1. © 2013 Traffic Duco Inc.
ENABLING REGIONAL TRAFFIC DATA SHARING
Ray Davis, PE, PTOE San Mateo, CA
Vice President, Traffic Duco Inc.
TRAFFIC DUCO

2. © 2013 Traffic Duco Inc.
ENABLING TRAFFIC DATA SHARING
Get your facts correct first, then you
may distort them as you wish”
-Will Rogers-

3. © 2013 Traffic Duco Inc.
ENABLING TRAFFIC DATA SHARING
Advantages of Regional Data Sharing
! Save time searching and sourcing reliable traffic data
! Quickly identify traffic data gaps
! Reduces redundant surveys and unauthorized distribution
! Collect more data effectively with same resources
How much traffic data is lost in consultant project files?

4. © 2013 Traffic Duco Inc.
ENABLING TRAFFIC DATA SHARING
Factors Inhibiting Traffic Data Sharing
! Historical data migration from old systems.
! Large upfront software licence fees.
! Managing confidential and shared data.
! Software systems are not linked.
! We are all too busy to do it.
! Who owns the data?

5. © 2013 Traffic Duco Inc.
REGIONAL SHARING IS POSSIBLE
1) Web Based Services vs. Desktop Software
2) Transactional Based vs. Large One Time Licence Fee
City of Boise
Idaho, USA

6. © 2013 Traffic Duco Inc.
REGIONAL SHARING IS POSSIBLE
1) Web Based Services Platforms (like Gmail)
! Lower system administration and maintenance costs.
! Internet connects everyone, anytime, securely
! Streamlines processes and makes sharing easy
! Convenient payment and effortless administration
! Investment in new enhancements benefits all users

7. © 2013 Traffic Duco Inc.
REGIONAL SHARING IS POSSIBLE
2) Transactional Based Fee Model (Pay per Use)
! Distributes costs proportional to use
! Affordable to any organization or individual
! Costs assigned to projects vs. overhead (Large Upfront Fees)
! Monetary incentive to share (worth your time to share)

8. © 2013 Traffic Duco Inc.
TRAFFIC DUCO SOLUTION
Traffic Duco’s Inspiration
“ Technology can make it easier to manage traffic data collection -
improving accuracy, timing and accountability while reducing costs.”
Our Solution
Integrated web service and mobile applications
provides a complete and auditable solution for traffic
data collection and management.

9. © 2013 Traffic Duco Inc.
SOLUTION OVERVIEW
Integrates with Intuitive Traffic Survey
Software for the iPhone & iPad
Survey Project Management features to
manage small and large programs
Instant Comprehensive Summary Reports
that are detailed and useful!
Import & Map ATR and Traffic Surveys
from any technology
Web service is always available and
makes internal and external sharing easy
Cost Effective Google Map Based Data
Management System for Any Company
Integrated credit, payment and receipting
system

10. © 2013 Traffic Duco Inc.
GOOGLE MAP DATABASE & MARKETPLACE
Web service is available anytime and
anywhere. Securely hosted in Data Centre
Upload/import manual and automatic
surveys from any technology
Reduce internal data requests – Multi
user accounts and private data storage
Reduce external data requests - Set a
price and sell in the Marketplace
Data Ownership tracking - One step direct
ownership transfer or sharing
Search filters to quickly find information
you need and purchase from other users

11. © 2013 Traffic Duco Inc.
CITY OF SAN MATEO

12. © 2013 Traffic Duco Inc.
CITY OF HENDERSON, NEVADA

13. © 2013 Traffic Duco Inc.
TRAFFIC SURVEY SOFTWARE (IPHONE & IPAD)
TMC, Bicycle, Pedestrian, Trip & Parking
Generation Surveys.
iPhone/iPads makes survey equipment
accessible and can eliminate costs
Intuitive process eliminates common data
collection issues (Setup, orientation etc.)
Weather, incidents reporting, photos and
survey notes
Date processing is automatic including
multi-surveyor projects.
Survey reports are instantly available and
mapped
New surveys developed based on user
needs

14. © 2013 Traffic Duco Inc.
SURVEY AUDITS = INTEGRITY
Surveyors are reliable by using GPS
tracking throughout the survey
Quickly reviewable to provide confidence
survey was completed
One minute data bins improves surveyor
reliability
Quickly see recording gaps that may
require further investigation
Survey recordings are transmitted
wirelessly and deleted from each device
Receive true raw surveyor recordings
Data recordings are universally time
stamped

15. © 2013 Traffic Duco Inc.
FINALLY USEFUL SUMMARY REPORTS
HTML, PDF and Excel summary reports
Dynamically generated from raw data
recordings
Reduces manual analysis calculations
( PHF, % vehicles)
Qualitative Info (pictures, surveyor notes,
incidents, road conditions)
Flexible excel report to complete detailed
analysis
Continuously evolving to meet user needs

16. © 2013 Traffic Duco Inc.
BENEFITS TO YOUR SERVICE
! Time and Service Reliability
! Easy to find, share, access and manage survey information
! Saves time processing and administrating internal/external data
collection requests
! Finally useful traffic survey summary reports
! Accessible data collection software to quickly complete surveys
! Your Added Client Value
! Share or Transfer survey data to your Clients or Stakeholders
gives them a data management system too
! Opportunity to sell information and recover costs

17. © 2013 Traffic Duco Inc.
THANK YOU
Ray Davis, PE, PTOE
Ray@trafficduco.com
1-877-888-0533