Trailer magazine development
•Download as PPTX, PDF•
0 likes•168 views
The document describes the steps taken to design the cover of a movie magazine called "Trailer Magazine". First, the main image was added with blacked out eyes to create an eerie effect. Fog was then added around the image for a horror theme. Next, the title "Cinematic" was placed above with drop shadow, followed by the magazine title, exclusive label, and tagline. Additional titles, a 50th issue badge, related images designed as film strips, a barcode, and interviews section were placed to complete the magazine cover design.
Report
Share
Report
Share
Recommended
Trailer poster development
The document describes the steps taken to create a movie poster for a film called "Hangman". The creator began by editing the main image by adding blood effects, darkening eyes, and lengthening a noose. Text was then added including the title "Hangman" styled to look worn, the tagline "Enjoy Your Stay", and the release date. Social media logos and website links were finally included to provide the audience with ways to learn more about the film.
Poster screenshots
The document describes the process of creating a film poster. It includes 6 screenshots showing:
1) The countryside background image chosen to suit the family film genre.
2) The main image of a dog, which is the main character, with a blurred edge to blend into the background.
3) Adding a black outline to the main image to make it stand out against the background.
4) Adding a smaller masthead to identify the film title and allow the main image to stand out.
5) Including a skyline and tagline at the top to make the poster look legitimate and interesting.
6) Finally, adding billing information and social media links at the bottom to provide more
My magazine edit 2 (Final Poster.)
1) The document describes screenshots of the process of designing a magazine cover for children about films.
2) It includes adding a masthead with the words "Film Reel", a promotional banner advertising a Disney cruise contest, captions featuring the films "Monster Inc" and "Shrek 5", and a plug advertising free movie posters.
3) The final magazine cover is meant to appeal to children with its colorful design inspired by other kids' magazines, making it fit in with the family film genre.
Construction front cover
The document summarizes the steps taken to design the front cover of a magazine, including editing an image to have a 3D effect and saturated colors, adding bold and eye-catching titles in different fonts downloaded from the internet, placing the name of a featured rapper and additional article titles, and designing a circle box using shape features to advertise a competition.
Magazine layout, flatplan and photoshop
A presentation showing our original flatplan design before the construction process and the layout as well as some images from Photoshop.
Idea generation and reflection
The document provides guidance on designing movie posters and magazine reviews. For posters, it recommends keeping institutional references small and at the bottom, using color schemes that reflect the film's themes, featuring a good screen shot or scene photo as the main image, only including one or two main actor names, and using the tagline and title design to summarize the genre and theme. For reviews, it suggests including important quotes in a larger font, dedicating half the page to a still from the film, using magazine conventions like the writer's name and ratings, and including a short summary evaluating whether the film is worth watching.
Idea generation and reflection
The document provides tips for designing movie posters and magazine reviews. For posters, it recommends keeping institutional references small and at the bottom, using color schemes that reflect the film's themes, featuring a good screen shot or scene photo as the main image, only including one or two actor names, and using the tagline and title design to summarize the genre and theme. For reviews, it suggests including important quotes in a larger font, dedicating half the page to a still from the film, using magazine conventions like page numbers and star ratings, and adding a short summary at the end assessing whether the film is worth watching.
Mock up of posters
The document discusses three draft poster mock-ups for a short film. The first poster uses lighting effects to add circular darkness around the photograph and brightness in the bathroom area to signify genre and exaggerate the situation. The protagonist is placed to the side to create tension by showing he is unaware of events. The second poster provides more detail and is stronger than the first. The third poster is black and white to suggest blurred reality but is the weakest due to the camera positioning and different editing style.
Recommended
Trailer poster development
The document describes the steps taken to create a movie poster for a film called "Hangman". The creator began by editing the main image by adding blood effects, darkening eyes, and lengthening a noose. Text was then added including the title "Hangman" styled to look worn, the tagline "Enjoy Your Stay", and the release date. Social media logos and website links were finally included to provide the audience with ways to learn more about the film.
