Product Discovery Startup Landscape

Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Discovery - Apr 2018
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on April 13, 2018.
Product Discovery Feed Summary
4
Product Discovery > Feed Summary
Online platforms that provide a medium for individuals or businesses to connect & build a network, interact, share
multimedia content, or seek collaboration opportunities with other individuals or businesses.
• Inclusions: Includes social networking sites,
professional networking sites, online communities,
blogging platforms, feed aggregators, social discovery
platforms, community and network enablers and social
commerce platforms.
• Exclusions: Companies that enable discovery on
their retail platforms (such as Spring) are not covered.
Also, the scope is currenty limited to consumer goods
across categories like fashion, beauty, home
improvements, etc.
• Excludes funding information of Chinese companies Feed in Numbers
Overview
$3.7B
Funding
6
Mega
Companies
3801061
FundedCovered on
Tracxn
2
Unicorns
11
Soonicorns
63
Minicorns
1
IPO’d Cos
84
Late Stage Cos
22
7
Acquisitions
305
DeadPooled
47
Acquihired
Series A+ Cos
Stitch Fix
(2011, San Francisco, $50.3M)
Houzz
(2009, Palo Alto, $614M)
Pinterest
(2009, San Francisco, $1.5B)
Top Companies

Investment Trend Summary
Summary of Funding Activity in Product Discovery
5
$400M - Series E
Houzz (2009, Palo Alto, $614M)
$15M - Series B
Birchbox (2010, New York City, $88M)
$150M - Series G
Pinterest (2009, San Francisco, $1.5B)
$8M - Series B
Wooplr (2013, Bangalore, $14M)
$45M - Series E
Refinery29 (2004, New York City, $126M)
$8M - Series A
Influenster (2010, New York City, $8M)
$25M - Series A
Perfect Corp (2014, Taipei, $25M)
$7.1M - Series A
RoomClip (2012, Tokyo, $8M)
$22M - Series D
Outfittery (2012, Berlin, $60M)
$5.8M - Series A
Thread (2012, London, $16M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Product Discovery > Feed Summary > Investment Trend Summary
Seed Almi (#2), Base Ventures (#2), Crosslink Capital (#2)
Series A/B Balderton Capital (#2), 3one4 Capital (#1), Advancit Capital (#1)
Series C+ 14W (#1), DST Global (#1), First Round Capital (#1)
Incubators 500 Startups (#12) Y Combinator (#5) Techstars (#3)
Other Notable
Investors
Wayra (#3), Calcutta Angels (#2), FundersClub (#2)
Debt Investors Western Technology Investment (#4)
Most Active InvestorsRecent Investments
134
162
254
115
12
2013 2014 2015 2016 2017 2018*
Y-o-Y # of Companies Founded 98 79 60 55 31 2
$626M
$569M
$891M
$143M
$632M
$3M
2013 2014 2015 2016 2017 2018*
$ Funding # Rounds
$3.1B
$332M
$106M
$25M
$12.9M
US
Europe
India
Taiwan
Japan
$ Funding

Summary of exit outlook in Product Discovery
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Benchmark Capital 2
Stitch Fix (2011, San Francisco, $50.3M)
Polyvore (2007, Mountain View, $22.1M)
First Round Capital 2
Like (2005, San Mateo, $47.3M)
SV Angel 2
Western Technology
Investment
2
Goldman Sachs 2
Sep 2017 Joyus Acq by StackCommerce
Jul 2015 Polyvore Acq by Yahoo for $230M
Jul 2014 Trunk Club Acq by Nordstrom for $350M
Jan 2014 Ador Acq by LightInTheBox
Apr 2012 Glossybox Acq by Lust have it!
Aug 2010 Like Acq by Google for $100M
Aug 2010 Lime Life Acq by TotalBeauty
Product Discovery > Feed Summary > Exit Outlook Summary
Google 1 Like (Aug 2010, $100M)
Yahoo 1 Polyvore (Jul 2015, $230M)
LightInTheBox 1 Ador (Jan 2014)
StackCommerce 1 Joyus (Sep 2017)
Nordstrom 1 Trunk Club (Jul 2014, $350M)
Recent IPOs Top Acquisitions
Stitch Fix Nov 2017
Online retailer of personally stylized fa…
IPO MCap: - Current MCap: $1.4B

