Fresh Egg is a digital marketing agency focused on UK clients with expertise in content, social media, SEO, PPC, UX, insights, and web/app development. The document provides recommendations on best practices for travel bloggers to identify quality blogs for guest posting, including appraising platforms thoroughly, avoiding over-programming anchor text, and building relationships over chasing short-term gains. It also discusses Google's rel=author markup and the potential for "voice rank" to augment traditional authority metrics like page rank.