Healthcare & Lead Generation: How to Target Health Consumers Online

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8 out of 10 internet users have searched for health information online. Now is the most opportune time to develop your strategy to engage these health information consumers. EMG and Google partner up for the second part in a series of webinars to show you how to reach health consumers online using Google AdWords. We will also share best practices for optimizing your landing page for lead generation. RSVP today for a chance to receive a free landing page evaluation during the webinar!

From this webinar you will gain a better understanding of:
1. The types of health information for which internet users are searching online
2. The key benefits of using Google AdWords to target and engage health consumers
3. Lead generation best practices to optimize your website for high conversions

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  • Interesting stats on slide 56. We currently use a real-time lead gen service called www.found.ly - this helps us find email addresses of our targeted prospects. Not sure if anyone else has used and can share their thoughts?
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  • - Mention Partnership with agency
  • In 2010, 79% of all U.S. adults are online, and 88% of all online Americans have looked online for health information – a rise from 78% in 2009 – Harris Interactive, Aug. 2010Eight in ten internet users have looked online for health information. Many e-patients say the internet has had a significant impact on the way they care for themselves or for others. – Pew Internet & American Life ProjectIn a nationwide study, 40% of online consumers use social media for health information (reading or posting content), but frequency of engagement varies widely – Epsilon Study, April 2010
  • Use cursor to guide.
  • http://www.deloitte.com/view/en_US/us/Industries/f9f48211351fb110VgnVCM100000ba42f00aRCRD.htm2010 study: MethodologyA nationally representative sample of 4,008 American adults, aged 18 and older, was surveyed between December 28, 2009 and January 5, 2010, using a web-based questionnaire.
  • Significance: Consumers are online researching hospitals
  • Significance: Consumers are searching for Hospital & Treatment information all year through. We’re now approaching peak searches in May.
  • Significance: Consumers are searching for Hospital & Treatment information all year through. We’re now approaching peak searches in May.
  • Certain properties only take certain ads
  • Significance: Consumers are online researching hospitals
  • Relevant keywordsTargeted campaign structureCompelling messaging in Ad Copy
  • Define post click.
  • -conversion measurement define
  • Healthcare & Lead Generation: How to Target Health Consumers Online

    1. 1. Healthcare Webinar Series<br />HEALTHCARE AND LEAD GENERATION:<br />How to Target Health Consumers Online<br />Presented by<br />Jessica Liu, Twitter @jaielle<br />EMG, Digital Marketing Manager<br />&<br />Isaiah Jones<br />Google, Account Manager<br />Follow @EMGtheagency, #EMGleadgen<br />
    2. 2. Welcome!<br />2<br />About EMG Webinars<br /><ul><li> Short Q&A session will occur at end of presentation
    3. 3. Webinar presentation will be recorded
    4. 4. Link to be sent to attendees</li></ul>Presentation posted to EMG Knowledge Center<br />
    5. 5. About EMG & Core Competencies<br />3<br />STRATEGY<br />Research, Planning & Analysis<br />EXPERIENCE<br />Personalization, Engagement & Entertainment<br />RELATIONSHIPS<br />Awareness, Influence & Social Marketing<br />PERFORMANCE<br />Campaigns, Testing & Intelligence<br />TECHNOLOGY<br />Development, Customization & Integration<br /><ul><li>Full-service interactive marketing agency
    6. 6. Headquartered in Orange County, CA
    7. 7. Established in 1999
    8. 8. Clients Include: </li></li></ul><li>Presenter Introductions <br />4<br />Search & display advertising professional<br />Focused on lead generation/customer acquisition and customer retention<br />Experienced in social media and content strategy<br />Works with clients in multiple verticals: Healthcare, Higher Education, and Entertainment<br />Online advertising professional<br />Currently managing a book of Healthcare clients with annual spend exceeding $14M<br />Extensive experience and background with clients in the Hospital, Cosmetic Surgery and Family Planning spaces<br />Specializes in research and strategy<br />Jessica Liu,<br />EMG, Digital Marketing Manager<br />Isaiah Jones<br />Google, Account Manager<br />
