IBM offers an Intelligent Transportation solution that provides three key capabilities: 1. Increases situational awareness for traffic operators by analyzing patterns of traffic conditions, flows, and events across a city. 2. Offers centralized monitoring of real-time traffic congestion, device status, and events to help operators respond to issues. 3. Helps traffic planners analyze historical traffic performance data to identify ways to improve future traffic flow, such as adjusting light intervals or lane configurations.

1. IBM Intelligent Transportation for
Smarter Cities
Elcio Queiroz
© 2011 IBM Corporation

2. Innovative leaders create opportunities from today’s harsh realities
Sustainability
Investment
Innovation Community
Declining Increasing
Budgets Threats
Aging Changing
Infrastructure Populations
2 © 2011 IBM Corporation

3. With increasing experience, best practice patterns become visible
2006 2009 2010
Experienced:
Traffic
Management
Identified: What data is most important?
Repeatable What analytics provide value?
Patterns Which groups to coordinate?
Enhanced: Tax and
Revenue
Metropolitan
Transportation Government
Foundation for Management and Roads
Industry
Reuse and Framework
Integration Social
Services
Integrated
Urban
and Social
Security
Infrastructure Integrates
IBM and
Safety
and Security
Partner
solutions
3 © 2011 IBM Corporation

4. Apply global best practices in your city
IBM Intelligent Transportation Offering
Provides citywide traffic visibility to alleviate congestion
and rapidly respond to incident response
Increase situational awareness across
entire transportation network and city services
(eg. emergency management response)
Analyze traffic performance to
improve travel experience
Centralize monitoring and
transit arrival prediction
Sample Partner Ecosystem
4 © 2011 IBM Corporation

5. Increase situational awareness across entire transportation network
Inspired by:
•Capture data from disparate sources to
achieve citywide visibility into transportation Queensland Motorways
conditions including:
•Traffic flow (ie. average speed, volume) The Need:
•Congestion Address increasing demand on roadways
•Roadwork and road closures with 230,000 vehicles per day and reduce
motorists’ time spent in traffic and vehicle
•Accidents
emissions
•Integrates with IBM Intelligent Operations IBM Solution:
Center for cross agency collaboration and The solution recommends fastest routes
incident management and avoid congestion. This helps to
speed journeys, reduce congestion, and
cut exhaust emissions. Drivers no longer
•Standards based integration with wide have to stop to pay tolls, which reduces
variety of instrumentation technologies congestion, increases safety and
and applications enhances network reliability.
"The idea is to have 'a motorway that thinks' – a more intelligent solution
that will give our customers a better range of options for their journeys."
- Phil Mumford, CEO of Queensland Motorways
5 © 2011 IBM Corporation

6. Analyze traffic performance to improve travel experience
Inspired by:
•Proactively manage and optimize traffic Singapore Land Transit Authority
flow across the city through traffic prediction
The Need:
•Enables public to receive forecast of traffic With Singapore’s population growing, the
conditions so they can better plan their Singapore Land Transport Authority
(LTA) needed a way to head off traffic
daily activities congestion and maintain its world-class
business climate
•“What if” scenario analysis to understand
traffic performance based on anticipated
IBM Solution:
changes in traffic volume and conditions
Singapore LTA can forecast traffic
conditions up to 60 minutes into the
future to help prevent traffic congestion
before it occurs.
“…use ridership data to develop more optimal routes, which
ultimately will reduce congestion and make public transport
more appealing.”
- Silvester Prakasam, Director of Fare Systems, Singapore LTA
6 © 2011 IBM Corporation

7. Centralize monitoring and transit arrival prediction
Inspired by:
•Identify vehicles and their current locations
Finnish Transport Agency
in real-time
The Need:
•Estimate arrival time of vehicles based on Agency is responsible for maintenance
current and predicted traffic conditions and development of Finnish Transport
including: System. They wanted to gain a single
view of road conditions, accidents and
• Public transportation vehicles other road and traffic information
• Private fleets
• Vehicle and fleet performance analytics IBM Solution:
The solution has transformed 78,000 km.
such as:
of roadways data into key insights
• Number of vehicles in a route helping to improve the efficiency of road
• Average transit time management and enhance road safety
and operational efficiency
“…The benefit for drivers is safer and more fluid travel, and
for the Transport Agency it is more efficient operations."
- Kristiina Laakso, Finnish Transport Agency."
7 © 2011 IBM Corporation

