of Redstart Creative’s portfolio and others that are featured in the resource
articles.

TRADITIONAL ANNUAL REPORTS
II. Traditional Annual Reports
- Tell the story of your organization.
- Summarize accomplishments of the past year.
- Include personal stories.

CURRENT TRENDS
iiHearts & Hands • 2012 annual report
2 St. Vincent De Paul of Baltimore
Font: Charme Std Roman
Carrie GreenGrOWinG MinDs
Carrie Greene has been a consistent weekly volunteer at Growing
Minds for the past three years, and the children love her just as
much as she loves them. Carrie’s 30 years of special education
experience make her the ideal volunteer for this program. She
works with the children in both individual and group settings,
helping them with their reading, writing, and study skills. Because
of her assistance, there has been a significant improvement in the
students’ abilities and confidence. She makes a special effort to
modify the tutoring to be a fun experience for all, and many of the
children ask to work with her specifically.
3Hearts & Hands • 2012 annual report
Carrie GreenGrOWinG MinDs
In September of 2012, we launched a new after school program
model called “Growing Minds,” which serves 150 children at
Martin Luther King, Jr. and Arlington Schools in the Park Heights
Community. The program is unique in its integration of academic
learning with career exploration, helping students to make the
important connection between school, careers, and life-long
success. Students benefit from hands-on, engaging activities,
small-group instruction, and targeted cultural enrichment
activities. The after-school learning opportunities of Growing
Minds help to close the gap for underperforming students by
improving attendance, reducing disciplinary actions, fostering
engagement in learning, and improving test scores and grades.
“I get more out
of volunteering
with these
children then I
give. They bring
a vitality and
hope that you
can only get
from helping
children.”
new after school
Program launched
2012 Highlights
“One of the most
vulnerable age
groups are youth
in middle schools.
Growing Minds
specifically targets
youth in grades
4-8, offering a
unique mix of
learning, career
exploration
and skill
development.”
—John schiavone,
President & CeO

CURRENT TRENDS
III. Current Trends in Annual Reports
Less Traditional Content
- Tell the story of your organization via stats and photos not long text.
- Highlight goals for the upcoming year not just past accomplishments.

CURRENT TRENDS
2013 ACHIEVEMENTS
MARIAN HOUSE SERVED
255 PEOPLE
1,316 HOURS
OF EDUCATIONAL SERVICES
WERE DELIVERED TO
OUR TRANSITIONAL
HOUSING RESIDENTS.
6,000COUNSELING
HOURS
MARIAN HOUSE STATISTICAL OVERVIEW / FY 2013 (JULY 1, 2012 TO JUNE 30, 2013)
(166 WOMEN & 89 CHILDREN)
Of the 33 women who successfully exited
the transitional housing program in FY13:
73%WERE EMPLOYED
83%INCREASED
THEIR INCOME
+
IN THE PAST 2 YEARS, THROUGH THE EFFORTS
OF THE EDUCATION PROGRAM AT MARIAN
HOUSE THE FOLLOWING WERE ACHIEVED:
5HIGH
SCHOOL
DIPLOMAS
2BACHELOR’S
DEGREES
1ASSOCIATE’S
DEGREE
2
WOMEN HAVE ACHIEVED
MASTER’S DEGREES (AND
3 WOMEN ARE CURRENTLY
PURSUING A MASTER’S)
2
BUSINESS VOLUNTEERS MARYLAND • TEN YEARS 15
BusinessVolunteers’Do Something! Series was first created to
provide opportunities for professionals to learn about current
social issues in our community and develop ways to do something
to make a difference. Each Do Something! event is setup as a
unique two-part community involvement program that combines
issue education and volunteer connection opportunities.
The first part of the program features presentations and
discussions lead by community leaders and professionals who
share their insight, knowledge and expertise on social issues.
Participants inspired to “Do Something!” will meet representa-
tives from several local nonprofit organizations whose mission
relates back to the topic at hand. During the second half of the
program participants are encouraged to visit with each of the
organizations, learn about their missions and volunteer oppor-
tunities and hopefully get involved after the event date. More-
over, Do Something! is the perfect opportunity for community
members to meet like-minded individuals who are passionate
about making a difference in their local community and getting
involved through volunteerism.
Since the first Do Something! event in 2006,the program has
highlighted several community issues such as healthcare dispari-
ties,environmental challenges,public education,and workforce
development.Key speakers have included Mayor Stephanie
Rawlings-Blake,Health Officer of Howard County,Dr.Peter
Beilenson,PublicAllies CEO,Paul Schmitz,and Dr.OmarAli of
Towson University.
From PENCIL Partner
to PTO President
When M&T Bank Relationship Manager,Kate
Williams,was looking to get involved with her
local school in the Locust Point neighborhood of
Baltimore,a colleague recommended she contact
BusinessVolunteers based on his recent experience
and involvement with the organization’s PENCIL
School Partnership program. As the manager of
the PENCILAffiliate Network in Baltimore,Busi-
nessVolunteers assessed Kate’s skills and interests
and matched her as a volunteer with Francis Scott
Key Elementary in 2012.
When Kate first got involved as a PENCIL partner,
she joined the committee assisting school adminis-
tration to identify,interview,and ultimately select
a new Principal.School leadership development
is one of PENCIL’s focus areas,the perfect inter-
section of business expertise and school need.By
engaging volunteers’skills,insights,and intellec-
tual capital in the recruitment process,PENCIL
partners can help identify and ultimately develop a
stronger new leader for the school.
Kate’s involvement didn’t end there either.As
she learned more about the school,Kate eventu-
ally decided to enroll her children there;shortly
thereafter she realized she could continue shaping
the school’s future by joining its ParentTeacher
Organization (PTO).At the end of the 2011-12
academic year,Kate became PTO President.As
president,she worked to increase the school’s abil-
ity to raise funds.Kate also created a schoolwide
day of service,which brought volunteers together
to paint school rooms,plant trees,and build out-
door benches.
Joe Diangelo Profile
Originally Ben Franklin Middle School, in an
area of Baltimore where only 50% of adults
graduate 8th grade, was transitioned to
Ben Franklin High School in 2010.With the
transition came a chance to give the school a
new identity, and reinvigorate and engage the
community.Through his existing volunteer
relationship with the school, PwCTax Partner,
Joe Diangelo, stepped up to get more involved
in the school’s improvements.
When the school expressed a need for career
exploration and skill development as critical
components of maintaining student engage-
ment and graduation rates, Diangelo organized
a job shadowing program for students at PwC
as part of the school’s graduation readiness pro-
gram. He also began collecting business casual
clothing for the “Ben Franklin Boutique,” a place
for the high school students to shop for clothing
before they begin job shadowing.
Diangelo also aligned his role as PwC’s Balti-
more GreenTeam Partner Champion with his
work at Ben Franklin, helping align GreenTeam
activities with the school’s environmentally-fo-
cused curriculum. In 2011, 40 PwC volunteers
and 10 students came together for a day of ser-
vice, constructing floating wetlands to improve
local awareness of improving water quality in
the Baltimore Inner Harbor area.
Diangelo is continuing to find new opportuni-
ties to support and strengthen the school.
SPOTLIGHT
VolunteerCentral.net
BusinessVolunteers’ Volunteer Central
serves as a community resource connect-
ing motivated individuals and businesses
to nonprofit volunteer opportunities in
the Central Maryland region.The website
itself is a public, searchable warehouse
which receives approximately 50,000
unique visitors yearly. Volunteer Central
is an online tool with countless volunteer
opportunities searchable in a variety
of ways, including focus area, date,
skill set, and more.
More facts and stats about
VolunteerCentral.net
7,616volunteers have registered
on vc.net to browse
volunteer opportunities
Additionally:
1,250nonprofit agencies have received
30,305 referrals from
14,254volunteers through the
website between 2004 and 2013
Committed
to Service