    9. 9. Learning Objectives<br />From this webinar you will gain a better understanding of: <br />The types of information health consumers are searching for online<br />The key benefits of partnering with Google and a digital agency to target and engage health consumers<br />Lead generation best practices to optimize your website for higher conversions<br />5<br />
    10. 10. Agenda<br />Healthcare Search Landscape<br />Overview of Lead Generation<br />Advertising on Google: Using AdWords<br />Lead Generation Best Practices<br />EMG Case Study <br />Landing Page Evaluation <br />Key Takeaways / Q&A <br />6<br />
    11. 11. 7<br />Audience Poll<br />
    12. 12. 8<br />Health Search Landscape<br />
    13. 13. 9<br />Americans Are Spending More Time Online Finding Health Information<br />169 Million <br />Of U.S. adults (72% of all U.S. adults) going online for health in 2010 …compared to 99 million in 2005 and 63 million in 2002. <br />-World of DTC Marketing.com: Manhattan Research<br />8 in 10<br />have looked online for health information. <br />– Pew Internet & American Life Project, 2010<br />Internet Users<br />
    14. 14. Finding Health-related Information is on the Rise<br />10<br />FACT<br />Finding health information online is the 3rd most popular activity following Email and Search<br /><ul><li>80-89% of people ages 18-64 find Health Info Online
    15. 15. 70-79% of people ages 65-73 find health info online
    16. 16. And 50-59% of people ages 74+ find health info online</li></ul>Source: Pew Internet & American Life Project, Generations Online 2010<br />
    17. 17. Types of Health and Wellness Information Searched for Online<br />11<br />Source: iCrossing: How America Searches – Health and Wellness, 2008<br />
    18. 18. Demographic Differences on Health-related Searching Activity<br />12<br />Women are significantly more likely than men to search for information about symptoms, treatment regimens, diseases and conditions and drugs/medications<br />Men are more likely than women to conduct topical searches about vitamins and supplements, health insurance providers and doctors<br />Searches for wellness-related topics are evenly split between men and women<br />Younger audiences (18-to-34 year olds) are more likely than average (and more likely than older adults) to search for information about symptoms online <br />But less likely than average to search for topics around diseases and conditions<br />Adults over the age of 45 tend to be the most focused on looking for disease-related information<br />Wellness is a topic that appeals predominantly to the young, with 62% of 18-to-24 year olds looking for information about topics such as nutrition, exercise and weight loss<br />Source: iCrossing: How America Searches – Health and Wellness, 2008<br />
    19. 19. Symptoms and Diseases Drive Consumers Online<br />13<br />75 % percent of healthcare searchers have been prompted to go online to investigate symptoms or conditions<br />41% go online to self-diagnose or self-treat a condition<br />Older consumers, especially those over the age of 55, are considerably more likely than younger adults to conduct health research online<br />Source: iCrossing: How America Searches – Health and Wellness, 2008<br />
    20. 20. Search Engines are the Leading Online Health Resource<br />14<br />Almost 70% of online adults have used search engines to search for health-related information<br />46% have navigated to health portals like WebMD<br />Source: iCrossing: How America Searches – Health and Wellness, 2008<br />
    21. 21. Demographic Insight: Baby Boomers (born between 1946 and 1964)<br />15<br />There are an estimated 56 million Boomers that are online<br />-Nielsen Online NetView Panel, June 2010<br />Boomers spend 91billion minutes online each month - Largest online group<br />-Google/Nielsen Boomer Survey (August 2010)<br />57%<br />Boomers have searched for health information online <br />- Google/Nielsen Boomer Survey (August 2010)<br />71%<br />Boomers use the internet to make purchase decisions <br />-Google/Nielsen Boomer Survey (August 2010)<br />
    22. 22. Demographic Insight: Mothers are Online!<br />16<br />Most moms go online daily, and more than 50% go online more than 20 times per week.<br />Moms spend 3-10 hours a week reading mom blogs<br />84%<br />Moms say that the Internet has made them more informed about children's health issues<br />69%<br />Moms trust their pediatrician but still go online before/after doctor’s visits to conduct their own research<br />69%<br />Moms research health, medical information & advice online on a regular basis. <br />Source: 21st Century Mom Insights, Baby Center, June 2009<br />Audience Insights: communicating to Moms, CDC 2009<br />Engaging Mom Blog Readers with the Right Ads, eMarketer, September 15, 2010<br />
    23. 23. Benefits of Understanding Health Trends Online<br />17<br />Understanding health user search behavior informs:<br /><ul><li>Keyword targeting
