In this sample of Future Foundation's Trending 2015 report, we outline the first three Trends to watch for 2015. To see the rest of the Top 10 Trends for 2015 and for supporting data and examples, download by visiting: http://futurefoundation.net/nvision/

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TRENDING 2015
The Future Foundation’s key trend formulations for the year ahead - and their implications for consumer-facing brands.

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1 | My Price
Big Data remains the Big Disruption. Ever swelling volumes of past purchasing data empower markets towards individuated marketing initiatives and specifically targeted promotions.

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2 | Surprise Me!
2015 sees consumers pursue managed discovery and everyday serendipity in the creative war against the over- programmed life.

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3 | Searching for Duende
The demand for heightened experience can be taken as a rebellion against the bland, supinely over-sedated life. The search for enlightenment gets a little more hyper in 2015.

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Trending 2015 : The Top 10
To find supporting data and examples of these Trends in action - and to see which other Trends made it into the top 10 - download Trending 2015 by visiting:
http://futurefoundation.net/nvision/

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