Poster screenshots
The document describes the process of creating a film poster. It includes 6 screenshots showing:
1) The countryside background image chosen to suit the family film genre.
2) The main image of a dog, which is the main character, with a blurred edge to blend into the background.
3) Adding a black outline to the main image to make it stand out against the background.
4) Adding a smaller masthead to identify the film title and allow the main image to stand out.
5) Including a skyline and tagline at the top to make the poster look legitimate and interesting.
6) Finally, adding billing information and social media links at the bottom to provide more
My magazine edit 2 (Final Poster.)
1) The document describes screenshots of the process of designing a magazine cover for children about films.
2) It includes adding a masthead with the words "Film Reel", a promotional banner advertising a Disney cruise contest, captions featuring the films "Monster Inc" and "Shrek 5", and a plug advertising free movie posters.
3) The final magazine cover is meant to appeal to children with its colorful design inspired by other kids' magazines, making it fit in with the family film genre.
Construction front cover
The document summarizes the steps taken to design the front cover of a magazine, including editing an image to have a 3D effect and saturated colors, adding bold and eye-catching titles in different fonts downloaded from the internet, placing the name of a featured rapper and additional article titles, and designing a circle box using shape features to advertise a competition.
Magazine layout, flatplan and photoshop
A presentation showing our original flatplan design before the construction process and the layout as well as some images from Photoshop.
Idea generation and reflection
The document provides guidance on designing movie posters and magazine reviews. For posters, it recommends keeping institutional references small and at the bottom, using color schemes that reflect the film's themes, featuring a good screen shot or scene photo as the main image, only including one or two main actor names, and using the tagline and title design to summarize the genre and theme. For reviews, it suggests including important quotes in a larger font, dedicating half the page to a still from the film, using magazine conventions like the writer's name and ratings, and including a short summary evaluating whether the film is worth watching.
Idea generation and reflection
The document provides tips for designing movie posters and magazine reviews. For posters, it recommends keeping institutional references small and at the bottom, using color schemes that reflect the film's themes, featuring a good screen shot or scene photo as the main image, only including one or two actor names, and using the tagline and title design to summarize the genre and theme. For reviews, it suggests including important quotes in a larger font, dedicating half the page to a still from the film, using magazine conventions like page numbers and star ratings, and adding a short summary at the end assessing whether the film is worth watching.
Mock up of posters
The document discusses three draft poster mock-ups for a short film. The first poster uses lighting effects to add circular darkness around the photograph and brightness in the bathroom area to signify genre and exaggerate the situation. The protagonist is placed to the side to create tension by showing he is unaware of events. The second poster provides more detail and is stronger than the first. The third poster is black and white to suggest blurred reality but is the weakest due to the camera positioning and different editing style.
Film Poster
This poster was created for a short film. The poster includes a photograph edited in Photoshop to add text following conventions of film posters. The opacity of most text was turned down to blend in smoothly with the poster, except for the release date which was left more prominent to stand out.
Posters
The document discusses three different film poster designs. For the first design, saturated darker colors were used and the film title was placed below the main protagonist's photo to focus attention on both. However, this design was disliked as it looked chaotic and lacked clear structure and professional fonts. The second design was inspired by Requiem for a Dream and incorporated a split screen with dilated eye and character photos to connote danger and the struggles faced. The film title was centered in bold to catch attention along with a subheading insinuating future drug abuse. This design was personally liked but felt to lack originality.
Posters
The document discusses three different film poster designs. For the first design, saturated darker colors were used and the film title was placed below the main protagonist's photo to focus attention on both. However, this design was disliked as it looked chaotic and lacked clear structure and professional fonts. The second design was inspired by Requiem for a Dream and incorporated a split screen with dilated eye and character photos to connote danger and the struggles faced. The film title and subheading were centered in bold fonts to catch attention. This design was personally liked but felt to not be original enough. The third design replicated the first design.
