Tracxn - Smart Homes Startup Landscape

Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Smart Homes - Feb 2018
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on February 8, 2018.
Smart Homes Feed Summary
4
Smart Homes > Feed Summary
Companies developing IoT-based (internet connected) devices and software solutions for home automation and security
applications.
• Inclusions: Companies which are developing hardware
for automating any kind of function in homes. Most of the
times devices are connected to the user's smartphone
through cloud or GSM. Also includes smartphone apps
which are able to connect to most of home automation
hardware thus providing a common platform for
monitoring and control.
• Exclusions: All the home devices that are not connected
to cloud and are dumb, devices which can be remote
controlled from a short distancelike bluetooth speakers
• Excludes funding information of Chinese companies
Feed in Numbers
Overview
$2.5B
Funding
15
Mega
Companies
3801269
FundedCovered on
Tracxn
2
Unicorns
10
Soonicorns
11
Minicorns
9
IPO’d Cos
110
Late Stage Cos
20
12
Acquisitions
53
DeadPooled
38
Acquihired
Series A+ Cos
Ring Labs
(2012, Santa Monica, $204M)
Vivint
(1999, Provo, $100M, Acq)
Nest
(2010, Palo Alto, $80M, Acq)
Top Companies

121
188
264 260
129
37
2012 2013 2014 2015 2016 2017
Y-o-Y # of Companies Founded
$177M
$220M
$370M $359M
$578M
$340M
2012 2013 2014 2015 2016 2017
$ Funding # Rounds
Investment Trend Summary
Summary of Funding Activity in Smart Homes
5
$109M - Series D
Ring Labs (2012, Santa Monica, $204M)
$35M - Series C
Ecobee (2007, Toronto, $54M)
$100M - PE
Vivint (1999, Provo, $100M)
$27M - Series C
Bidgely (2010, Sunnyvale, $52M)
$72M - PE
$25M - Series C
August (2013, San Francisco, $75M)
$70M - Series B
Juicero (2013, San Francisco, $90M)
$23M - Series C
Tado (2011, Munich, $57M)
$61.2M - Series C
$22.5M - Series A
June (2013, San Francisco, $30M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
Smart Homes > Feed Summary > Investment Trend Summary
Seed Microsoft Ventures (#3), Bolt (#2), Charles River Ventures (#2)
Series A/B
American Family Ventures (#2), Center Electric (#2), Comcast
Ventures (#2)
Series C+ KPCB (#2), DFJ (#1), Georgian Partners (#1)
Incubators Techstars (#10) Y Combinator (#10) 500 Startups (#7)
Other Notable
Investors
Plug and Play Tech Center (#16), Startupbootcamp (#10), Kima
Ventures (#7)
Debt Investors Western Technology Investment (#9), Silicon Valley Bank (#1)
Most Active InvestorsRecent Investments
33 54 86 103 86 61
$2.1B
$232M
$65.4M
$18.5M
$16M
US
Europe
Canada
South
Korea
SEA
$ Funding

Summary of exit outlook in Smart Homes
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
KPCB 2
Nest (2010, Palo Alto, $80M)
Dropcam (2009, San Francisco, $47.8M)
A-Grade Investments 1 SmartThings (2012, Washington D.C., $15.5M)
Almi 1 Plejd (2009, Gothenburg, $1.4M)
CrunchFund 1 SmartThings (2012, Washington D.C., $15.5M)
Felicis Ventures 1 Dropcam (2009, San Francisco, $47.8M)
Feb 2017 Anova Culinary Acq by Electrolux Group for $250M
Mar 2015 AlertMe Acq by British Gas for $96M
Aug 2014 SmartThings Acq by Samsung for $200M
Jun 2014 Dropcam Acq by Nest for $555M
Feb 2014 Nest Acq by Google for $3.2B
Feb 2013 2GIG Acq by Nortek for $135M
Nov 2012 Vivint Acq by The Blackstone Group for $2.0B
Smart Homes > Feed Summary > Exit Outlook Summary
The Blackstone
Group
1 Vivint (Nov 2012, $2B)
Google 1 Nest (Feb 2014, $3.2B)
Amazon 1 Blink (Dec 2017)
Samsung 1 SmartThings (Aug 2014, $200M)
Comcast 1 iControl (Jun 2016)
Recent IPOs Top Acquisitions
LightwaveRF Nov 2008
Home automation solutions
IPO MCap: - Current MCap: -
Everspring Sep 2008
Developer of connected switches
Scout
Wireless home security technology that pr…
Somfy
Developer of range of building automation…
Plejd Apr 2016
Smart lighting control systems for homes
Alarm Jun 2015
Wireless security and energy management s…
IPO MCap: - Current MCap: $628M
AwoX Apr 2014
Developer of connected home appliances
IPO MCap: - Current MCap: $65.7M
Control4 Aug 2013
Wireless home automation infrastructure
IPO MCap: - Current MCap: $354M

Cumulative funding in the sector
Funding data excludes Debt, Grants & Post-IPO rounds. Excludes all details for Chinese companies
For any Feedback and Query reach out to MyAnalyst@tracxn.com
February 2018Tracxn BlueBox – Smart Homes
1260+ companies in the sector, 248 funded in last 5 years, $943M invested in last 2 Years
Most Active Investors: Plug and Play Tech Center, Y Combinator, Techstars, Startupbootcamp, MetaProp
NYC
Smart Home Suite
Alarm (2000, Washington D.C., $165M))
$422M
Home Automation $1.3B
Connected Device Management
Smartphone App
Peel (2009, Mountain View, $86.7M)
Hubs
Control4 (2003, Salt Lake City, $93M)
Monitoring
Environment
Leeo (2013, Palo Alto, $37.63M)
Water-related
ConnectedYard (2014,
Campbell, $9.2M)
Energy Usage
Bidgely (2010, Sunnyvale, $51.6M)
HVAC Control
Thermostats
Ecobee (2007, Toronto, $54.43M)
AC Management
Smart Switches & Plugs
ThinkEco (2008, New York City, $7.3M)
Smart Kitchen Appliances
June (2013, San Francisco, $29.5M)
Smart Lights
Ketra (2009, Austin, $31M)
Gardening
Rachio (2012, Denver, $20M)
Window Shades
Jalousier (2014, Tartu, $88K)
Home Security
Suite
SimpliSafe (2006, Boston, $57M)
Access Control
Latch (2014, New York City, $26M)
$807M
Video Monitoring & Alerts
Ring Labs (2012, Santa Monica, $203.7M)
Home Network Security
Luma Home (2014, Atlanta, $23M)
Smart Homes > Feed Summary > BlueBox
7

Key Sub Sectors in Smart Homes Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
Home Automation > Smart Kitchen
Appliances >
Cooking
57 $45.1M 11
Smart Home Suite 112 $178M 8
Home Automation > Monitoring >
Environment 27 $41.2M 9
Home Automation > Monitoring >
Energy Usage 37 $47M 5
Home Security > Access Control >
Locks 60 $29.3M 8
Home Security > Video Monitoring & Alerts
> Monitoring Camera >
Indoor
43 $24.3M 8
Home Automation >
Smart Kitchen Appliances 13 $36M 4
Home Security >
Video Monitoring & Alerts 10 $176M 3
Home Automation >
Smart Lights 58 $25.7M 4
Home Automation > Connected Device
Management >
Hubs
127 $13.4M 6
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
Home Automation
Companies developing devices that automate the
function of, and give the user control...
897 271 $1.3B
Home Security
Companies developing home security systems that
monitor a house and give the user wireless...
255 81 $807M
Smart Home Suite
Companies developing a variety of devices for home
automation applications
112 27 $422M
Smart Homes > Feed Summary > Summary of Key Markets

List of Notable Companies in Smart Homes
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Smart Homes > Feed Summary > Notable Companies in the Sector
Public
Alarm
(2000, Washington D.C.,
$165M)*
Control4
(2003, Salt Lake City, $93M)
AwoX
(2003, Montpellier, $5.1M)
Scout
(2012, Chicago, $1.8M)
Plejd
(2009, Gothenburg, $1.4M)
GE Link
(2014, Boston)
Everspring
(1980, Taipei)
LightwaveRF
(2007, Birmingham)
Somfy
(1969, Cluses)
Acquired
Nest
(2010, Palo Alto, $80M)
Vivint
(1999, Provo, $100M)
Dropcam
(2009, San Francisco, $47.8M)
Anova Culinary
SmartThings
(2012, Washington D.C., $15.5M)
2GIG
(2005, Lehi)

List of Notable Companies by Market in Smart Homes
Notable Companies by Market (1/4)
11
Smart Homes > Feed Summary > Notable Companies by Market
Smart Home Suite
Smart Home Suite
Alarm (2000, Washington D.C., $165M)
Wireless security and energy management systems
Stage: Public
Technology Crossover Ventures, ABS Capital
Partners, Egis Capital Partners
Developers of home automation systems
Unicorn. Stage: Acquired
Goldman Sachs, Solamere Capital, Bank of America
and 8 Other Investors
Hardware and software for monitoring home
energy consumption.
Venrock, GV, KPCB and 9 Other Investors
Smart Home Suite
Netatmo (2011, Paris, $37.8M)
Thermostat, video monitoring and personal
weather station and air quality sensor devices for
use with Android and iOS apps.
Soonicorn. Stage: Series B
Legrand, Iris Capital, Bpifrance and 1 Other
Investors
Everspring (1980, Taipei)
Stage: Public
LightwaveRF (2007, Birmingham)
Stage: Public
Committed Capital, Santander UK, WHIreland and 1
Other Investors
Home Security
Home Security
Smart lock and access system
Soonicorn. Stage: Acquired
Bessemer Venture Partners, Comcast Ventures,
Maveron and 24 Other Investors

