This document discusses various topics related to hospitality and social media, including:
- An experiment conducted with two small hospitality businesses in 2010-2011 to study the impact of social media on customer tips and business.
- Key statistics on travel and smartphone/mobile usage that demonstrate travel is a social and mobile experience by definition.
- The importance of clearly defining why a hotel exists and how it delivers value in order to have worthwhile conversations on social media.
- Examples of how some businesses are using innovative tactics like custom business cards and terms and conditions to facilitate social conversations.
Center Parcs is a group of 20 holiday parks in Europe with nearly 14,000 cottages that hosts over 3.7 million guests annually. Some of its key objectives are growing revenue despite current market challenges, increasing average cottage prices, and motivating more early bookings over last-minute reservations. To achieve these, the marketing, yield, and sales departments must work together to tell compelling stories about the parks. Initiatives include campaigns highlighting new features, recruiting guests to test new amenities, and leveraging customer databases and multiple booking channels. The goal is to effectively use storytelling to promote the parks and optimize pricing and sales strategies.
This document provides 25 tips for success in the hospitality industry. Some of the key tips include focusing on steady growth over time rather than quick gains, understanding price-conscious corporate clients, using mobile-friendly marketing strategies to drive bookings, tailoring your message to different customer segments, and leveraging social media and customer data to have intelligent conversations with customers rather than just doing traditional advertising or push marketing. The overarching message is that hospitality is about the entire customer experience and using technology to enhance customer interactions at every step of their journey.
This document discusses various topics related to hospitality and social media, including:
- An experiment conducted with two small hospitality businesses in 2010-2011 to study the impact of social media on customer tips and business.
- Key statistics on travel and smartphone/mobile usage that demonstrate travel is a social and mobile experience by definition.
- The importance of clearly defining why a hotel exists and how it delivers value in order to have worthwhile conversations on social media.
- Examples of how some businesses are using innovative tactics like custom business cards and terms and conditions to facilitate social conversations.
Center Parcs is a group of 20 holiday parks in Europe with nearly 14,000 cottages that hosts over 3.7 million guests annually. Some of its key objectives are growing revenue despite current market challenges, increasing average cottage prices, and motivating more early bookings over last-minute reservations. To achieve these, the marketing, yield, and sales departments must work together to tell compelling stories about the parks. Initiatives include campaigns highlighting new features, recruiting guests to test new amenities, and leveraging customer databases and multiple booking channels. The goal is to effectively use storytelling to promote the parks and optimize pricing and sales strategies.
This document provides 25 tips for success in the hospitality industry. Some of the key tips include focusing on steady growth over time rather than quick gains, understanding price-conscious corporate clients, using mobile-friendly marketing strategies to drive bookings, tailoring your message to different customer segments, and leveraging social media and customer data to have intelligent conversations with customers rather than just doing traditional advertising or push marketing. The overarching message is that hospitality is about the entire customer experience and using technology to enhance customer interactions at every step of their journey.
Tomas vanderplaetse Toerisme VlaanderenTravel 360°
This document discusses a campaign called #fiaf12 organized by VisitFlanders to increase awareness of Flanders as a festival destination. The campaign brought 100 influential bloggers from 13 countries to Flanders to experience festivals and share their experiences online. Over 250 blog posts were written reaching over 11.5 million people. A competition called Flanders Festival Express engaged nearly 10,000 new Facebook fans. The campaign was successful in generating online buzz about Flanders festivals among key influencers in target international markets.
The document provides an overview of TripAdvisor and how destinations can improve their presence on the platform. It discusses TripAdvisor's growth over time and its current position as the largest travel website. Specific data on TripAdvisor traffic and usage trends are presented. The document also provides a case study of Switzerland's sponsorship of its TripAdvisor destination page and targeted advertising campaign, and the positive results it achieved.
Travel 2012 : anna pollock - conscious travelTravel 360°
This document discusses the emergence of a new model for sustainable travel and tourism. The current industrial tourism model is producing diminishing returns and is unsustainable given population growth, resource depletion, and climate change. A new alternative model is emerging based on conscious consumerism, collaboration, sharing value with local communities, and embracing technology to change mindsets. If deployed properly, technology can help tourism move towards a model focused on sense of place, engaging all participants, and adapting to manage demand sustainably.
Travel 2012: jeroen van velzen - mobileTravel 360°
The document discusses the growing importance of mobile travel applications and services. It notes that mobile devices will become the primary way customers interact with travel companies while traveling. The document advocates that travel companies develop the fastest mobile booking apps, the most personalized itinerary managers, and tools to provide the most relevant offers and information to mobile customers. It also provides examples of mobile-focused projects travel companies can undertake and emphasizes the need to service the needs of mobile travelers.
The document discusses the importance of the travel industry to the Dutch economy, employing 400,000 workers. It recommends capitalizing on new digital trends like mobile applications and social media to provide customized city trip experiences for tourists. The document also quotes Daniel Boorstin distinguishing between active travelers who seek out adventure and experiences, versus passive tourists who expect interesting things to happen during sightseeing.
