Whether you're a beginner or an experienced professional, our course syllabus at WHY tap is designed to be accessible to all. Join our Digital Marketing Training in Chennai, where you will delve into various subdomains, including SEO, SEM, SMO, Affiliate Marketing, Content Marketing, Email Marketing, and more. At WHY tap, we ensure our Digital Marketing Training in Chennai caters to diverse skill levels, providing a comprehensive learning experience for everyone.

1. EXPLORING THE IMPACT OF
SOCIAL MEDIA MARKETING
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Strategies for Effective Brand Engagement

2. EVOLUTION OF
SOCIAL MEDIA MARKETING
Historical overview: From social networking to
marketing platform.
Impact of social media on consumer behavior and
brand perception.
The role of influencers and user-generated content
in shaping marketing trends.

3. UNDERSTANDING
SOCIAL MEDIA PLATFORMS
Overview of major social
media platforms: Facebook,
Instagram, Twitter, LinkedIn,
TikTok, etc.
Audience demographics and
user behavior on each
platform.
Choosing the right platforms
based on target audience and
marketing objectives.

4. DEVELOPING A SOCIAL MEDIA MARKETING
STRATEGY
Setting SMART goals: Specific, Measurable, Achievable,
Relevant, Time-bound.
Identifying target audience personas and understanding
their needs.
Content planning and calendar scheduling for
consistent messaging..

5. CONTENT CREATION AND CURATION
Types of content: Visual (images, videos), written (blogs, articles), interactive (polls, quizzes).
Creating engaging and shareable content that resonates with the audience.
Leveraging user-generated content for authenticity and brand advocacy.

6. BUILDING A COMMUNITY AND FOSTERING
ENGAGEMENT
Techniques for growing followers and building
brand loyalty.
Encouraging user interactions through likes,
comments, and shares.
Responding to customer inquiries and feedback
in a timely manner.

7. SOCIAL MEDIA ADVERTISING
Overview of paid advertising options: Facebook Ads,
Instagram Ads, LinkedIn Ads, etc.
Targeting options based on demographics, interests, and
behaviors.
A/B testing and optimization for better ad performance.
.

8. INFLUENCER MARKETING
Understanding the role of influencers in social media marketing.
Finding and vetting suitable influencers for brand partnerships.
Negotiating terms and measuring ROI on influencer collaborations.

9. ANALYTICS AND MEASUREMENT
01
02
Key performance indicators (KPIs) for social media marketing: Reach,
engagement, conversions.
Tools for tracking and analyzing social media metrics: Facebook Insights, Twitter
Analytics, Google Analytics, etc.
03 Iterative improvement based on data-driven insights.

10. SOCIAL MEDIA CRISIS MANAGEMENT
Preparing for and mitigating potential crises on social media.
Establishing clear guidelines and protocols for handling negative feedback.
Turning challenges into opportunities for brand transparency and authenticity.

11. COMPLIANCE AND LEGAL CONSIDERATIONS
Staying compliant with privacy regulations (e.g., GDPR, CCPA).
Understanding platform-specific terms of service and advertising policies.
Ensuring transparency and disclosure in sponsored content and promotions.

12. EMERGING TRENDS IN
SOCIAL MEDIA MARKETING
Live streaming and ephemeral content (e.g.,
Instagram Stories, Snapchat).
Social commerce: Selling directly on social media
platforms.
Augmented Reality (AR) and Virtual Reality (VR)
integration for immersive experiences.

13. CONCLUSION
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Recap of key takeaways.
The importance of agility and adaptability in social media
marketing.
Looking ahead to future opportunities and challenges.