1. Young Girls United
Encouraging girls today to become
better women tomorrow
Name of organization
Young Girls United, Inc.
Headquarters address
Madison High School
4799 Silverwood St
Philadelphia, PA 19128
Other locations
N/A
Mission of organization
Young Girls United, Inc. is a small non-profit organization whose sole mission is to help young
girls between the ages of 12 and 18 throughout the city of Philadelphia. Young Girls United’s
main focus is to help and encourage girls who live in low income homes, who have a parent or

2. parents who are in jail or who have died and to help girls who are in foster care. The purpose of
Young Girls United is to help build young girls’ self-esteem by allowing the girls in our
organization to always have someone to turn to. A recent study had shown that 68 percent of
girls in Philadelphia believe they are not good enough or do not measure up in some way,
including their looks, performance in school and relationships with friends and family members.
Our organization is driven to change this statistic by encouraging the girls to become more
confident in themselves and serve as successful role models in the future. Every month, Young
Girls United has someone come to talk to the girls to inspire them. The organization also
encourages the girls to give back to the community by helping people less fortunate and
protecting the environment. Every year, the organization awards one high school graduating
senior who is involved in the organization a scholarship award of $1,000.00 to help contribute to
their college fund.
Ownership
Young Girls United is a subsidiary of Marc and Maxine Inc. a for-profit company, that is based
in Center City, Philadelphia. Marc and Maxine Inc. also owns other non-profit organizations
which include Welcoming Hand, an organization that feeds the homeless, and Keeping the
Community Warm, a non-profit organization that provides, coats, gloves, scarves, hats and all the
proper necessities needed to keep people warm during the winter for people in the community
who can’t afford the items.
Publicly traded or privately held
This is a privately held company.
Board of directors

3. N/A
History of organization
Young Girls United started in 2008 after Marc W. Fleming I read an article online from NBC 10
by Tamara Vostok titled, “Whatever Happened to ‘Love Thyself,’" which expressed how young
girls in Philadelphia are falling victim to their insecurities. Girls with low self-esteem are three
times more likely to participate in dangerous behaviors, like cutting, eating disorders, bullying,
smoking, and drinking, when feeling insecure. For instance, one statistic showed 68 percent of
girls in Philadelphia believe they are not good enough or do not measure up in some way,
including their looks, performance in school and relationships with friends and family members.
Since 2008, Young Girls United has made it their mission to uplift girls that need it the most.
Name of CEO or executive director
Marc W. Fleming II
Profile of CEO or executive director
Marc W. Fleming II became the CEO of Marc and Maxine Inc. three years ago, after his parents
Marc W. Fleming I and Maxine Fleming retired from the organization. Although this is a family
business, Fleming worked hard, starting out as just an average employee to eventually working
his way up to his now CEO position. Fleming graduated from University of Pennsylvania with a
bachelor’s degree in business administration and a master’s degree in law in 2010. After he
graduated, he worked for his family’s company (Marc and Maxine), while also working with the
top law firms in Center City, Philadelphia. After he worked for his parents for three years, they

4. offered him the CEO position for Marc and Maxine Inc. and without any hesitation, he gladly
accepted.
Finances
Young Girls United had a revenue of $450,000 last year. This included income from fund raisers,
sponsors that we meet from networking events, donations and families that are connected to our
clients. Last year, the organization received $200,000.00 in federal funding. In addition, it
received $100,000.00 from the City of Philadelphia as part of a contract from the city's
Department of Human Resources, which serves at-risk teens. Madison High School also
contributed to the organization by donating $100,000.00. The rest of the money that was made
from last year came from fund raisers, sponsors, donations and families that are connected to our
clients which added up to $50,000.00.
Clients
Although Young Girls United is devoted to girls between the ages of 12 and 18, the firm
welcomes everyone in the community to their weekly info sessions, especially if they can shed
light and wisdom to the young ladies in the organization.
Employees
The company has six volunteer employees which include our two receptionists, and four women
who live in the community that help run our events and keep our organization going. The rest of
the people that contribute to the company are high school students who attend Madison High
School. These students volunteer for the organization throughout the week. The organization is
currently looking for a public relations representative and qualified people to develop a board of
directors.

5. Competitors
A few of the firm’s competitors around the Philadelphia area include Girls for a Change,
Tomorrow’s Girl and Girls Inc.
Political Environment
The company enjoys positive relationships with federal and local government officials and must
preserve those relationships in order to receive government grants.
Regulatory Environment
N/A
Current situation
Young Girls United is coming into its eighth year since being founded and every year the
company is constantly growing and helping out more and more girls. Now that the organization
has a new CEO, Fleming plans to use social media to make this small non-profit company into a
large non-profit company. Right now, the organization is helping 60 girls who live in the city of
Philadelphia who come from a variety of backgrounds. Each week the firm holds meetings that
consist of different topics like, “What makes a good role model,” “Where do you turn to when all
hope is lost,” and “How to properly dress for an interview.” Because our organization is directed
at girls between the ages of 12 and 18, the firm has people who volunteer to be counselors for
each age group. The majority of the money that the firm receives for the organization is through
fundraisers and donations. Once the organization expands outside of Philadelphia, it expects to
have a board of directors in order for the organization to run more effectively in other locations.

6. Although this is a small non-profit organization, Young Girls United tries to reach out to the
public as much as possible through social media, press releases, the newspapers and the local
news. Young Girls United’s plans are to eventually expand outside of Philadelphia and towards
other cities outside of Pennsylvania.
Public-relations needs
By Young Girls United being a small non-profit organization, it’s in need of public relations help
in order for organization to become more well-known and grow across Philadelphia. One thing
the organization is in need of is advertisements across the city. For instance, on public buses, the
local newspaper, pamphlets and info sessions about the organization and what exactly it does
across the city. Young girls United also needs to be more connected to social media in order for
the organization to gain more support too. Now that Marc W. Fleming II is the CEO of the
organization, he is trying to become more in touch with the younger audience by trying to figure
out what’s most appealing to them. Fleming's parents were old school; they promoted Young
Girls United by word of mouth. Fleming wants to hire a publicist that can really expand the
organization with an amazing twitter, Facebook, Instagram, snap chat and LinkedIn page.
My role
I am a public relations associate at William Brown Communications, which has given the
account to me. By working as the publicists for Young Girls United, I am in charge of getting the
word out to the public about the organization through events, press releases, advertising and
word of mouth. I am very excited about working with this company because as a young girl
growing up, there wasn’t an organization devoted to helping girl’s self-esteem as well as teach

7. them lifelong lessons that they will always carry with them. This organization is dedicated to
watching girls succeed and I am very happy to be a part of this movement.