CURRENT TRENDS
Donor-Centric
- Focus on the donors and what they do for the organization. Address them
throughout the report, not just the donor list.
- Consider reducing or cutting out your donor list to make more room for
photos and text. Think about how you can thank your donors in more
meaningful ways. Your donors should already feel engaged, acknowledged
and thanked before the annual report.
- If you are doing donor lists make it interesting and intersperse with stats or
photos.

CURRENT TRENDS
YOU
T h e 2 0 1 3 G r a t i t u d e R e p o r t
MVLS ANNUAL REPORT * 1312 * MVLS ANNUAL REPORT
2O13 MVLS VOLUNTEERS
Volunteer lawyers are the engine that runs MVLS. Without them, our clients would have to face the
legal system alone. And so we say, “Thank You!” to all the volunteers whose names you see below.
We also thank our dedicated volunteers who continued to work on pro bono and reduced fee cases
from the prior year.
We are proud to report that in FY 2013, 815 volunteer lawyers donated 14,036 billable hours, valued
at over $4.2 million, representing MVLS clients. Listed below are the names of MVLS volunteers who
accepted a new case between July 1, 2012 and June 30, 2013. Volunteers are listed by the county of
their primary office. If the volunteer accepted more than one case, it is noted in parentheses.
ALLEGANY
Elizabeth E. Lamm (4)
ANNE
ARUNDEL
Randi K. Bocanegra
Elena Boisvert
Jennifer A. Brienza
Lisa Buckner
Michael Canet
Jeremiah Jacob
Chiappelli (2)
Thomas C. Codd
Leight Collins
Andrew Cooch (3)
Pamela Dement-
Carpenter (4)
Kaelyn M. Drumm
Alan Engel
Alan Forman
Jonathan Gladstone (2)
Garland Hall
Rolla B. Holt
Suzanne R. Houle
Charles J. Jannace
Bernard T. Kennedy (4)
Joseph Laumann (7)
Ron Marryott
David C. Martino (2)
Susan Mays (9)
Timothy J. Mummert (2)
Chika Ojiaku
Matthew A. Olson
Allen J. Paltell
Stacey Rogan (4)
James Sauer (6)
Wendy Little Schieke (2)
John Schropp
M. Clare Cooch Schuller (2)
Robert A. Siegel (2)
Robert R. Smith (5)
Doris Green Walker (2)
Mark D. Wemple
Eriade D. Williams
Marla Zide (4)
BALTIMORE CITY
Jay Allan Abarbanel (2)
Sonja L. Allen (4)
Stanley Alpert (3)
Robert D. Anbinder (4)
Hillary Arnaoutakis (3)
Richard Bader (2)
Robert W. Baker
Kimberly M. Bennett
Mary Berlin
Linda Bethman
LyTia Blackmon (2)
Stanley H. Block (2)
Lauren E. Boyce (4)
James Bragdon
Gary M. Brooks (5)
Judith R. Brunton (11)
Laura E. Burrows (2)
Anthony I. Butler (5)
Holly Butler
David L. Cahn
Shawn Carter (52)
Brian Chappell (3)
Maria Ellena Chavez-Ruark
Thomas G. Coale (2)
David W. Cohen (2)
J. Allan Cohen (2)
Robert D. Cole
Natalie T. Collins (13)
Michael F. Connolly (15)
Lawrence D. Coppel (4)
Patrick G. Cullen (4)
Owen J. Curley
Thomas Dame (2)
Erika F. Daneman Slater (4)
Kenneth Davies (32)
Gerardine M. Delambo (10)
Nicholas J. Delambo (2)
Rudolph DeMeo
Jason Bradley DeNardo
Deborah Devan (5)
Mark Dopkin
John H. Doud
Sondra Douglas (6)
Ronald J. Drescher (2)
Neil Dubovsky
Lon Engel (3)
James J. Fabian (2)
Ian R. Fallon (2)
Dana Fidazzo
William H. Fields
Andrew Fontanella (7)
John Fox (4)
Matthew B. Fraling (5)
Monte Fried
Karl-Henri Gauvin (22)
Jerome Geraghty (2)
Michele Gilman
Sally Gold (3)
Stanley Goldberg (5)
David Michael Goldman (2)
Allyson Goldscher
Bruce Elliott Goodman (6)
Laurie B. Goon
Michael I. Gordon
Kristy N. Grace (2)
Ann Grillo
Robert N. Grossbart (7)
Sally McMillan Guy (2)
Jeston Hamer
Syeetah Hampton-El (2)
Roanne Handler (3)
Constance M. Hare (13)
Tatarsha D. Harris
Daniel Hatcher (4)
Donald Hecht
John Alvin Henderson
Amy P. Hennen
Kristin Herber (2)
Jonathan T. Hoover (19)
Catherine K. Hopkin (6)
Robin M. Hough (3)
Sherrie T. Howell (3)
Peter C. Ismay
Alice Booher Johnson
Ellen M. Jones (2)
Daniel Katz
Mary T. Keating (3)
Walter Kirkman
Marc Kivitz (3)
Susan Klein (9)
Frederick L. Kobb
James Koch
Ari J. Kodeck (4)
Jill A. Kolodner (2)
Caitanya G. Kommuru
Alan Kreshtool
Trace Krueger
Alison Velez Lane (2)
Joseph Langhirt (2)
Leanne M. Lauenstein
Ronna Lazarus (2)
Richard Lebovitz
Johanna Cohen Leshner
Lauren Fusillo Levy (2)
Elliot Lewis (2)
Alicia D. Lewis
Brooke E. Lierman
Jeaneen M. Logan
Kathryn Elizabeth Loncarich (3)
Jaime Walker Luse
Paul W. Madden
Kimberly A. Manuelides
Hugh J. Marbury
Darren Margolis
Kyriakos Marudas (3)
Brandt David McCammon
Niknaz McCormally
Michael P. McDonald (3)
Lauri A. McGuire (3)
Donald P. McPherson (3)
M. Natalie McSherry
Anthony Meagher
Brian D. Meltzer
Jason E. Miles (2)
J. Archer Miller
Tom Minton (3)
Joyce T. Mitchell (2)
Ronisha A. Moore
G. Robert Mowell
Jeffrey H. Myers
Ryan A. Notton
M. Elizabeth Nowinski
Beatrice Nunez-Bellamy
Matthew W. Oakey (6)
Ira Oring
George Oswinkle (2)
Paolo Pasicolan
David Portney (13)
Christia Pritts
Matthew A. Quinn
Kendra Randall-Jolivet (3)
Joel Richmond
E. Hutchinson Robbins, Jr. (6)
Rebecca A. Romig
Matthew D. Royack
Joy Sakamoto-Wengel (3)
Rebecca C. Salsbury (2)
Sheldon S. Satisky (2)
Thomas Schetelich
Amy Schrack Sheinin
Brooke Schumm (4)
Jamie Seward (3)
Charles Shafer (3)
Elizabeth Moody Shaner
Harry D. Shapiro
Indira K. Sharma
Kimberly Shearin
Patrick Sheridan
Lori Simpson (11)
Michael W. Skojec
Micah Greynum Snitzer (4)
Sharon Snyder
David Edwin Solan
David Sommer (2)
Yolanda Sonnier
Jamaal Willie Stafford
Calistratos Spiros Stafilatos
Taren N. Stanton
Larry Strauss
Brad Swallow (16)
Debra Thomas
Susan Trimble
Shauntese Curry Trye (3)
Lee Tuchman (3)
Christopher J. Tully
Thomas C. Valkenet (2)
Max Van Orden (2)
Irving Walker (7)
Josh A. Walters
Mollie Wander (3)
Diana M. Wang