12
Home Security
Video Monitoring & Alerts
Developer of video doorbell and monitoring camera
Soonicorn. Stage: Series D
DFJ, Goldman Sachs, Qualcomm Ventures and 18
Other Investors
Canary (2012, New York City, $41.2M)
Safety sensor device for home monitoring
Two Sigma Ventures, Khosla Ventures, Walden
Riverwood Ventures and 9 Other Investors
Motion Sensors
Scout (2012, Chicago, $1.8M)
Wireless home security technology that provides
remote monitoring through smartphone.
Stage: Public
Plug and Play Tech Center
Suite
SimpliSafe (2006, Boston, $57M)
Home security alarm system
Soonicorn. Stage: Funded
Sequoia Capital
2GIG (2005, Lehi)
Home security, automation and control system
Stage: Acquired

13
Home Automation
Smart Lights
Plejd (2009, Gothenburg, $1.4M)
Stage: Public
Almi
GE Link (2014, Boston)
Connected LED bulbs by GE
Stage: Public
Window Shades
Somfy (1969, Cluses)
Developer of range of building automation products
for openings and closures
Stage: Public
Smart Kitchen Appliances
Innit (2013, San Francisco, $43M)
Phase sensors to manage and connect food
information
Soonicorn. Stage: Series A
S2G Ventures
Anova Culinary (2013, San Francisco, $1.3M)
Sous vide cooker
Stage: Acquired

14
Home Automation
Connected Device Management
Control4 (2003, Salt Lake City, $93M)
Stage: Public
GSV Capital, Cisco Investments, Frazier Technology
Ventures and 7 Other Investors
Savant Systems (2005, Barnstable, $90M)
App and hub for connected device management
Soonicorn. Stage: Funded
Kohlberg Kravis Roberts
Peel (2009, Mountain View, $86.7M)
Universal remote with user engagement feature
Soonicorn. Stage: Series D
Alibaba Group, TransLink Capital, Redpoint
Ventures and 5 Other Investors
SmartThings (2012, Washington D.C., $15.5M)
Home automation using internet connected devices
Stage: Acquired
Greylock Partners, Highland Capital Partners, First
Round Capital and 9 Other Investors
HVAC Control
Smart AC management devices for homes
Soonicorn. Stage: Series C
Inven Capital, Target Partners, Shortcut Ventures
Apple homekit compatible digital programmable
thermostat that helps in customizing temperature
settings.
Soonicorn. Stage: Series C
Relay Ventures, Amazon, Thomvest Ventures and 5
Other Investors

List of Notable Companies in Smart Homes in China
Notable Companies in the Sector in China
15
Smart Homes > Feed Summary > Notable Companies in the Sector in China
Soonicorns
Rokid
(2014, Hangzhou, $173M)
BroadLink
(2013, Hangzhou, $20.8M)

Recent News in Smart Homes Sector
Recent News (1/2)
16
Smart Homes > News > Recent News
Feb 2018 Netgear To Be Split Up, New Arlo Company, ChannelNews
Feb 2018
Hoping to spur innovation, Nest joins forces with Google’s hardware
team, Digital Trends
Feb 2018
Kaptivo and Crestron Announce Strategic Partnership to Expand
Enterprise Unified Communications and Collaboration, PRWeb
Feb 2018
Smart home camera maker Arlo will spread its wings, leave the
Netgear nest, Digital Trends
Feb 2018
Tyson Foods invests in Tovala’s new oven and meal kit business,
TechCrunch
Feb 2018
Unicorn India Ventures signs MoU with Kerala govt for investment
in 3 startups , Indiatimes
Feb 2018
SAM Launches Out of Stealth and Raises $3.5 Million to Make IoT
Secure, PR Newswire
Feb 2018 SimpliSafe upgrades the DIY home security experience, TechCrunch
Feb 2018
Control4 Announces the Release of the CA-1 Automation Controller,
Business Wire
Feb 2018
Crestron Updates AirMedia Wireless Presentation Tech, Campus
Technology
Feb 2018
Teem and Crestron Partnership Introduces Workspace
Management to AV Solutions, GlobeNewswire
Feb 2018
Essence works with the Google Assistant to Deliver Voice-activated
IoT Control, SMAhome
Feb 2018
Home Security Solution Company Angee Technologies Now Seeking
£1.1 Million on Seedrs, Crowdfund Insider
Key Recent News Key Recent News
Jan 2018
Protect America Announces August Smart Lock Pro Integration,
Android Headlines
Jan 2018 Crestron appoints new regional director for Russia, avinteractive.com
Jan 2018
SensorPush Makes Monitoring Temperature & Humidity Easy,
Android Headlines
Jan 2018
Viva Labs, Solar Group supply NTE with smart home products,
Telecompaper
Jan 2018
Insteon launches support for Tesla models with EVEConnect,
Telematics News
Jan 2018 Ring readies itself for $160m round, Global Corporate Venturing
Jan 2018
Drone Guarder, Inc. Announces App Launch On Google Play and
Funding Program, GlobeNewswire
Jan 2018
Reolink Argus™ 2 Wire-Free Rechargeable Battery & Solar-Powered
Security Camera is Available for Order Globally, PR Newswire
Jan 2018
Chinese artificial intelligence startup, Rokid, raises fresh funding
after unveiling new products, newcroplive.com
Jan 2018
Temasek leads Series C for China home automation player, Asian
Venture Capital Journal
Jan 2018
AI voice assistant developer Rokid raises $100M Series B extension
to build its US presence , TechCrunch
Jan 2018 Maverick To Debut Pocket Knife Thermometer, HomeWorld Business
Jan 2018 Cloudponics GroBox and GroPro Now Available on Amazon , PRWeb
Jan 2018
Ketra Introduces its Integration with Amazon Alexa and Google
Home, PR Newswire

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
17
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

Some more Sector Reports you might want to check out
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$55M
$95M
$177M
$220M
$370M $359M
$578M
$340M
0
20
40
60
80
100
120
$0k
$100M
$200M
$300M
$400M
$500M
$600M
$700M
2010 2011 2012 2013 2014 2015 2016 2017
$ Funding # Rounds
3 Year CAGR
6 Year CAGR
Investments ($M) and number of rounds in Smart Homes; 2011-2017
Global Funding Trends (1/2)
19
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Smart Homes > Investment Trends > Global Funding Trends
#Rounds
$Funding
48% $ Funding
38% $ Funding
32% # of Rounds
17% # of Rounds

6 6 24 38 64 72 53 25
9
7
9
13 19
30
25 31
1 3 3 3 1 8 5
2010 2011 2012 2013 2014 2015 2016 2017
Seed Early Stage Late Stage
16
61
Total # of Rounds
$4M $2M $8M $15M $36M $53M $48M $17M
$51M
$28M
$169M
$75M
$137M
$291M
$222M
$180M
$65M $130M $197M $15M $308M $144M
2010 2011 2012 2013 2014 2015 2016 2017
Seed Early Stage Late Stage
$24M
$50M
$137M $130M
$234M
$174M
$384M
$155M
0
1
2
3
4
5
6
7
8
0
50000000
100000000
150000000
200000000
250000000
300000000
350000000
400000000
450000000
2010 2011 2012 2013 2014 2015 2016 2017
$ Funding # of Rounds
20
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded ClubMega Rounds
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Smart Homes; 2011-2017
Smart Homes > Investment Trends > Global Funding Trends
6
20
32
50
62
38
23 231
$0.2M
$1.4M
$0.0M
$0.5M
$1.0M
$1.5M
$2.0M
$2.5M
$3.0M
$3.5M
$4.0M
$4.5M
0
50
100
150
200
250
2001-2011 2012 2013 2014 2015 2016 2017 Total
Entrants in Funding Club Avg. Ticket Size
1 1 1 3 4 6 7 3 $0.2M $0.4M $1.7M $0.8M $1.3M $1.2M $3.9M $1.4M
$55M
$340M
Total $ Invested

Smart Homes > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Smart Homes
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
Bay Area 864M 116
Santa Monica 204M 5
Washington D.C. 181M 5
Provo 172M 2
Boston 96.7M 13
Salt Lake City 93M 7
Barnstable 90M 1
New York City 89.3M 21
Cambridge 69.2M 13
Paris 60M 7
Total Funding
324
119
29
5
6
7
10
16
# Rounds
$2.1B
$232M
$65.4M
$18.5M
$16M
$15M
$13.7M
$5.2M
US
Europe
Canada
South Korea
SEA
Australia
Israel
India
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$0.3 $0.4 $0.5
$0.8
$1.2 $1.4 $0.9
2011 2012 2013 2014 2015 2016 2017
$3.9
$2.7
$7.4 $8.7
$5.2
$7.6 $6.3
$16.7
$52.0
$0.6
$15.8 $19.4 $26.0
$13.7
$32.5
$0.0
$43.3
$65.7
$15.0
$44.0 $47.9
Smart Homes > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Smart Homes; 2011-2017
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$5K* $11M
$50K $31M
$92K $80M
$50K $1B
$22M
$7M
$2.8M
$0.3M
Series C+
Series B
Series A
Seed
Stage

Note: 187 companies with undisclosed funding amount are not included
23
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
72
99
33
12
3
No. of Companies
Smart Homes > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Smart Homes; as of Feb 2018
Distribution of companies by Funding Range
$20M
$365M
$767M
$886M
$469M
$ Investment

