Tracxn - Online Gifting Startup Landscape

Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Online Gifting - Feb 2018
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on February 19, 2018.
Online Gifting Feed Summary
4
Online Gifting > Feed Summary
Consumer facing online platforms that enable users to buy gifts across various categories such as greeting cards, flowers, confectionery,
accessories, experience gifting and more. It also covers online platforms that enable creation and sharing of gift registries and gift
recommendation platforms that provide gifting ideas.
• Inclusions: Online companies which provide a platform
to buy/sell gift cards, flowers, merchandise, greeting
cards, and more. Online gift registries and gift
recommendation platforms and gift enablers that assist
businesses in creating & managing gifting
products/programs.
• Exclusions: Horizontal e-commerce players such as
Amazon, which provides gift products on its platform.
SaaS/ on-premise platforms that assist businesses in
managing corporate rewards and recognition programs
and loyalty programs for their customers/staff.
• Excludes funding information of Chinese companies
Feed in Numbers
Overview
$979M
Funding
8
Mega
Companies
2941843
FundedCovered on
Tracxn
1
Unicorns
11
Soonicorns
12
Minicorns
2
IPO’d Cos
81
Late Stage Cos
16
9
Acquisitions
290
DeadPooled
57
Acquihired
Series A+ Cos
QwikCilver
(2008, Bangalore, $22.9M)
Raise
(2013, Chicago, $147M)
CashStar
(2007, Portland, $41M, Acq)
Top Companies

176
205
241
321
168
51
2012 2013 2014 2015 2016 2017
Y-o-Y # of Companies Founded
$39M
$68M
$50M
$167M
$92M
$182M
2012 2013 2014 2015 2016 2017
$ Funding # Rounds
Investment Trend Summary
Summary of Funding Activity in Online Gifting
5
$60M - Series C
Raise (2013, Chicago, $147M)
$12.5M - Series A
LovePop Cards (2014, Boston, $21M)
$30M - Series B
Stockpile (2011, Palo Alto, $45M)
$12M - Series B
Bouqs (2012, Venice, $43M)
$25M - Series C
Zola (2013, New York City, $41M)
$10M - Series B
QwikCilver (2008, Bangalore, $23M)
$24M - Series C
Bouqs (2012, Venice, $43M)
$9.5M - Series B
Zeek (2013, Tel Aviv, $13M)
$23M - Series B
Bloomon (2014, Amsterdam, $27M)
$8.5M - Series A
My 1st Years (2010, London, $9M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
Online Gifting > Feed Summary > Investment Trend Summary
Seed Blume Ventures (#2), Full Stack (#2), Rothenberg Ventures (#2)
Series A/B CrunchFund (#2), Forerunner Ventures (#2), Sequoia Capital (#2)
Series C+
Accel Partners (#1), Comcast Ventures (#1), Lightspeed Venture
Partners (#1)
Incubators Techstars (#6) 500 Startups (#5) Y Combinator (#4)
Other Notable
Investors
Kima Ventures (#4), Amazon (#2), Internet Initiatives
Development Fund (#2)
Debt Investors
Pinnacle Ventures (#2), Western Technology Investment (#2),
Connecticut Innovations (#1)
Most Active InvestorsRecent Investments
36 54 39 51 32 25
$767M
$124M
$31.1M
$22.3M
$14M
US
Europe
India
Israel
Canada
$ Funding

Summary of exit outlook in Online Gifting
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Allen & Company 1 CashStar (2007, Portland, $41M)
Coupons.com 1 CashStar (2007, Portland, $41M)
GCP Capital Partners 1
Heartland Payment Systems (1997,
Princeton, $40M)
LLR Partners 1
Princeton, $40M)
Passport Capital 1 CashStar (2007, Portland, $41M)
Aug 2017 CashStar Acq by Blackhawk Network for $175M
Nov 2016
PersonalizationMall.com Acq by Bed Bath & Beyond
for $190M
Dec 2015
Heartland Payment Systems Acq by Global
Payments for $4.3B
Dec 2014 ProFlowers Acq by FTD Flowers for $440M
Dec 2014 Provide Commerce Acq by FTD Flowers for $420M
Jun 2014 Mercury Acq by Vantiv for $1.7B
Online Gifting > Feed Summary > Exit Outlook Summary
FTD Flowers 2
ProFlowers (Dec 2014, $440M), Provide Commerce (Dec
2014, $420M)
Global Payments 1 Heartland Payment Systems (Dec 2015, $4.3B)
Blackhawk
Network
1 CashStar (Aug 2017, $175M)
Vantiv 1 Mercury (Jun 2014, $1.6B)
Bed Bath &
Beyond
1 PersonalizationMall.com (Nov 2016, $190M)
Recent IPOs Top Acquisitions
1-800-Flowers.com Aug 1999
Online florist and gifting retail shop
IPO MCap: - Current MCap: -
Ackroo
Gift card & loyalty program for businesse…
IPO MCap: - Current MCap: -

February 2018Tracxn BlueBox – Online Gifting
1840+ companies in the sector, 171 funded in last 5 years, $274M invested in last 2 Years
Most Active Investors: Y Combinator, Sequoia Capital, 500 Startups, Techstars, Western Technology
Investment
E-COMMERCE $714M
Gift Cards
Raise (2013, Chicago, $147.2M)
Horizontal
RedEnvelope (1999, San Diego, $64M)
Corporate Gifts
BravoGifts.com (1999, San Francisco, $27M)
Florist’s
Bouqs (2012, Venice, $43.1M)
Greeting Cards
JibJab (1999, Los Angeles, $16.9M)
REGISTRIES
Horizontal
MyRegistry.com (2005, Lee, Funded)
Wedding
Zola (2013, New York City, $40.85M)
$93.6M GIFT RECOMMENDATION
Content Based
Funfrom.me (2013, Kazan, Funded)
Algorithmic
Giveter Gifts (2012, Gurgaon, $500K)
$8.8M ENABLERS
E-Commerce
CashStar (2007, Portland, $41M)
$156M
Online Gifting > Feed Summary > BlueBox
7
Funding data excludes Debt, Grants & Post-IPO rounds. Excludes all details for Chinese companies
For any Feedback and Query reach out to MyAnalyst@tracxn.com
Cumulative funding in the sector

Key Sub Sectors in Online Gifting Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
Registries >
Wedding 43 $30.8M 5
E-Commerce > Florist's > B2C >
Retail 240 $25.1M 11
E-Commerce > Florist's > B2C > Retail >
Subscription 23 $52.3M 4
E-Commerce > Horizontal >
Retail 368 $17.6M 10
E-Commerce > Greeting Cards >
Physical 74 $21.4M 4
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
E-Commerce
Online platforms for buying gifts across various
categories such as accessories, gift...
1424 206 $714M
Enablers
Companies that offer solutions such as
software/hardware to businesses to create, launch...
79 33 $156M
Registries
Online platforms that enable creation and sharing of
registries for the wedding, events,...
238 41 $93.6M
Gift Recommendation
Online platforms that provide gift recommendations
and suggestions
78 12 $8.8M
Online Gifting > Feed Summary > Summary of Key Markets

List of Notable Companies in Online Gifting
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Online Gifting > Feed Summary > Notable Companies in the Sector
Public
1-800-Flowers.com
(1976, New York City)*
Ackroo
(2012, Ottawa)
Acquired
Heartland Payment
Systems
(1997, Princeton, $40M)
Mercury
(2001, Durango, $2.3M)
ProFlowers
(1998, San Diego, $35M)
Provide Commerce
(1998, California)
PersonalizationMall.co
m
(1998, Chicago)
CashStar
(2007, Portland, $41M)

List of Notable Companies by Market in Online Gifting
Notable Companies by Market (1/3)
11
Online Gifting > Feed Summary > Notable Companies by Market
E-Commerce
Horizontal
PersonalizationMall.com (1998, Chicago)
Online gifting retail shop
Stage: Acquired
Provide Commerce (1998, California)
E-commerce Gifting Company
Stage: Acquired
TeleSoft Partners, i-Hatch Ventures, Tenth Avenue
Holdings
Florist's
ProFlowers (1998, San Diego, $35M)
Shop and send flowers
Stage: Acquired
Subscription based flower delivery services
Soonicorn. Stage: Series B
Fortino Capital, Inkef Capital, Partech Ventures
1-800-Flowers.com(1976, New York City)
Stage: Public
Panorama Capital, O'Connor Ventures
Gift Cards
P2P used Gift Card Marketplace
Soonicorn. Stage: Series C
Accel Partners, PayPal, New Enterprise Associates
and 5 Other Investors
Fractional investment gift card
Eight Roads Ventures, Arbor Ventures, Mayfield and
5 Other Investors
Zeek (2013, Tel Aviv, $12.5M)
Marketplace for used gift cards.
Scale Up Venture Capital, Blumberg Capital,
Qualcomm and 7 Other Investors
eGifter (2011, Melville, $6.2M)
Social e-gifting platform
Soonicorn. Stage: Series A
Long Island Angels Network, Angel Dough Ventures,
94bits and 1 Other Investors

12
E-Commerce
Gift Cards
CardCash (2008, Brick Township, $6M)
Online Giftcard Exchange
Sterling National Bank, Guggenheim Partners
Bouxtie (2014, Palo Alto, $5M)
App based platform for digital gift cards
Keiretsu Capital, BayAngels, The Angels’ Forum and
3 Other Investors
Registries
Wedding
Wedding registry and gifts marketplace
Lightspeed Venture Partners, Comcast Ventures,
Canvas Ventures and 5 Other Investors
Enablers
Enablers
Digital Gifting & Incentives Company
Soonicorn. Stage: Acquired
FTV Capital, Passport Capital, Intel Capital and 5
Other Investors
Princeton, $40M)
Payment processing, POS and Gift Card services
Stage: Acquired
LLR Partners, GCP Capital Partners
Loop Commerce (2012, San Francisco, $29M)
E-gifting Saas platform
PayPal, Chegg, Houzz and 3 Other Investors
QwikCilver (2008, Bangalore, $22.9M)
Multi-brand gift card store and B2B backend
technology provider
Sistema, Accel Partners, Helion Venture Partners