    24. 24. Ad messaging
    25. 25. Website content
    26. 26. Conversion and results</li></li></ul><li>18<br />Overview of Lead Generation<br />
    27. 27. Traditional and Online Lead Generation<br />Traditional Lead Generation<br />Traditional Advertising (print, radio, tv, outdoor)<br />Direct Mail<br />Phone (cold calling)<br />Field Marketing (conferences / events)<br />Online Lead Generation<br />Search Engine Marketing – Paid Search<br />General Web Traffic (organic traffic / SEO)<br />Display / Banner Advertising<br />Email<br />Mobile<br />Social Media<br />19<br />WEBSITE<br />LANDING PAGE<br />MICROSITE<br />CALL CENTER/SALES<br />
    28. 28. How Search Engine Marketing Fits in Your Digital Marketing Mix<br />20<br />
    29. 29. Online Lead Generation <br />With traditional lead generation more than 50% of the leads that you generate could end up buying from one of your competitors<br />Where did these leads go?<br />They search online. More individuals are conducting research online before and after doctor visits. Your competition is likely just a click or two away.<br />Solution: Capture and captivate your leads online!<br />Traditional marketing can create awareness, but once online your leads can find other materials, including competitor sites.<br />Make sure you’re equipped with resources and detailed information relevant to your leads on your website and landing page.<br />Opportunity to engage your leads online is key!<br />Source: Sirius Decisions, 2009<br />
    30. 30. Acquisition Funnel<br />22<br />
    31. 31. Lead Acquisition Process<br />23<br />
    32. 32. 24<br />Google AdWords<br />
    33. 33. <ul><li> 41% use the Internet as the first source to research hospitals
    34. 34. Hospital websites and search engines used most for hospital research</li></ul>Consumers Are Researching Hospitals Online<br />Online Resources Used to Obtain <br />Information on Hospitals<br />First Source Used to Research Hospitals<br />Question: Which of the following sources do you refer to first when looking for information on hospitals? Based on total: Total (1000); Sufferers (500); Caregivers (500)<br />Question: Now thinking specifically about online sources, which of the following have you used to obtain information on hospitals? Based on total: Total (1000); Sufferers (500); Caregivers (500) Source: OTX & Google Custom Hospital<br />Source: OTX & Google Custom Hospital Study, June 2009 <br />
    35. 35. 26<br />Paid Search is Very Effective for Lead Gen<br />
    36. 36. 27<br />Hospital Related Queries on Search Are Growing<br /><ul><li>Gear up for the seasonal peak in searches April through May</li></ul>Source: Google Internal for the Hospital & Treatment Centers category, January 2008 – November 2010;.<br />
    37. 37. 28<br />Urgent Care Related Searches Showing Strong YoY Growth<br />Source: Google Internal for the Hospital & Treatment Centers category, January 2008 – November 2010;.<br />
    38. 38. 29<br />Search captures interest, Google Display generates it<br />A typical online user only spends 5% of time on search.<br />What are you going to do with the other 95%?<br />Text Ads<br />Easy implementation, less compelling<br />Image Ads<br />Additional effort, more engaging<br />YOUR AD HERE<br />
    39. 39. 30<br />Display’s broad reach and tailored targeting<br />Placement<br />Targeting<br />Demographic Targeting<br />Category Targeting<br />Not only can we reach 70% of the online audience, <br />we can target the right 70% for our advertisers<br />
    40. 40. 31<br />What is Google Ad Planner?<br />31<br />A free research and media planning tool for agencies and advertisers to identify websites their target customers are likely to visit.<br />
    41. 41. 32<br />Overview | Site profile page<br />Site overviewThumbnail view, site categories, advertising details and site description. <br />Traffic statisticsUV (users): estimated number of unduplicated people visiting a site<br /> Tip: use this metric for media planning and estimating the actual number of unique people<br />UV (estimated cookies): approx. number of cookies as determined by Ad Planner algorithms (this metric does not count actual cookie numbers) Tip: use this metric to compare with Publisher ad server logs<br />Site demographics <br />Sites also visited and keywords searched forAffinity: the number of times more likely than the average internet user to visit a specific site or search a specific keyword.<br />Tip: use these to define your audience’s Online Activity!<br />1<br />2<br />3<br />4<br />5<br />32<br />
    42. 42. 33<br />Use Google Analytics to Run Better Lead Gen Campaigns<br />How does it work? <br /><ul><li>Free analytics solution reports website visitor behavior</li></ul>Benefits for Marketers<br /><ul><li>Understand who your visitors are and where they come from
