This document analyzes effective and ineffective crowdfunding rewards through a review of several projects. A project to send a student to hair school was successful due to its original, talent-related rewards. A project seeking education funding was unsuccessful because its rewards lacked variety and were not actual rewards. A project to fund sex education programs was on track to meet its goal because its rewards involved the educator and curriculum. A project in East Africa had an unsuccessful campaign because its rewards were only a t-shirt and postcard without variety.

1. CROWDFUNDING REWARDS ANALYSIS
EFFECTIVE AND INEFFECTIVE REWARDS
SAM TOBON

2. CROWDFUNDING PROJECTS I WILL BE ANALYZING
Likes
 Send Celidh to Rainbow School
 Help 20 schools in BC access
empowerment programs
Dislikes
 I want my education life to
continue...
 Self Organized Empowerment
Spaces in East Africa

3. SEND CELIDH TO
RAINBOW SCHOOL
SEND CELIDH TO HER DREAM
HAIRSTYLIST’S WORKSHOP.

4. SEND CELIDH TO RAINBOW SCHOOL
 Link: https://www.indiegogo.com/projects/send-
celidh-to-rainbow-school-hair/x/18034482#/
 Focus: Education
 Funding goal: $1,700 CAD
 Actual achieved: $1,970
 Type of entrepreneurship: Social

5. WHAT MADE THIS PROJECT SUCCESSFUL
 The rewards are original. Its not your usual
reward of a t shirt or a mug but she is willing to
write you a song or have a room consultation.
 Her talents were very related to the rewards.
She used her skills in hair dying to make the
rewards more desirable.
 There was a large amount of options to pick
from in the rewards. So you have the
opportunity to check the different rewards
before you donated.

6. I WANT TO MY EDUCATION LIFE TO CONTINUE …
 Help Said pay for his education by donating!

7. I WANT MY EDUCATION LIFE TO CONTINUE...
 Link: https://www.indiegogo.com/projects/i-
want-my-education-life-to-continue-school-
help/x/18034482#/
 Focus: Education
 Funding goal: $50,000
 Actual achieved: $0
 Type of entrepreneurship: Social

8. WHAT MADE THIS PROJECT UNSUCCESSFUL
 There was no variety: All the rewards were basically the same thing.
 There was only three available rewards,
 They weren’t actually rewards, so no one is getting anything out of donating. There were zero items
included, which people will not be interested.

9. HELP 20 SCHOOLS IN
BC ACCESS
EMPOWERMENT
PROGRAMS
 Help schools in British
Columbia learn about
sex in safe, fun ways
with experienced
professionals

10. HELP 20 SCHOOLS IN BC ACCESS EMPOWERMENT PROGRAMS
 Link: https://www.indiegogo.com/projects/help-
20-schools-in-bc-access-empowerment-
programs-kids-education/x/18034482#/
 Focus: Education
 Funding goal: $20,000
 Actual achieved: $16,099 (They still have a month
left in the campaign.)
 Type of entrepreneurship: Social

11. WHAT MADE THIS PROJECT SUCCESSFUL
 This project opened today (1st March) and has almost
reached its goal because it is something that people
want their kids to receive. They want good education,
and they want someone good to teach it to them.
 The rewards get you involved with Saleema Noon
(the educator) and with the content the kids will be
taught (sex education) by being rewarded materials
that discuss the topic.
 The rewards are totally related to the project, are
original.

12. SELF ORGANIZED EMPOWERMENT SPACES IN EAST AFRICA
 Link: https://www.indiegogo.com/projects/self-
organized-empowerment-spaces-in-east-africa-
education-youth/x/18034482#/
 Focus: Education
 Funding goal: € 20,000
 Actual achieved: €1,175
 Type of entrepreneurship: Social

13. WHAT MADE THIS PROJECT UNSUCCESSFUL
 The rewards were not unique, it was just a t shirt and
postcard.
 Not a lot of rewards were offered, so it doesn’t show
the teams proffesionalism/ creativity.
 The €300 prize was not very clear, so it is easy to lose
interest when most big donations are what help the
fundraising goal achievable.

14. LINKS
 https://pixabay.com/en/woman-hair-drying-girl-female-586185/
 https://pixabay.com/en/pink-hair-hairstyle-women-1450045/
 https://pixabay.com/en/young-people-woman-isolated-3061652/
 https://pixabay.com/en/businessman-thumbs-up-success-hand-2056022/
 https://pixabay.com/en/back-to-school-abc-training-2629361/
 https://pixabay.com/en/boy-girl-hand-in-hand-kids-school-160168/
 https://pixabay.com/en/geometry-mathematics-cube-1044090/
 https://pixabay.com/en/thinking-young-woman-portrait-3082823/
 https://pixabay.com/en/team-spirit-cohesion-together-2447163/