13
Enablers
Enablers
Mercury (2001, Durango, $2.3M)
Payment processing company
Unicorn. Stage: Acquired
Ackroo (2012, Ottawa)
Gift card & loyalty program for businesses
Stage: Public

Recent News in Online Gifting Sector
Recent News
14
Feb 2018 Zaggle announces Hardik Pandya as brand ambassador, Business Line
Feb 2018
Target partners with Honeyfund to add cash gifts to its wedding
registry, TechCrunch
Feb 2018
ProFlowers, Shari's Berries Join For Valentine's Day Promo,
MediaPost
Feb 2018
GiftaLove.com is all set to entice people with range of online
Valentine week gifts, newKerala.com
Feb 2018
Ackroo adds 800th hospitality location and makes more technology
advancements to support growth plans, Marketwired
Feb 2018 Global wedding portal Zank You to enter Indian market, btvi.in
Jan 2018
1-800-Flowers.com, Inc. Reports Results For Its Fiscal 2018 Second
Quarter, Business Wire
Jan 2018
Renewal by Andersen and Cheeriodicals Utilize Team Building to
Spread Cheer to Phoenix Children's Hospital, PR Newswire
Jan 2018 Inmar to Integrate Gratafy into Digital Solutions, GlobeNewswire
Jan 2018
Dutch travel gift company Flightgiftcard appoints Rooster for UK
launch, The Drum
Jan 2018
Xiaomi introduces smart delivery option on Mi.com, in partnership
with Smartbox, IndiaBlooms
Jan 2018 Viigii Announces BigCommerce App for Instant eGifting, PRWeb
Jan 2018
Ottawa-based Ackroo sets sights high after 23% revenue growth in
2017, obj.ca
Key Recent News Key Recent News
Jan 2018
DC-based Flower Delivery Service UrbanStems Teams With Vogue,
Citybizlist
Jan 2018
Vouchercloud and Giftcloud in management buy-out as firms strike
out from Vodafone Group, Mobile Marketing Magazine
Jan 2018
Cardly raises $230,000 to tackle the $17 billion global greeting card
market, SmartCompany
Jan 2018
Ackroo Appoints Kristaps Ronka to Board of Directors, Sector
Publishing Intelligence
Jan 2018
Transflo and epay Announce New Prepay Option for Electronic
Logging Subscriptions, Business Wire
Jan 2018
Saudi-based gifting platform Resal raises seed investment,
MENABytes
Jan 2018
KIOSK Information Systems and Jifiti Featuring Advanced Retail Gift
Registry Solution at NRF's Big Show 2018, Business Wire
Jan 2018 Candy.com Sweetens Business with Dell Boomi, SDxCentral
Jan 2018
A flower giant has reportedly acquired BloomThat, an on-demand
flower startup, TechCrunch
Jan 2018
Lovepop Announces An Investment Of $12.5 Mln Led By Highland
Capital Partners, Reuters
Dec 2017
Gifts Ready to Go Officially Launches Their Gemstone Jewelry and a
Handmade Spiritual Jewelry Collection, ePRNews
Dec 2017
Venture Catalysts leads funding in online gifting company IGP.com,
Asian News International
Online Gifting > Feed Summary > Recent News

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
15
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

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$33M
$39M $39M
$68M
$50M
$167M
$92M
$182M
0
10
20
30
40
50
60
$0k
$20M
$40M
$60M
$80M
$100M
$120M
$140M
$160M
$180M
$200M
2010 2011 2012 2013 2014 2015 2016 2017
$ Funding # Rounds
3 Year CAGR
6 Year CAGR
Investments ($M) and number of rounds in Online Gifting; 2011-2017
Global Funding Trends (1/2)
17
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Online Gifting > Investment Trends > Global Funding Trends
#Rounds
$Funding
19% $ Funding
10% $ Funding
18% # of Rounds
16% # of Rounds

6 12 25 42 28 28 21 15
5
9
8 11
11
21
10
8
1 1 3
1
2 1 2
2010 2011 2012 2013 2014 2015 2016 2017
Seed Early Stage Late Stage
12
25
Total # of Rounds
$2M $10M $9M $21M $11M $13M $15M $13M
$21M
$17M
$23M
$47M
$39M
$138M
$52M
$85M
$10M $12M $7M $650K $15M $25M $84M
2010 2011 2012 2013 2014 2015 2016 2017
Seed Early Stage Late Stage
$0K $0K $0K $0K $0K
$56M
$25M
$137M
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
0
20000000
40000000
60000000
80000000
100000000
120000000
140000000
160000000
2010 2011 2012 2013 2014 2015 2016 2017
$ Funding # of Rounds
18
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded ClubMega Rounds
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Online Gifting; 2011-2017
Online Gifting > Investment Trends > Global Funding Trends
14
27
42
23
27
17
11
161
$0.9M
$1.0M
$0.0M
$0.2M
$0.4M
$0.6M
$0.8M
$1.0M
$1.2M
$1.4M
$1.6M
$1.8M
$2.0M
0
20
40
60
80
100
120
140
160
180
2001-2011 2012 2013 2014 2015 2016 2017 Total
Entrants in Funding Club Avg. Ticket Size
- - - - - 1 1 4 $0.9M $0.8M $0.6M $0.3M $1.6M $0.7M $1.8M $1M
$33M
$182M
Total $ Invested

Online Gifting > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Online Gifting
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
Bay Area 166M 45
Chicago 142M 11
San Diego 99M 4
New York City 66.8M 21
Los Angeles 58.1M 15
Venice 43.1M 4
Amsterdam 42.8M 4
Portland 41M 5
Princeton 40M 1
London 28.6M 19
Total Funding
191
71
25
9
19
9
7
2
# Rounds
$767M
$124M
$31.1M
$22.3M
$14M
$3.8M
$3.5M
$558k
US
Europe
India
Israel
Canada
Australia
SEA
South Africa
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$1.2
$0.5
$0.8
$0.5 $0.6
$0.9
$1.1
2011 2012 2013 2014 2015 2016 2017
$2.0 $2.5
$6.7
$4.6
$3.7 $4.0
$5.3
$5.0
$10.0
$0.0 $2.6
$27.3
$8.1
$26.5
$12.0
$3.6 $0.7 $0.0
$7.7
$25.0
$42.0
Online Gifting > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Online Gifting; 2011-2017
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$5K* $11M
$50K $31M
$92K $80M
$50K $1B
$22M
$7M
$2.8M
$0.3M
Series C+
Series B
Series A
Seed
Stage

Note: 155 companies with undisclosed funding amount are not included
21
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
69
63
20
1
1
No. of Companies
Online Gifting > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Online Gifting; as of Feb 2018
Distribution of companies by Funding Range
$18M
$221M
$529M
$64M
$147M
$ Investment

Stage No. of Companies
Funding
Funnel
100%
16%
4%
2%
1%
22
Note: Numbers in the brackets show the count of companies
Time to raise
next round
16
29
81
294
1843
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
16% 1%
(18)
0%
(8)
3%
(60)
16%
(290)
65%
(1199)
28% 6%
(17)
2%
(7)
15%
(43)
14%
(40)
44%
(130)
36% 17%
(14)
5%
(4)
20%
(16)
10%
(8)
35%
(28)
55% 38%
(11)
14%
(4)
14%
(4)
7%
(2)
24%
(7)
- 31%
(5)
19%
(3)
19%
(3)
6%
(1)
31%
(5)
Online Gifting > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Online Gifting
Funding Funnel
15 Months
18 Months
12 Months
Investment backedBootstrapped
11
1
8
2
1
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Online Gifting > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Online Gifting; Feb 2016-Feb 2018
Notable Investments in last 24 months (1/2)
LATE STAGE
$60M - Series C Sep 2017
Accel Partners, PayPal, New Enterprise Associates,
Bessemer Venture Partners
$25M - Series C Dec 2016
Canvas Ventures, Thrive Capital, BBG Ventures,
Female Founders Fund, Kevin Ryan
$24M - Series C Jan 2017
Online platform for flower delivery
Partech Ventures, NextEquity, Azure Capital
Partners, KEC Ventures, Quest Venture Partners,
Robert Herjavec, Tekton Ventures
EARLY STAGE
$30M - Series B Sep 2017
Eight Roads Ventures, Arbor Ventures, Mayfield
$23M - Series B Feb 2017
$12.5M - Series A Jan 2018
LovePop Cards (2014, Boston, $21.3M)
Online platform for sending personalized greeting
cards
Highland Capital Partners, Accomplice, Niraj Shah,
Wayne Chang, Jason Robins, Bob White
$10M - Series B Jul 2016
QwikCilver (2008, Bangalore, $22.9M)
Multi-brand gift card store and B2B backend
technology provider
Sistema, Accel Partners, Helion Venture Partners,
Amazon
EARLY STAGE
$9.5M - Series B Jul 2016
Zeek (2013, Tel Aviv, $12.5M)
Marketplace for used gift cards.
Scale Up Venture Capital, Blumberg Capital,
Qualcomm, FJ Labs, Emery Capital, Radiant Venture
Capital, IAngels, Target Global
$8.5M - Series A Jan 2017
My 1st Years (2010, London, $8.5M)
Online retailer of personalized gifts
Hargreave Hale, ProVen VCTs
$6.8M - Series A Apr 2016
UrbanStems (2013, Washington D.C., $14.9M)
On demand flower delivery
SWaN & Legend Venture Partners, Middleland
Capital, Interplay Ventures, NextGen Angels,
Sagamore Ventures
$6.6M - Series A Jun 2017
SWaN & Legend Venture Partners, NextGen Angels,
Grotech Ventures, Haas Portman