Obsession Test Poster
The document describes the process of creating a movie poster mockup. It discusses choosing fonts, finding online images, conducting a photoshoot with adjustments to lighting and using a hat, cropping and editing the photos, adding text elements, and blending the image into the background to create a sense of the character hiding in darkness. The goal was to experiment with techniques that could be applied to the final poster design.
Development of my Film Poster
The document describes the development process of a film poster created by Chloe McDowell. It went through 5 steps: [1] Initial inspiration from the Spotlight poster but deciding against emulating it fully; [2] Creating titles and billing before a photo shoot but realizing the theme did not match; [3] Including character names and awards at the top in keeping with convention; [4] Adding a billing block, release date and social links; [5] Darkening the poster in response to feedback that the original was too light.
Morales_A_Week14_FinalPortfolio
This portfolio document from Angelica Morales summarizes her work in the VSAR 404 class on imaginary worlds. It includes summaries of fundamental projects in After Effects that introduced her to animation techniques like bouncing balls, animated text, and shapes. It also summarizes her final teaser project where she storyboarded and planned her teaser, developed color schemes, and animated characters using skills from the fundamental projects, though character animation proved challenging. The portfolio shows the progression of her skills in After Effects and understanding of animation and film production.
Evaluation Q2
The document discusses the iconography and branding elements used across a film's magazine cover, poster, and teaser trailer. Key icons include the forest setting, blood, and the lead character Danielle. These icons create consistency and represent important themes. The branding elements, including the film's broken title design, are intended to relate to the character's emotional state and look interesting visually. Finally, the document argues that the film and magazine targeting similar male audiences aged 17-25 will appeal to overlapping demographics.
Plum
The document discusses the key elements of a film poster, including the central image of a woman looking out a window, which relates to the film's protagonist trying to escape. It also mentions using a tagline that draws the audience in with direct address and mystery, and placing the release date of February to relate to the depressing and cold atmosphere of the film.
Review and poster construction
We created a movie review poster and magazine page for our film "Peter". For the poster, we took a screenshot from the film and edited it in Photoshop to brighten it. We added the title "PETER" in white text in the middle to stand out against the dark background. We included information about the film such as time and credits at the bottom. For the magazine page, we used a large black font for the title and added a quote in red to match magazine conventions. We included two paragraphs with details about the film and a screenshot from the movie as the main image without further editing.
How to Guide
The document describes the process taken to create a film poster in Photoshop. First, a blank document was opened and filled with black to create the base layer. Images were then dragged onto the document and arranged as layers so they could be manipulated individually. Tools like the eraser and lighten tool were used to blend the images together. Text was added describing the title, actors, release date, and other details. Stars were made using the shape tool and duplicated to create a rating. Finally, a credit block was created separately in PowerPoint and inserted onto the poster.
Creating my final film poster
This document is a series of captions describing the process of designing a movie poster. The captions explain how the designer experimented with aging the background image, adding text in different sizes and placements to draw the eye across the poster, including key details like the movie title, tagline, director's name, release date and QR code. The final poster uses text and image effects to create a dramatic promotional piece without overcomplicating the design.
Fnse
The document provides an overview of the design concepts for a website branding and layout. It includes variations of a logo design cut out of paper, shown in different colors and sizes. Screenshots then demonstrate a proposed layout with sections for a hero image, modules, quotes, and content on primary and secondary pages. Feedback is requested on whether the brand and layout are liked at a high level before further refinement.
5. pre production print(1)
This document discusses various magazine cover designs and layouts. It provides feedback on the colors, images, and text used in different magazine covers. Specific points mentioned include the simplistic black, white and grey color scheme of one cover; exaggerated highlights and shadows that draw the eye to another cover; and concerns that the text color on one cover feels misplaced and separates the text from the image. The document also includes examples of double page layouts, content types, potential issues and solutions, and health and safety considerations for magazine production.