Stage No. of Companies
Funding
Funnel
100%
30%
9%
3%
2%
24
Note: Numbers in the brackets show the count of companies
Time to raise
next round
20
36
110
380
1269
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
30% 2%
(24)
1%
(15)
3%
(44)
4%
(53)
62%
(792)
29% 6%
(22)
3%
(13)
8%
(30)
4%
(17)
59%
(223)
33% 15%
(16)
6%
(7)
14%
(15)
3%
(3)
51%
(56)
56% 39%
(14)
17%
(6)
19%
(7)
8%
(3)
17%
(6)
- 55%
(11)
25%
(5)
20%
(4)
- 35%
(7)
Smart Homes > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Smart Homes
Funding Funnel
15 Months
18 Months
16 Months
Investment backedBootstrapped
10
2
11
8
1
1
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Smart Homes > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Smart Homes; Feb 2016-Feb 2018
Notable Investments in last 24 months (1/3)
LATE STAGE
$109M - Series D Jan 2017
DFJ, Goldman Sachs, Qualcomm Ventures, True
Ventures, J F Shea Company, Richard Branson,
Silicon Valley Bank, American Family Ventures
$100M - PE Apr 2016
Solamere Capital
$72M - PE Dec 2016
Goldman Sachs
$61.2M - Series C Mar 2016
KPCB, Richard Branson
LATE STAGE
$35M - Series C Aug 2016
settings.
Relay Ventures, Amazon, Thomvest Ventures
$27M - Series C Jan 2018
Bidgely (2010, Sunnyvale, $51.6M)
Enables consumers to monitor and manage their
household energy use
Georgian Partners, E.on, Khosla Ventures, innogy
$25M - Series C Jul 2017
Bessemer Venture Partners, Comcast Ventures,
Maveron, Qualcomm Ventures, Progressive
Insurance, AGL Energy, Liberty Mutual
$23M - Series C Apr 2016
Smart AC management devices for homes
Inven Capital
LATE STAGE
$16.5M - Series C Oct 2016
Smartfrog Limited (2014, Dublin, $30.7M)
Connected camera for home video monitoring
E.ventures, Target Global
$9.8M - Series C Dec 2017
Rachio (2012, Denver, $20M)
Smart spinkler contoller
$267k - Series C Dec 2016
settings.
Series C May 2016
Liberty Mutual

EARLY STAGE
$70M - Series B Mar 2016
Juicero (2013, San Francisco, $89.8M)
IoT enabled kitchen juicer manufacturer
ARTIS Ventures, DBL Partners, KPCB, Campbell
Soup Co, First Beverage Group, GV, Thrive Capital,
Two Sigma Ventures
$22.5M - Series A Mar 2016
Smart counter top oven
Eclipse, Lumia Capital, Sound Ventures, Vaizra
Investments, Lerer Hippeau Ventures, First Round
Capital, Foundry Group, Promus Ventures
$21M - Series A Oct 2017
Brilliant (2015, San Mateo, $21M)
Hub for controlling and managing smart home
devices
August Capital, Miramar Digital Ventures, BoxGroup,
StartX
$18M - Series A Jul 2016
Innit (2013, San Francisco, $43M)
Phase sensors to manage and connect food
information
EARLY STAGE
$15M - Series A Jan 2017
Sense (2013, Cambridge, $19M)
Device to monitor appliances and track energy
usages
Shell Global, Energy Impact Partners, Capricorn,
Prelude Ventures, Bolt, Charles River Ventures,
iRobot
$12.5M - Series A Apr 2016
Device for creating smart wifi network
Accel Partners, Amazon, Felicis Ventures, Base
Ventures, BIP Capital, Webb Investment Network,
David Dorman, 500 Startups
$10.5M - Series A Feb 2016
Smart locks for homes, offices and apartment
buildings
Lux Capital, Primary Venture Partner, Corigin
Ventures, Camber Creek, Expansion Venture Capital,
Wan Li Zhu
EARLY STAGE
$10M - Series A May 2017
Smart locks for homes, offices and apartment
buildings
RRE Ventures, Sterling VC, Corigin Ventures,
Expansion Venture Capital, Primary Venture
Partner, Third Prime Capital, Lux Capital
$7M - Series A Sep 2016
Andreessen Horowitz, GV
$5M - Series B Feb 2016
Smartfrog Limited (2014, Dublin, $30.7M)
Connected camera for home video monitoring
Target Global, E.ventures
$2.1M - Series A Jul 2017
Svarochi (2017, Delhi, $2.1M)
Smart home lighting products manufacturer
Sequoia Capital

EARLY STAGE
Series A Jan 2018
Amazon
Series A Dec 2016
7 Percent

Smart Homes > Investment Trends > Notable Investments in last 24 months in China
Notable Investments in last 24 months in China
LATE STAGE
$10.5M - Series C Jun 2016
BroadLink (2013, Hangzhou, $20.8M)
Smart Home Solutions Provider
China Merchants Group, Sinovation Ventures
EARLY STAGE
$100M - Series B Jan 2018
Rokid (2014, Hangzhou, $173M)
Artificial intelligence based smart home hardware
Temasek, Credit Suisse, CDIB Capital, IDG
$65M - Series B Oct 2016
Rokid (2014, Hangzhou, $173M)
Artificial intelligence based smart home hardware
IDG Capital Partners, Walden International

Most Active Investors (VC, PE) by Stage in Smart Homes; Last 5 years (Feb 2013-Feb 2018)
Most Active VC & PE Investors
29
Smart Homes > Investment Trends > Most Active VC & PE Investors
SEED STAGE
Microsoft Ventures(3 Investments)
Wallflower, Chai energy, Reemo
1
Bolt (2 Investments)
Sense, Tank Utility
2
Charles River Ventures(2 Investments)
Ring Labs, Sense
3
Felicis Ventures(2 Investments)
Luma Home, Grove
4
Foundry Group (2 Investments)
Rachio, Notion
5
Singtel Innov8(2 Investments)
Ninja Blocks, Igloohome
6
LB Investment(2 Investments)
Bitfinder, Roome
7
Lerer Hippeau Ventures(2 Investments)
Astro, Orange Chef
8
Samsung NEXT (2 Investments)
Perch Technologies, Lotik Labs
9
Upfront Ventures(2 Investments)
Ring Labs, Grove
10
EARLY STAGE
American Family Ventures(2 Investments)
Ring Labs, Revolv
1
Center Electric (2 Investments)
August, Roost
2
Comcast Ventures(2 Investments)
August, Blink
3
Eclipse(2 Investments)
June, Lighthouse AI
4
GV (2 Investments)
Juicero, Luma Home
5
Lux Capital (2 Investments)
Latch, Deep Sentinel
6
Miramar Digital Ventures (2 Investments)
Rachio, Brilliant
7
Qualcomm Ventures (2 Investments)
August, LIFX
8
Sequoia Capital (2 Investments)
LIFX, Svarochi
9
True Ventures (2 Investments)
Ring Labs, Brava Home
10
LATE STAGE
KPCB(2 Investments)
Dropcam, Ring Labs
1
DFJ
Ring Labs
2
Georgian Partners
Bidgely
3
GreenSoil Investments
SensorSuite
4
Inven Capital
Tado
5
IVP
Dropcam
6
Savant Systems
7
Qualcomm Ventures
Ring Labs
8
Sequoia Capital
SimpliSafe
9
Thomvest Ventures
Ecobee
10

Smart Homes > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Smart Homes; Last 5 years (Feb 2013-Feb 2018)
Most Active Ecosystem Investors
INCUBATOR
Techstars(10 Investments)
Keen Home, ECOVENT CORP, Notion
1
Y Combinator(10 Investments)
Click & Grow, Tovala, Deako
2
500 Startups(7 Investments)
Rachio, Luma Home, Nomiku
3
MetaProp NYC(7 Investments)
Canary, Keen Home, Rachio
4
HAX(4 Investments)
Grobo, Emberlight, Tapplock
5
Startup Scaleup(4 Investments)
Eskesso, Semu Designs, Plugmee
6
Gener8tor(3 Investments)
Replenish Foods, Driblet, LivBlends
7
Alchemist Accelerator(2 Investments)
Ladera Labs, NitroCam
8
Boom Startup(2 Investments)
Novi Security, LINQHome
9
Dreamit(2 Investments)
Igloohome, Grow With Root
10
OTHER NOTABLE INVESTORS
Plug and Play Tech Center(16
Investments)
Notion, Bitfinder, Ilumi
1
Startupbootcamp(10 Investments)
ComfyLight, Homy Hub, Eskesso
2
Kima Ventures(7 Investments)
Seven Hugs, Keecker, Sensibo
3
Wayra(5 Investments)
Momit, Aerial.ai, Centersonic
4
Amazon(4 Investments)
Ecobee, June, Luma Home
5
BDC Capital(3 Investments)
SensorSuite, Neurio Technology, Alert Labs
6
Bpifrance(3 Investments)
Netatmo, Qivivo, Fenotek
7
Crowdcube(3 Investments)
Keen Home, Cocoon, Verv
8
R/GA(3 Investments)
Keen Home, Grove, Bitfinder
9
Telefonica(3 Investments)
Nubings, GaragApp, Oclose
10
DEBT INVESTORS
Western Technology Investment(9
Investments)
Canary, SmartThings, Bitfinder
1
Silicon Valley Bank
Ring Labs
2

Smart Homes > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/2)

Smart Homes > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (2/2)

Smart Homes > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
34
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive

Some more Sector Reports you might want to check out
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Artificial Intelligence
Feb 2018
Sensors
Jan 2018
Geographic Information
SystemsJan 2018