Online Gifting > Investment Trends > Notable Investments in last 24 months
Notable Investments in last 24 months (2/2)
EARLY STAGE
$6M - Series A Nov 2016
LovePop Cards (2014, Boston, $21.3M)
Online platform for sending personalized greeting
cards
$4.7M - Series A Feb 2017
Bloom & Wild (2013, London, $8.6M)
Letterbox flower delivery subscription
MMC Ventures, Burda Principal Investments
$3.9M - Series A May 2017
PreZola (2010, Bath, $3.9M)
Online wedding gift registry
Business Growth Fund
$2.7M - Series A Apr 2016
CleverCards (2011, Dublin, $12M)
App based platform to send digital to physical
greeting cards
Delta Partners Group, Enterprise Ireland
$2.5M - Series A Dec 2016
Bouxtie (2014, Palo Alto, $5M)
App based platform for digital gift cards
Keiretsu Capital
EARLY STAGE
$818k - Series B Jun 2016

Online Gifting > Investment Trends > Notable Investments in last 24 months in China
Notable Investments in last 24 months in China
LATE STAGE
$29.4M - Series C Apr 2016
Roseonly (2013, Guangzhou, $49.4M)
Online high-end flower vendor
CGP Investment, Echo Capital

Most Active Investors (VC, PE) by Stage in Online Gifting; Last 5 years (Feb 2013-Feb 2018)
Most Active VC & PE Investors
26
Online Gifting > Investment Trends > Most Active VC & PE Investors
SEED STAGE
Blume Ventures(2 Investments)
GCI Network, GiftCardsIndia
1
Full Stack (2 Investments)
Giftbit, Kiind
2
Rothenberg Ventures (2 Investments)
Man Crates, Open Me
3
1776
Bloompop
4
#1seed
GiftCannon
5
360 Capital Partners
Bergamotte
6
5ideas Startup Superfuel
Giveter Gifts
7
Andreessen Horowitz
BloomNation
8
Acequia Capital
Giftbit
9
A-Grade Investments
BloomThat
10
EARLY STAGE
CrunchFund (2 Investments)
BloomNation, Karma
1
Forerunner Ventures(2 Investments)
Zola, BloomThat
2
Sequoia Capital (2 Investments)
Stockpile, Karma
3
A Capital Venture
BloomNation
4
Acorn Ventures
Gratafy
5
A-Grade Investments
Gyft
6
Arbor Ventures
Stockpile
7
Avalon Ventures
Quippi
8
Azure Capital Partners
Bouqs
9
BayBG
Miflora.de
10
LATE STAGE
Accel Partners
Raise
1
Comcast Ventures
Zola
2
Lightspeed Venture Partners
Zola
3
Mosaik Partners
CashStar
4
NextEquity
Bouqs
5
North Hill Ventures
CashStar
6
Partech Ventures
Bouqs
7
Tekton Ventures
Bouqs
8

Online Gifting > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Online Gifting; Last 5 years (Feb 2013-Feb 2018)
Most Active Ecosystem Investors
INCUBATOR
Techstars(6 Investments)
JibJab, LovePop Cards, Giftbit
1
500 Startups(5 Investments)
BloomThis, Giftcard Zen, Wanderable
2
Y Combinator(4 Investments)
BloomThat, Spark Gift, Gemnote
3
Digital Magics(2 Investments)
Growish, Wishlist
4
MergeLane(2 Investments)
Sugarwish, MentalHappy
5
Start-Up Chile(2 Investments)
Lagiar, Zished
6
Velocity(2 Investments)
Togethr
7
Amplify
Open Me
8
Arch Grants
Greetabl
9
BlueChilli
Koobee
10
OTHER NOTABLE INVESTORS
Kima Ventures(4 Investments)
Vouchr, Wedoogift, Treatful
1
Amazon(2 Investments)
WeddingChannel, QwikCilver
2
Internet Initiatives Development
Fund(2 Investments)
Funfrom.me, FlowWow
3
PayPal(2 Investments)
Raise, Loop Commerce
4
Plug and Play Tech Center(2 Investments)
Bouqs, fl3ur
5
Startupbootcamp(2 Investments)
Feli, Doboz
6
Third Kind Venture Capital
Giftbit
7
94bits
eGifter
8
Accomplice
LovePop Cards
9
AIB Bank
Smartbox
10
DEBT INVESTORS
Pinnacle Ventures(2 Investments)
H.Bloom, Inksedge
1
Western Technology Investment(2
Investments)
BloomThat, santa.com
2
Connecticut Innovations
Vouchr
3

Online Gifting > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/2)

Online Gifting > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (2/2)

Online Gifting > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
31
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive

Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
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Feb 2018
Local Services
Feb 2018
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Jan 2018

February 2018Tracxn BlueBox – Online Gifting
33
Online Gifting > Market Details > BlueBox

Key Sub Sectors
34
Key Sub Sectors in Online Gifting
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
E-Commerce
Online platforms for buying gifts across various categories such as accessories, gift cards,
greeting cards, flowers, confectionery, and more
RedEnvelope (1999, San Diego, Acquired)
1424 206 $714M
Enablers
Companies that offer solutions such as software/hardware to businesses to create, launch and
manage gifting platforms and services
CashStar (2007, Portland, Acquired)
Loop Commerce (2012, San Francisco,
$29M)
79 33 $156M
Registries
Online platforms that enable creation and sharing of registries for the wedding, events, and
other occasions
WeddingChannel (1996, Los Angeles,
Acquired)
238 41 $93.6M
Gift Recommendation
Online platforms that provide gift recommendations and suggestions
WishPicker (2013, Delhi, Acquired)
Wantful (2011, San Francisco, $5.5M)
78 12 $8.8M
Online Gifting > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/4)
35
Online Gifting > Market Details > Detailed Sector Taxonomy

36

37

38

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(+3)
E-Commerce > Florist's > B2C > Retail
Companies that source products from merchants/vendors and offer them for sale on their platform
(Companies covered 240 | Funded 28 | Total Funding $74M)
$25.1M
(+$19.8M)
11
(+5)
UrbanStems
(2013, Washington D.C., $14.9M)
2
(+1)
Registries > Wedding
Online platforms that enable creation and sharing of wedding gift registries
(Companies covered 43 | Funded 11 | Total Funding $78.8M)
$30.8M
(+$18.2M)
5
(+2)
Zola
(2013, New York City, $40.9M)
3
(-1)
E-Commerce > Horizontal > Retail
Companies that source products from merchants/vendors and offer them for sale on their platform
$17.6M
(+$11.9M)
10
(+4)
My 1st Years
(2010, London, $8.5M)
4
(-3)
E-Commerce > Greeting Cards > Physical
Online platforms that enable users to send physical greeting cards only
$21.4M
(+$15.6M)
4
(-5)
LovePop Cards
(2014, Boston, $21.3M)
39
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets by Funding in Online Gifting in last 2 years (February 2016 - January 2018)
Online Gifting > Market Details > Top Markets of Investment Activity

Incubators Interplay Ventures (#1), Techstars (#1)
Seed Middleland Capital (#1), Great Oaks Venture Capital (#1)
Series A/B Grotech Ventures (#1), Haas Portman (#1)
Series C+
ProFlowers Dec - 2014
Acq by FTD Flowers for $440M
1-800-Flowers.com Aug - 1999
IPO'd
Seed
Resal (2015, Jeddah)
$6M - Series A
Bergamotte (2015, Paris, $7.3M)
$6.6M - Series A
UrbanStems (2013, Washington D.C.,
$14.9M)
$1.9M - Seed
FLOWERBX (2015, London, $3.1M)
$747k - Seed
The Colvin Co (2016, Barcelona,
$747k)
$1.3M - Seed
Bergamotte (2015, Paris, $7.3M)
$120k - Seed
Leblum (2015, New York City, $120k)
Seed
Leblum (2015, New York City, $120k)
$6.8M - Series A
UrbanStems (2013, Washington D.C.,
$14.9M)
$1.3M - Seed
FLOWERBX (2015, London, $3.1M)
Feb 2018
MediaPost
Jan 2018
1-800-Flowers.com, Inc. Reports Results For Its Fiscal 2018
Second Quarter, Business Wire
Jan 2018
DC-based Flower Delivery Service UrbanStems Teams With
Vogue, Citybizlist
Jan 2018
MENABytes
Dec 2017
ProFlowers enters chatbot frenzy with one-click buy button,
Retail Dive
Nov 2017
1-800-Flowers launches SimplyChocolate.com platform, Food
Business News
Oct 2017
1-800 Flowers.Combeats by $0.01, misses on revenue,
Seeking Alpha
Oct 2017
1-800-Flowers.comInc : 1-800-Flowers.comInc share news
and information, 4-Traders
Oct 2017
Almost 100-year-old flower delivery service launches India
website, Sarkaritel
Oct 2017
Petals Network Boosts Email Revenue 20% YOY With Email
Triggers, Retail TouchPoints
Oct 2017
1-800-Flowers.com® Is Now Available Via The Google
Assistant, PR Newswire
Sep 2017 Bergamotte raises $5.98M in Series A , FundingSMEs
News
0
1
2
3
4
5
6
7
$0k
$2M
$4M
$6M
$8M
$10M
$12M
$14M
$16M
2013 2014 2015 2016 2017
YoY Funding Rounds
2
3
9
28
240
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
E-Commerce > Florist's > B2C > Retail: Market Factsheet
Market: Retail
40
Exits
Most Active Investors
Recent Investments
YoY Funding and Rounds
Companies that source products
from merchants/vendors and
offer them for sale on their
platform
ProFlowers
(1998, San Diego, $35M)
UrbanStems
(2013, Washington D.C., $14.9M)
Aquarelle
(1987, Paris, $8.4M)
Bergamotte
(2015, Paris, $7.3M)
FLOWERBX
(2015, London, $3.1M)
Top Companies
#1 Top Markets of Investment Activity
Online Gifting > Market Details > Market: Retail
Companies Created 240 | Funded 28 | Total Funding $74M

