The proposed music video would have two parts: a narrative part and a performance part by Jessie J. The narrative part would show people escaping financial pressures and constraints represented by "price tags", and then enjoying life. It would use slow motion and black and white to convey a depressive mood initially. The performance part would focus on Jessie J singing and dancing, using various camera shots and special effects-heavy editing to promote her image. Lighting would be bright overall but darker during parts of the narrative about money worries.