February 2018
36
Smart Homes > Market Details > BlueBox

Key Sub Sectors
37
Key Sub Sectors in Smart Homes
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Home Automation
Companies developing devices that automate the function of, and give the user control over,
some home device
Control4 (2003, Salt Lake City, Public)
Savant Systems (2005, Barnstable, $90M)
897 271 $1.3B
Home Security
Companies developing home security systems that monitor a house and give the user wireless
control over safety devices like locks, video cameras etc.
iControl (2003, Redwood City, Acquired)
255 81 $807M
Smart Home Suite
Companies developing a variety of devices for home automation applications
Alarm (2000, Washington D.C., Public)
112 27 $422M
Smart Homes > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/4)
38
Smart Homes > Market Details > Detailed Sector Taxonomy

39

40

41

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(+3)
Home Automation > Smart Kitchen Appliances > Cooking
Companies that develop appliances for automating various cooking processes
(Companies covered 57 | Funded 20 | Total Funding $84.1M)
$45.1M
(+$15M)
11
(-2)
June
2
(+1)
Smart Home Suite
Companies developing a variety of devices for home automation applications
(Companies covered 112 | Funded 27 | Total Funding $422M)
$178M
(+$127M)
8
(-3)
Vivint
(1999, Provo, Acquired)
3
(+3)
Home Automation > Monitoring > Environment
Companies that develop sensor systems for monitoring indoor environment
$41.2M
(+$14.4M)
9
(+1)
Seven Hugs
(2013, Paris, $17.5M)
4
(-2)
Home Automation > Monitoring > Energy Usage
Companies developing platforms and systems to monitor home energy usage
$47M
(+$1.9M)
5
(-9)
Bidgely
(2010, Sunnyvale, $51.6M)
5
(+2)
Home Security > Access Control > Locks
Companies developing smart locks that require some sort of identification such as RFID tag or
Bluetooth
$29.3M
(+$7M)
8
(-1)
Latch
(2014, New York City, $26M)
6
(+4)
Home Security > Video Monitoring & Alerts > Monitoring Camera > Indoor
Companies developing connected cameras for live monitoring of indoor areas
$24.3M
(+$19.7M)
8
(+4)
Lighthouse AI
(2014, Palo Alto, $17M)
7
(+2)
Home Automation > Smart Kitchen Appliances
Companies that develop smart kitchen appliances and equipment
$36M
(+$11M)
4
(+2)
Innit
(2013, San Francisco, $43M)
42
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (1/2)
Top Markets by Funding in Smart Homes in last 2 years (February 2016 - January 2018)
Smart Homes > Market Details > Top Markets of Investment Activity

Top Markets of Investment Activity (2/2)
Smart Homes > Market Details > Top Markets of Investment Activity

Rank Market # Investments Key Investments
1
Home Automation > Smart Kitchen Appliances
Companies that develop smart kitchen appliances and equipment
(Companies created 13 | Funded 5 | Total Funding $65.2M )
2
Kuvée (2014, Boston, $6M)
Brava Home (2015, San Francisco, $12M)
2
Home Security > Home Network Security
Companies developing devices to protect home networks from hackers
(Companies created 13 | Funded 3 | Total Funding $24.8M )
1 Luma Home (2014, Atlanta, $23M)
3
Home Automation > Connected Device Management > Hubs
Companies that build hubs for controlling smart home devices and enabling interoperability
(Companies created 127 | Funded 30 | Total Funding $242M )
1 IOTAS (2014, Portland, $6.5M)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
44
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (February 2016 - January 2018)
Smart Homes > Market Details > Top Markets of Early Stage Investors

Incubators Y Combinator (#4), Venture Kick (#1)
Seed Distinguished Gentlemen Group (#1), Origin Ventures (#1)
Series A/B Robert Bosch Venture Capital (#1), NSI Ventures (#1)
Series C+
Anova Culinary Feb - 2017
Acq by Electrolux Group for $250M
Series A
Tovala (2015, Chicago, $14.6M)
$8M - Series A
Drop (2012, Dublin, $12M)
Series A
$9.2M - Series A
$3.7M - Series A
$1.6M - Seed
Seed
Nomiku (2012, San Francisco)
$16.6k - Seed
Eskesso (2015, Seville, $16.6k)
Seed
Eskesso (2015, Seville, $16.6k)
$120k - Seed
$22.5M - Series A
Feb 2018
Tyson Foods invests in Tovala’s new oven and meal kit
business, TechCrunch
Feb 2018
Unicorn India Ventures signs MoU with Kerala govt for
investment in 3 startups , Indiatimes
Jan 2018
Maverick To Debut Pocket Knife Thermometer, HomeWorld
Business
Jan 2018
Gourmia Brings Smart Kitchen Appliances with Google
Assistant to CES 2018, PR Newswire
Jan 2018
Kitchen tech firm Drop raises $8m in funding, Post
Publications Limited
Jan 2018
Alexa can now control microwaves, ovens; Amazon invests
in smart oven startup, Seeking Alpha
Dec 2017 Tovala Raises $9.2M in Series A Funding, FinSMEs
Nov 2017
IoT-enabled roti maker Rotimatic churns $20 Mn revenue in
1 year of sales, Entrackr
Aug 2017
Bosch home appliances and Drop Debut Smart Kitchen
Partnership in U.S., Marketwired
Aug 2017
A Lot Is Cooking At IoT Pot; Introduces Its First Innovation
On Indiegogo, Klove Knob, IndianWeb2
Jul 2017
Wallflower Labs Launches Smart Stove Monitor to Help
Reduce Cooking-Related Residential Fires, Business Wire
May 2017
America’s #1 gas grill maker,Char-Broil®, unveils its first
high-tech smoker, ResponseSource
Apr 2017
David Rabie, the Founder of Tovala, on the Future of Food
Tech, Tech Cocktail
News
0
1
2
3
4
5
6
7
8
$0k
$5M
$10M
$15M
$20M
$25M
$30M
2013 2014 2015 2016 2017
YoY Funding Rounds
1
3
7
20
57
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Home Automation > Smart Kitchen Appliances > Cooking: Market Factsheet
Market: Cooking
45
Exits
Most Active Investors
Recent Investments
YoY Funding and Rounds
Companies that develop
appliances for automating various
cooking processes
June
Rotimatic
(2008, Singapore, $16M)
Tovala
(2015, Chicago, $14.6M)
Drop
(2012, Dublin, $12M)
Flatev
(2012, Zurich, $4.8M)
Top Companies
#1 Top Markets of Investment Activity
Smart Homes > Market Details > Market: Cooking
Companies Created 57 | Funded 20 | Total Funding $84.1M

Home Automation > Smart Kitchen Appliances > Cooking: Top Companies
Market: Cooking
Analyst’s Pick
Minicorn. Stage: Series A
Amazon, Eclipse, Lumia Capital and 11 Other
Investors
Rotimatic (2008, Singapore, $16M)
Robotic flat bread maker for home kitchens
Minicorn. Stage: Series B
NSI Ventures, Robert Bosch Venture Capital,
SPRING Singapore and 2 Other Investors
Smart Appliance manufacturer and food
subscription service
Editor's Pick. Stage: Series A
Tyson Foods, Origin Ventures, Y Combinator and 15
Other Investors
Drop (2012, Dublin, $12M)
Smart scale for baking
Alsop Louie Partners, Ross Lewis, Domini Kemp
Analyst’s Pick
Sereneti Kitchen (2014, Atlanta, $150k)
Automated cooking robot for home
Editor's Pick. Stage: Seed
Genie (2010, Rishpon)
Meal preparation station for instant personalized
dishes
Editor's Pick. Stage: Unfunded
Hello Egg (2016, Kyiv)
IoT-enabled device for kitchen assistance
Nomiku (2012, San Francisco)
Smart sous-vide
500 Startups, Y Combinator, HAX and 8 Other
Investors

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
47
Home Automation > Smart Kitchen Appliances > Cooking: Leaderboard
Market: Cooking
Better than Market Average
Overall
Rating
Company
Name
Foun
ded
Year
Location Stage Funding Team
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Anova Culinary 2013
San
Francisco
Acquired $1M - 4 - - 2 12k 116 300k 6.5k -8k -41% 2k 46% 8 7%
4.9 Char Broil 1948 Columbus Unfunded - - 3 3 3 1 116k 21k 33k 163 52k 79% 62 61% 79 -
4.8 Rotimatic 2008 Singapore Series B $16M - 3 - - 2 198k 2.3k 8k 59 -17k -7% 26 79% 245 12%
4.7 ChefSteps 2012 Seattle Seed - - 5 - - - 30k 61k 375k 1.6k -5k -12% 57 21% - -
4.6 Tovala 2015 Chicago Series A $15M - 3 - - 4 439k 1.3k 750 13 -64k -13% 5 47% 155 14%
4.6 Monogram 1995 Louisville Unfunded - - 2 - 3 1 326k 6.6k 300 3 34k 11% 1 50% 228 4%
4.5 Pantelligent 2014
Mountain
View
Seed $120K - 4 - - - 5.5M 238 3k 32 3M 112% 2 10% -9 -4%
4.4
Maverick
Housewares
1981 Edison Unfunded - - 2 - 3 2 1.9M 664 43k 225 -362k -16% 31 18% 48 8%
4.3 Nomiku 2012
San
Francisco
Seed - - 3 - - - 609k 3.8k 34k 153 82k 16% 34
1124
%
196 5%
4.2 Mellow 2013 Burlingame Funded - - 4 - - 1 391k 790 3k 12 -637k -62% 9 266% 102 15%
4.1 Apption Labs 2015 Los Angeles Unfunded - - 4 - - - 5.8M 702 8k 106 - - 65 157% 90 14%
4.0 Drop 2012 Dublin Series A $12M - 4 - - 3 1.2M 2.8k - 168 -754k -41% - - 25 1%
3.9 Gourmia 2015 Brooklyn Unfunded - - 2 - - 5 433k 285 4k 53 -225k -34% 12 34% 38 15%
3.8 Wallflower 2013 Charleston Seed $4M - - - 4 3 6.1M 52 75 - 2M 24% - - - -
3.8
Supermechanic
al
2011 Austin Funded - - 5 - - - 4.1M 3.3k - 48 2M 41% - - -38 -1%