E-Commerce > Florist's > B2C > Retail: Top Companies
Market: Retail
Analyst’s Pick
Minicorn. Stage: Series A
Grotech Ventures and 8 Other Investors

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
42
E-Commerce > Florist's > B2C > Retail: Leaderboard
Market: Retail
Better than Market Average
Overall
Rating
Company
Name
Foun
ded
Year
Location Stage Funding Team
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Resal 2015 Jeddah Seed - - 4 4 5 1 1.9M 6.6k 3k 19 - - 16 385% 1.5k 27%
5.0 Cicek Sepeti 2006 Istanbul Seed - - 4 - - - 19k 26k 3.1M 15.4k -18k -47% 902 6% 1k 4%
5.0
From You
Flowers
2002
Old
Saybrook
Funded - - 4 - - - 38k 6.3k 3k 10 -8k -16% 3 43% 126 2%
4.9 Global Rose 1999 Miami Unfunded - - 5 - - - 295k 1.9k 30k 80 -26k -8% 7 10% 7 -
4.9
1-800-
Flowers.com
1976
New York
City
Public - - 4 - - 16 19k 45k 300k 3.4k -2k -7% 167 7% - -
4.9 Aquarelle 1987 Paris Series A $8M - 3 - - - 129k 507 30k 393 1k - 1 1% 7 1%
4.9 ProFlowers 1998 San Diego Acquired $35M - 4 - - 2 20k 12k 30k 355 -7k -24% 7 4% - -
4.8 UrbanStems 2013
Washingto
n D.C.
Series A $15M - 5 - - 6 211k 3.4k - 16 -54k -20% - - 209 7%
4.8 FlowWow 2014 Moscow Seed - - 4 - - - 206k 41 14k 162 -14k -6% 104 192% - -
4.8 Florists.com 2012 Carle Place Unfunded - - 4 - - - 320k 357 8k 44 -138k -29% 2 4% - -
4.8 Ferns N Petals 1994 Pune Unfunded - - 4 - - 2 22k 49 301k 8.8k -6k -21% 2.5k 40% -1 -3%
4.7 Tilia 2013 Bangalore Unfunded - - 5 - - - 3.1M 25 300 3 2M 75% - - 3 13%
4.7 Flaberry 2013 Delhi Unfunded - - 3 - - - 370k 12 7k 152 115k 43% 25 27% - -
4.7 Valentins 1999 Walldorf Series A - - 1 - - - 317k - 3k 146 -17k -5% 7 21% - -
4.7 Brighten 2010
Moffett
Field
Unfunded - - 2 - - - 10M 150 8k 15 - - 1 7% -3 -3%

Incubators Techstars (#1), 500 Startups (#1)
Seed Clearstone Venture Partners (#1), H-FARM Ventures (#1)
Series A/B Canvas Ventures (#1), BBG Ventures (#1)
Series C+ Lightspeed Venture Partners (#1), Comcast Ventures (#1)
WeddingChannel Sep - 2006
Acq by The Knot for $82M
$3.9M - Series A
$25M - Series C
$1.5M - Seed
Blueprint Registry (2015, New York
City, $1.6M)
$297k - Angel
Wedding Wishlist (2012, Chennai,
$297k)
$118k - Seed
Blueprint Registry (2015, New York
City, $1.6M)
$10M - Series B
$2.6M - Series A
Seed
Wanderable (2012, San Francisco)
$3.3M - Series A
Seed
RegistryLove (2012, Cupertino)
Feb 2018
Target partners with Honeyfund to add cash gifts to its
wedding registry, TechCrunch
Feb 2018
Global wedding portal Zank You to enter Indian market,
btvi.in
Aug 2017
Shark Tank Alum HoneyFund Has Facilitated $500 Million in
Crowdfunded Wedding Registries, Crowdfund Insider
Aug 2017
Zola and Backcountry Exclusively Launch Wedding Registry
Partnership, PR Newswire
May 2017
Zola Raised $25 Million Without The Intent To Fundraise ,
Forbes
May 2017 PreZola Raises £3m in Equity Funding, FinSMEs
Jan 2017
Zolo raises US$5M Series A to provide affordable managed
co-living spaces in India, E27
Dec 2016 Lightspeed leads funding of online registry site Zola, PE Hub
Nov 2016
Seattle e-commerce platform Blueprint Registry closes
$1.45M funding round, The Business Journals
Jul 2016
Funding Watch: Stitchwood, Grab.in, Fulfil.IO,
Weddingwishlist.com, SeeDoc & more, MediaNama
Jul 2016
Mukesh Bansal & Ankit Nagori’s Startup CureFit Raises
$15M & More, IamWire
Jul 2016
Facebook's Kirthiga Reddy And Others Invests In Chennai
Based WeddingWishlist, Inc42
Apr 2016
No more legwork: These startups make your wedding a five-
minute affair, YourStory Media
News
0
1
2
3
4
5
$0k
$5M
$10M
$15M
$20M
$25M
$30M
2013 2014 2015 2016 2017
YoY Funding Rounds
1
2
4
11
43
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Registries > Wedding: Market Factsheet
Market: Wedding
43
Exits
Recent Investments
Online platforms that enable
creation and sharing of wedding
gift registries
Zola
WeddingChannel
(1996, Los Angeles, $30.3M)
PreZola
(2010, Bath, $3.9M)
Blueprint Registry
Wishpot
(2006, Seattle, $1.4M)
Top Companies
Online Gifting > Market Details > Market: Wedding
Companies Created 43 | Funded 11 | Total Funding $78.8M

Registries > Wedding: Top Companies
Market: Wedding
Analyst’s Pick
Canvas Ventures and 5 Other Investors
Online wedding gift registry
Business Growth Fund
Zankyou (2008, Madrid)
Online wedding registry and website builder
Minicorn. Stage: Unfunded
Ameliste (2006, Boulogne-billancourt)
Online wedding gift registry and associated services
provider
Editor's Pick. Stage: Unfunded

45
Registries > Wedding: Leaderboard
Market: Wedding
Overall
Rating
Company
Name
Foun
ded
Year
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Zola 2013
New York
City
Series C $41M - 5 - - 6 21k - 30k 296 -1k -2% 18 107% - -
4.9 Honeyfund 2006 Sebastopol Unfunded - - 5 - - 5 106k 4.7k 30k 1.4k 56k 110% 19 4% -51 -1%
4.7
Our Wishing
Well
2007 Bexley Seed $220K - 4 - - - 2.5M - 2k 25 227k 10% - - - -
4.6 Zankyou 2008 Madrid Unfunded - - 3 - - 1 93k 1.7k 64k 307 37k 67% 32 25% 4 -
4.4 SimpleRegistry 2010 Cincinnati Seed $300K - 3 - - - 1.3M 184 - 14 430k 52% - - - -
4.3 Wanderable 2012
San
Francisco
Seed - - 3 - - - 450k 1.5k - 12 172k 61% - - 8 1%
4.2 Ameliste 2006
Boulogne-
billancourt
Unfunded - - - - 5 - 570k 994 - - 133k 31% - - -2 -
4.0 PreZola 2010 Bath Series A $4M - - - - 1 478k 4.5k - - 168k 54% - - 770 20%
3.9
VowsandWishe
s
2016 Noida Unfunded - - 5 - - - 10M 25 375 31 - - - - - -2%
3.8 NewlyWish 2010
New York
City
Unfunded - - - - 3 - 1.3M 4.3k - - 497k 69% - - -11 -
3.6
Wedding
Wishlist
2012 Chennai Seed $297K - - - - 3 530k 118 - - - - - - 16 15%
3.5
Thankful
Registry
2013 Albany Unfunded - - - - - - 938k 233 - - 540k 140% - - 6 3%
3.3
Blueprint
Registry
2015
New York
City
Seed $2M - - - - 1 302k - - - 99k 49% - - - -