April 2018Tracxn BlueBox – Product Discovery
1060+ companies in the sector, 213 funded in last 5 years, $635M invested in last 2 Years
Most Active Investors: 500 Startups, Y Combinator, Lerer Hippeau Ventures, First Round Capital, Wayra 0
60
120
180
240
300
2013 2014 2015 2016 2017
No of Companies Founded
0
200
400
600
800
1000
2013 2014 2015 2016 2017
–YOY Funding Trend (in $M)
COMMUNITY BASED
Looks
Review & Feedback
The Hunt (2012, San Francisco, $16.2M, Acq.)
Virtual Closet
Snupps (2011, London, $9.75M)
HYPERLOCAL
Horizontal
Pointy (2014, Dublin, $7.32M)
Fashion
Knomi (2012, London, $1.12M)
$16M
$1.8B PERSONALIZED RECOMMENDATION
Beauty Subscription Box
Ipsy (2011, San Mateo, $107.04M)
Stylist Recommended
Outfittery (2012, Berlin, $59.8M)
AI
Mallzee (2012, Edinburgh, $5.31M)
SEARCH BASED
String Search
Shopwiki (2005, New York City, $6.3M)
Visual Search
Like (2005, San Mateo, $47.3M, Acq.)
$594M
$73.5M
CONTENT PLATFORMS
Home Improvements
Houzz (2009, Palo Alto, $613.6M)
Horizontal
Refinery29 (2004, New York City, $125.6M)
Fashion
WhoWhatWear (2006, Los Angeles, $9.7M)
$1.1B
PRODUCT AGGREGATORS
Smartster (2013, Boras, $581K)
$128M
Beauty
Latest in Beauty (2008, London)
Product Discovery > Feed Summary > BlueBox
7
Cumulative funding in the Sector

Key Sub Sectors in Product Discovery Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
Community Based > Fashion >
Looks 92 $17.1M 12
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
Community Based
Online platforms allowing users to follow each other
and create collections of products...
318 138 $1.8B
Content Platforms
Content generated by platforms enabling discovery of
products
101 41 $1.1B
Personalized Recommendation
Platforms recommending products based on user's
taste and preferences
245 105 $594M
Product Aggregators
Platforms which aggregate products from different e-
commerce stores enabling discovery...
221 50 $128M
Search Based
Platforms allowing users to search products across e-
commerce platforms
84 27 $73.5M
Hyperlocal
Platforms allowing users to discover products from
local offline stores
92 19 $16M
Product Discovery > Feed Summary > Summary of Key Markets

List of Notable Companies in Product Discovery
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Product Discovery > Feed Summary > Notable Companies in the Sector
Public
Stitch Fix
(2011, San Francisco, $50.3M)*
Acquired
Trunk Club
(2009, Chicago, $12.4M)
Polyvore
(2007, Mountain View, $22.1M)
Like
(2005, San Mateo, $47.3M)
Unicorns
Pinterest
(2009, San Francisco, $1.5B)
Houzz
(2009, Palo Alto, $614M)

List of Notable Companies by Market in Product Discovery
Notable Companies by Market (1/3)
11
Product Discovery > Feed Summary > Notable Companies by Market
Community Based
Fashion
Roposo (2013, Gurgaon, $26.4M)
Mobile-first photo & video based social sharing app
Soonicorn. Stage: Series B
Bertelsmann India Investments, Tiger Global
Management, India Quotient and 3 Other Investors
Community based fashion discovery portal
Minicorn. Stage: Acquired
DAG Ventures, Matrix Partners, Benchmark Capital
and 2 Other Investors
Horizontal
Visual social bookmarking service
Unicorn. Stage: Series G
You, Wellington Management, Andreessen
Horowitz and 30 Other Investors
Keep (2010, New York City, $43M)
Online social bookmarking & e-commerce platform
Soonicorn. Stage: Funded
Lerer Hippeau Ventures, DCM Ventures
Content Platforms
Horizontal
Digital media company focused on women's fashion
and lifestyle
Soonicorn. Stage: Series E
Turner, Scripps Networks Interactive, WPP and 8
Other Investors
Joyus (2011, San Francisco, $43.4M)
Fashion discovery through short videos
Soonicorn. Stage: Acquired
Accel Partners, InterWest Partners, Time Warner

12
Content Platforms
Fashion
Ador (2009, Seattle, $56.5M)
Shoppable digital magazine
KPCB, Liberty Media, DAG Ventures and 1 Other
Investors
Home Improvements
Online commerce and community platform for
home remodeling and design
Unicorn. Stage: Series E
Iconiq Capital, Wellington Management, Sequoia
Capital and 9 Other Investors
Product Aggregators
Fashion
Lyst (2010, London, $60.5M)
Online aggregator of fashion products
Soonicorn. Stage: Series C
14W, Balderton Capital, Accel Partners and 4 Other
Investors