Incubators StartupLab (#1), Start-Up Chile (#1)
Seed Hone Capital (#1), Investinor (#1)
Series A/B Lightspeed Venture Partners (#1), Intertrust (#1)
Series C+ Venrock (#1), Solamere Capital (#1)
Alarm Jun - 2015
IPO'd
Nest Feb - 2014
Acq by Google for $3.2B
Vivint Nov - 2012
Acq by The Blackstone Group for $2.0B
LightwaveRF Nov - 2008
IPO'd
$404k - Seed
Silvan Innovation Labs (2008,
Bangalore, $2.4M)
$1.3M - Series A
Viva Smart Home (2013, Oslo, $1.7M)
$72M - PE
Seed
Peq (2013, Kansas City)
$891k - Seed
Silvan Innovation Labs (2008,
Bangalore, $2.4M)
Seed
Plugmee (2013, Dnipropetrovsk)
$100M - PE
$3.2M - Seed
WigWag (2012, Austin, $3.9M)
Feb 2018
Hoping to spur innovation, Nest joins forces with Google’s
hardware team, Digital Trends
Feb 2018
Kaptivo and Crestron Announce Strategic Partnership to
Expand Enterprise Unified Communications and
Collaboration, PRWeb
Feb 2018
Crestron Updates AirMedia Wireless Presentation Tech,
Campus Technology
Feb 2018
Teem and Crestron Partnership Introduces Workspace
Management to AV Solutions, GlobeNewswire
Feb 2018
Essence works with the Google Assistant to Deliver Voice-
activated IoT Control, SMAhome
Jan 2018
Crestron appoints new regional director for Russia,
avinteractive.com
Jan 2018
Viva Labs, Solar Group supply NTE with smart home
products, Telecompaper
Jan 2018
Insteon launches support for Tesla models with EVEConnect,
Telematics News
Jan 2018 Fibaro System Joins Global IoT Manufacturers, PR Newswire
Jan 2018
Crestron Partners with Google Assistant to Deliver Intuitive
Voice Control of Custom Home Automation, Business Wire
Jan 2018
Fibaro reveals a HomeKit-compatible version of The Button
scene controller, AppleInsider
Jan 2018
Yale Unveils Lock Designed for Nest Home Security System,
Security Sales
Jan 2018
Nest launches new initiative to help tackle energy poverty,
Metering
News
0
2
4
6
8
10
$0k
$50M
$100M
$150M
$200M
2013 2014 2015 2016 2017
YoY Funding Rounds
5
5
14
27
112
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Smart Home Suite: Market Factsheet
Market: Smart Home Suite
48
Exits
Recent Investments
Companies developing a variety of
devices for home automation
applications
Vivint
(1999, Provo, $100M)
Nest
(2010, Palo Alto, $80M)
Netatmo
(2011, Paris, $37.8M)
iDevices
(2010, Avon, $20M)
Myfox
(2005, Labege, $4.1M)
Top Companies
Smart Homes > Market Details > Market: Smart Home Suite
Companies Created 112 | Funded 27 | Total Funding $422M

Smart Home Suite: Top Companies
Analyst’s Pick
Goldman Sachs, Solamere Capital, Bank of America
energy consumption.
Venrock, GV, KPCB and 9 Other Investors
Thermostat, video monitoring and personal
weather station and air quality sensor devices for
use with Android and iOS apps.
Legrand, Iris Capital, Bpifrance, C4 Ventures
iDevices (2010, Avon, $20M)
Smart devices which wirelessly connect to mobile
devices and PCs
Editor's Pick. Stage: Acquired
Allegion, Connecticut Innovations, Stonehenge
Capital
Analyst’s Pick
WigWag (2012, Austin, $3.9M)
Cloud intelligent device platform to enable home
and commercial automation
Hone Capital, Linear Venture
Fibaro (2010, Poznan)
Home Automation solution

50
Smart Home Suite: Leaderboard
Overall
Rating
Company
Name
Foun
ded
Year
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Nest 2010 Palo Alto Acquired $80M - 4 - - 45 4k 178k 3.3M 38.6k -2k -28% 1.5k 13% 5.9k 3%
5.0 Netatmo 2011 Paris Series B $38M - 4 - - 11 17k 16k 683k 13k -6k -24% 4.3k 60% 1k 7%
4.9 Vivint 1999 Provo Acquired $100M - 5 - - 34 49k - 3.8M 47.4k 4k 8% 5.6k 16% - -
4.9
CommandFusi
on
2005 South Yarra Unfunded - - 4 4 4 - 1.6M 464 30k 1.3k 68k 4% 3 3% 1 -
4.8 Alarm 2000
Washingto
n D.C.
Public $165M - 4 - - 16 34k 15k 3.1M 25.4k 2k 5% 459 2% -1000 -6%
4.8 Niko 1919 Sint-niklaas Unfunded - - 4 - 2 - 367k 1.2k 53k 306 -43k -10% 33 12% 32 3%
4.7 Wattio 2012 Pamplona Series A $2M - 4 - - - 1.6M 1.5k 17k 252 -340k -18% 33 19% 34 2%
4.7
Viva Smart
Home
2013 Oslo Series A $2M - 4 - - 1 5.6M 366 300 5 3M 67% 1 25% 9 2%
4.6 iDevices 2010 Avon Acquired $20M - 4 - - 10 334k 3.2k 376k 2.8k -39k -10% 73 4% 166 6%
4.6 Solidmation 2010
Buenos
Aires
Seed $25K - 3 - - - 3.1M 1.1k 87k 749 2M 57% 170 29% 12 1%
4.5 Toyama 1985 Bangalore Unfunded - - 5 - 4 - 3.4M 40 2k 11 448k 15% 3 27% 4 11%
4.5 Essence 1994 Herzliya Unfunded - - 5 - - 2 1.1M 1.8k 10k 89 -1.2M -52% 3 3% 48 3%
4.5 Myfox 2005 Labege Acquired $4M - 3 - - - 6.9M 931 38k 438 5M 437% 9 86% -25 -3%
4.4 ipDatatel 2007 Sugar Land Series A $3M - 3 - - 1 1.6M 95 114k 561 227k 15% 22 5% -2 -2%

Incubators Techstars (#2), Accelerace (#1)
Seed XL Innovate (#1), Liberty Mutual (#1)
Series A/B Temasek (#1), TransLink Capital (#1)
Series C+
None
Seed
Minut (2014, Malmo, $2.2M)
$2.2M - Seed
Minut (2014, Malmo, $2.2M)
$10M - Series A
Notion (2013, Denver, $15.2M)
$4.5M - Series A
Bitfinder (2013, San Francisco, $11.2M)
$6.2M - Series A
$14.6M - Series A
Seven Hugs (2013, Paris, $17.5M)
$3.2M - Seed
$470k - Seed
Seed
$700k - Seed
$21.1M - Series B
Hello (2012, San Francisco, $31.6M)
Jan 2018
Awair aims to take leap forward in B2B sector,
theinvestor.co.kr
Nov 2017
Minut reached its funding target at Kickstarter in hour,
Øresund Startup
Nov 2017
Notion Now Works with Nest to Empower Homeowners to
Take Action on Home Climate, and Save Energy, PR Newswire
Jun 2017
Silicon Valley-led investment round lands eight figures for
home monitoring startup, BusinessDen
Feb 2017
Hardware Battlefield winner CubeSensors is reborn as
Klevio, TechCrunch
Dec 2016
Sevenhugs Smart Remote Skyrockets to $1 Million in Pre-
Orders, Business Wire
Nov 2016
Sevenhugs launches Smart Remote to control TV, lights,
music, and thermostat, VentureBeat
Mar 2015
Connected objects startup Sevenhugs raises €1.5 million
seed round, Rude Baguette
News
0
1
2
3
4
5
6
7
$0k
$5M
$10M
$15M
$20M
$25M
$30M
$35M
2013 2014 2015 2016 2017
YoY Funding Rounds
-
-
4
11
27
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Home Automation > Monitoring > Environment: Market Factsheet
Market: Environment
51
Exits
Recent Investments
Companies that develop sensor
systems for monitoring indoor
environment
Seven Hugs
(2013, Paris, $17.5M)
Notion
(2013, Denver, $15.2M)
Bitfinder
Minut
(2014, Malmo, $2.2M)
CubeSensors
(2012, Ljubljana, $700k)
Top Companies
Smart Homes > Market Details > Market: Environment

Home Automation > Monitoring > Environment: Top Companies
Market: Environment
Analyst’s Pick
Sensors for home monitoring
Draper Nexus, TransLink Capital, XL Innovate and
21 Other Investors

