This document provides information about BT Standard, an affordable web design service. It includes: - An overview of BT Standard's features such as optimized design, galleries, videos, keywords, and location maps. - Examples of existing BT Standard websites and their benefits in attracting customers. - Guidance on how to sell BT Standard by understanding a client's needs and goals, demonstrating examples, and explaining the affordable pricing structure. - Details on BT Standard's costs, which include a one-time £599 setup fee and £10 monthly hosting fee. The document aims to educate sales representatives on BT Standard's offerings so they can effectively promote its benefits to clients.

1. Welcome to BT StandardWelcome to BT Standard
Lets take the small path and turn this into a big journey.

2. Lets get to know each other......Lets get to know each other......

3. What we learn in today’s session....
ObjectivesObjectives
Introduction to BT Standard
BT Standard Features and Benefits
Selling BT Standard
What is BT Standard
Why does a client need BT Standard
How does BT Standard work?
Costs and Pricing of BT Standard

4. What is BT StandardWhat is BT Standard
Whether your business is well established
or just starting out you'll know that the web is a vital tool in attracting and
retaining customers.
BT Websites Standard is a new Standard in affordable web design:
Why Choose BT Standard?
A new Standard in affordable web design

5. Want a hand to get more from your website?
http://www.bespokefurnitureinlondon.com http://www.londondanceclasess.co.uk
What is BT StandardWhat is BT Standard
1. 2.

6. Features & BenefitsFeatures & Benefits
Of BT Standard (PD)
What the service includes
Package & Pricing:
Why Choose BT Standard

7. Features & BenefitsFeatures & Benefits
Features of BT Standard
High Optimised
Testimonials
Design
Google Analytics
Galleries
Images
Videos
Keywords
Location Map

8. Features & BenefitsFeatures & Benefits
Features of BT Standard
This feature is flexible to ensure that those with large file sizes can upload
content easily. The maximum of 450px in height or width.
BT Standard customers can also upload videos to their BT Standard profile to
offer a greater insight into their business.
Images
Videos
Keywords Consumers searching for businesses, products or services will use keywords
to help them find what they are looking for as quickly as possible.

9. Features & BenefitsFeatures & Benefits
Features of BT Standard
‘Back Office Stats’
High Optimised
Galleries All BT Standard members who want images an be set from 3 – 25 images
have titles attached.
BT Standard have a professional contact and support team to assist you in
maintaining your website.
We optimise every page for the search engine.

10. Features & BenefitsFeatures & Benefits
Features of BT Standard
Location Map All BT Standard members who publish their business address will
automatically have a Bing map appended to their BT Standard site.
Testimonials Research shows that customer referrals are now leading the way in driving
sales.
BT Standard has a wide variety of tools to enable members to personalise
their profile.
Design

11. Example websitesExample websites
http://www.carbodyrepairbristol.com
http://www.jewellers-birmingham.com
http://www.loftconversionsnottingham.com
http://www.artgalleryandantiques.com
1.
2.
3.
4.

12. Why does a client needWhy does a client need
BT Standard?BT Standard?
BT Standard will take your Unique Website and turn it into a
powerful tool.
Extra Business!! Always a top priority for any
business regardless of size or location.
To stand out!! Every business wants to appear
ahead of competition.
Professionalism/Status!! To be the known business
for what they do; the biggest and the best!

13. • What we offer Mr Customer is a fixed price web design and eCommerce solutions. We design, build and host
your web site.
•My role to download the ideas/goals we have discussed for your business and look at the practical technical
realities.
•I will make this short, snappy and highly professional for you Mr Customer.
•What we can also do Mr Customer is run through some examples to give you a better idea on how your customer
Will find you.
How does BT Standard workHow does BT Standard work
Show the customer how to make their business grow:
•Search engines use many signals in order to rank page/ websites.
• BT Standard has been designed to ensure any pages/websites conforms to search engine website guidelines.

14. SEO-Examples of howSEO-Examples of how
BT Standard worksBT Standard works
•http://www.boxprofiledroofingsheets.co.uk
•http://www.bathroomfittersinbarnsley.co.uk
1.
2.

15. = Checking customer details
= Review existing websites and competitors sites
= Think about example websites/general sector information
= Key word tool- https://adwords.google .co.uk/select/Keyword Tool External
Selling BT StandardSelling BT Standard

16. What ground you should cover during the Introduction on the call
1:Opening
2:Rapport
3:Stating your & company name
4:Summarise
5:Presentation.
6:Agreement
7:Committment
1st
Impressions always matter to a business:
IntroductionIntroduction

17. Introduction ExampleIntroduction Example
You never get a second chance to make a first impression!
Good morning its “Jane” here from BT Websites calling as promised for our am/pm appointment.
Can I just check that your in front of a P.C/Laptop and you have 15min to go through the review?
Basically what I am going to do is;
What I want to do is try to understand a bit more about your business and what you are looking to
achieve and how online solutions may be able to help.
 I will explain a bit on BT Websites and carry out a four point review of your current site or look at four
key areas
that any new website must cover.
The aim is to give you useful advice and come up with a solution that helps your business get more of
the customers you want.
If your happy to do this Mr Customer all we would need is a simple credit card payment for these
services.
Does that sound okay Mr Customer?

18. Business needs analysis :
Fact FindingFact Finding
OPEN
Who’s?
What?
What?
What?
Why?
Where?
When?
Which?
How?
Do ?
Does ?
Is?
Would ?
If?
Are?
Can?
CLOSED
What are the important questions:
Remember Selling is not telling! Listen to what is being said, take notes!

19. Fact Finding OverviewFact Finding Overview
what we know and should do when fact finding:
= Take notes
= Don’t jump in with solutions
= Sales is 80% Listening 20% talking
= Give customer confidence you
understand their business
= Less guess work
= Close more sales
= Do not be put off by certain comments
around price or timeframe.
= listen for buying signals

20. Fact finding exampleFact finding example
Mr Customer BT Websites offer range of fixed price web design and e-commerce solutions at prices
ranging from approximately £800-£8000.
We offer a one stop shop for design, build, hosting and maintenance
We offer ongoing support but all our packages can be updated by the customer themselves allowing
more interactive experience with your web site and saving money.
We are a specialist team and work closely with the designers, to ensure that we deliver a solution that
works for you.
Does that sound what you are after Mr Customer?
Believe you can make the sale and you will achieve the sale.-Believe & Achieve
what we know about fact finding:

21. If the value is there then the customer will already be sold.
Costing and pricingCosting and pricing
Just to confirm Mr Customer your Standard costs will be £599 ex VAT
and a monthly charge of £10.00 ex VAT:
1. A fixed one off payment for design and set up of £599 ex VAT with a
simple credit card payment Mr Customer.
2. A monthly charge of £10.00 per month ex VAT for the web hosting
service (invoiced monthly via direct debit)
3. Additional pages available from £50 each ex VAT
How does that sound to you Mr Customer?
Mr Customer BT Websites offer range of fixed price web design and
e-commerce solutions at prices ranging from approximately £800-
£8000.
Package & pricing of BT Standard :

22. Introduced to BT Standard
Understand BT Standard Features and Benefits
Selling BT Standard
Know what BT Standard is?
Understand why a client need’s BT Standard
Know how does BT Standard works?
Understand & know the costs and pricing of BT Standard
What we have learned in today’s session....
Objectives OverviewObjectives Overview

23. Thank you!Thank you!
Increase your working standard with BT Standard