Laurie M. Wasserman (5)
Erica S. White (12)
Wendy Widmann
James Wiggins (2)
Steven Wilder (2)
Carmen Woodley (2)
Edward Zamarin (4)
Joseph Zauner (3)
BALTIMORE
COUNTY
Kathleen D. Adcock (13)
Jennifer A. Anderson (10)
John Arthur-Mensah
Lesley Atkinson (4)
Yollette Atkinson (14)
John A. Austin (2)
Stuart C. Axilbund
Andrew Bailey
Charles J. Balint
Tamal Banton (3)
Henry Roland Barnes (2)
Scott Baron
C. Stephen Basinger (2)
Kevin L. Beard (2)
Susan Bell (4)
Alan Billian (3)
Christina Billiet (2)
Julius M. Blattner
Alan Bloom (4)
Toni Boettcher (2)
Rebecca A. Bryant (3)
Art Buist (2)
Lindsay Casey (4)
Shawn Collins (10)
Delores Cooke (2)
J. Stephen Cowles (3)
Dennis E. Cuomo
Diana Denrich (7)
William H. Dorrill (13)
Melinda Lee Dunmire (3)
Deborah Engram
Paul Feeley (3)
Larry J. Feldman (4)
Nathaniel Fick (2)
Darren Fields
Alan Fink (4)
Juliet Fisher
Rebecca Fleming (2)
Jeffrey Friedman
Sarah M. Gable
Thomas G. Gill (7)
John W. Gilley
Joseph K. Githuku (2)
Kelly Albright Glaze (3)
Louis Glick (4)
Robert Glushakow
Carl R. Gold (2)
Robin Mark Goldman (3)
Eric Gordon (2)
Victoria L. Grace (2)
David A. Greenbaum
Barbara Greene
Robert B. Greenwalt (28)
Nancy B. Grimm (15)
Richard Gunkel (2)
Judith Hamilton (5)
E. Philip Hanlon
Laurie Hansen (14)
Roland S. Harris
John A. Hayden (2)
Kurt Heinrich (2)
Howard M. Heneson
Charles J. Herring (6)
Chester H. Hobbs (7)
James E. Hock (3)
Katlyn L. Hodges
Teri Holt-Charles
Thomas S. Hood (2)
Kristine Howanski (3)
Robert E. Jacobson (2)
Gina Louise Jalbert (3)
Jonathan D. Kassolis (2)
Heidi Kenny
William T. Kerr (8)
Matthew Killoran
Mary Kretschmer
Eric Lamb (6)
Jennifer Lazenby
William R. Levasseur
Sheldon Levitt (4)
Jennifer S. Lubinski
Richard V. Lynas (12)
Lisa Magil (7)
Christine A. Malanga (2)
Thomas Mallon (2)
Robert A. McFarland
Dayna Mehlman
Dean Evans Merritt
Jo Ann Miller (14)
J. Scott Morse
April Nelson (2)
James J. Nolan (2)
Terrence Nolan
Jeremy North
David Nowak (3)
James C. Olson (3)
Richard S. Patterson (3)
F. Bradley Peyton (8)
Maliaka Stacey Phillip
Robert L. Pierson
Jason A. Plotkin (2)
Larry Polen (6)
Gary Poretsky (8)
Thomas Renner (5)
Stanley Rohd (2)
Alyce Elizabeth Rojugbokan
James Rosner (7)
Stephen R. Rourke (2)
Gerald C. Ruter
Douglas T. Sachse
Ralph Sapia
Steven J. Scheinin (8)
Scott Schwartzberg (3)
Mark F. Scurti
Cory Silkman (2)
Steven D. Silverman (3)
Pamela Denise Simons (3)
Abigail G. Sody (2)
Aryeh Stein (2)
Eric S. Steiner
Rue Stewart
John B. Stolarz (4)
Alaina Storie
Robert W. Taylor (2)
James Temple (3)
Dena Terra (2)
Robert J. Thompson (6)
Hillel Traub
Frank E. Turney (2)
Alan J. Van Luven (6)
Marty Voelkel-Hanssen (8)
Robert M. Wagner (2)
Annamaria M. Walsh (6)
Margaret Ward
Randy Wase (3)
Jason Weber
Tara Westra (3)
John Wilkinson (3)
Stephen S. Winegrad
Kathleen Wobber (2)
E. Jacob Wolf
Tristan Doyle Young
A. David Zerivitz (7)
Wendy Zerwitz (2)
Richard Zeskind
CALVERT
Jennifer Dill (2)
Rosemary Keffler
Amy D. Lorenzini
Julie A. Schejbal
Wendy L. Tornabene Velez
CARROLL
Zoa D. Barnes (3)
Stephen P. Bourexis
Anne Kelly Laynor (2)
Eileen McInerney
Darlyn McLaughlin (17)
Kelly Walfred Miller
Samantha Smith
CECIL
Kristy Boon (8)
David Foxx
Caroline D. Gallaher
CHARLES
Moges Abebe (6)
Barbara Bechberger (18)
Debora N. Borges (2)
Carroll Drake (3)
William C. Fanning (7)
David M. Gormley
John Hungerford
Timothy T. Lawry (4)
Kimberly Marshall (2)
Thomas R. Simpson
Sandra Strissel
Victor Varga (2)
Kurt Wolfgang
DORCHESTER
Connie Godfrey Marvel
FREDERICK
Earl Bartgis (3)
Jessica E. Bower
Kenneth S. Butcher (2)
John R. Clapp (3)
Gary L. Compton (6)
Elizabeth Conklyn
Leslie Dickinson (2)
Donald Dunbar (8)
Shondell H. Foster
John C. Hanrahan
Michele A. Ferris Hansen (7)
Ian Michael Hitchcock (34)
Robert Kresslein
Cristine LoVetro (5)
Willie Mahone
Laura Melia
Scott A. Morrison
Joseph Timothy Nah
Sean Patrick O’Keefe (3)
Michael Gregory
Perkins (3)
Lorraine Prete
Joanie Raymond (2)
Colleen M. Ryf (21)
Keith Schiszik
James R. Shoemaker
Tara Shoemaker (31)
Mary Shoff (2)
Thomas G. Slater
Imad Soubra (3)
Adam Howard
Stanzione (2)
Laura Venezia (2)
HARFORD
L.M.D.D. Biggs (4)
David E. Bocchino
Wilbur Bolton
Howard A. Brucker (2)
2O13 MVLS VOLUNTEERS
12 * MVLS ANNUAL REPORT MVLS ANNUAL REPORT * 13
“I feel like a weight has been
lifted. I can try to obtain
permanent full-time work and
finally, at 59 years old, get a
place to live.”
—REGINA H. • HARFORD COUNTY
“If it weren’t for MVLS, I
couldn’t get a job. They saved
my nursing license. Thank you
and God bless everyone.”
—CAROLINE H. • KENT COUNTY
“You’re doing a good deed for
things (legal matters) to help
people who can’t afford a lawyer
for good things, not crimes. I
think the lawyers are special
people and kind to the people
they help…I thank them and God
for what they do and they treat
you like a person who pays.”
—SHAWN K. • BALTIMORE COUNTY
OUR CONTRIBUTORSDonations Made to Marian House from
July 1, 2012 to June 30, 2013
Included in these lists are in-kind gifts, as well as gifts of time and treasure.
$10,000 and Up
Anonymous (2)
Patricia K. and
Michael J. Batza
Ms. Tere Geckle and Mr. Fillipo
Polcaro
$5,000 - $9,999
Ms. Andrea O’Dell and
Mr. Geoffrey R. Befumo
Mrs. Helen M. Passano
Ms. Amelia Poggi
Ms. Mary Jo Putney
Ms. Maureen T. Savage
$2,500 - $4,999
Anonymous (2)
Mr. and Mrs. Steven Brazao
Mr. and Mrs. Michael A. Fine
Mr. Earl L. Linehan
$1,000 - $2,499
Mr. Kevin Abell
Ms. Katie Allston and
Mr. Paul Dowell
Mr. Terence Almon
Dr. Carol M. Ziminski
Mr. and Mrs. Frank Bossle
