Trend Truth: What Women Want

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FGI Research

FGI Research designed an independent study to find out what women wanted to see in advertising.

Business Technology

TrendTruth: What Women Want Data shows 44% of women like “funny” advertising, but few want to see ads that make fun of men.

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Survey Methods ,[object Object],[object Object],[object Object],This nationally-representative sample consists of adults aged 18 and up and is balanced to the US population using recent census data. One can say with 95% confidence that the maximum margin of sampling error is ±4 percentage points.

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FGI Research: custom panels, research experts, dynamic approach.

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