Patterns that influence people for choosing a destination and for workers in the tourism industry to market a destination effectively.

1. Travel Patterns

2. Reasons for travel
• Distance
• InternationalConnections
• Attractiveness
• Image
• Cost
• Specific events
• NationalCharacter

3. Distance
• Distance is measured in time.This
attitude is due to different
locations having better transport
infrastructures tan otheres.
• The less time and money it takes to
travle a place, the more people will
travel there

4. International Connections
• Certain countries have a strong
foundation of economic, historic or
cultural ties.The presence of these
ties strengthens the likelihood that
tourist will travel between these
countries.
• The presence of cultural
connections means tourist can feel
a sense of familiarity whilst
experiencing a new place.

5. Attractiveness
• Most tourist travel to places that
offer them something they cannot
find at home.
• It is important to understand the
attractiveness of each places in
order to market that destination
effectively

6. Image
• The image of a location is
the perception that
people gain from popular
culture and media

7. Cost
• The cost of a visit to a particular
destination will affect the number
of tourist that travel there.
Contradictions
• The more expensive a trip is, the lower the
demand
• If a trip is priced too low, people may think it is
a low quality trip

8. Specific events
• Goverments often lobby to attract
events as they see it as an
opportunity to showcase its
viability as a tourist destination.
• Major events also help to boost the
tourist infrastructure of an área.

9. National Character
• Certain nations have particular
vacationing habits that are rooted
in decades of tradition.
• People working in the tourist
industry should be aware of the
travel traditions of different
nations to understand how best to
market their buisiness.