Dr. T. J. Bryan and
Dr. David Preston
Ms. Mary Catherine Bunting
Mr. and Mrs. Gerry and
James T. Cavanaugh, III
Ms. Debra C. Emerson
Mr. Blake Facente
Ms. Mary Lou Farrell
Herb and Harriet Goldman
Ms. Terri Gregory
Mr. Bart Harvey
Ms. Dolores M. Heib
Ms. Megan Huether
James and Janet Jester
Ms. Paula M. Junghans
Jack and Margaret Keane
Mr. and Mrs. Walter Kone
Ms. Peggy J. Lucky
Mr. and Mrs. Scott Lyle
Dr. Regina McPhillips
Mr. Robert E. Meyerhoff
Ms. Rosa Mumm
Ms. Nancy Rase
Lori M. and Randy R.
Reitenauer
Mr. Arnold I. Richman
Ms. Paula Schaedlich
Mr. Peter Matthew Shudtz
Ms. Gwendolyn D.
Skillern, CPA
Ms. Karen M. Stoddard
Mr. Cornelius H. Woodson, Sr.
Mr. Martin I. Yospa, CPA
$500 - $999
Anonymous (4)
Karen and John Albert
Ms. Saundra Joanne Bond
Ms. Barbara Burdett
Mr. and Mrs. John Carey
Ms. Virginia Cerulo
Mr. Dan Clements
Ms. Kathryn Corey
Ms. Jennifer DeRose
Mr. Alan W. Evans Ms.
Anita Langford
Dr. and Mrs. Jack
Fruchtman, Jr.
The Honorable Susan K.
Gauvey and Dr. David Kern
Mr. Wesley Glanz
Mr. Jeffrey T. Glynn
Mrs. Kathleen Green
Mr. Harold Hackerman
Mrs. Barbara Haupt
Ms. Linda M. Heisner
Denise and Thomas Kickham
Mr. and Mrs. Paul C. Latchford
Nicole and Christopher Lauer
Glenn and Jacinthia Lawson
Mr. Ford F. Loker
Sr. M. Annela Martin, RSM
Mrs. Rita R. Martin
Mr. and Mrs. Peter B. McIver
Mr. Donald McIver
Ms. Sayra Wells Meyerhoff
Mr. Christopher Morris
Mr. and Mrs. Jason Murphy
Ms. Pamela F. Newland
Ms. Paula M. Palmer
Mr. James J. Railey
Dr. Cynthia S. Rand
Mr. Howard Ray, Jr.
Mr. Richard J. Rzeczkowski
Jane Matricciani Shaab
Ms. Jo Carol Snyder
Ms. Maris St. Cyr
Mr. and Mrs. William F. Starr
Ms. Jesse Katherine Vazzano
Mr. Mark D. Vinje and Ms.
Sandra W. Vinje
Mrs. Linette J. Waters
$250 - $499
Anonymous (2)
Mr. Peter Adams
Mr. and Mrs. Douglas
Allston, Sr.
Ms. Jean M. Appleton
Ms. Meggan L. Batza
Mr. Samuel Bleicher
Mr. Harry Branning
Mrs. Tina Buck
Mr. Paul Burk
Mr. Michael A. Cantwell
Ms. Rebecca Chasan
Ms. Robin G. Chester
Mr. Gary W. Cole
Mr. and Mrs. Corey Coleman
Ms. Jean L. Conneely
Sharon and Joe Credit
Ms. Donna Crivello
Rev. Msgr. Frederick J.
Cwiekowski, S.S.
Mr. Barry D. Daly
Ms. Karen E. Davidson
Mr. and Mrs. W.
Michael Dennin
Mr. and Mrs. Daniel Dobin
Ms. Cheryl Duvall
Mr. and Mrs. James Eichstedt
Drs. George Lori Fantry
Mr. and Mrs. Casey O’Connor
Ms. Lois B. Feinblatt
Ms. Dionne K. Fine
Ms. Sheila T. Fitzgerald
Ms. Karen P. Floyd
Ms. Marjorie Forster
Mr. George A. Gale
Dr. Lillian Gibbons
Ms. Nancy Gibson
Ms. Jeanette Marie Glose
Mr. Kelvin L. Harris
Mr. Albin Hawkins
Ms. Penny Lynne Herb
Mr. Gregory Hoffmann
Ms. Michelle Jacobs
Mrs. Elizabeth B. Keady
Mr. and Mrs. Michael L. Kelly
Ms. Nancy R. King
Mrs. Kathleen LaVina
Mrs. Lisa C. Ludlow
Ms. Kathleen L. Lyon
Ms. Joanne Manzo and Mr.
Bernard Kenyon
Ms. Myra N. Mason
Mr. William T. Mathias
Ms. Karen McGraw
Dr. and Mrs. John O.
Meyerhoff
Ms. Elizabeth K. Moser
Ms. Allison M. Mulford, Esq.
Ms. Mary Penczek
Mr. Jeff Pratt
Mr. and Mrs. Daniel A. Reilly
Ms. Janice L. Reilly
Ms. Mary Ellen Rosche
Mr. Jared Rosen
Suzanne and Richard Rothrock
Ms. Joan A. Stanne
Ms. Jessica Statesman
Ms. Cheryl Taylor
Ms. Vanita M. Taylor
Ms. Kelly Keenan Trumpbour
Mrs. Alice K. Voelkel
Mr. and Mrs. Mitchel A. Wald
Mr. Christian P. Williams
Mr. and Mrs. Curtis Wilson
Ms. Michele J. Wingate
Ms. Julie Woods
$100 - $249
Anonymous (8)
Ms. Jane Abrams
Mr. James M. Adams
Ms. and Mrs. Brian
Tomasette
Ms. Mary Azrael
Mr. and Mrs. Robert R. Bair
Mrs. Katharine Bamberger
Mr. and Mrs. John Barker
Ms. Lindsay Beane, DrPH
Mr. Charles Becker
Mr. and Mrs. Brent J. Beckett
Sr. Katherine Bell, RSM
Ms. Ashley N. Bess
Ms. Chandar Bharath
Ms. Gabriele M. Black
Ms. Patricia Blanchard
Marc and Leonor Blum
Ms. Carol Bogash
Ms. Mary Bonds
Mr. and Mrs. Neal Borden
Mr. Brian J. Brevig
Ms. Shannan L. Brown
Mrs. Tia D. Brunson
Ms. Mary Bryan
Mr. and Mrs. Stephan H.
Burgess
Ann Cain, Ph.D.
Sr. Irene Callahan, RSM
Ms. Tiffany Callender
Ms. Cynthia J. Callum
Mr. and Mrs. John C. Cannella
Ms. Eileen Canzian
Dr. Nijole B. Carozza
Ms. Joan Cartalemi
Mr. and Mrs. Mary-Ruth and
Peter Chapin
Ms. Rita D. Chapman
Ms. Gail Chapman-Robinson
Mr. Tom Chmura
Dr. Joan Develin Coley
Dr. Dianne M. Connelly
Mr. Kevin Connolly
Ms. Mavis Connolly
Lawrence and Carolyn Conway
Mr. Wayne Cook
Ms. Ashley Corbin
Ms. Pamela G. P. Cranston
Ms. Katrina L. Crook
Ms. Paula B. Cullings
Ms. Mary Joel Davis
Ms. Deborah Dean
Mrs. Carmen A. Dearing
Ms. Janette E. Deboissiere
Mr. and Mrs. David E.
DeGrange
Ms. Sandra Dilworth
Mr. and Mrs. Joseph Doerfler
Dr. and Mrs. William F.
Dombrowski
Dr. Myrtle Dorsey
Sr. Joan Dunn, RSM
Mr. Albert Dwoskin
Ms. Dolly Dyer
Mr. Melvin M. Easley, Jr.
Mrs. Lucille C. Fanning
Ms. Jane Farber
Mr. Edward Fortunato
Mr. Richard W. Frisch
Ms. Latoya S. Funderburk
Ms. Natalie Gamble
Ms. Rhonda Garrett
Sr. M. Madonna Gies, RSM
Ms. Evelyn Gilder
Mr. and Mrs. James F. Gilroy
Dr. Gary Goldstein
Ms. Janet L. Goldstein
Mrs. Shirley L. Goles
Ms. Sara Elizabeth Gralley
Dr. Felix Gyi
Frank Anne Hamilton
Mrs. Virginia Heimbach
Mr. Christopher Herb
Mr. and Mrs. Gregory Herb
Mr. and Mrs. Michael Herb
Mr. Johnson C. Herbert
Ms. Sheila F. Higdon
Ms. Rebecca Alban Hoffberger
Elizabeth C. Honeywell, Esq.
Ms. Terona Hopkins
Ms. Anne G. Imboden
Ms. Debby Jencks
Mr. Matthew Jessup
Mrs. Deborah A. Johnson
Mr. Graham Johnson
Mr. Jeffrey R. Johnson
Mrs. Mildred E. Johnson
Ms. Denise D. Jones
Rev. Edward Kacerguis
Ms. Joan Kanner-Bond
Ms. Jennifer A. Karweit
Bob Lou Ann Kellner
Ms. Sharon Kennedy
