A billboard teaser campaign for BNI's transactional banking services. BNI's USP was their lower transaction costs. Our thought was that the more you saved from transaction costs, the more you could use the money saved for other needs, like making your life more awesome. So we brought this thought to life in a series of copy-driven billboards that articulated the lives of the rich. Just because they saved up thanks to BNI's low transaction costs.

1. Transactional Banking
HEMAT HEADLINES

2. Launch Billboard

4. Billboard for Mass Segment

5. SUGGESTED PLACEMENT:
Near hawker street food stalls (kakilima)

6. SUGGESTED PLACEMENT:
Near retail district / shopping centres

7. SUGGESTED PLACEMENT:
Near F&B businesses / Eateries

8. SUGGESTED PLACEMENT:
Near F&B businesses / Eateries

9. Billboard for Youth Segment

10. SUGGESTED PLACEMENT:
Near College Campus

11. SUGGESTED PLACEMENT:
Near SPBU / Fuel Station

12. SUGGESTED PLACEMENT:
Near Convenience Store / Youth Hangouts

13. SUGGESTED PLACEMENT:
Near Youth Hangouts

14. Billboard for Family/Housewife Segment

15. SUGGESTED PLACEMENT:
Near Banking District with multiple ATMs

16. SUGGESTED PLACEMENT:
Areas with multiple autoshops (such as Radio Dalam)

17. SUGGESTED PLACEMENT:
Near Housing District

18. SUGGESTED PLACEMENT:
Near Housing District

19. Billboard for Business Segment

20. SUGGESTED PLACEMENT:
Central Business District

21. SUGGESTED PLACEMENT:
Trade District (such as Mangga Dua)

22. SUGGESTED PLACEMENT:
Trade District (such as Mangga Dua)

23. SUGGESTED PLACEMENT:
Trade District (such as Mangga Dua)

24. Thank You