This document provides a checklist of tasks for planning and executing a successful trade show experience. It outlines key steps like selecting shows that align with marketing strategy, reserving booth space, developing exhibit design and sales plans, ordering promotions and printed materials, identifying and preparing a trade show team, making travel and logistical arrangements, and following up on leads after the show. The checklist is broken into sections covering planning months in advance, the week of the show, show days, and follow up after the event.