Mr. Yungjin Kim
Mr. and Mrs. Arthur C.
Kelly, Jr.
Ms. Helen R. Kennelly
Ms. Louise Kindya
Ms. Laurie King
Mrs. Sandra Klein
Mr. Christopher Koepke
Ms. Ann Kolakowski
Ms. Edna Kowitz
Mr. and Mrs. Edward H.
Latchford
Mr. James Latorre
Ms. Katrina C. Lawhorn
Mr. Charles H. Lee, Jr.
Ms. Susan Leviton
Ms. Loretta M. Lynch
Mr. Laurence S. Magder
Mr. Joseph John
Malinowski, Jr.
Mrs. Catherine Manik
Ms. Marie McCarthy,
R.N., M.S.
Mr. Jeffrey McCormack
Ms. Carla Lorez McCoy
Mr. Donald P. McPherson, III
Mrs. Mrs. Robert E.
Melewski
Mrs. Rose Tierney Midura
Ms. Meghan C. Montone
Ms. Shirnavaz Morelli
Mr. and Mrs. J. Paul Mullen
Mr. Eddie Nakhuda
Ms. Joanne Nathans
Mrs. Dona Neal
Ms. Cynthia Nordone
Sr. Anne O’Donnell, RSM
Ms. Margaret B. Otenasek
Ms. Ramona Pearson
Ms. Patricia Pertman
Mr. William R. Phelan, Jr.
Ms. Ann Polk
Mr. and Mrs. Joanne and
Mark Pollak
Erin Joe Pressley
Mr. Dan and Tracey Prucnal
Ms. Heather Pruger
Ms. Kathleen R. Raab
Mr. Lawrence R. Rachuba
Ms. Heidi Radford
Mr. George Robert Reese
Sr. Augusta Reilly, RSM
Ms. Karen Anita Richardson
Ms. Tona Riggio
Ms. Lisa Rodemann
Ms. Michele A. Rothwell
Mr. and Mrs. Elly and
Davida Rutstein
Mr. and Mrs. Amado Sandoval
Ms. Jackie (Emily) Serfling
Ms. Tamra Settles
Mr. Mark A. Simanowith
Ms. Eleanor Baldwin Smith
Sr. Mary Anne Smith, RSM
Sr. Patricia Smith, RSM
Mr. William Sohan
Ms. Sandra Spears
Mrs. Mary Spurrier
Ms. Terry Staudemaier and Mr.
Dan McCarthy
Ms. Mary Lou Stromer
Ms. Jean H. Sweeney
Mrs. Patricia R. Sylvester
Ms. Janice Tinker
Mr. and Mrs. Edward Trojan
Mr. Wilson N. Trueheart, Jr.
Ms. Mary L. Tuzo
Ms. Linda P. Underwood
Mr. Jeffrey Vinson
Ms. Jan Wagner
Dr. Judy Wall and
Mr. Michael Wall
Mr. and Mrs. Richard C.
Wallace
Ms. Christine Warren
Ms. Margaret A. Washington
Mrs. Valerie A. Watkins
Mr. and Mrs. Donald Weglein
Ms. Shawna P. Wells
Ms. Michaele Wicks
Ms. Amy E. Wilkinson
Ms. Vanessa E. Williams Mr.
Mich Cooper
Mr. and Mrs. George
Winterling
Mr. and Mrs. Paul Wist
Mollie and Ray Wolcott
Drs. George and Zeona
Yannakakis
Ms. Brenda L. Young
$99 and Under
Anonymous (14)
Ms. Gaystella E. Armstead
Ms. Jennifer Ahalt
Ms. Kristi Aho
Ms. Laura Albertson
Mr. Robert Albin
Ms. Ameeran Ali
Ms. Rebecca Allen
Ms. Ericka Alston
Ms. Alison Ambrose
Mr. Neville Anderson
Ms. Paulette Anderson
Ms. Shelly Anderson
Ms. Jessica Andrews
Ms. Jill Anthony
Ms. Caren Appel
Mr. James Archibald
Ms. Karen Armacost
Ms. Catherine Armstrong
Mr. Taylor Armstrong
Ms. Jamie Watt Arnold
Ms. Nancy Arthur
Ms. Kimberly Briscoe Asante
Mr. Brendan Auvil
Sr. Mary Laurentilla Back,
SSND
Ms. Melissa Badeker
Ms. Lesly Bailey-Johnson
Ms. Molly Baker
Mr. Victor Balarezo
Ms. Nanette Ball
Mrs. Barbarasue Barnes
Mrs. Debbie Barnes
Miss Courtney Barnett
Mrs. Traci A. Barnett
Ms. Brittany Barr
Mr. William M. Barry
Ms. Jane Bassetti
Ms. Felicia Batten
Ms. Ann Beckemeyer
Mrs. Karen Befumo
Ms. Donna Behrens
Mr. Howard W. Bell, Jr.
Ms. Juliette Bell
Mr. and Mrs. Thomas
Patrice Bell
Ms. Jeanette Bellamy
Ms. Karen Bellesky
Ms. Delia Benn
Ms. Brenda Bennett
Mr. Mark S. Benson
Mr. Philip S. Benzil
Mr. Sucora Best
Mr. Richard Bett
Ms. Donnisha Beverly
Mr. Tom Dowell
Ms. Bonnie Belk
Ms. Chloe Bialozynski
Mr. Drew Bialozynski
Ms. Latifa Bilali
Ms. Elaine Binder
Mr. Jeff Binford
Ms. Juliet Bishop
Ms. Patricia Bishop
Ms. Rebecca Bishophall
Ms. Regina Biuk
Ms. Siara Biuk
Ms. Ellen A. Blake
Ms. Anne E. Blewett
Ms. Joyce Bloor
Ms. Olythia Blue
Ms. Kelley Blunt
Ms. Jamila Boddie
Ms. Robyn Boettner
Ms. Patricia Bogie
Ms. Annette V. Bolling
Mr. Bert Bollinger
Mrs. Sharon Bongiovanni
Ms. Claudette Booth
Ms. Renee Boss
Ms. Regina Bossle
Ms. Mary Lynne Bowman
Ms. Regina T. Boyce
Ms. Suzanne Boyle
Ms. Tory Brand
Mr. Mike Breeden
Mr. Steven Brier
Ms. Mikaela Brigman
Ms. Norvel N. Brinkley
Ms. Elizabeth Brolund
Ms. Maureen T. Brooks
Ms. Pamela H. Brooks
Ms. Denise Brooks-Marshall
Mr. Kevin Brotzman
Ms. Christel Brown
Mr. George S. Brown
Ms. Janice Brown
Ms. Juanita D. Brown
Ms. Kimberly S. Brown
Mr. Larry Brown, Sr.
Ms. Linda K. Brown
Ms. Michele Brown
Ms. Sandra Brown
Ms. Tammy Brown
Ms. Trena Brown
Ms. Elizabeth A. Brown-Pettit
Sr. Sharon L. Brunier, SSND
Ms. Martha Brunso
Ms. Jane Bryant
Ms. Marthe Melanie
Bryant-Genevier
Mr. Rick Burns
Mr. Dan L. Buccino
Mr. David Buchanan
Mr. Mark I. Buchanan
Ms. Anita C. Buckson
Ms. Jennifer Burdette
Ms. Joan C. Burke
Sr. M. Yolanda Burns, RSM
Mrs. Dottye Burt-Markowitz
Ms. Rosalyn Burton
Mrs. Erika Butler
Ms. Keisha Burchette
Ms. Ilsa Bush
Ms. Kimberly Butcher
Mr. Mike Cahill
Ms. Loretta Caldwell
Ms. Ellen Cambe
Ms. Rachel Camp
Ms. Tiffany Cannata
Ms. Kate Cardenas
Mr. and Mrs. Dorothy H.
Carpenter
Myrna E. Carpenter,
RN, Ph.D.
Mrs. Sheila Cart
Ms. Carissa Cartalemi
Ms. Purline A. Carter
Dr. Rosann M. Catalano
Mr. Marc Cavalier
Ms. Melissa Chandler
Ms. Christine Chandler
I am inspired by the
determination of
the ladies at Marian
House. They have
overcome such
obstacles and are
taking positive steps
to move their lives in
a forward direction.
It is a privilege to be
a part of this process
by participating in
the mock interviews.
—KARYN GOLD, CHCR
HR BUSINESS PARTNER
SINAI HOSPITAL OF BALTIMORE
Sisters and former Marian House residents, Anna Davis
(left) and Paris Turner (right), on the set of 60 Minutes,
filmed at Marian House in November 2012. Reporter, Bob
Simon, interviewed the sisters while on location in Baltimore
doing a piece on American nuns, which featured our local
Sister Communities: The Sisters of Mercy and the School
Sisters of Notre Dame.
8 9

