This document discusses how small and medium accounting practices can transform themselves during economic downturns. It suggests that practices become more significant and meaningful to clients by providing services like financial reporting, budgeting, and cash flow management. The document also recommends that practices reconfigure their value proposition, business models, and processes. It emphasizes investing in people and leadership. Additionally, it advises practices to partner with other businesses and consider new financing options like crowdfunding and peer-to-peer lending. The overall message is that economic challenges provide an opportunity for transformation.