    43. 43. Learn how visitors use your website and compare your website traffic against industry benchmarks
    44. 44. Discover which visitors are likely to convert and how to attract more of them
    45. 45. Optimize online and offline marketing by measuring post-click performance</li></ul>Learn more about Google Analytics: http://www.google.com/analytics<br />
    46. 46. Success With 1-800-DENTIST<br />34<br />What They Needed<br /><ul><li>To grow their referral customer base
    47. 47. To refine their messaging
    48. 48. To measure the effectiveness of their advertising</li></ul>What They Did<br /><ul><li>Started with Google AdWords in 2002
    49. 49. Tested different features and ad formats to best support their goals
    50. 50. Organized their account into separate campaigns for Google’s Search and Display networks.</li></ul>“The key to effective advertising is reaching your audience in a cost-effective way. In that sense AdWords is the ideal tool – the ability to track the results inline is phenomenal, and we know exactly what type of return we see from each dollar we spend.” <br />Fred Joyal, co-founder and CEO, 1-800-DENTIST<br />What They Accomplished<br /><ul><li>Increased CTR
    51. 51. Refined Marketing
    52. 52. More Qualified Leads</li></li></ul><li>35<br />Digital Lead Generation Best Practices<br />
    53. 53. Lead Generation Best Practices Overview<br />36<br /> Set your objective & define your target audience<br />2) Create an integrated digital marketing strategy<br />3) Create a search campaign strategy<br />4) Have a post-click strategy – Landing pages and Microsites<br />5) Define results and measure ROI<br />6) Continuous testing and optimization<br />
    54. 54. Lead Generation Best Practices Overview<br />37<br /> Set your objective & define your target audience<br />2) Create an integrated digital marketing strategy<br />3) Create a search campaign strategy<br />4) Have a post-click strategy – Landing pages and Microsites<br />5) Define results and measure ROI<br />6) Continuous testing and optimization<br />
    55. 55. #1 Set your Objective & Define your Target Audience<br />What are your goals?<br />Think sales, leads, pipeline<br />How many per month: inquiries? Leads? Sales?<br />38<br />
    56. 56. #1 Set your Objective & Define your Target Audience<br />Who is your target audience?<br />Age, gender, family, influenceseducation, geography<br />What websites do they visit?<br />What do they search for?<br />How do they use the internet?<br />This will influence:<br />Design, photography, content, forms, media buy, etc<br />39<br />
    57. 57. Define Target Audience: Online Searching and Browsing Behavior<br />40<br />Research what keywords users search for and what websites they visit<br />Google Keyword Tool allows you to research what users have searched for in the past<br />
    58. 58. Lead Generation Best Practices Overview<br />41<br /> Set your objective & define your target audience<br />2) Create an integrated digital marketing strategy<br />3) Create a search campaign strategy<br />4) Have a post-click strategy – Landing pages and Microsites<br />5) Define results and measure ROI<br />6) Continuous testing and optimization<br />
    59. 59. #2 Create an Integrated Digital Marketing Strategy<br />42<br />Integrate online communications with traditional<br />Understand calls-to-action will impact user behavior<br />Align communication strategy with audience segmentation and landing page experience for highest level of relevance<br />
    60. 60. Digital Marketing Cycle<br />43<br />
    61. 61. Lead Generation Best Practices Overview<br /> Set your objective & define your target audience<br />2) Create an integrated digital marketing strategy<br />3) Create a search campaign strategy<br />4) Have a post-click strategy – Landing pages and Microsites<br />5) Define results and measure ROI<br />6) Continuous testing and optimization<br />
    62. 62. #3 Create a Search Campaign Strategy<br />45<br />Paid Search – Advertisements bought on a cost per click basis, displayed as a result of a specific or related search on a designated search engine<br />Relevant - Searchers respond well to relevant advertisements related to their online search<br />Targeted - Ads tied directly to keywords and search queries by health searchers<br />Flexible - Campaigns can be optimized daily<br />Drives Results - Consumers are in the consideration or buying phase = high engagement level<br />Create relevant and targeted ad copy<br />