Magazine construction
This document outlines the process of designing a magazine cover to promote a fictional film. The initial design included the film title, masthead, and spaces for common magazine elements. Feedback indicated the busy background distracted from the content. Simplifying the background to black with a spotlight improved readability. Further revisions included highlighting a unique selling point and adding behind-the-scenes photos to match research on real film magazines. The final design featured the main actress and incorporated lessons learned during the iterative design process.
Evaluation Question 2
The combination of the film, film poster, and film review were effective at promoting the film. The film poster and review used similar fonts, colors, and imagery to advertise the narrative and engage the target audience. Both pieces provided insight into the film's characters and space-themed story. Evaluating all three works showed they represented the film positively and used consistency across pieces to interconnect them.
Creating My Poster and Magazine Cover
The document describes the process of creating a movie poster and magazine cover. For the poster, the creator tested different images and effects before selecting the main character as the focal point with a twirling background. Text like the tagline and credits were then added. For the magazine cover, the creator chose another main character image and added a masthead, cover lines, reviews, and other elements common to magazines to promote the film.
Trailer poster analysis
The document discusses the effectiveness of combining different promotional materials for a movie trailer project. Specifically, the author created a movie trailer, magazine cover, and movie poster that all focused on the same thriller genre and unique selling point. By putting the unique selling point into three different products, the trailer, its message and interest would be more effective. The author analyzes examples of a magazine cover and movie poster to inform the design of their own materials. They believe choosing the same genre, colors, images and text placement in the different products links them together and helps audiences understand the story being promoted.
Camera expermentation (1)
This document contains 7 photos taken by April Phillips to showcase fashion accessories and clothing. The photos use different angles, lighting, depths of field, and poses to emphasize the accessories and outfits. While some photos have lighting that is too bright or backgrounds that distract from the items, others use techniques like shallow depth of field and close-ups to draw attention to the centerpiece accessories and help readers decide if they like the styles.
The Abyss Analysis and Conventions
The document provides guidance on the typical design elements included on magazine covers and how they were applied to a magazine cover created for a film called "Malcolm". These elements include:
- The main image features the film's lead actor Craig Flynn as his character Malcolm, shirtless to portray his masculinity and strength as he searches for the truth.
- Puffs and tugs were not included to stay consistent with the conventions of the magazines Sight and Sound that this cover was emulating.
- The masthead with the BFI logo was placed in the top left corner to indicate the magazine's brand and high-quality content.
- The barcode was placed on the front cover to follow S
PowerPoint - Q2
The document discusses the effectiveness of combining a movie trailer with ancillary texts like a magazine cover and poster. It analyzes examples of a magazine cover and poster for the film "Adulthood" that influenced the design of the student's own magazine cover and poster for their thriller genre trailer. The student believes their combination of trailer, magazine cover and poster showing the main character seeking revenge is effective at drawing interest and giving context to the trailer's genre. While the magazine cover design could be improved with more color, overall the matching elements across the different media pieces help link them together and tell a cohesive story.
Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.More Related Content
What's hot
Film Poster
This poster was created for a short film. The poster includes a photograph edited in Photoshop to add text following conventions of film posters. The opacity of most text was turned down to blend in smoothly with the poster, except for the release date which was left more prominent to stand out.
Posters
The document discusses three different film poster designs. For the first design, saturated darker colors were used and the film title was placed below the main protagonist's photo to focus attention on both. However, this design was disliked as it looked chaotic and lacked clear structure and professional fonts. The second design was inspired by Requiem for a Dream and incorporated a split screen with dilated eye and character photos to connote danger and the struggles faced. The film title was centered in bold to catch attention along with a subheading insinuating future drug abuse. This design was personally liked but felt to lack originality.
Posters
The document discusses three different film poster designs. For the first design, saturated darker colors were used and the film title was placed below the main protagonist's photo to focus attention on both. However, this design was disliked as it looked chaotic and lacked clear structure and professional fonts. The second design was inspired by Requiem for a Dream and incorporated a split screen with dilated eye and character photos to connote danger and the struggles faced. The film title and subheading were centered in bold fonts to catch attention. This design was personally liked but felt to not be original enough. The third design replicated the first design.