CURRENT TRENDS
Combination of Print and Online
- In a recent survey, most companies reported using a combination of
both printed and digital formats for their annual reports. Only 7 percent
of companies surveyed used a print-only report, five percent use only an
online format, and the rest use a combination of print and online.
- One of the biggest advantages of online over print is that web analytics
software can track how content is used and read, allowing companies to
see which areas and pages are most popular.
- Be careful of doing online only because of abandonment of traditional
donors.

CURRENT TRENDS
MVLS ANNUAL REPORT * 1
it can change their perception of it—and their relationship to it—for the rest of their lives.
When it runs smoothly, and access is unfettered and complete, the result can be a lifelong trust
in justice and fairness. When it doesn’t, when the system intrudes and fumbles, when people have
to confront it without the right resources, the damage can be deep and permanent.
The people in the stories we tell this year have touched the system at different times
in their lives. Shane Johnson was 16 when he defied stereotype and fought
for legal custody of his infant son. Helen McCulloch was in her 70s when she
was forced to access the health care system without the one thing most of us take for
granted—an identity card. Arthur and Crystal Rogers were middle-aged newlyweds when they
were driven from an insect infested apartment. They had to struggle to regain a place to live,
their good credit, and Crystal’s health.
Left on their own, none of these people would have had the resources to deal with the
complexity, indifference, and in some cases hostility they faced when they encountered various
officials and bureaucracies. However, with the assistance provided by MVLS staff and volunteer
lawyers, they were able to achieve outcomes that restored their lives and their faith in justice.
Sincerely,
Bonnie Sullivan Paul S. Sugar
Executive Director Board President
WHEN PEOPLE
BRUSH UP AGAINST
THE LEGAL SYSTEM,
The mission of MVLS is
to provide quality pro bono
legal services to Maryland’s
working poor. Founded in
1981, MVLS has 2,525 at-
torneys on its volunteer
panel who have accepted
over 76,000 pro bono cases
for low-income Maryland-
ers. Experienced volunteer
attorneys are drawn from
every sector of Maryland’s
legal community and in-
clude partners in the larg-
est law firms, solo practi-
tioners, corporate counsel
and government attorneys.
MVLS 2013
A N N U A L R E P O R T
2013ANNUAL REPORT
2,952 TOTAL CLOSED
CASES
HELPED MVLS CLIENTS
815NUMBER OF
LAWYERS WHO
VOLUNTEER
HOURS SPENT
REPRESENTING
MVLS CLIENTS
14,036
$4,206,750Total dollar value of volunteer hours
➜
7,856Number of People directly affected ➜ www.mvlslaw.org/annualreport