    63. 63. Lead Generation Best Practices Overview<br /> Set your objective & define your target audience<br />2) Create an integrated digital marketing strategy<br />3) Create a search campaign strategy<br />4) Have a post-click strategy – Landing pages and Microsites<br />5) Define results and measure ROI<br />6) Continuous testing and optimization<br />
    64. 64. #4 Have a Post-Click Strategy – Landing Pages and Microsites<br />Creating complimentary and highly relevant site experiences<br />Landing pages MUST coordinate with online marketing efforts<br />Define KPIs (Key Performance Indicators)<br />Creating usable, persuasive site experiences<br />Content development for the web<br />Consistent call to action<br />Relevant content <br />Tailored for audience<br />47<br />
    65. 65. Lead Generation Landing Pages<br />48<br />What is it?<br />The webpage prospective patients arrive at <br />after clicking on a link, usually a paid search<br />link, or typing in a special web address found<br />on traditional marketing materials. <br />What does it do?<br />Considers visitor’s geographic location, search keyword preferences<br />Provides a segmented and highly targeted message for the visitor<br />Presents introductory level of information to support conversion<br />Provides a clear call to action (submit form or call phone #)<br />
    66. 66. Lead Generation Landing Pages<br />49<br />When should they be used?<br />When your goal is a specific transaction:<br />Web inquiries or referrals<br />Phone inquiries or referrals<br />New patient registration<br />Newsletter sign-ups<br />If the target audience only requires brief, <br /> introductory info. to convert – “Delegator” persona<br />If the target audience is early in their <br /> decision making process<br />When a tight timeline doesn’t allow for a microsite<br />When it’s supported by a traffic-generating campaign <br />Pay-per-click ads<br />Display or banner ads<br />Email blasts<br />
    67. 67. Lead Generation Microsites<br />50<br />What is it?<br />The mini website prospective patients <br />arrive at after clicking on a link, usually a paid <br />or organic search result link, or by typing in a <br />special web address found on traditional<br />marketing materials. <br />What does it do?<br />Considers visitor’s geographic location, search keyword preferences<br />Provides a segmented and highly targeted message for the visitor alongside relevant informational and reference content<br />Provides a clear call to action (submit form or call phone #)<br />
    68. 68. Lead Generation Microsites<br />51<br />When should they be used?<br />When your goal is a specific transaction:<br />Web inquiries or referrals<br />Phone inquiries or referrals<br />New patient registration<br />Newsletter sign-ups<br />If the target audience . . . <br />Is further along in their decision making process<br />Is composed of meaningful sub-segments<br />Requires moderately in-depth info. to convert – <br /> “Researcher” persona<br />Requires a more complex, interactive brand experience<br /> to convert (videos, games, virtual tours, etc.)<br />
    69. 69. Relevant Keywords, Ad Copy and Landing Page<br />52<br />SEM ad appears for the search query “recovery center alcohol rehab”<br />User clicks on the ad and is taken to a highly relevant landing page about alcohol rehabilitation at a recovery center<br />
    70. 70. Lead Generation Best Practices Overview<br /> Set your objective & define your target audience<br />2) Create an integrated digital marketing strategy<br />3) Create a search campaign strategy<br />4) Have a post-click strategy – Landing pages and Microsites<br />5) Define results and measure ROI<br />6) Continuous testing and optimization<br />
    71. 71. #5 Define Results & Measure ROI<br />Online measurement is transparent<br />Set key performance indicators (KPIs) and measure<br />Integration of online marketing<br />Compliment traditional campaigns with online tactics<br />Adapting business process for ROI measurement<br />Lead funnel and workflow<br />Lead follow up / call center<br />Web analytics<br />54<br />
    72. 72. Define Results & Measure ROI: Online Marketing Metrics<br />55<br />Cost<br />Identify total spend for each online marketing campaign<br />Impressions<br />Measure number of times your ad is displayed<br />Clicks<br />Measure the number of users who click on your advertisement and reach your website or landing page<br />Conversion<br />Understand what actionable goals users perform when they are on your website<br />
    73. 73. Define Results & Measure ROI: Metrics Used by US Marketers<br />56<br />
    74. 74. Define Results & Measure ROI: Web Analytics & ROI Optimization<br />Define $$$ value of each lead <br />= (Value of Patient*Number of Patients) / (Number of Leads) <br />Lead value can then be related to online marketing media through web analytics<br />Allocate budget to marketing tactic with highest lead value and ROI<br />Optimize poor performing campaigns based on<br />Lead value and ROI<br />57<br />
