The document discusses transnational strategy in international strategic management, highlighting the balance between global integration and local responsiveness. It defines transnational strategy as operating beyond national borders, involving investments in foreign assets and operations. It also addresses the advantages, such as business expansion and cost savings, along with potential disadvantages like political risks and loss of control.

1. TRANSNATIONAL STRATEGY
INTERNATIONAL STRATEGIC MANAGEMENT
HARIDEV KUMAR
17382023
JEBIN JAMES
17382024

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The grid locates companies’ business strategies on
two axes: global integration and local responsiveness.
Companies were ranked as high or low on each of the
axes. Companies following the transnational strategy
rank high in global integration and high in local
responsiveness.
“ M a n a g i n g A c r o s s B o r d e r s ”
C.A. Bartlett and S. Ghoshal
The Managerial
Grid
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TRANSNATIONAL STRATEGY
D E F I N I T I O N
A transnational strategy is when an organization or
company decides to operate beyond their national
borders, in essence becoming international or multi-
national. The transnational model is invested in foreign
assets and operations, making them effectively tied to
each nation in which they do business.
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TRANSNATIONAL CORPORATIONS
D E F I N I T I O N
Trans National Corporations are
companies that operate globally. They
tend to have their Headquarters and
Management in their parent country and
other factories around the Globe.
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EXAMPLES
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ADVANTAGES
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 Expanding of Business
 Saving of Expenses
 Implementing other
countries good things

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DISADVANTAGES
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 Lack of Understanding
 Political, Legal and
Operational Risk
 Risk of Loss of Control

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Thank You
Any
Questions?
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