CURRENT TRENDS
THE FOUNDING OF
MARIAN HOUSE
In the late 1970s, Sr. Margaret Beatty,
a member of the Sisters of Mercy, was
serving as chaplain at the Women’s
Detention Center in Baltimore City. Seeing
the many unmet needs of the women
being released from the detention center,
Sister Margaret and volunteer Jane
Harrison, a long-time advocate for the
homeless, came together in 1978 and
began to seek funding to open a program
that would address those needs. Letters
to potential funders stated: “In addition
to safe housing after their release, these
women need job counseling, training
and sustained encouragement.”
By 1980, Sister Josanna Abromaitis from
the School Sisters of Notre Dame had
joined the effort, working alongside
Sister Margaret and Ms. Harrison “to
establish and implement the Marian
House residence and program.”
In 1982 what is now known as Marian
House I opened on this site (a former
convent building of St. Bernard’s parish)
as a co-sponsored ministry of the Sisters
of Mercy and the School Sisters of Notre
Dame. It has served for more than 30
years as a home for women in need of
safe, stable housing and a therapeutic
community where they can live, work to
accomplish their goals, and transform
their lives.
Francis X. Bossle
Katie Allston, LCSW-C
It brings us great satisfaction to reflect on the past year’s successes at
Marian House. Each year we are blessed with the opportunity to share our
accomplishments and milestones through our Annual Report.
One of the most rewarding aspects of our leadership role here at Marian House
is that we have the opportunity to spread the word about our women’s amazing
journeys and successes. This past year we were able to share the Marian House
story with more members of our community than ever before through our
“30 Women, 30 Stories” Project, which you can read more about on pages
4 and 5. This project was accomplished through collaboration among the women
who have completed our program (whom we fondly refer to as our “alumnae”), our
generous funders, staff members, volunteers, and creative contributors.
As leaders of Marian House, we know how tragic the lives of our women
were before they came to us, but we have also seen the women change their
lives around completely through their dedicated work in our program.
Up until this year, unless you had the pleasure of meeting one of our women,
you were only able to hear second hand stories. The “30 Women, 30 Stories”
Project, however, has allowed our women to share their stories directly -
through their voices. This project was such a unique opportunity for Marian
House and we could not have been more pleased with how it has been and
continues to be received.
We welcome you to visit us to see how the “30 Women, 30 Stories” Project
has changed the halls of Marian House and inspires the women currently in
our program. Perhaps one of the ladies you meet during your visit will be a
highlighted success story in our next book of inspiring women! As a supporter
of Marian House, YOU helped each of our women achieve great things.
We hope you are proud of your role in our important work.
From all of us at Marian House, Thank YOU for being a part of our journey this
past year. We look forward to many more years and successes together.
With gratitude,
Francis X. Bossle Katie Allston, LCSW-C
Chair, Board of Directors Executive Director
DEAR FRIENDS,
Catherine McAuley founded the Sisters
of Mercy in 1831 in Dublin, Ireland.
Having inherited a considerable fortune,
she established the first House of
Mercy to provide women with shelter,
education, and job skills so they could
care for themselves and their families.
The Sisters of Mercy are women who
commit their lives to serving God’s
people, especially those who are sick,
poor, and uneducated. In the spirit of the
Gospel, their mission is to help people to
overcome the obstacles that keep them
from living full and dignified lives.
Mary Theresa of Jesus Gerhardinger
founded the School Sisters of Notre
Dame (SSND) in Germany in 1833.
She believed that it was through the
education of women that both families
and society were revitalized. The
SSND mission is to proclaim the good
news of Jesus by directing their lives
toward unity and they choose to do
this through the ministry of education.
As educators, they strive to draw forth
the full potential of others, especially
women, children and those who are
materially poor. Challenged by the many
divisions and crises in our world today,
their mission of education extends
beyond the classroom to other urgent
needs to which they are called.
CATHERINE MCAULEY
MARY THERESA OF JESUS GERHARDINGER
“To think that
once these
women did
not know how
strong and
beautiful they
are will never
cease to
amaze me.”
—KATIE ALLSTON
EXECUTIVE DIRECTOR,
SPEAKING ABOUT
THE WOMEN OF
“30 WOMEN, 30 STORIES.”
1
Annual Report
Fiscal Year 2013
MARIAN HOUSE
Women Moving from Dependence to Independence
INSIDE!
Monica Scott’s (pictured)
personal story of incarceration
to education and advocacy.
SEE PAGE 5.
from your friends at Marian House
HAPPY NEW YEAR
2013 ANNUAL REPORTLOG ON TO MARIANHOUSE.ORG TO READ ABOUT OUR AMAZING YEAR!
Annual Report
Fiscal Year 2013
MARIAN HOUSE
Women Moving from Dependence to Independence
INSIDE!
Monica Scott’s (pictured)
personal story of incarceration
to education and advocacy.
SEE PAGE 5.
WE ARE EXCITED TO WISH YOU A

