Basics

1. WHO
SAID IT?

2. Just do it!
Love ko ‘to
Have a break
Bida ang sarap
Hari ng padala
Finger lickin’
good
Obey your thirst
Connecting
people
Sarap to the
bones
May liwanag ang
buhay

3. The world’s
local bank
It’s time every
Juan flies
Nakasisigurong gamot
ay laging bago
You’re in
good hands
We’ve got it all
for you
They’re
greeeaaattt!
The ultimate
driving machine
Kailangan pa bang
i-memorize ‘yan?
In the service of the
Filipino worldwide
Make. Believe.

4. MARKETING

5. MARKETINGmeeting the needs of your customers at a profit

6. PRODUCT PRICE
CUSTOMER TIME

7. MARKETplace or process whereby customers & suppliers
trade; exists where there’s demand + supply.

8. NEEDS &
WANTS

9. CREATING
V A L U EGetting your brand/product across
to your customers effectively

11. UNDERSTANDING
THE MARKET
beyond sales & promo:

12. four objectives
of a marketing dep’t
P P P P

13. Product
Price
Place
Promos
what should I sell?
how much should I sell it for?
where should I sell it?
how do I get people to buy?

14. MARKETING?
so… what happens in

15. MARKETING?
so… what happens in

16. UNIQUE SELLING
PROPOSITION
BELGIAN CHOCOLATE. TASTE. PREMIUM.

17. TARGET MARKET
UNIQUE SELLING
PROPOSITION
BELGIAN CHOCOLATE. TASTE. PREMIUM.

18. TARGET MARKET

19. TARGET MARKET
COMPETITORS

20. COMPETITORS

21. P50

23. MARKETINGmeeting the needs of your customers at a profit