As travel only gets faster and better, and more information is added, it is only reasonable that it would be just a matter of time before big data would make a big splash when it comes to the travel industry. But what is big data and how is it used in the travel industry? The big data in the travel industry has exploded in recent years. One might be misled to believe that big data would take away from the personalization of a travel agency but this would be totally wrong as travel technology has improved and big data is being used to add a more personalized and human touch to every travel encounter.

1. TRAVEL INDUSTRY:
FROM BIG DATA TO PERSONALIZATION

2. What is big data and how is it used
in the travel industry?
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3. WHAT IS BIG DATA
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• Large and complex data sets gathered and stored
through online searches and analysis of
consumer behavior (and others) used to improve
businesses and to provide a better experience to
customers.

4. BIG DATA
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• The big data in the travel industry has exploded in recent
years.
• One might be misled to believe that big data would take
away from the personalization of a travel agency, this would
be wrong.
• Travel technology has improved and big data is being used to
add a more personalized and human touch to every travel
encounter.

5. BIG DATA PERSONALIZATION
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• One of the ways that big data is being used to add a
personalized human touch to travel tech is to simply
see where other similar travelers have been going.
• Big data analytics takes it to the next level to create
more personalized and customized experience-
based vacations based on the previous places you
have gone and the things you have expressed
interest in.

6. IMPROVING BUSINESS OPERATIONS
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• One thing that a traveler may not be aware of is the
idea of improved business operations through the
utilization of big data analytics.
• It is also due directly to the growth of big data
analytics that we have things like good times to go
or good times to purchase tickets.

7. BLOG.TTS.COM
THE HUMAN TOUCH
• Big data can only do so much and it is only
when the magic of the human touch is added
that travel experiences for clients truly become
revolutionary.
• Travel agencies are able to use big data to help
make very human decisions and do it in a way
that is budget and eco-friendly.

8. Through the harnessing of big data, travel
agents can help make traveling a
personally crafted experience that
travelers will always treasure.
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