8. City Traffic Operations Use Case
Transit Traffic
Field TIH Control
Summary
Summary Systems Application
Operator
City Traffic Operator performs
City Traffic Operator performs
congestion management assisted by
congestion management assisted by
TIH
TIH 1
2
3
1. Traffic measurement and condition data are
received from Transit Field Systems
2. Traffic data is displayed real-time on a city
geographic map to operator 4
3. Operator observes serious congestion on a link
indicated by color coding
4. Operator uses map interaction function to observe
congestion volume
5. Operator performs cause analysis to correlate the 5
congestion with a major accident that happened
minutes ago
6. Operator evaluates situation and decides on
corrective measure involving redirection of traffic
with highway police assistance and signal length
changes on diverted routes 6
7. Operator turns the solution into action using traffic
control applications external to TIH and manual
steps as the case may be 7
8 © 2011 IBM Corporation

9. City Traffic Planning Use Case
Transit Traffic
Field TIH Control
Summary
Summary Systems Application
City Traffic Planner plans traffic light
City Traffic Planner plans traffic light Planner
change intervals & lane re-
change intervals & lane re-
configuration schedule for a busy
configuration schedule for a busy
1
highway during rush hours
highway during rush hours
2
1. Traffic measurement and condition data are 3
received from Transit Field Systems
2. Traffic data is transformed and stored into the
Traffic Information Hub
3. Traffic Planner requests a report on historical traffic
volume and speed data related to the highway and 4
rush hour interval of interest
4. Traffic Planner expands the scope of the request to
include key feeder links to the highway
5. Planner relies on TIH to provide mean values of 5
key KPIs
6. Planner uses expertise and tools external to TIH to
optimize traffic flow by adjusting traffic signal
intervals & lane usage rules
7. Planner commits the new plan into action using 6
traffic control applications external to TIH and
manual steps as the case may be 7
9 © 2011 IBM Corporation

10. Intelligent Transportation – Product Overview
Description:
Solution Software key components:
• Traffic analysis capability to allow for better management of
traffic , improvement of commuter experience, reduction of 1. Visibility of real-time & historical, traffic & incident
pollution and improve the ability for emergency responders and data though GIS, tabular & reporting interfaces
public safety officials to act quickly
2. Standards based integration to data capture systems
• Ability to aggregate information across multiple intra-city
geographies/locales as well as information from a diverse set 3. Canonical operational data model and repository
of data input source types and vendors
• A data source agnostic , standard information model on top of 4. Cloud Enablement
which vertical value applications can be created with ease and
with ability to scale 5. Integration with IBM Operation Centre Functions
• Ability to access historical and real-time information about all
traffic performance, conditions, configurations and incidents
Customer pain addressed:
• Existing traffic data systems, ATMS and TMC applications
each cover limited intra-city geographic/locale scope
• Integrations between traffic data systems, ATMS and TMC
applications that function across the same city are either non-
existent or limited
• There is a diversity of traffic data systems in terms of types,
vendors and data abstraction levels which is posing a great
challenge to the creation of vertical traffic applications traffic
flow optimization, improving commuter experience, pollution
reduction & emergency response
• There is no way to have city-wide visibility for traffic
performance, conditions, configurations and incidents
Intelligent Transportation
10 © 2011 IBM Corporation

11. IBM Intelligent Transportation Offering Business Context
Field Centers Vehicles
Security monitoring Emergency
Management
Transit Commercial Maintenance Emergency
…
Commercial
Vehicles Vehicles Vehicles Constructions
Vehicles Vehicles
Commercial Vehicle Check Vehicle
Administration
Travelers
Roadway Information
Roadway Control Signal System Fleet & Freight Transit Service
Management Management Provider
Traffic VMS VSS Lane Signal
Light
60 UI
Portal Mobile SMS
Traffic Archived Data
Management Management
Roadway Reporting
Maintenance & Personal Information Access
Microwave Camera Loop Telematics Construction
Management
Core Services Remote Traveler Support
Emission … Data
Analysis Administration
Management
Radio and TV Navigator
Parking Management
Reporting Authentication
& Authorization
Toll
Toll Collection Administration
Traffic Archived
Information Information
Transportation
Planning
Analyzed Data
Note: IBM Intelligent Transportation is in Green
Traffic Information Hub
11 © 2011 IBM Corporation
11