13
Search Based
Fashion
Visual Search engine for products
Menlo Ventures, Crosslink Capital, BlueRun
Ventures and 6 Other Investors
Fashion
Curated shopping service for men’s clothing
Soonicorn. Stage: Series D
Octopus Ventures, U-Start, Northzone and 13 Other
Investors
Online retailer of personally stylized fashion
products
Soonicorn. Stage: Public
Benchmark Capital, Baseline Ventures, Lightspeed
Venture Partners and 1 Other Investors
Trunk Club (2009, Chicago, $12.4M)
Men's clothing service
U.S Venture Partners, Apex Venture Partners,
Anthos Capital and 3 Other Investors
Beauty
Ipsy (2011, San Mateo, $107M)
Subscription for beauty products
Sherpa Capital, TPG, Amalfi Capital and 8 Other
Investors
Birchbox (2010, New York City, $87.9M)
Try-and-buy Subscription Based Beauty Products
First Round Capital, Accel Partners, Viking Global
Investors and 17 Other Investors
Glossybox (2011, Berlin, $72M)
Monthly beautybox for Women
Rocket Internet, Holtzbrinck Ventures, Kinnevik

List of Notable Companies in Product Discovery in China
Notable Companies in the Sector in China
14
Product Discovery > Feed Summary > Notable Companies in the Sector in China
Soonicorns
Chuchujie
(2011, Beijing, $154M)
Juanpi
(2010, Wuhan, $136M)
Meilapp
(2013, Shenzhen, $30M)

Recent News in Product Discovery Sector
Recent News
15
Product Discovery > Feed Summary > Recent News
Apr 2018
Pinterest rolls out its Propel program in the UK to help businesses
sell on the site, Tamebay
Apr 2018
Pinterest grows number of business advertisers and expands
Promoted Pins options, Mobyaffiliates
Apr 2018
Global Fashion Platform, SSENSE, Acquires Social Networking
Shopping Network Powered by Community, Polyvore, PR Newswire
Apr 2018
Hong Kong e-commerce site aims to be more than its Goxip name as
it expands into Thailand, South China Morning Post
Apr 2018
Pinterest aims for products from the store down your street as its
next big ad business, TechCrunch
Apr 2018 See observes series C+ round, Global Corporate Venturing
Apr 2018
Pinterest's VP of ads Jon Alferness exits after less than a year in the
role, The Drum
Apr 2018
Taiwanese app developer uses AI and AR technologies to build
beauty apps, E27
Apr 2018 Pinterest at present has more than 1,200 employees, Gulf Tomorrow
Mar 2018 Sophie Quy departs Net-a-Porter, fashionunited.uk
Mar 2018
WeChat’s eCommerce solutions provider raises fund from Sequoia,
MASTSEA
Mar 2018
WeChat Mini-Program-Based E-commerce Solution Provider SEE
Raises Sequoia Capital-led C-plus Round, kr-asia.com
Mar 2018 Pinterest is adding a new tab focused on your followers, TechCrunch
Key Recent News Key Recent News
Mar 2018
YouCam Makeup & Eylure Bring Influencer Lash Styles to
Augmented Reality, Business Wire
Mar 2018
BigCommerce and Instagram Expand Shopping Capabilities to
International Customers, Business Wire
Mar 2018
Pinterest is slowly rolling out its automated shopping ads to more
marketers, getupdates.info
Mar 2018
Perfect Corp. Teams up on New Animated Movie SHERLOCK
GNOMES with an Exclusive Augmented Reality Beauty Experience
In YouCam Apps, Business Wire
Mar 2018 Stitch Fix adds new member to its board of directors, FashionUnited
Mar 2018
Stitch Fix Announces Second Quarter Fiscal 2018 Financial Results,
GlobeNewswire
Mar 2018
Stitch Fix to Add Chief Marketing Officer of Vail Resorts, Inc., Kirsten
Lynch, to Board of Directors, PR Newswire
Mar 2018 In-app makeup artists coming to YouCam, Fashion Network
Mar 2018
Sizer Technologies Signs a Strategic Agreement with the Bagir
Group, Manufacturer of Innovate Tailored Fashions, PR Newswire
Mar 2018
BuzzFeed’s Matthew Henick takes content role at Facebook,
TechCrunch
Mar 2018
Birchbox reshuffles senior management after president's departure,
Fashion Network
Mar 2018 Fitcode Raises $750K in Funding, FinSMEs

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
16
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

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$198M
$324M
$626M
$569M
$891M
$143M
$632M
$3M
0
20
40
60
80
100
120
$0k
$100M
$200M
$300M
$400M
$500M
$600M
$700M
$800M
$900M
$1.B
2011 2012 2013 2014 2015 2016 2017 2018*
$ Funding # Rounds
3 Year CAGR
6 Year CAGR
Investments ($M) and number of rounds in Product Discovery; 2011-2017
Global Funding Trends (1/2)
18
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Product Discovery > Investment Trends > Global Funding Trends
#Rounds
$Funding
21% $ Funding
4% $ Funding
8% # of Rounds
27% # of Rounds