Obsession Test Poster
The document describes the process of creating a movie poster mockup. It discusses choosing fonts, finding online images, conducting a photoshoot with adjustments to lighting and using a hat, cropping and editing the photos, adding text elements, and blending the image into the background to create a sense of the character hiding in darkness. The goal was to experiment with techniques that could be applied to the final poster design.
Development of my Film Poster
The document describes the development process of a film poster created by Chloe McDowell. It went through 5 steps: [1] Initial inspiration from the Spotlight poster but deciding against emulating it fully; [2] Creating titles and billing before a photo shoot but realizing the theme did not match; [3] Including character names and awards at the top in keeping with convention; [4] Adding a billing block, release date and social links; [5] Darkening the poster in response to feedback that the original was too light.
Morales_A_Week14_FinalPortfolio
This portfolio document from Angelica Morales summarizes her work in the VSAR 404 class on imaginary worlds. It includes summaries of fundamental projects in After Effects that introduced her to animation techniques like bouncing balls, animated text, and shapes. It also summarizes her final teaser project where she storyboarded and planned her teaser, developed color schemes, and animated characters using skills from the fundamental projects, though character animation proved challenging. The portfolio shows the progression of her skills in After Effects and understanding of animation and film production.
Evaluation Q2
The document discusses the iconography and branding elements used across a film's magazine cover, poster, and teaser trailer. Key icons include the forest setting, blood, and the lead character Danielle. These icons create consistency and represent important themes. The branding elements, including the film's broken title design, are intended to relate to the character's emotional state and look interesting visually. Finally, the document argues that the film and magazine targeting similar male audiences aged 17-25 will appeal to overlapping demographics.
Plum
The document discusses the key elements of a film poster, including the central image of a woman looking out a window, which relates to the film's protagonist trying to escape. It also mentions using a tagline that draws the audience in with direct address and mystery, and placing the release date of February to relate to the depressing and cold atmosphere of the film.
Review and poster construction
We created a movie review poster and magazine page for our film "Peter". For the poster, we took a screenshot from the film and edited it in Photoshop to brighten it. We added the title "PETER" in white text in the middle to stand out against the dark background. We included information about the film such as time and credits at the bottom. For the magazine page, we used a large black font for the title and added a quote in red to match magazine conventions. We included two paragraphs with details about the film and a screenshot from the movie as the main image without further editing.
How to Guide
The document describes the process taken to create a film poster in Photoshop. First, a blank document was opened and filled with black to create the base layer. Images were then dragged onto the document and arranged as layers so they could be manipulated individually. Tools like the eraser and lighten tool were used to blend the images together. Text was added describing the title, actors, release date, and other details. Stars were made using the shape tool and duplicated to create a rating. Finally, a credit block was created separately in PowerPoint and inserted onto the poster.
Creating my final film poster
This document is a series of captions describing the process of designing a movie poster. The captions explain how the designer experimented with aging the background image, adding text in different sizes and placements to draw the eye across the poster, including key details like the movie title, tagline, director's name, release date and QR code. The final poster uses text and image effects to create a dramatic promotional piece without overcomplicating the design.
Fnse
The document provides an overview of the design concepts for a website branding and layout. It includes variations of a logo design cut out of paper, shown in different colors and sizes. Screenshots then demonstrate a proposed layout with sections for a hero image, modules, quotes, and content on primary and secondary pages. Feedback is requested on whether the brand and layout are liked at a high level before further refinement.
5. pre production print(1)
This document discusses various magazine cover designs and layouts. It provides feedback on the colors, images, and text used in different magazine covers. Specific points mentioned include the simplistic black, white and grey color scheme of one cover; exaggerated highlights and shadows that draw the eye to another cover; and concerns that the text color on one cover feels misplaced and separates the text from the image. The document also includes examples of double page layouts, content types, potential issues and solutions, and health and safety considerations for magazine production.
