Transcending CXO Boundaries, By Ajai Chowdhry, Founder HCL , Chairman HCL lnfosystems
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The document summarizes HCL's brand journey from 2005 to 2010 through various phases. It discusses campaigns like FEARless, 0 & 1, and Technology that Touches Lives aimed at generating awareness about HCL's technology capabilities. Research showed rising top-of-mind awareness. The launch of the "ME" brand targeted youth. HCL was recognized as a trusted brand and the CIO's role evolved into strategic leadership.
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Hindustan Computer Limited (HCL) is an Indian multinational company that was founded in 1976 in Noida, India. It is one of the largest Indian IT services companies with over 80,000 employees across 35 countries. HCL initially started as a hardware company and developed India's first indigenous microcomputer. It later spun off its software division as HCL Technologies in 1991 to enter the software services market. Today, HCL provides a range of IT and business services including application development, engineering services, infrastructure management, and business process outsourcing.
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The #1 reason clients leave their CPAs is that they are receiving service instead of proactive advice. Tom will show how firms are exploring new value added services and position their practices for success in a rapidly changing world. He will discuss the major "shift change" and the trends shaping business today and give participants a framework to provide more proactive services and strategic advice and a plan to get started. But these services require new skills and approaches which is a big opportunity for firm HR and Learning Leaders.
Presentation to AGN International in San Diego #NARM16 for Managing Partners in MAP Track
4As The Chief Digital Officer: Driving Digital Strategy and Innovation
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MS&L Five Trends in Employee Engagement
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Similar to Transcending CXO Boundaries, By Ajai Chowdhry, Founder HCL , Chairman HCL lnfosystems (20)
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4As The Chief Digital Officer: Driving Digital Strategy and Innovation
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National Security Agency - NSA mobile device best practices
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Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
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2. Understanding Edge (IoT)
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DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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Transcending CXO Boundaries, By Ajai Chowdhry, Founder HCL , Chairman HCL lnfosystems
- 1. Brand HCL The journey from 2005 to 2010
- 4. Phase II 0 & 1 Campaign - Activities - - TV Advertisements – 4 creatives AEROSPACE BANKING BPO LIFE SCIENCES
- 5. - - Other media like Print, Internet and Outdoor
- 8. Phase III Technology that touches lives - Feedback - -
- 10. - - Technology that touches lives
- 11. Top Of Mind Awareness across 8 rounds of research 1st 2nd 3rd Jul-Aug 05 Feb-Apr06 Nov-Dec 06 June-July 07 JFM-08 July-Aug 08 Nov-Dec ‘08 Aug–Sep ‘09 Research duration
- 12. Spontaneous Awareness – across 8 rounds of research 1st 2nd 3rd Jul-Aug 05 Feb-Apr06 Nov-Dec 06 June-July 07 JFM-08 July-Aug 08 Nov-Dec ‘08 Aug–Sep ‘09 Research duration
- 14. - - Refreshes the previous campaign by taking fresh examples across diverse fields Showcases multiple situations in Mr Banker’s day resolved by a friendly HCL employee Technology that Touches Lives - Part 3 (60 Seconder)
- 16. The evolution of Mobile Excitement
- 19. ME Launch: Launch of new & Vibrant brand positioning “ME” targeting youth considering their mobile and individualistic lifestyle. “ ME” - Mobile Excitement For You Mobile Excitement for You Erase for ME Secure ME Lock ME Split ME Encrypt ME World’s First “Service built into the Product”
- 20. The launch of Mobile Excitement A breakthrough ad campaign in the form of a film trailer, in line with the aspirations of the youth of today who want excitement on the go. Run across 500+ multiplexes across country .
- 21. Feature Led Campaign Creating waves over the internet
- 22. Ranked amongst the Top Brands of the country
- 23. HCL – No longer just a brand… - - HCL Awarded Superbrand Status
- 24. Rising to the top, while maintaining a customer focus - - HCL Ranked Brand Equity’s Most Trusted Indian IT Brand
- 25. A Journey of Transformation CIO TO CEO
- 26. Support Vs. Strategic Reactive Vs. Proactive Lack of customer orientation Relative Young practice Lack of formal accreditation IT as IT Vs. IT in Business term Power of Sales & Profit- Traditional Leadership Business Transformation Competitive marketplace Business dependency on Technology Broadest perspective of Business Not willing to relinquish the technology heritage Current state, Role perception & Choice Role perceived by others CIO as a change agent Future Choice Is it a self denial ? Huge satisfaction Vs. taking leap into the unknown Is it a problem of understanding of his role as a CEO ?
- 27. CEO Role diversity – a Chimera or reality? Role diversity that exists for a CIO “ It has the customers, namely the company's business units. It has accountability for creating share holder value - through best in class processes and making sure every single deviation is getting noticed. Contributing ideas and innovation, just as everyone else does. Cutting costs and reducing risks. IT has to have strategy, finance, people and operating plans, like all other businesses and components of an enterprise. It almost runs like a company” – Allan Lorren ex-CIO Cigna, Apple computers & then CEO of Galileo and Dun & Bradstreet
- 29. Evolution of the CIO’s Role Technical Business Reactive Initiative Proactive 1970 1980 1990 2000 2005 2010
- 30. Is there a glass ceiling? 1 2 3 4
- 35. The other side of the Coin
- 36. Crossing the Bridge: CIO TO CEO
- 37. Was CIO at Became… Was CIO at Became… Compaq 1998-1999 CEO Compaq 1999-2002 Chairman and CEO WorldCom 2002-2006 Mike Capellas Schneider National 1996-1999 CEO Schneider National 1999-2007 Chris Lofgren Was CIO at Became… Was CIO at Became… The Reincarnated CIO President TD Ameritrade Client Group 2006-Present TD Ameritrade 2003-2005 Asiff Hirji CEO Iomega 2006 – Present Procter & Gamble 2000-2006 Stephen David
Editor's Notes
- HCL continues to hold the leading position in first mentions…that it had gained last time…following next are IBM and then HP and Infosys New brands like Acer, LG are making also their presence felt with some mentions