Incubators Capital Innovators (#1), Arch Grants (#1)
Seed Tekton Ventures (#1), Corazon Capital (#1)
Series A/B EPlanet Capital (#1), Prime Ventures (#1)
Series C+
PersonalizationMall.com
Nov - 2016
Acq by Bed Bath & Beyond for $190M
Seed
IGP.com (2001, Noida, $1.2M)
$4M - Seed
Fanchest (2015, New York City, $5.4M)
$288k - Seed
Wrapistry (2014, Johannesburg,
$288k)
$1.5M - Seed
Greetabl (2012, Saint Louis, $1.7M)
Seed
MentalHappy (2016, Las Vegas)
$8.5M - Series A
$112k - Seed
Printcious (2015, Klang, $112k)
$2M - Series A
Indian Gifts Portal (1999, Lucknow,
$2M)
Angel
Greetabl (2012, Saint Louis, $1.7M)
$1.2M - Angel
IGP.com (2001, Noida, $1.2M)
$1M - Series A
Boomf (2014, London, $2.1M)
Feb 2018
Dec 2017
Gifts Ready to Go Officially Launches Their Gemstone
Jewelry and a Handmade Spiritual Jewelry Collection,
ePRNews
Dec 2017
Venture Catalysts leads funding in online gifting company
IGP.com, Asian News International
Dec 2017
It's back! Singapore Startup Gifts wants to put local
companies on your holiday wishlist, E27
Dec 2017
Fanchest raises $4M in seed funding to become the best gift
for sports fans, TechCrunch
Dec 2017
Foulger-Pratt and Cheeriodicals Utilize Team Building to
Spread Cheer to Children's National Health System, Newswire
Sep 2017
Former Moonpig exec to chair My 1st Years as it seeks UK
and US growth, Fashion Network
Aug 2017 Sendle partners with HardToFind , Post & Parcel
Jul 2017
Indiagift.in announces an ethnic collection of Rakhi Gifts for
delivery in India, Press Release Rocket
Jun 2017
GiftaLove.com to Take Finest Route to Expand its Worldwide
Rakhi Delivery Network, Business Wire India
Jun 2017
Greetabl raises $1.5M, looks to accelerate growth, Silicon
Prairie News
Jan 2017
Malaysian startup Printcious aims to become ASEAN version
of Zazzle, Deal Street Asia
Jan 2017 UK-based My 1st Years raises £5 million, Tech.eu
Jan 2017
Beringea backs personalised baby gifts startup favoured by
Elton John and Dannii Minogue, Bdaily
News
0
1
2
3
4
5
6
7
$0k
$2M
$4M
$6M
$8M
$10M
$12M
$14M
$16M
2013 2014 2015 2016 2017
YoY Funding Rounds
1
4
12
35
368
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
E-Commerce > Horizontal > Retail: Market Factsheet
Market: Retail
46
Exits
Recent Investments
Companies that source products
from merchants/vendors and
offer them for sale on their
platform
Greetz
(2004, Amsterdam, $15.8M)
My 1st Years
(2010, London, $8.5M)
GettingPersonal
(2005, Wythenshawe, $6.1M)
Fanchest
Top Companies

E-Commerce > Horizontal > Retail: Top Companies
Market: Retail
Analyst’s Pick
Online gifting platform for sports fans
Editor's Pick. Stage: Seed
Nicholas Horbaczewski, GoAhead Ventures,
Connected VC and 2 Other Investors
Man Crates (2011, Redwood City, $3.1M)
Personalized gifting platform for men
Minicorn. Stage: Seed
Tekton Ventures, Corazon Capital, Sovereign Capital

48
E-Commerce > Horizontal > Retail: Leaderboard
Market: Retail
Overall
Rating
Company
Name
Foun
ded
Year
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Greetz 2004 Amsterdam Series B $16M - 3 - - - 102k 5.8k 300k 1.5k -1k -1% 66 5% 82 1%
5.0 Funky Pigeon 2009 Bristol Unfunded - - 4 - - - 48k 12k 300k 5.8k -21k -30% 176 4% 1.3k 11%
5.0 Paladone 1994
Shoreham-
by-sea
Unfunded - - 4 - - - 572k 6.8k 8k 7 -7k -1% 6 600% 1.8k 34%
5.0 NetFlorist 2010
Johannesbu
rg
Unfunded - - 4 - - - 68k 4.1k 30k 105 -20k -22% 7 7% 216 6%
4.9 Winni 2012 Bangalore Funded - - 4 - - - 157k 1.4k 75k 944 -61k -28% 220 30% -4 -
4.9
Indian Gifts
Portal
1999 Lucknow Series A $2M - 4 - - 1 10M 319 30k 180 10M 90% - - - -
4.9 Bleems 2012 Kuwait City Unfunded - - 4 - - - 889k 1.5k 30k 94 - - 6 7% 15 1%
4.9 Parcelgenie 2008 Brighton Seed - - 4 - - - 10M 17k 30k 209 -225k -1% 1 - - -
4.9 Joi Gifts 2015 Dubai Unfunded - - 5 - - - 492k 144 3k 34 - - 7 26% 41 38%
4.9 Wisholize 2016 Ernakulam Unfunded - - 5 - 3 - 2.4M 14 750 11 - - 1 10% 1 1%
4.8 Giftcart 2012 Gurgaon Seed $1M - - - 4 - 620k 8.5k - - 34k 5% - - 207 3%
4.8 Aptapp 2014 Gurgaon Unfunded - - 4 3 - - 10M 5 30k 297 - - 12 4% - -
4.8 Giftract 2015 Mumbai Unfunded - - 5 - - - 7.6M 195 2k 24 - - 1 6% -16 -8%
4.8 Tohfah 4 U 2011
Jamshedpu
r
Unfunded - - 5 - - - 10M 62 3k 13 4M 26% - - - -
4.8 santa.com 2011 San Jose Series A - - 5 - - - 1.3M 183 7 1 -4.7M -79% - - 13 7%

Market: Physical
49
Online Gifting > Market Details > Market: Physical

Market: Physical

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
52
Notable Acquisitions
Top Acquirers
Acqui-hires

Public companies
54
Performance indicators of public companies in Online Gifting
IPO Date Company
Current
MCap
IPO
Mcap
Revenue P/E
Exchange
Ticker
Aug 1999
FLWS
Ackroo (2012, Ottawa)
Gift card & loyalty program for businesses
AKR
Online Gifting > Exit Outlook > Public Companies

Notable Acquisitions (1/2)
55
Notable Acquisitions in Online Gifting
Online Gifting > Exit Outlook > Notable Acquisitions
2017
Acquirer: Blackhawk Network
Deal: $175M
Digital Gifting & Incentives Company
2016
Acquirer: Bed Bath & BeyondDeal: $190M
2015
Acquirer: Global Payments Deal: $4.3B
Princeton, $40M)
Payment processing, POS and Gift Card services

Notable Acquisitions (2/2)
56
Notable Acquisitions in Online Gifting
Online Gifting > Exit Outlook > Notable Acquisitions
2014
Acquirer: FTD Flowers Deal: $440M
Acquirer: FTD Flowers Deal: $420M
Acquirer: CardCash
Plastic Jungle (2006, San Mateo, $23.4M)
Gift card exchange platform
Acquirer: Vantiv Deal: $1.7B
Mercury (2001, Durango, $2.3M)
Payment processing company
Before 2008
Acquirer: Provide CommerceDeal: $6M
RedEnvelope is an e-commerce marketplace for
gifts
Acquirer: The Knot Deal: $82M
WeddingChannel (1996, Los Angeles, $30.3M)
Online marketplace for wedding services and gift
registry

Most Active Acquirers
57
Online Gifting > Exit Outlook > Most Active Acquirers

Date Target
Aug-12 Giftiki Acq by LaunchRock
Aug-12 Treatful Acq by OpenTable
Jun-12 Drake Algar Acq by Interflora
Jun-12 Flying Flowers Acq by Interflora
Jun-12 Flowers Direct Acq by Interflora
May-12 Karma Acq by Facebook
Apr-12 enGreet Acq by Designer Greetings
Dec-11 Send Flowers Acq by From You Flowers
Oct-11 Cardpool Acq by Blackhawk Network
Sep-11 Gifts Project Acq by EBay
Aug-11 Smilebox Acq by Perion
Jul-11 Moonpig Acq by Photobox
Jul-11 GettingPersonal Acq by Card Factory
Jun-11 Cardstore Acq by American Greetings
Acqui-hires (1/2)
58
List of Acqui-hires in Online Gifting
Excludes all details for Chinese companies
Date Target
Jan-18 BloomThat Acq by FTD Flowers
Sep-17
Virgin Experience Days Acq by Inflexion
Private Equity
Jan-17 Eco Flower Acq by JW Capital
Dec-16 Ma Carte Cadeau Acq by Ifeelgoods
Nov-16 Spafinder Acq by Blackhawk Network
Jun-16 Slide Acq by Raise
Jun-16 Spark Gift Acq by Stockpile
Jun-16 Store Financial Acq by EML Payments
Apr-16 Giftcard Zen Acq by RetailMeNot
Mar-16 1to1card Acq by SVM Global
Jan-16
GiftCards.com Acq by Blackhawk
Network
Nov-15 Didix Acq by Blackhawk Network
Oct-15 Quippi Acq by Emida
May-15 Open Me Acq by Rowl
Date Target
Apr-15 Interflora Acq by LFPI Group
Mar-15 Payment Revolution Acq by ShopKeep
Mar-15
Payzone Ireland Acq by Cardinal Capital
Group
Dec-14 WishPicker Acq by Snapdeal
Sep-14 CardLab Acq by Blackhawk Network
Jul-14 Gyft Acq by First Data
Jun-14 GIFTED2YOU Acq by SVM Global
Dec-13 iFlorist Acq by 1-800-Flowers.com
Nov-13 Sincerely Acq by Provide Commerce
Nov-13 Sonia Spencer Acq by Foxycuffs
Aug-13 Red Stamp Acq by The Occasions Group
May-13 Giftly Acq by GiftCards.com
Nov-12 Giiv Acq by Revionics
Sep-12 Secret de Polichinelle Acq by Primavista
Online Gifting > Exit Outlook > Acqui-hires

Acqui-hires (2/2)
59
List of Acqui-hires in Online Gifting
Excludes all details for Chinese companies
Date Target
Oct-10
GiftCertificates.com Acq by
madewithlove
Jun-10 Iwantoneofthose Acq by The Hut Group
Apr-10 GroupCard Acq by InComm
Dec-09 AhaOho Acq by Greetz
Feb-09 Jollydays Acq by COMVEL
Oct-08 Taj Online Acq by Grass Roots
Jan-07
Valutec Card Solutions Acq by One
Metavante
Aug-05 Incentive Concepts Acq by Capitala
Jun-04
Euroflorist Acq by Accent Equity
Partners
Jun-04 eGiftStudio Acq by Enesco
Jun-03
Epay Worldwide Acq by Euronet
Worldwide
Sep-01
Blue Mountain Acq by American
Greetings
Oct-98 Shiva.com Acq by Intel
Date Target
Aug-97
Personal Creation Weddings Acq by FTD
Flowers
Nov-94 One Tree Acq by Microsoft
Online Gifting > Exit Outlook > Acqui-hires
View all 57 Acqui-hired companies on Tracxn Platform