Magazine construction
This document outlines the process of designing a magazine cover to promote a fictional film. The initial design included the film title, masthead, and spaces for common magazine elements. Feedback indicated the busy background distracted from the content. Simplifying the background to black with a spotlight improved readability. Further revisions included highlighting a unique selling point and adding behind-the-scenes photos to match research on real film magazines. The final design featured the main actress and incorporated lessons learned during the iterative design process.
Evaluation Question 2
The combination of the film, film poster, and film review were effective at promoting the film. The film poster and review used similar fonts, colors, and imagery to advertise the narrative and engage the target audience. Both pieces provided insight into the film's characters and space-themed story. Evaluating all three works showed they represented the film positively and used consistency across pieces to interconnect them.
Creating My Poster and Magazine Cover
The document describes the process of creating a movie poster and magazine cover. For the poster, the creator tested different images and effects before selecting the main character as the focal point with a twirling background. Text like the tagline and credits were then added. For the magazine cover, the creator chose another main character image and added a masthead, cover lines, reviews, and other elements common to magazines to promote the film.
Trailer poster analysis
The document discusses the effectiveness of combining different promotional materials for a movie trailer project. Specifically, the author created a movie trailer, magazine cover, and movie poster that all focused on the same thriller genre and unique selling point. By putting the unique selling point into three different products, the trailer, its message and interest would be more effective. The author analyzes examples of a magazine cover and movie poster to inform the design of their own materials. They believe choosing the same genre, colors, images and text placement in the different products links them together and helps audiences understand the story being promoted.
Camera expermentation (1)
This document contains 7 photos taken by April Phillips to showcase fashion accessories and clothing. The photos use different angles, lighting, depths of field, and poses to emphasize the accessories and outfits. While some photos have lighting that is too bright or backgrounds that distract from the items, others use techniques like shallow depth of field and close-ups to draw attention to the centerpiece accessories and help readers decide if they like the styles.
The Abyss Analysis and Conventions
The document provides guidance on the typical design elements included on magazine covers and how they were applied to a magazine cover created for a film called "Malcolm". These elements include:
- The main image features the film's lead actor Craig Flynn as his character Malcolm, shirtless to portray his masculinity and strength as he searches for the truth.
- Puffs and tugs were not included to stay consistent with the conventions of the magazines Sight and Sound that this cover was emulating.
- The masthead with the BFI logo was placed in the top left corner to indicate the magazine's brand and high-quality content.
- The barcode was placed on the front cover to follow S
PowerPoint - Q2
The document discusses the effectiveness of combining a movie trailer with ancillary texts like a magazine cover and poster. It analyzes examples of a magazine cover and poster for the film "Adulthood" that influenced the design of the student's own magazine cover and poster for their thriller genre trailer. The student believes their combination of trailer, magazine cover and poster showing the main character seeking revenge is effective at drawing interest and giving context to the trailer's genre. While the magazine cover design could be improved with more color, overall the matching elements across the different media pieces help link them together and tell a cohesive story.
What's hot (20)
Recently uploaded
Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsHow American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionRecently uploaded (20)
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Trailer magazine development
- 2. First I added my main image and blacked out the eyes for added effect.
- 3. Next I added a fog effect behind and in front of the main image to create a horror scene.
- 4. Next I added the masthead ‘Cinematic’ and gave it a drop shadow effect so the main image doesn’t clash with it.
- 5. Next I added the main title of my magazine. I also added the ‘World Exclusive’ label above and a tagline below.
- 6. Next I added the other titles to the cover. I also added a 50th Issue badge in front of the masthead which informs the audience of a freebee.
- 7. I then added a bunch of images designed to look like a reel of film. The images and their titles relate to the main headline.
- 8. Finally I added a barcode and an Interviews section at the bottom of the cover.