53
Home Automation > Monitoring > Environment: Leaderboard
Market: Environment
Overall
Rating
Company
Name
Foun
ded
Year
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Notion 2013 Denver Series A $15M - 3 - - 6 708k 1.6k 3k 22 -244k -26% 4 22% 50 3%
4.8 WeatherFlow 2000
Scotts
Valley
Unfunded - - 4 - - - 1.2M 996 82k 5.2k 102k 10% 40 11% 170 21%
4.6 Bitfinder 2013
San
Francisco
Series A $11M - 3 - - 3 400k 42 30k 169 -19k -5% 43 38% - -
4.3 Minut 2014 Malmo Seed $2M - 4 - - 1 1.9M 797 3k 14 -608k -25% 4 40% 25 3%
4.1 Sensorist 2012 Denmark Seed $350K - 4 - - - 3.6M 150 3k 16 32k 1% 2 14% 1 1%
3.9 Seven Hugs 2013 Paris Series A $18M - 3 - - 4 1.4M 2.4k 3k 19 163k 14% 4 27% -31 -1%
3.7 SensorPush 2015 Brooklyn Unfunded - - 4 - - - 961k 141 30k 113 - - 47 80% 28 23%
3.5 AlrtU 2013 Draper Unfunded - - 4 - - - 2.7M 6 6k 74 -3.4M -56% 4 9% - -
3.3 OmniShield 1971 Cincinnati Unfunded - - 4 - 2 - 10M - 8k 19 - - 2 12% - -
3.0 F.I.R.E. 2017
Olongapo
City
Unfunded - - 5 3 3 - - 22 300 9 - - - - -2 -11%
2.8 Msato 2014 Belem Unfunded - - 5 - 3 - 10M - 300 14 - - 1 1% - -
2.6 Wimoto 2013 Markham Seed $50K - 1 - - - 10M 419 300 17 - - - - -6 -2%
2.4 CubeSensors 2012 Ljubljana Seed $700K - - - - 1 1.5M 64 - - 241k 19% - - - -
2.2 Lumkani 2014 Cape Town Funded - - - - - - 6.9M 374 - - - - - - 9 2%
2.0 Sensible Living 2013 Branson Unfunded - - - - 2 - - 1 - - - - - - - -

Market: Energy Usage
54
Smart Homes > Market Details > Market: Energy Usage

Market: Locks
57
Smart Homes > Market Details > Market: Locks

Market: Locks

Market: Indoor
60
Smart Homes > Market Details > Market: Indoor

Market: Indoor

Market: Smart Kitchen Appliances
63
Smart Homes > Market Details > Market: Smart Kitchen Appliances

Market: Video Monitoring & Alerts
66
Smart Homes > Market Details > Market: Video Monitoring & Alerts

Market: Smart Lights
69
Smart Homes > Market Details > Market: Smart Lights

Market: Hubs
72
Smart Homes > Market Details > Market: Hubs

Market: Hubs

Market: Home Network Security
75
#2 Top Markets of Early Stage Investors
Smart Homes > Market Details > Market: Home Network Security

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
78
Notable Acquisitions
Top Acquirers
Acqui-hires

Public companies
80
Performance indicators of public companies in Smart Homes
IPO Date Company
Current
MCap
IPO
Mcap
Revenue P/E
Exchange
Ticker
Apr 2016
Plejd (2009, Gothenburg)
PLEJD
Jun 2015
Alarm (2000, Washington D.C.)
Wireless security and energy management systems
$628M ALRM
Apr 2014
AwoX (2003, Montpellier)
Developer of connected home appliances
$65.7M AWOX
Aug 2013
Control4 (2003, Salt Lake City)
$354M CTRL
Nov 2008
LightwaveRF (2007, Birmingham)
LWRF
Sep 2008
Everspring (1980, Taipei)
2390
Scout (2012, Chicago)
Wireless home security technology that provides remote monitoring
through smartphone.
SCT
Somfy (1969, Cluses)
Developer of range of building automation products for openings and
closures
GE Link (2014, Boston)
Connected LED bulbs by GE
Smart Homes > Exit Outlook > Public Companies

Notable Acquisitions (1/3)
81
Notable Acquisitions in Smart Homes
Smart Homes > Exit Outlook > Notable Acquisitions
2018 YTD
Acquirer: Newell Brands
2017
Acquirer: Amazon
Blink (2014, Boston, $22M)
Smart motion sensing wifi cameras by Immedia
Semiconductors
Acquirer: Assa Abloy
Acquirer: Electrolux Group Deal: $250M
Anova Culinary (2013, San Francisco, $1.3M)
Sous vide cooker
2016
Acquirer: Comcast
iControl (2003, Redwood City, $93.5M)
Connected home management software and video
monitoring device

82
2015
Acquirer: British Gas Deal: $96M
AlertMe (2006, Cambridge, $34M)
Devices and web services for home automation and
monitoring.
2014
Acquirer: Samsung Deal: $200M
SmartThings (2012, Washington D.C., $15.5M)
Home automation using internet connected devices
Acquirer: Nest Deal: $555M
Dropcam (2009, San Francisco, $47.8M)
Developers of video monitoring hardware and
software technology
Acquirer: Google Deal: $3.2B
energy consumption.
2013
Acquirer: Nortek Deal: $135M
2GIG (2005, Lehi)
Home security, automation and control system

83
2012
Acquirer: The Blackstone Group
Deal: $2.0B
Before 2008
Acquirer: Great Hill Partners
Central Security Group (1983, Tulsa, $58.2M)
Security system & home automation installation,
monitoring & consulting

Most Active Acquirers
84
Smart Homes > Exit Outlook > Most Active Acquirers

Date Target
Jun-14 Lumenplay Acq by S4Lights
Apr-14 Blacksumac Acq by iControl
Aug-12 Home Automation Acq by Leviton
Jul-12 Avaak Acq by NETGEAR
Jun-12 Home Comfort Zones Acq by Get Emme
Nov-10 uControl Acq by iControl
Sep-09
Greenbox Acq by Silver Spring
Networks
Dec-07 Woods Acq by Coleman Cable
Feb-07 Rademacher Acq by NORD Holding
Codlo Acq by Grant Creative Cuisine
Acqui-hires
85
List of Acqui-hires in Smart Homes
Excludes all details for Chinese companies
Date Target
Dec-17 Butterfleye Acq by Ooma
Dec-17 MiQASA Acq by Smartron
Sep-17 Stringify Acq by Comcast
Jul-17 Thington Acq by Eero
Jun-17
Camera Manager Acq by Eagle Eye
Networks
May-17
RCS Technology Acq by Universal
Electronics
Apr-17 iDevices Acq by Hubbell
Feb-17 Perch Technologies Acq by Samsung
Jan-17 Smart Devices Acq by BlueEast
Dec-16 iRule Acq by Kramer
Dec-16 PlantLink Acq by ScottsMiracle
Dec-16 Okidokeys Acq by Somfy
Nov-16 Blossom Acq by ScottsMiracle
Oct-16 Myfox Acq by Somfy
Date Target
Aug-16 Dojo Labs Acq by BullGuard
Aug-16 Blueair Acq by Unilever
Dec-15 Orange Chef Acq by Yummly
Nov-15 Wink Acq by Flextronics
Oct-15 Quby Acq by Eneco
Oct-15
Snupi Technologies Acq by Sears
Holdings
Sep-15 Meld Acq by Meyer
Jul-15 Koubachi Acq by Husqvarna Group
Jun-15 ThinkAutomatic Acq by Otto
May-15 Oplink Connected Acq by Mivatek
Mar-15
Lux Products Acq by Edwin McAuley
Electronics
Oct-14 Revolv Acq by Nest
Sep-14 BitWise Controls Acq by Leviton
Aug-14 TiO Home Automation Acq by Anuva
Smart Homes > Exit Outlook > Acqui-hires
View all 38 Acqui-hired companies on Tracxn Platform

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
86
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Smart Homes > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Smart Homes; Last 5 years (Feb 2013 - Jan 2018)
Index of Most Active VC & PE Investors
SEED STAGE
Microsoft Ventures (3 Investments)
Winklevoss Capital (2 Investments)
Singtel Innov8 (2 Investments)
Upfront Ventures (2 Investments)
Foundry Group (2 Investments)
Felicis Ventures (2 Investments)
Lerer Hippeau Ventures (2 Investments)
Bolt (2 Investments)
Charles River Ventures (2 Investments)
WI Harper Group (2 Investments)
VTF Capital (2 Investments)
LB Investment (2 Investments)
Samsung NEXT (2 Investments)
American Family Ventures
GV
EARLY STAGE
Qualcomm Ventures (2 Investments)
True Ventures (2 Investments)
American Family Ventures (2 Investments)
Two Sigma Ventures (2 Investments)
GV (2 Investments)
Comcast Ventures (2 Investments)
Sequoia Capital (2 Investments)
Center Electric (2 Investments)
Eclipse (2 Investments)
Miramar Digital Ventures (2 Investments)
Lux Capital (2 Investments)
KPCB
Temasek
Khosla Ventures
ARTIS Ventures
LATE STAGE
KPCB (2 Investments)
Qualcomm Ventures
DFJ
Sequoia Capital
Thomvest Ventures
IVP
TransLink Capital
Georgian Partners
Inven Capital

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
89
Seed Stage
Early Stage
Late Stage