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
60
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Online Gifting > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Online Gifting; Last 5 years (Feb 2013 - Jan 2018)
Index of Most Active VC & PE Investors
SEED STAGE
Rothenberg Ventures (2 Investments)
Blume Ventures (2 Investments)
Full Stack (2 Investments)
New Enterprise Associates
Quest Venture Partners
Tekton Ventures
NextGen Angels
Middleland Capital
Andreessen Horowitz
Chicago Ventures
Mucker Capital
Spark Capital
A-Grade Investments
R-301 Capital
EARLY STAGE
Sequoia Capital (2 Investments)
Forerunner Ventures (2 Investments)
CrunchFund (2 Investments)
Listen
Partech Ventures
Mayfield
KEC Ventures
Thrive Capital
BBG Ventures
Canvas Ventures
Female Founders Fund
Arbor Ventures
LATE STAGE
Accel Partners
Partech Ventures
Tekton Ventures
Comcast Ventures
NextEquity
Mosaik Partners
North Hill Ventures

Rothenberg Ventures
63
Portfolio in Online Gifting | Exits | Funds Link | Website | LinkedIn | Twitter
Online Gifting > Investors > Rothenberg Ventures
Investments
[Minicorn] Man Crates (2011, Redwood City, $3.1M, Seed)
Online Gifting Notable Portfolio
[Unicorn] SpaceX (2002, Hawthorne, $1.7B, Series H)
Reusable Space launch vehicles
[Unicorn] Gusto (2011, San Francisco, $176M, Series C)
Cloud-based HRMS and payroll management solution
[Unicorn] Robinhood (2012, Palo Alto, $176M, Series C)
Zero commission trading app
[Soonicorn] Planet Labs (2010, San Francisco, $183M, Series C)
Microsatellites to maps the earth to provide universal access to
information
[Soonicorn] Revel Systems (2010, San Francisco, $127M, Series
C)
iPad-based restaurant management solution
[Soonicorn] Apartment List (2008, San Francisco, $110M, Series
C)
Apartment Listing Aggregator
[Soonicorn] Patreon (2013, San Francisco, $107M, Series C)
Crowdfunding for musicians, artists & content creators.
[Soonicorn] JauntVR (2013, Palo Alto, $100M, Series C)
Immersive media production company
[Soonicorn] Boku (2008, San Francisco, $91.3M, Public)
Mobile Payments through Carrier Billing.
[Soonicorn] Meta (2012, Redwood City, $73M, Series B)
AR headsets for holographic interactions
[Soonicorn] Tile (2012, San Mateo, $59.2M, Series B)
Develops a location tracking consumer device
Other Notable Portfolio
Top Exits Recent News on Fund & Portfolio
Geographical Spread Stage of Entry
Jan 2018
A flower giant has reportedly acquired BloomThat, an on-
demand flower startup, TechCrunch
Feb 2016
BloomThat Now Delivers Flowers Nationwide,
TechCrunch
Feb 2014
Y Combinator's BloomThat takes a tech-savvy approach
to sending flowers, VentureBeat
Nov 2013
Meet the 16 Startups in the Latest Accelerate Series - Y
Combinator Summer 2013 Batch | FundersClub,
FundersClub
Aug 2013
TechCrunch’s Picks: The Top 8 Startups From Y
Combinator’s Summer ’13 Demo Day, TechCrunch
None
1
2
2012 2013 2014 2015 2016 2017
Follow On New Investments
-
-
-
1
2
Undisclosed
Series C+
Series B
Series A
Seed3
-
-
-
-
US

Blume Ventures
64
Online Gifting > Investors > Blume Ventures
People
Investments
[Unicorn] Ola (2011, Bangalore, $3.1B, Series I)
App-based asset-light cab operator
[Soonicorn] GreyOrange (2011, Gurgaon, $38.6M, Series B)
Develops warehouse automation robots
[Minicorn] Zopper (2011, Noida, $26M, Series B)
Mobile based hyperlocal shopping app
[Minicorn] HealthifyMe (2012, Bangalore, $19.3M, Series B)
Online fitness tracker and marketplace for fitness coaches
[Minicorn] Unacademy (2010, Mumbai, $17.5M, Series B)
Free online learning platform offering crowd sourced courses on
multiple subjects
[Minicorn] Belong (2014, $15M, Series B)
AI-enabled candidate sourcing platform
[Minicorn] NowFloats (2012, Hyderabad, $11.3M, Series B)
SaaS platform for online website creation
[Minicorn] SnapBizz (2013, Bangalore, $8.9M, Series A)
Technology solutions provider for offline retailers
[Minicorn] Chillr (2014, Kochi, $8.3M, Series A)
P2P money transfer app
[Minicorn] IDfy (2011, Mumbai, $6.2M, Series B)
Online platform identity and background verification
[Minicorn] GreytHR (2013, Bangalore, $5.8M, Series B)
HR & Payroll Software Provider
[Minicorn] ScoopWhoop (2013, Delhi, $5.7M, Series A)
Curated entertainment content specific to Indian stories
[Minicorn] Mettl (2010, Gurgaon, $5.2M, Series A)
Online assessment platform to test pre-hires and employees
Top Exits
Recent News on Fund & Portfolio
Sanjay Nath
Co-Founder &
Managing Partner
Karthik Reddy
Co-Founder &
Managing Partner
None
None
1
2
2012 2013 2014 2015 2016 2017
-
-
-
-
3
Undisclosed
Series C+
Series B
Series A
Seed3
-
-
-
-
India

65
Online Gifting > Investors > New Enterprise Associates
People
Investments
[Soonicorn] Raise (2013, Chicago, $147M, Series C)
[Unicorn] Uber (2009, San Francisco, $22.5B, Series G)
Mobile app that connects passengers with vehicle drivers for hire
[Unicorn] Snapchat (2011, Los Angeles, $2.6B, Public)
Real-time ephemeral messaging service with a timer
[Unicorn] Intarcia (1997, Boston, $1.5B, Series J)
Osmotic pump for subcutaneous drug delivery
[Unicorn] Groupon (2008, Chicago, $1.4B, Public)
Daily deals website
[Unicorn] Bloom Energy (2001, Sunnyvale, $1.2B, Series H)
Builds solid oxide fuel cell technology
[Unicorn] Vonage (2001, Holmdel, $671M, Public)
Offers VoIP services
[Unicorn] Houzz (2009, Palo Alto, $614M, Series E)
Content, Community & Commerce in Home Design
[Unicorn] Box (2005, Los Altos, $576M, Public)
File sharing in the cloud
[Unicorn] BuzzFeed (2008, New York City, $497M, Series F)
US-based social news provider
[Unicorn] 23andMe (2006, Mountain View, $491M, Series F)
A human genome research company enabling customers to study their
ancestry, genealogy, and inherited traits.
[Unicorn] Opendoor (2014, San Francisco, $356M, Series D)
Residential re-selling solution provider.
Top Exits
Dick Kramlich
Co-Founder
Frank Bonsal
Co-Founder
Sep 2017
Raise Secures $60 Million in Series C Funding Round, Led
by Accel, to Drive Growth and Expand Mobile Payments
Network, Business Wire
May 2017 Raise Launches New Mobile Wallet App, PR Newswire
Jan 2015
Raise grabs $56M to help you sell your gift card for cash,
VentureBeat
Nov 2014
Gift Card Marketplace Raise Emerges With $18.1M
Backing From Bessemer, Dow Jones
None
11 1
2012 2013 2014 2015 2016 2017
-
-
1
-
1
Undisclosed
Series C+
Series B
Series A
Seed1
1
-
-
-
US
India

Quest Venture Partners
66
Online Gifting > Investors > Quest Venture Partners

Tekton Ventures
67
Online Gifting > Investors > Tekton Ventures

NextGen Angels
68
Online Gifting > Investors > NextGen Angels

Middleland Capital
69
Online Gifting > Investors > Middleland Capital

70
Online Gifting > Investors > 360 Capital Partners

Andreessen Horowitz
71
Online Gifting > Investors > Andreessen Horowitz

Chicago Ventures
72
Online Gifting > Investors > Chicago Ventures

Mucker Capital
73
Online Gifting > Investors > Mucker Capital

Spark Capital
74
Online Gifting > Investors > Spark Capital

A-Grade Investments
75
Online Gifting > Investors > A-Grade Investments

R-301 Capital
76
Online Gifting > Investors > R-301 Capital

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
77
Seed Stage
Early Stage
Late Stage

Sequoia Capital
78
Online Gifting > Investors > Sequoia Capital

Forerunner Ventures
79
Online Gifting > Investors > Forerunner Ventures

CrunchFund
80
Online Gifting > Investors > CrunchFund

81
Online Gifting > Investors > New Enterprise Associates

82
Online Gifting > Investors > Bessemer Venture Partners

Listen
83
Online Gifting > Investors > Listen

Partech Ventures
84
Online Gifting > Investors > Partech Ventures

Mayfield
85
Online Gifting > Investors > Mayfield

86
Online Gifting > Investors > Azure Capital Partners

KEC Ventures
87
Online Gifting > Investors > KEC Ventures

Thrive Capital
88
Online Gifting > Investors > Thrive Capital

BBG Ventures
89
Online Gifting > Investors > BBG Ventures

Canvas Ventures
90
Online Gifting > Investors > Canvas Ventures

Female Founders Fund
91
Online Gifting > Investors > Female Founders Fund

Arbor Ventures
92
Online Gifting > Investors > Arbor Ventures

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
93
Seed Stage
Early Stage
Late Stage