    75. 75. Lead Generation Best Practices Overview<br /> Set your objective & define your target audience<br />2) Create an integrated digital marketing strategy<br />3) Create a search campaign strategy<br />4) Have a post-click strategy – Landing pages and Microsites<br />5) Define results and measure ROI<br />6) Continuous testing and optimization<br />
    76. 76. #6 Continuous Testing and Optimization <br />59<br />A/B Testing<br />Multivariate Testing<br />Optimizations for Search Engines (SEO)<br />Meta descriptions<br />Keywords<br />Relevant content<br />Linking <br />Anchor text<br />
    77. 77. 60<br />EMG Case Study: St. Helena Recovery Center<br />
    78. 78. Case Study: St. Helena Recovery Center<br />61<br />Client Background<br />St. Helena Hospital is part of Adventist Health, a not-for-profit, faith-based health system operating in California, Hawaii, Oregon, and Washington. <br />Client Needs<br />Needed to increase self referrals online for multiple programs, including Recovery Center<br />Needed to generate awareness to promote their doctors and services<br />Needed to be able to track and measure success<br />
    79. 79. Case Study: St. Helena Recovery Center<br />62<br />Navigation<br />EMG Approach & Solution<br />Extensive site audit – improved websites for enhanced usability, user experience, and search engine optimized content<br />Developed lead generation focused microsite and landing pages<br />Created desktop search and mobile marketing campaigns<br />Created mobile landing page, click-to-call mobile ads<br />Implemented call-tracking to track phone calls and keywords for additional analytics<br />Form<br />
    80. 80. Case Study: St. Helena Recovery Center<br />63<br />The Results<br />Delivered over 5,000 inquiries in 2010<br />Decreased cost per inquiry (CPI) by 89.4%<br />Average leads to sales conversion rate is nearly 30%<br />Over 14,900% increase in phone inquiries compared to the beginning of 2010<br />
    81. 81. 64<br />Landing Page Evaluation <br />
    82. 82. Memorial Health System of East Texas<br />65<br />Recommendations:<br />Minimize scrolling<br />Keep important content above the fold<br />Maximize screen resolution<br />Majority of screen resolutions are:1280x800, followed by 1024x768<br />Below the Fold!<br />Current Height: <br />3,600+ pixels = more than 4.5 times the average screen resolution height<br />
    83. 83. 66<br />Distinguish your most important call-to-action<br />Add Call-to-actioin<br />Great!<br />
    84. 84. 67<br />Make connecting with your social networks easier<br />Stronger call-to-action:<br />“Like us on Facebook” for updates on events. “Follow us on Twitter” for up to the minute info<br />Integrate Facebook’s Social plugins:<br />Add the Like Button to allow visitors to ‘like’ your page with one click<br />Great!<br />
    85. 85. 68<br />Showcase important information<br />New Patient Videos<br />Patient Testimonials<br />Awards and Recognition<br />Latest News<br />
    86. 86. 69<br />Improve your site for lead generation<br />If your goal is lead generation or to increase communication on your website, consider the following:<br /><ul><li> Adding a Contact Us page or section on the home</li></ul> page for general questions/feedback<br /><ul><li> Adding a form consistent across your site
    87. 87. Adding a phone number (call tracking)</li></li></ul><li>Key Takeaways<br />70<br />People are spending more time online finding health information, specifically searching on search engines for symptoms, treatment, and disease/condition related information<br />1<br />Google AdWords and Analytics are great tools that allow you to track, and measure your online lead generation performance<br />2<br />Relevance is key! Make sure your keywords, ad copy, and site content are valuable for your target audience<br />3<br />4<br />Don’t know where to start? Work with a strategic partner to get started on planning an integrated digital marketing strategy and help you continuously optimize and measure performance <br />
    88. 88. Q & A<br />71<br />Thank You!<br />Contact us today to learn how EMG can apply it’s expertise in healthcare lead generation best practices and more to a number of your campaigns!Toll Free: (866) 62-EARTH<br />www.visitemg.com<br />FULL WEBINAR AVAILABLE TOMORROW AT:<br />Youtube.com/earthboundmediagroup<br />Earthboundmediagroup.com/emg/home/<br />knowledge-center/webinars.html<br />STAY CONNECTED WITH EMG:<br />Twitter.com/EMGtheAgency<br />Facebook.com/earthboundmediagroup<br />

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