Microsoft Ventures
90
Portfolio in Smart Homes | Exits | Funds Link | Website | LinkedIn | Twitter
Smart Homes > Investors > Microsoft Ventures
People
Investments
[Unicorn] CloudFlare (2009, San Francisco, $182M, Series D)
Security & Performance solutions for website
[Soonicorn] Livongo (2014, Chicago, $132M, Series D)
Cloud connected glucose meter to manage diabetes and an online
coaching program provider
[Soonicorn] xAd (2009, New York City, $119M, Series E)
Location-based Mobile DSP
[Soonicorn] AppsFlyer (2011, Herzliya, $84M, Series C)
Mobile App Tracking & Campaign Measurement
[Soonicorn] Dynamic Signal (2010, San Francisco, $68.3M,
Series D)
Enterprise communication and advocacy platform
[Soonicorn] Airobotics (2014, Tel Aviv, $61M, Series C)
Autonomous drones for industrial inspection, and for other
commercial and military applications
[Soonicorn] Paxata (2012, Redwood City, $61M, Series D)
Adaptive Data Preparation platform
[Soonicorn] Oxigen (2004, Gurgaon, $60.7M, Series C)
Payment collection solution provider and service distributor
[Soonicorn] Outreach (2013, Seattle, $60M, Series C)
SaaS based Lead Engagement Tools
[Soonicorn] Mark Forged (2013, Waltham, $57M, Series C)
Carbon Fiber printing 3D Printer
[Soonicorn] CrowdFlower (2008, San Francisco, $55.7M, Series
D)
Enterprise Crowd-Sourcing for Data Processing Jobs
[Soonicorn] Synack (2013, Menlo Park, $55.3M, Series C)
Crowdsourced Vulnerability Discovery
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Hanan Lavy
Founder & Managing
Director
Ravi Narayan
CEO
Geographical Spread Stage of Entry
Jul 2017
Wallflower Labs Launches Smart Stove Monitor to Help
Reduce Cooking-Related Residential Fires, Business Wire
May 2015
Wallflower Announces $1.5MM in New Funding,
VentureBeat
None
3
2012 2013 2014 2015 2016 2017
Follow On New Investments
-
-
-
-
3
Undisclosed
Series C+
Series B
Series A
Seed3
-
-
-
-
US

Winklevoss Capital
91
Smart Homes > Investors > Winklevoss Capital
Investments
[Editor's Pick] Zuli (2012, San Francisco, $1.7M, Seed)
Control and monitor lights and appliances from your smartphone
using Bluetooth Low Energy.
Smart Homes Notable Portfolio
[Soonicorn] Flexport (2013, San Francisco, $204M, Series C)
Online freight forwarder
[Soonicorn] Memebox (2012, San Francisco, $160M, Series C)
Discover and shop Korean cosmetics
[Soonicorn] Shyp (2013, San Francisco, $62.1M, Series B)
Marketplace for logistics vendors
[Soonicorn] Paddle8 (2010, New York City, $53.1M, Series C)
Online Art Auction House
[Soonicorn] Xapo (2012, Palo Alto, $40M, Series A)
Cold Storage Vault & Bitcoin Wallet
[Soonicorn] OnFleet (2012, San Francisco, $6.8M, Series A)
Delivery management system
[Minicorn] MakeSpace (2013, New York City, $57.5M, Series C)
On-demand physical storage services
[Minicorn] Eaze (2013, San Francisco, $52M, Series B)
On-demand medical marijuana delivery
[Minicorn] FiscalNote (2013, Washington D.C., $28.2M, Series C)
Real-Time Government Regulations Analysis Platform
[Minicorn] IfOnly (2011, San Francisco, $25.3M, Series B)
Online marketplace for experiences
[Minicorn] onboardiq.com (2014, San Francisco, $10.8M, Series
A)
Workforce management
Top Exits Recent News on Fund & Portfolio
Jan 2018
August Access, an in-home delivery service first tested
with Walmart, opens to all retailers, TechCrunch
Dec 2017
Assa Abloy finalizes purchase of smart lock maker August
Home, TechCrunch
Nov 2017
Latch Teams Up with Comelit to Provide In-Home
Delivery in Apartments and Commercial Buildings,
SMAhome
Oct 2017
Swedish lock giant Assa Abloy acquires August Home,
TechCrunch
Sep 2017
August announces new smart locks and a smart doorbell,
TechCrunch
Jul 2017 Security Startup August Brings In $25 Million, NewsCenter
Jun 2017
August Home Delivers Innovative New Features for Smart
Home Access Solution, Business Wire
Apr 2017
August Home unlocks $17m in funds, Global Corporate
Venturing
August
Acq by Assa Abloy - Dec 2017
1
2
2012 2013 2014 2015 2016 2017
-
-
1
-
2
Undisclosed
Series C+
Series B
Series A
Seed3
-
-
-
-
US

Singtel Innov8
92
Smart Homes > Investors > Singtel Innov8
People
Investments
[Editor's Pick] Igloohome (2015, Philadelphia, $1.3M, Seed)
Igloohome is a smart home solution for Short Term Rentals.
[Soonicorn] MobileIron (2007, Mountain View, $147M, Public)
MDM & enterprise mobile solution
[Soonicorn] Attivo Networks (2011, San Francisco, $93.2M,
Series D)
Deception based threat detection solution
[Soonicorn] CounterTack (2007, Waltham, $92.3M, Series D)
Cloud analytics and behavior based malware detection
[Soonicorn] BitSight Tech (2011, Cambridge, $90M, Series C)
Vulnerability Assessment using collective data
[Soonicorn] Wickr (2012, San Francisco, $81.8M, Series C)
Ephemeral, encryption based secure communication
[Soonicorn] Bitglass (2013, Campbell, $80M, Series C)
CASB solution provider
[Soonicorn] Qubole (2011, Santa Clara, $75M, Series C)
Big Data services on Cloud
[Soonicorn] Synack (2013, Menlo Park, $55.3M, Series C)
Crowdsourced Vulnerability Discovery
[Soonicorn] Moogsoft (2011, San Francisco, $52.9M, Series C)
Machine-learning based event & alert management and collaboration,
Devops Monitoring
[Soonicorn] Cato Networks (2015, Tel Aviv, $50M, Series B)
Network Security as a Service (NSaaS) platform
[Soonicorn] Kumu Networks (2011, Sunnyvale, $45.4M, Series
C)
Spectrum efficiency using full-duplex technology
Top Exits
Edgar Hardless
CEO
Jan 2018
August Access, an in-home delivery service first tested
with Walmart, opens to all retailers, TechCrunch
Dec 2017
Assa Abloy finalizes purchase of smart lock maker August
Home, TechCrunch
Nov 2017
Latch Teams Up with Comelit to Provide In-Home
Delivery in Apartments and Commercial Buildings,
SMAhome
Oct 2017
Swedish lock giant Assa Abloy acquires August Home,
TechCrunch
Sep 2017
August announces new smart locks and a smart doorbell,
TechCrunch
Jul 2017 Security Startup August Brings In $25 Million, NewsCenter
Jun 2017
August Home Delivers Innovative New Features for Smart
Home Access Solution, Business Wire
Apr 2017
August Home unlocks $17m in funds, Global Corporate
Venturing
August
Acq by Assa Abloy - Dec 2017
1
2
2012 2013 2014 2015 2016 2017
-
-
1
-
2
Undisclosed
Series C+
Series B
Series A
Seed2
1
-
-
-
US
Australia

Upfront Ventures
93
Smart Homes > Investors > Upfront Ventures

Foundry Group
94
Smart Homes > Investors > Foundry Group

Felicis Ventures
95
Smart Homes > Investors > Felicis Ventures

Lerer Hippeau Ventures
96
Smart Homes > Investors > Lerer Hippeau Ventures

Bolt
97
Smart Homes > Investors > Bolt

Charles River Ventures
98
Smart Homes > Investors > Charles River Ventures

WI Harper Group
99
Smart Homes > Investors > WI Harper Group

VTF Capital
100
Smart Homes > Investors > VTF Capital

LB Investment
101
Smart Homes > Investors > LB Investment

Samsung NEXT
102
Smart Homes > Investors > Samsung NEXT

103
Smart Homes > Investors > American Family Ventures

GV
104
Smart Homes > Investors > GV

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
105
Seed Stage
Early Stage
Late Stage

Qualcomm Ventures
106
Smart Homes > Investors > Qualcomm Ventures

True Ventures
107
Smart Homes > Investors > True Ventures

108
Smart Homes > Investors > American Family Ventures

Two Sigma Ventures
109
Smart Homes > Investors > Two Sigma Ventures

GV
110
Smart Homes > Investors > GV

Comcast Ventures
111
Smart Homes > Investors > Comcast Ventures

Sequoia Capital
112
Smart Homes > Investors > Sequoia Capital

Center Electric
113
Smart Homes > Investors > Center Electric

Eclipse
114
Smart Homes > Investors > Eclipse

Miramar Digital Ventures
115
Smart Homes > Investors > Miramar Digital Ventures

Lux Capital
116
Smart Homes > Investors > Lux Capital

KPCB
117
Smart Homes > Investors > KPCB

Temasek
118
Smart Homes > Investors > Temasek

Khosla Ventures
119
Smart Homes > Investors > Khosla Ventures

ARTIS Ventures
120
Smart Homes > Investors > ARTIS Ventures

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
121
Seed Stage
Early Stage
Late Stage

KPCB
122
Smart Homes > Investors > KPCB

Qualcomm Ventures
123
Smart Homes > Investors > Qualcomm Ventures

DFJ
124
Smart Homes > Investors > DFJ

125
Smart Homes > Investors > Kohlberg Kravis Roberts

Sequoia Capital
126
Smart Homes > Investors > Sequoia Capital

Thomvest Ventures
127
Smart Homes > Investors > Thomvest Ventures

IVP
128
Smart Homes > Investors > IVP

TransLink Capital
129
Smart Homes > Investors > TransLink Capital

Georgian Partners
130
Smart Homes > Investors > Georgian Partners

Inven Capital
131
Smart Homes > Investors > Inven Capital

132
Smart Homes > Investors > GreenSoil Investments

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
133
Incubators
Other Notable Investors
Debt Investors

