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Travelocity Takes a Bite Out Of Shark Week - DAIC, 8/25/15

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Digiday
Digiday

Brett Steiger from Travelocity's presentation from Digiday's Agency Innovation Camp in Vail, CO - August 25, 2015.

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TRAVELOCITY “TAKES A BITE” OUT OF SHARK WEEK
Goals & Objectives Overarching Goal: Leverage Shark Week buzz to drive awareness and engagement with consumers Program Objectives: Ø  Drive more earned media than paid/owned Ø  Drive high social engagement with consumers on Twitter
Program Details
3%! 2%! 95%! Impressions! Paid! Owned! Earned! Performance…We “Earned” It
3 Key Takeaways 1. Keep it Simple 2. Work Together 3 Always Be Authentic
Thank You! Brett.Steiger@Travelocity.com!

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