CURRENT TRENDS
One Page Report (Online) or Postcard Annual Report (Print)
- A simplified report forces you to focus on what is most important to say.
- Feature professional photography and an impactful message.
- Less cost to print and mail.

CURRENT TRENDS

CURRENT TRENDS
Infographics Data
Instead of long blocks of text, focus on data and stats graphically portrayed.
Showcase customer stats - MailChimp breaks down its users by industry—its
largest is commercial services—and proudly shares it added 1,418,932 new users
in 2012.
Offer impressive stats early on - Kickstarter’s stat: “In 2012, 2,241,475 people
pledged a total of $319,786,629.” That’s impressive.
Boast employee stats - Like the others, charity: water uses a graphic to
emphasize its employee growth. (We’re hiring is a common phrase, too.)
Have fun with employee stats - Sailthru gets very detailed with these stats, such
as noting “784 glasses of water are consumed per week”.

CURRENT TRENDS

CURRENT TRENDS
MVLS ANNUAL REPORT * 32 * MVLS ANNUAL REPORT
VOLUNTEERS MVLS CASES
MVLS AT A GLANCE
PRO BONO REPRESENTATION
2,952 TOTAL CLOSED
CASES
$4,206,750Total dollar value of volunteer hours
➜
2,525
NUMBER OF
VOLUNTEERS
ON OUR PANEL
225
Number of new
volunteers who
joined panel
Number of
distressed
homeowners
helped
through
the
Foreclosure
Prevention
Project
562
HELPED MVLS CLIENTS
815NUMBER OF
LAWYERS WHO
FISCAL YEAR 2013
7,856
Number of People directly affected
➜
VOLUNTEER
HOURS SPENT
REPRESENTING
MVLS CLIENTS
14,036
Pro se
litigants who
received legal
assistance
at the
Washington
County
Courthouse
Clinic
671
Pro se
petitioners
who
received
advice
through
the Debtors
Assistance
Project
279
Number of people helped at
JustAdvice clinics ➺ 925
2012 Annual Report // Blue Water Baltimore
HERRING
RU
N
B A L T I M O R E H A R B O R
P A T A P S C O R I V E R
B A C K R I V E R
C H E S A P E A K E B A Y
T R A S H
S E WA G E
T OX I C
P O L L U TA N T S
S T O R M WAT E R
R U N O F F
S T R E A M
C L E A N -
U P S
C L E A N WAT E R
C O M M U N I T I E S
L E G I S L AT I O N
T R E E
P L A N T I N G S
R A I N G A R D E N S
SOLU T IO N S
CLEAN WATER. STRONG COMMUNITIES.
POLLUTION ➜➜
D R A I N
S T E N C I L S
NO DUMPING
W W W. B L U E WAT E R B A LT I M O R E . O R G
GWYNNSFALLS
JONESFALLS
✿
R A I N
B A R R E L S
HOW WE WORK:

CURRENT TRENDS
Be Authentic
- Reveal who you are as an organization in unexpected ways.
Warby Parker decided to flip the annual report concept on its head and
talked about employee coffee bagel consumption. It resonated.
“Soon after Warby Parker’s release of its 2012 report, tweets citing it began
flooding news feeds. “Loving the 2012 @WarbyParker Annual Report and
the company’s apparent obsession with bagels,” one person wrote. “Who
says Annual Reports are boring? It may lack key components, but check
out this creative take from @WarbyParker,” said another person. “Who sold
296 monocles in 2012 and made 2,253 PBJ sammies for Sandy Vic’s?”
Tweeted a designer.”
- Show the people, staff and donors, behind the cause in personal ways.
- Non-profit annual reports are sincere and open, however think about
revealing yourselves in unexpected ways.

SOURCES
Sources
Showcase of Annual Report Design Trends
http://designmodo.com/annual-report-design/
10 Beautifully Designed Company Annual Reports and the Stats Behind Their Virality
https://zapier.com/blog/online-annual-reports/
Is the printed annual report on its way out?
http://www.itbdigital.com/opinion/2014/09/09/is-the-printed-annual-report-on-its-way-out/
Annual Reports in 2013 – The Trends say it’s not Print vs. Online, but Both
http://savagebrands.com/blog/annual-reports-in-2013-the-trends-say-its-not-print-vs-online-but-both/
How to Create an Annual Report That Won’t Bore Your Donors
http://www.fundchat.org/2013/10/22/how-to-create-an-annual-report-that-wont-bore-your-donors/
10 Mistakes Nonprofits Make in Annual Reports
http://www.slideshare.net/kivilm/10-annual-report-mistakes
But What About the Donor Lists???
http://www.nonprofitmarketingguide.com/blog/2011/06/21/but-what-about-the-donor-lists/
Printed Donor Lists: To do or not to do?
http://fundraisingcoach.com/2010/03/30/printed-donor-lists-to-do-or-not-to-do/
A Nonprofit Annual Report on a Postcard
http://www.nonprofitmarketingguide.com/blog/2011/02/15/a-nonprofit-annual-report-on-a-postcard/

Any Questions?
Email me: rebecca@redstartcreative.com
QUESTIONS

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