12. Intelligent Transportation – Product Detail Area
Area
Map
Events: real-
Events: real-
time or
time or
Map
manually added
manually added
Increases situational
awareness for traffic
operators
Capability Offered
• Analyzing patterns of traffic
conditions, traffic flow graphs
and event reports
Traffic Operator gathers
citywide visibility of
conditions where
• Map provides visual cues
• Events identify incidents
• Reports show trends
Traffic
Traffic
Flow Reports
Flow Reports Event
Event
Reports
Reports
12 © 2011 IBM Corporation

13. Tabular View of
Tabular View of
Traffic
Traffic Traffic, Devices
Traffic, Devices
Intelligent Transportation – Product Detail Congestion
Congestion or Events
or Events
Status
Status
Offer
Centralized
monitoring
capability to
traffic operators
Capability
Shown
Device/Event
Device/Event
• Monitor real-time state Map View
Map View
of traffic congestion [Zoomed Out]
[Zoomed Out]
along with device or
event status
Traffic Operator wants to Click to view
Click to view
details for
details for
find what accidents are selected item
selected item
occurring
• Map and corresponding
detailed tabular view for
• Traffic congestion
• Device status
• Event status
• Tabular view can be sorted Device/Event
Device/Event
• Retrieve details by visually Map View
Map View
selecting point on map [Zoomed In]
[Zoomed In]
13 © 2011 IBM Corporation

14. Intelligent Transportation – Product Detail View traffic
View traffic
congestion for historic
congestion for historic
date and time
date and time
Help traffic planners
analyze traffic
performance, and
identify improvements
Capability Offered
•Leverage historical data to
help make informed
decisions for future
operations, maintenance
road work, as well as
planned and un-planned
events management
Traffic Planner analyzes
ways to improve traffic
flow by analyzing historical
data for trends that Traffic events for historical
Traffic events for historical
• Map traffic data over time trends
trends
periods that have meaning Traffic Flow
Traffic Flow Traffic flow at various
Traffic flow at various
• Correlate traffic data with Reports
Reports granularities of time
granularities of time
events
14 © 2011 IBM Corporation

15. Intelligent Transportation Base Functionality
Click to Action:
Manage Real-Time Traffic Events Map and List Adapt Instantly to Selections
Roles& Permissions
Roles & Permissions
View Service Level, Event, &
Device Details
Intelligent Transportation
Automatic Clustering
Based on Map Zoom Level Historical Analysis & Planning
Real-Time and
Define Custom Map Layers / Views Historical Reporting
15 © 2011 IBM Corporation

16. Intelligent Transportation Solution Architecture
Radar
OCR
End-User End-User End-User End-User End-User
Application Application Application Application Application
Loop Detectors
Blue-Tooth
Operations Center (alerts…)
... Operations Center (alerts…)
Adapters
Adapters
Intelligent Transportation Management
Traffic Information Hub (data fusion, mapping…)
Traffic Information Hub (data fusion, mapping…)
TMC/ATMS
Traffic Traffic Service
Traffic
Custom Databases Prediction
Optimization ... Light Provider ...
Tool Control Applications
Capture Systems IBM User Experience IBM Platform Legend
Integration Solutions rd
3rd Party Data Sources IBM Tools rd
3rd Party Applications
16 © 2011 IBM Corporation

17. Deploy technology regardless of your size
Multiple options help city leaders deploy technology regardless of size
On Premise: Shared Services: Cloud Delivery:
Build on workload Work together across Log on to your smarter
optimized platforms multiple cities city environment
Leverage infrastructure Share services using Customize interfaces,
readiness services preconfigured systems reports and data inputs
“It’s about transforming the way we do business, so we Inspired By
can invest that money in front-line service delivery”
Chief Superintendent Avon & Somerset Police
17 © 2011 IBM Corporation

18. Together we will create a planet of Smarter Cities
IBM is the right partner to help city leaders innovate
to meet and exceed citizen expectations
100 years of experience making the world work better
through the use of technology
Real products to enable sustainable economic growth
– Leveraging information to make better decisions
– Anticipating problems to resolve them proactively
– Coordinating resources to operate effectively
Over 2,000 city
projects leverage on
Local solutions based on global insight from
170+ countries IBM to help them
transform into 21st
Passion for cities demonstrated by volunteers century cities
for Smarter City Challenge grants
18 © 2011 IBM Corporation

19. 19 © 2011 IBM Corporation