Accel Partners
94
Online Gifting > Investors > Accel Partners

Partech Ventures
95
Online Gifting > Investors > Partech Ventures

Tekton Ventures
96
Online Gifting > Investors > Tekton Ventures

Comcast Ventures
97
Online Gifting > Investors > Comcast Ventures

98
Online Gifting > Investors > Lightspeed Venture Partners

NextEquity
99
Online Gifting > Investors > NextEquity

Mosaik Partners
100
Online Gifting > Investors > Mosaik Partners

North Hill Ventures
101
Online Gifting > Investors > North Hill Ventures

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
102
Incubators
Other Notable Investors
Debt Investors

Online Gifting > Investors > Index of Ecosystem Investors
Index of Top Ecosystem Investors in Online Gifting; Q1 2013 - Q0 2018
Index of Ecosystem Investors
INCUBATOR
Techstars (6 Investments)
500 Startups (5 Investments)
Y Combinator (4 Investments)
Digital Magics (2 Investments)
MergeLane (2 Investments)
Start-Up Chile (2 Investments)
Velocity (2 Investments)
Amplify
Arch Grants
BlueChilli
Capital Innovators
GSF
Hiventures
Interplay Ventures
QUT Creative Enterprise Australia
OTHER NOTABLE INVESTORS
Kima Ventures (4 Investments)
Amazon (2 Investments)
Internet Initiatives Development Fund (2
Investments)
PayPal (2 Investments)
Plug and Play Tech Center (2 Investments)
Startupbootcamp (2 Investments)
Third Kind Venture Capital
94bits
Accomplice
AIB Bank
Angel Dough Ventures
Anuva Investments
Atlantic Capital Partners
BayAngels
Beaubridge
DEBT INVESTORS
Pinnacle Ventures (2 Investments)
Western Technology Investment (2
Investments)

Techstars
104
Online Gifting > Investors > Techstars
People
Investments
[Minicorn] LovePop Cards (2014, Boston, $21.3M, Series A)
Online platform for sending personalized greeting cards
[Unicorn] Uber (2009, San Francisco, $22.5B, Series G)
Mobile app that connects passengers with vehicle drivers for hire
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Soonicorn] Remitly (2011, Seattle, $227M, Series D)
Cross-border money transfer using banking networks.
[Soonicorn] ClassPass (2011, New York City, $154M, Series C)
Membership programs for fitness classes across multiple gyms
[Soonicorn] DataRobot (2012, Boston, $125M, Series C)
Automated machine learning platform for data science applications
[Soonicorn] DigitalOcean (2011, New York City, $124M, Series
B)
SSD cloud hosting
[Soonicorn] Placester (2008, Cambridge, $101M, Series D)
Real Estate Marketing platform
[Soonicorn] Sphero (2010, Boulder, $95.5M, Series D)
Smartphone controlled robotic gaming toy for kids
[Soonicorn] PillPack (2013, Boston, $93.9M, Series D)
Periodic delivery of Medications - Subscription based
[Soonicorn] Leanplum (2012, San Francisco, $93.2M, Series D)
Mobile A/B testing, personalization & analytics platform
[Soonicorn] SendGrid (2009, Boulder, $80.5M, Public)
Email delivery and analytics
Top Exits
Brad Feld
Co-Founder
David Brown
Co-Founder and co-
CEO
David Cohen
Founder and co-CEO
Jan 2018
Lovepop Announces An Investment Of $12.5 Mln Led By
Highland Capital Partners, Reuters
Nov 2017
Lovepop Partners with HBO Global Licensing & GAME OF
THRONES®, PR Newswire
Sep 2017
JibJab Brings Next-Level Fun to Photos and Videos with
New JibJab Camera App, PR Newswire
Jun 2017
Lovepop filed for patent on pop-up greeting cards months
before suing N.Y. rival, The Business Journals
Jan 2017
Instagift CEO joins TicketBiscuit as consultant, The
Business Journals
Nov 2016 Lovepop Raises $6M in Series A Funding, FinSMEs
Nov 2016
Seattle e-commerce platform Blueprint Registry closes
$1.45M funding round, The Business Journals
Sep 2016
Giftbit lets retailers create their own e-commerce
currency, TechCrunch
Jan 2009
JibJab Closes $7.5 Million Series C Round To Keep The
Laughs Rolling, TechCrunch
None
1
2
3
2012 2013 2014 2015 2016 2017
1
-
-
-
5
Undisclosed
Series C+
Series B
Series A
Seed5
1
-
-
-
US
Canada

500 Startups
105
Online Gifting > Investors > 500 Startups
People
Investments
[Unicorn] Grab (2012, Singapore, $3.4B, Series G)
Taxi Booking App
[Unicorn] Credit Karma (2007, San Francisco, $370M, Series D)
Aggregator of various consumer financial products.
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Unicorn] Canva (2012, Surry Hills, $82.6M, Series B)
Online design platform
[Soonicorn] Udemy (2010, San Francisco, $173M, Series D)
Marketplace for online courses
[Soonicorn] Smule (2008, San Francisco, $144M, Series F)
Developer of social music-making & sharing apps
[Soonicorn] Intercom (2011, San Francisco, $116M, Series D)
Customer communication and Retention Platform
[Soonicorn] Ipsy (2011, San Mateo, $107M, Series B)
Subscription for beauty products
[Soonicorn] Life360 (2008, San Francisco, $89.7M, Series C)
Mobile app that connects family members and close friends
[Soonicorn] VTS (2011, New York City, $87.8M, Series C)
Leasing and asset management software for brokers, investors &
owners.
[Soonicorn] Carousell (2012, Singapore, $87.1M, Series C)
P2P mobile marketplace for garage sale
[Soonicorn] SendGrid (2009, Boulder, $80.5M, Public)
Email delivery and analytics
[Soonicorn] Tradesy (2012, Santa Monica, $77.6M, Series C)
Mobile based P2P marketplace to buy and sell clothing items
Top Exits
Dave McClure
Founder, Partner
Mar 2017
With $600k funding, flower delivery startup sets its sights
on weddings, CrunchBase
Feb 2017
Gift Card Giants Gyft And eGifter Force Wallets For Bitcoin
Payments, CryptoCoinsNews
None
1 1 1
2012 2013 2014 2015 2016 2017
1
-
-
1
4
Undisclosed
Series C+
Series B
Series A
Seed4
1
1
-
-
US
SEA
Europe

Y Combinator
106
Online Gifting > Investors > Y Combinator
People
Investments
[Unicorn] Airbnb (2008, San Francisco, $3.4B, Series F)
Marketplace for vacation rental accommodations
[Unicorn] Instacart (2012, San Francisco, $875M, Series E)
Marketplace for same-day grocery delivery
[Unicorn] Dropbox (2007, San Francisco, $607M, Series C)
Cloud-based file sharing and synchronization software
[Unicorn] Zenefits (2013, San Francisco, $584M, Series C)
SaaS HR Platform for SMBs
[Unicorn] Stripe (2010, San Francisco, $473M, Series D)
Web & Mobile Payments for Developers
[Unicorn] Ginkgo Bioworks (2008, Boston, $429M, Series D)
Designs microbes to produce cultured ingredients
[Unicorn] MZ (Machine Zone) (2008, Palo Alto, $263M, Series B)
Mobile game developer
[Unicorn] Docker (2008, San Francisco, $243M, Series E)
LXC based OS-level virtualization technology and PaaS
[Unicorn] Coinbase (2012, San Francisco, $217M, Series D)
Digital currency exchange & wallet provider
[Unicorn] Gusto (2011, San Francisco, $176M, Series C)
Cloud-based HRMS and payroll management solution
[Unicorn] Quora (2009, Mountain View, $141M, Series D)
Social Q&A community
[Soonicorn] LendUp (2012, San Francisco, $212M, Series C)
Payday loans direct lender
[Soonicorn] Flexport (2013, San Francisco, $204M, Series C)
Online freight forwarder
[Soonicorn] Rappi (2015, Bogota, $192M, Series C)
On demand grocery delivery
Top Exits
Michael Seibel
CEO
Jan 2018
A flower giant has reportedly acquired BloomThat, an on-
demand flower startup, TechCrunch
Jul 2017
Cardpool Launches New 'Marketplace' Option; Allows Gift
Card Exchange Sellers to Set Their Own Price, PR
Newswire
Jan 2017
Cardpool Makes it Easier to Buy and Sell Gift Cards, PR
Newswire
Feb 2016
BloomThat Now Delivers Flowers Nationwide,
TechCrunch
Feb 2014
Y Combinator's BloomThat takes a tech-savvy approach
to sending flowers, VentureBeat
Nov 2013
Meet the 16 Startups in the Latest Accelerate Series - Y
Combinator Summer 2013 Batch | FundersClub,
FundersClub
Aug 2013
TechCrunch’s Picks: The Top 8 Startups From Y
Combinator’s Summer ’13 Demo Day, TechCrunch
None
1 1
3
2012 2013 2014 2015 2016 2017
-
-
-
-
6
Undisclosed
Series C+
Series B
Series A
Seed7
-
-
-
-
US