Groupon offers opportunities for the Belgian travel industry by promoting deals and packages from travel partners. It has over 142 million members globally and 74,000 fans in Belgium. Groupon launched a dedicated travel newsletter and website in July 2011 featuring offers from hotels, tour operators, and other travel providers. The document argues that Groupon provides a great communication and sales channel for various sectors of the travel industry and encourages travel partners to utilize it.
The document discusses the rise of mobile travel and how consumer behavior is shifting to mobile. It notes that over half of travelers now use mobile devices to research and book travel, and over 80% will use mobile devices during trips. The document argues that the rules of the travel industry are changing and will be dictated by consumer demands for mobile services. It presents Amadeus' strategy to provide mobile solutions to empower travelers throughout each stage of their journey: pre-trip, in-trip, and post-trip.
Tomas vanderplaetse Toerisme VlaanderenTravel 360°
This document discusses a campaign called #fiaf12 organized by VisitFlanders to increase awareness of Flanders as a festival destination. The campaign brought 100 influential bloggers from 13 countries to Flanders to experience festivals and share their experiences online. Over 250 blog posts were written reaching over 11.5 million people. A competition called Flanders Festival Express engaged nearly 10,000 new Facebook fans. The campaign was successful in generating online buzz about Flanders festivals among key influencers in target international markets.
The document provides an overview of TripAdvisor and how destinations can improve their presence on the platform. It discusses TripAdvisor's growth over time and its current position as the largest travel website. Specific data on TripAdvisor traffic and usage trends are presented. The document also provides a case study of Switzerland's sponsorship of its TripAdvisor destination page and targeted advertising campaign, and the positive results it achieved.
Travel 2012 : anna pollock - conscious travelTravel 360°
This document discusses the emergence of a new model for sustainable travel and tourism. The current industrial tourism model is producing diminishing returns and is unsustainable given population growth, resource depletion, and climate change. A new alternative model is emerging based on conscious consumerism, collaboration, sharing value with local communities, and embracing technology to change mindsets. If deployed properly, technology can help tourism move towards a model focused on sense of place, engaging all participants, and adapting to manage demand sustainably.
Travel 2012: jeroen van velzen - mobileTravel 360°
The document discusses the growing importance of mobile travel applications and services. It notes that mobile devices will become the primary way customers interact with travel companies while traveling. The document advocates that travel companies develop the fastest mobile booking apps, the most personalized itinerary managers, and tools to provide the most relevant offers and information to mobile customers. It also provides examples of mobile-focused projects travel companies can undertake and emphasizes the need to service the needs of mobile travelers.
The document discusses the importance of the travel industry to the Dutch economy, employing 400,000 workers. It recommends capitalizing on new digital trends like mobile applications and social media to provide customized city trip experiences for tourists. The document also quotes Daniel Boorstin distinguishing between active travelers who seek out adventure and experiences, versus passive tourists who expect interesting things to happen during sightseeing.
Groupon offers opportunities for the Belgian travel industry by promoting deals and packages from travel partners. It has over 142 million members globally and 74,000 fans in Belgium. Groupon launched a dedicated travel newsletter and website in July 2011 featuring offers from hotels, tour operators, and other travel providers. The document argues that Groupon provides a great communication and sales channel for various sectors of the travel industry and encourages travel partners to utilize it.
The document discusses the rise of mobile travel and how consumer behavior is shifting to mobile. It notes that over half of travelers now use mobile devices to research and book travel, and over 80% will use mobile devices during trips. The document argues that the rules of the travel industry are changing and will be dictated by consumer demands for mobile services. It presents Amadeus' strategy to provide mobile solutions to empower travelers throughout each stage of their journey: pre-trip, in-trip, and post-trip.
18. SOCIAAL
Zelfde doelstellingen
Altijd iets te doen gevoel
Citytrip - gehalte
Geloofwaardigheid
Extra
Converseren / ervaringen laten delen
Superfans activeren
Vraag en antwoord
dinsdag 22 november 11
19. SOCIAAL - FACEBOOK
6.500 +22.000 likes
Extra pagina’s
Conversatie:
Gebruikelijke tools
Foto’s
Wedstrijden
Geen trafficbooster (4%)
dinsdag 22 november 11
20. SOCIAAL - TWITTER
0 +900 followers
Pro-actief op zoek gaan
Conversatie
Inspiratie
dinsdag 22 november 11
21. SOCIAAL – ANDERE
YouTube.com
Nog veel extra mogelijkheden
Productiekost
Flickr
Groep – visitoostende.be
Foto’s doorposten
Google+
Linkedin B2B potentieel
dinsdag 22 november 11
22. SOCIAAL – ANDERE
Foursquare.com
Integratie visitoostende.be
Lijsten aanmaken
Tips achterlaten
dinsdag 22 november 11
23. SOCIAAL – OBSTAKELS
Geen uitgeschreven strategie
Workflow
Te afhankelijk van 1 persoon
9-to-5
CONVERSATION MANAGER???
dinsdag 22 november 11
27. MOBIEL
iPhone app
Testversie
Niet bruikbaar zonder internet
M.visitoostende.be
Verder investeren
Afhankelijk van product tot product
dinsdag 22 november 11
28. MOBIEL
Thematische apps
Marvin Gaye Midnight Love Tour
Digital Storytelling
dinsdag 22 november 11