Smart Homes > Investors > Index of Ecosystem Investors
Index of Top Ecosystem Investors in Smart Homes; Q1 2013 - Q0 2018
Index of Ecosystem Investors
INCUBATOR
Techstars (10 Investments)
Y Combinator (10 Investments)
500 Startups (7 Investments)
MetaProp NYC (7 Investments)
HAX (4 Investments)
Startup Scaleup (4 Investments)
Gener8tor (3 Investments)
Alchemist Accelerator (2 Investments)
Boom Startup (2 Investments)
Dreamit (2 Investments)
Ruvento Ventures (2 Investments)
Start-Up Chile (2 Investments)
Venture Kick (2 Investments)
7 Percent
Accelerace
OTHER NOTABLE INVESTORS
Plug and Play Tech Center (16 Investments)
Startupbootcamp (10 Investments)
Kima Ventures (7 Investments)
Wayra (5 Investments)
Amazon (4 Investments)
BDC Capital (3 Investments)
Bpifrance (3 Investments)
Crowdcube (3 Investments)
R/GA (3 Investments)
Telefonica (3 Investments)
Allegion (2 Investments)
Aviva (2 Investments)
Swedish Energy Agency (2 Investments)
E.on (2 Investments)
Galvanize (2 Investments)
DEBT INVESTORS
Western Technology Investment (9
Investments)
Silicon Valley Bank

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
135
Incubators
Other Notable Investors
Debt Investors

Techstars
136
Smart Homes > Investors > Techstars
People
Investments
[Editor's Pick] Notion (2013, Denver, $15.2M, Series A)
Sensors for home monitoring
[Editor's Pick] Grove (2013, Somerville, $4.2M, Seed)
Hydroponic growing system
[Unicorn] Uber (2009, San Francisco, $22.5B, Series G)
Mobile app that connects passengers with vehicle drivers for hire
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Soonicorn] Remitly (2011, Seattle, $227M, Series D)
Cross-border money transfer using banking networks.
[Soonicorn] ClassPass (2011, New York City, $154M, Series C)
Membership programs for fitness classes across multiple gyms
[Soonicorn] DataRobot (2012, Boston, $125M, Series C)
Automated machine learning platform for data science applications
[Soonicorn] DigitalOcean (2011, New York City, $124M, Series
B)
SSD cloud hosting
[Soonicorn] Placester (2008, Cambridge, $101M, Series D)
Real Estate Marketing platform
[Soonicorn] Sphero (2010, Boulder, $95.5M, Series D)
Smartphone controlled robotic gaming toy for kids
[Soonicorn] PillPack (2013, Boston, $93.9M, Series D)
Periodic delivery of Medications - Subscription based
[Soonicorn] Leanplum (2012, San Francisco, $93.2M, Series D)
Mobile A/B testing, personalization & analytics platform
Top Exits
Brad Feld
Co-Founder
David Brown
Co-Founder and co-
CEO
David Cohen
Founder and co-CEO
Jan 2018
Awair aims to take leap forward in B2B sector,
theinvestor.co.kr
Nov 2017
Notion Now Works with Nest to Empower Homeowners
to Take Action on Home Climate, and Save Energy, PR
Newswire
Sep 2017
This Clean Tech Startup Has Raised An Astounding $7M
In Equity Crowdfunding, Citybizlist
Jun 2017
Silicon Valley-led investment round lands eight figures for
home monitoring startup, BusinessDen
Oct 2016
Notion raises $9.5M for a smarter email app, now live on
mobile and soon, Alexa, TechCrunch
Aug 2016
Bitfinder, makers of the Awair air monitor, inhales $4.5
million in Series A, TechCrunch
Jul 2016
Awair air quality monitor teams up with Nest, Amazon
Echo and IFTTT, TechCrunch
Jul 2016
The Internet of Things has a dirty little secret: it's not
really yours, The Verge
None
2 2
1
3
2012 2013 2014 2015 2016 2017
4
-
-
-
8
Undisclosed
Series C+
Series B
Series A
Seed12
-
-
-
-
US

Y Combinator
137
Smart Homes > Investors > Y Combinator
People
Investments
[Editor's Pick] Tovala (2015, Chicago, $14.6M, Series A)
Smart Appliance manufacturer and food subscription service
[Editor's Pick] Deako (2015, Seattle, $10.8M, Series A)
Connected switches for controlling lighting
[Editor's Pick] Kuna (2012, Burlingame, $120k, Seed)
Smart doorman
[Editor's Pick] Nomiku (2012, San Francisco, Seed)
Smart sous-vide
[Unicorn] Airbnb (2008, San Francisco, $3.4B, Series F)
Marketplace for vacation rental accommodations
[Unicorn] Instacart (2012, San Francisco, $675M, Series D)
Marketplace for same-day grocery delivery
[Unicorn] Dropbox (2007, San Francisco, $607M, Series C)
Cloud-based file sharing and synchronization software
[Unicorn] Zenefits (2013, San Francisco, $584M, Series C)
SaaS HR Platform for SMBs
[Unicorn] Stripe (2010, San Francisco, $473M, Series D)
Web & Mobile Payments for Developers
[Unicorn] Ginkgo Bioworks (2008, Boston, $429M, Series D)
Designs microbes to produce cultured ingredients
[Unicorn] MZ (Machine Zone) (2008, Palo Alto, $263M, Series B)
Mobile game developer
[Unicorn] Docker (2008, San Francisco, $243M, Series E)
LXC based OS-level virtualization technology and PaaS
[Unicorn] Coinbase (2012, San Francisco, $217M, Series D)
Digital currency exchange & wallet provider
Top Exits
Michael Seibel
CEO
Feb 2018
Tyson Foods invests in Tovala’s new oven and meal kit
business, TechCrunch
Dec 2017 Tovala Raises $9.2M in Series A Funding, FinSMEs
Dec 2017
Tovala, which sells ‘smart’ ovens for $399, just raised
fresh funding from local VCs, TechCrunch
Sep 2017
Smart home light switch builder Deako raises $2.1M to
expand across U.S., GeekWire
Apr 2017
David Rabie, the Founder of Tovala, on the Future of Food
Tech, Tech Cocktail
May 2016
Edyn debuts smart water valve to put home gardens on
autopilot, TechCrunch
Mar 2016
All 60 startups that launched at Y Combinator Winter
2016 Demo Day 1, TechCrunch
Aug 2015
The 50 Startups That Launched At Y Combinator Summer
2015 Demo Day 1, TechCrunch
Aug 2013
Y Combinator Summer 2013 Demo Day, Batch 3: Meet
Senic, Buttercoin, Crowdery, Reebee And More,
TechCrunch
None
11
2
4
2 2
2012 2013 2014 2015 2016 2017
-
-
-
-
13
Undisclosed
Series C+
Series B
Series A
Seed11
2
-
-
-
US
Europe

500 Startups
138
Smart Homes > Investors > 500 Startups
People
Investments
[Minicorn] Rachio (2012, Denver, $20M, Series C)
[Minicorn] Rachio (2012, Denver, $20M, Series C)
[Editor's Pick] Nomiku (2012, San Francisco, Seed)
Smart sous-vide
[Editor's Pick] Alfred (2015, Taipei, Seed)
Smartphone app to turn mobile phone into connected camera
[Unicorn] Grab (2012, Singapore, $3.4B, Series G)
Taxi Booking App
[Unicorn] Credit Karma (2007, San Francisco, $370M, Series D)
Aggregator of various consumer financial products.
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Unicorn] Canva (2012, Surry Hills, $82.6M, Series B)
Online design platform
[Soonicorn] Udemy (2010, San Francisco, $173M, Series D)
Marketplace for online courses
[Soonicorn] Smule (2008, San Francisco, $144M, Series F)
Developer of social music-making & sharing apps
[Soonicorn] Intercom (2011, San Francisco, $116M, Series D)
Customer communication and Retention Platform
[Soonicorn] Ipsy (2011, San Mateo, $107M, Series B)
Subscription for beauty products
[Soonicorn] Life360 (2008, San Francisco, $89.7M, Series C)
Mobile app that connects family members and close friends
Top Exits
Dave McClure
Founder, Partner
Jan 2018
Investors make it rain for Denver sprinkler startup,
BusinessDen
Jul 2017 Here's How Luma Guardian Compares to eero Plus, Forbes
Jul 2017
Luma launches a home tech support service for $5 a
month, TechCrunch
Apr 2017
Rachio Becomes First Smart Home Company to Earn
Prestigious "B Corp" Certification for its Commitment to
Sustainability, Business Wire
Sep 2016
Luma nabs another $7 million in Series A funding from
Andreessen Horowitz and GV, TechCrunch
Jun 2016
Luma’s home WiFi boosting system goes up for sale, will
hit Best Buy stores in July, TechCrunch
May 2016
The makers of Siri are back with a new super-smart AI
called Viv, Mashable
Apr 2016
Amazon Invests in Luma, a New Home WiFi System,
Fortune
Feb 2016
Automate Your Sprinklers Intelligently With The Rachio
Gen 2 Controller, TechCrunch
Aug 2015
Rachio Receives Investment from Amazon’s Alexa Fund,
FinSMEs
Luma Home
(2014, Atlanta, $23M)
Acq by Newell Brands - Jan
2018
11 1
2
2012 2013 2014 2015 2016 2017
2
-
-
2
4
Undisclosed
Series C+
Series B
Series A
Seed6
1
1
-
-
US
Australia
Taiwan

MetaProp NYC
139
Smart Homes > Investors > MetaProp NYC

HAX
140
Smart Homes > Investors > HAX

Tracxn - Smart Homes Startup Landscape

Tracxn - Smart Homes Startup Landscape

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