MergeLane
107
Online Gifting > Investors > MergeLane

Start-Up Chile
108
Online Gifting > Investors > Start-Up Chile

Amplify
109
Online Gifting > Investors > Amplify

Arch Grants
110
Online Gifting > Investors > Arch Grants

Capital Innovators
111
Online Gifting > Investors > Capital Innovators

GSF
112
Online Gifting > Investors > GSF

Interplay Ventures
113
Online Gifting > Investors > Interplay Ventures

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
114
Incubators
Debt Investors

Kima Ventures
115
Online Gifting > Investors > Kima Ventures

Amazon
116
Online Gifting > Investors > Amazon

Internet Initiatives Development Fund
117
Online Gifting > Investors > Internet Initiatives Development Fund

PayPal
118
Online Gifting > Investors > PayPal

Plug and Play Tech Center
119
Online Gifting > Investors > Plug and Play Tech Center

Startupbootcamp
120
Online Gifting > Investors > Startupbootcamp

Accomplice
121
Online Gifting > Investors > Accomplice

AIB Bank
122
Online Gifting > Investors > AIB Bank

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
123
Incubators
Debt Investors

Pinnacle Ventures
124
Online Gifting > Investors > Pinnacle Ventures

Western Technology Investment
125
Online Gifting > Investors > Western Technology Investment

126
Online Gifting > Investors > Connecticut Innovations

Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
127
Recent News

Recent News (1/2)
129
Online Gifting > News > Recent News
Feb 2018 Zaggle announces Hardik Pandya as brand ambassador, Business Line
Feb 2018
Target partners with Honeyfund to add cash gifts to its wedding
registry, TechCrunch
Feb 2018
MediaPost
Feb 2018
Feb 2018
Ackroo adds 800th hospitality location and makes more technology
advancements to support growth plans, Marketwired
Feb 2018 Global wedding portal Zank You to enter Indian market, btvi.in
Jan 2018
1-800-Flowers.com, Inc. Reports Results For Its Fiscal 2018 Second
Quarter, Business Wire
Jan 2018
Renewal by Andersen and Cheeriodicals Utilize Team Building to
Spread Cheer to Phoenix Children's Hospital, PR Newswire
Jan 2018 Inmar to Integrate Gratafy into Digital Solutions, GlobeNewswire
Jan 2018
Dutch travel gift company Flightgiftcard appoints Rooster for UK
launch, The Drum
Jan 2018
Xiaomi introduces smart delivery option on Mi.com, in partnership
with Smartbox, IndiaBlooms
Jan 2018 Viigii Announces BigCommerce App for Instant eGifting, PRWeb
Jan 2018
Ottawa-based Ackroo sets sights high after 23% revenue growth in
2017, obj.ca
Jan 2018
DC-based Flower Delivery Service UrbanStems Teams With Vogue,
Citybizlist
Jan 2018
Vouchercloud and Giftcloud in management buy-out as firms strike
out from Vodafone Group, Mobile Marketing Magazine
Jan 2018
Cardly raises $230,000 to tackle the $17 billion global greeting card
market, SmartCompany
Jan 2018
Ackroo Appoints Kristaps Ronka to Board of Directors, Sector
Publishing Intelligence
Jan 2018
Transflo and epay Announce New Prepay Option for Electronic
Logging Subscriptions, Business Wire
Jan 2018
MENABytes
Jan 2018
KIOSK Information Systems and Jifiti Featuring Advanced Retail Gift
Registry Solution at NRF's Big Show 2018, Business Wire
Jan 2018 Candy.com Sweetens Business with Dell Boomi, SDxCentral
Jan 2018
A flower giant has reportedly acquired BloomThat, an on-demand
flower startup, TechCrunch
Jan 2018
Lovepop Announces An Investment Of $12.5 Mln Led By Highland
Capital Partners, Reuters
Dec 2017
Gifts Ready to Go Officially Launches Their Gemstone Jewelry and a
Handmade Spiritual Jewelry Collection, ePRNews
Dec 2017
Venture Catalysts leads funding in online gifting company IGP.com,
Asian News International

Recent News (2/2)
130
Online Gifting > News > Recent News
Dec 2017
ProFlowers enters chatbot frenzy with one-click buy button, Retail
Dive
Dec 2017
Belk Partners with CashStar to Launch Enhanced Online Gifting
Strategy in Time for the Holiday Season, Business Wire
Dec 2017
It's back! Singapore Startup Gifts wants to put local companies on
your holiday wishlist, E27
Dec 2017 AIB Leads €167m Smartbox Debt Financing Deal, Business Plus
Dec 2017
Fanchest raises $4M in seed funding to become the best gift for
sports fans, TechCrunch
Dec 2017 Lush Enhances Online Gift Card Experience with Buyatab, PRWeb
Dec 2017 Ackroo : adds 850th Petroleum location, 4-Traders
Dec 2017
Chico’s FAS, Inc. Partners with CashStar to Launch New Digital
Gifting E-commerce Customer Experience, Business Wire
Dec 2017
Foulger-Pratt and Cheeriodicals Utilize Team Building to Spread
Cheer to Children's National Health System, Newswire
Dec 2017
1-800-Flowers.com® and Harry & David® Launch Regionally
Inspired SOUTHERN LIVING Collection, Business Wire
Dec 2017
FanLogic Signs Letter of Intent with Multi Award Winning
Singaporean Blockchain Company, FSCWire
Dec 2017 KESM Transaction Solutions Inc. Files Early Warning Report, CNW
Dec 2017
Ackroo adds 101 location restaurant franchise to growing list of
hospitality clients, Marketwired
Nov 2017 Moonpig appoints Peter Donlon as technology boss, Retail Gazette
Nov 2017 Qwikcilver brings gift cards to Samsung Pay, MediaNama
Nov 2017
Lovepop Partners with HBO Global Licensing & GAME OF
THRONES®, PR Newswire
Nov 2017 CashStar Wins a 2017 Emerging Payments Award, Business Wire
Nov 2017
Red Balloon pays penalty for excessive payment surcharges, 4-
Traders
Nov 2017
1-800-Flowers launches SimplyChocolate.com platform, Food
Business News
Nov 2017
Ackroo signs definitive agreement to acquire the assets of KESM
Transaction Solutions Inc. and LoyalMark LLC, Marketwired
Nov 2017 Homegrown-hoosier company adding 100 workers, Building Indiana
Nov 2017 Buyatab Named to Deloitte’s Technology Fast 50 List, PRWeb
Nov 2017 Loop Commerce Launches GiftNow Card With Athleta, PYMNTS
Nov 2017
Nigeria’s Lucy.ng sees revenue growth in niche e-commerce ,
Techgist Africa
Nov 2017 Ackroo announces Q3 2017 Financial Results, Marketwired
Nov 2017
Nigeria online gift superstore lucy.Ng records good traction in the e-
commerce space, Innovation-village

Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
131
Explore more on Tracxn Platform
Index of Top companies by Market
Funded Deadpooled Companies

Explore more on Tracxn Platform
133
Companies
Companies Covered
Unicorns
Public Companies
Acquired Companies
Funded Companies
Investment Trends
Recent Investments
Mega Investments
Investment Trend
Markets
BlueBox
Taxonomy
News
Key News
Recent News
Company Stage
Angel Funded
Seed Funded
Early Stage (Series A/B)
Late Stage (Series C+)
Acqui-hires
DeadPooled
Investors Acquirers
Unicorn Investors
Most Active VC &PE Investors
Portfolio of Top Investor
Most Active Acquirer
Online Gifting > Appendix > Explore Sector on Tracxn Platform

Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Online Gifting
Index of Top companies by Market (1/5)
134
Online Gifting > Appendix > Index of Top companies by Market
E-Commerce
Horizontal
RedEnvelope is an e-commerce marketplace for
gifts
Stage: Acquired
Weston Presidio, Camelot Venture Group, Madison
Dearborn Partners and 4 Other Investors
Online gifting platform for sports fans
Editor's Pick. Stage: Seed
Nicholas Horbaczewski, GoAhead Ventures,
Connected VC and 2 Other Investors
Horizontal
Man Crates (2011, Redwood City, $3.1M)
Minicorn. Stage: Seed
Tekton Ventures, Corazon Capital, Sovereign Capital
GiftZapp (2013, Bangalore)
Smartphone App for Giving, Receiving and
Swapping Gifts
Editor's Pick. Stage: Unfunded
Snappy Gifts (San Francisco)
Mobile-based marketplace for gifts
Editor's Pick. Stage: Funded
GrowthX
Stage: Acquired
Horizontal
Stage: Acquired
TeleSoft Partners, i-Hatch Ventures, Tenth Avenue
Holdings

Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Online Gifting
Index of Top companies by Market (2/5)
135
Online Gifting > Appendix > Index of Top companies by Market
E-Commerce
Florist's
Online platform for flower delivery
Minicorn. Stage: Series C
Partech Ventures, NextEquity, Azure Capital
Partners and 13 Other Investors
Stage: Acquired
Grotech Ventures and 8 Other Investors
Florist's
Bloom & Wild (2013, London, $8.6M)
Letterbox flower delivery subscription
MMC Ventures, Burda Principal Investments,
Catamaran Ventures and 1 Other Investors
BloomNation (2010, Los Angeles, $7.3M)
Local Florist Marketplace
Andreessen Horowitz, Spark Capital, Chicago
Ventures and 3 Other Investors
IPO Date Aug 1999 Mcap -
IPO Mcap -
- FLWS P/E -
Gift Cards
Accel Partners, PayPal, New Enterprise Associates
Eight Roads Ventures, Arbor Ventures, Mayfield and
5 Other Investors
Plastic Jungle (2006, San Mateo, $23.4M)
Gift card exchange platform
Stage: Acquired
Citi, Shasta Ventures, Redpoint Ventures and 5
Other Investors

Tracxn - Online Gifting Startup Landscape

Tracxn - Online Gifting Startup Landscape

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