$13M $26M $38M $47M $20M $21M $16M
$145M
$122M
$87M
$127M
$179M
$55M
$66M
$3M
$40M $176M $501M $395M $693M $67M $550M
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
30 65 74 61 40 41 20
18
14 16 15
13
12
9
2
4 5 8 3 7 2 2
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
52
2
Total # of Rounds
$87M
$208M
$480M $455M
$787M
$67M
$575M
$0K
0
1
2
3
4
5
6
7
8
0
100000000
200000000
300000000
400000000
500000000
600000000
700000000
800000000
900000000
2011 2012 2013 2014 2015 2016 2017 2018 YTD
$ Funding # of Rounds
19
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded ClubMega Rounds
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Product Discovery; 2011-2017
Product Discovery > Investment Trends > Global Funding Trends
88
63
37
29
27
11
255
$1.8M
$1.2M
$0.0M
$0.5M
$1.0M
$1.5M
$2.0M
$2.5M
$3.0M
$3.5M
0
50
100
150
200
250
300
2012 2013 2014 2015 2016 2017 2018 YTD Total
Entrants in Funding Club Avg. Ticket Size
3 3 4 4 7 2 3 - $1.8M $1M $0.8M $0.4M $1M $3.1M - $1.2M
$198M
$3M
Total $ Invested

Product Discovery > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Product Discovery
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
Bay Area 2.5B 94
New York City 304M 70
Berlin 152M 18
London 134M 43
Santa Monica 90M 11
Delhi NCR 77.1M 24
Newton 71.5M 4
Seattle 57.4M 5
Los Angeles 47.5M 16
Taipei 25M 2
Total Funding
246
149
62
2
8
15
10
12
# Rounds
$3.1B
$332M
$106M
$25M
$12.9M
$12.4M
$11.8M
$11.5M
US
Europe
India
Taiwan
Japan
Canada
Israel
SEA
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$0.5 $0.6 $0.7
$0.9
$0.7
$0.9 $1.1
2011 2012 2013 2014 2015 2016 2017
$5.3
$10.2
$5.7
$3.7 $5.1 $4.4
$10.4
$17.8
$10.0
$7.1
$20.9
$34.5
$10.0
$4.5
$13.5 $35.1 $62.7
$131.7
$98.9
$33.5
$275.0
Product Discovery > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Product Discovery; 2011-2017
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$11K* $5M
$611K $72M
$618K $100M
$8K $400M
$32.5M
$11M
$4.5M
$482K
Series C+
Series B
Series A
Seed
Stage

Note: 164 companies with undisclosed funding amount are not included
22
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
108
96
23
8
4
No. of Companies
Product Discovery > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Product Discovery; as of Apr 2018
Distribution of companies by Funding Range
$34M
$316M
$502M
$533M
$2.3B
$ Investment

Stage No. of Companies
Funding
Funnel
100%
36%
8%
3%
2%
23
Note: Numbers in the brackets show the count of companies
Time to raise
next round
22
36
84
380
1061
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
36% 1%
(13)
0%
(4)
5%
(51)
29%
(305)
31%
(325)
22% 3%
(13)
1%
(4)
11%
(41)
31%
(118)
36%
(137)
43% 14%
(12)
5%
(4)
24%
(20)
13%
(11)
20%
(17)
61% 31%
(11)
8%
(3)
25%
(9)
3%
(1)
11%
(4)
- 36%
(8)
14%
(3)
23%
(5)
5%
(1)
41%
(9)
Product Discovery > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Product Discovery
Funding Funnel
14 Months
17 Months
14 Months
Investment backedBootstrapped
11
2
7
1
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Product Discovery > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Product Discovery; Apr 2016-Apr 2018
Notable Investments in last 24 months (1/3)
LATE STAGE
$400M - Series E Jun 2017
Online commerce and community platform for home
remodeling and design
Iconiq Capital, Wellington Management, Sequoia
Capital, GGV Capital
$150M - Series G Jun 2017
Visual social bookmarking service
You
$45M - Series E Jul 2016
Digital media company focused on women's fashion
and lifestyle
Turner, Scripps Networks Interactive
$22M - Series D Aug 2016
Curated shopping service for men’s clothing
Octopus Ventures, U-Start, Northzone, Highland
Europe, Holtzbrinck Ventures, Mangrove Capital
Partners
EARLY STAGE
$25M - Series A Oct 2017
Perfect Corp (2014, Taipei, $25M)
Virtual makeup app
Extol Capital, CyberLink, Yuanta
$15M - Series B Aug 2016
Birchbox (2010, New York City, $87.9M)
First Round Capital, Accel Partners, Viking Global
Investors
$8M - Series B Feb 2017
Wooplr (2013, Bangalore, $13.8M)
Social fashion discovery and commerce platform
Sistema, Amereus, Helion Venture Partners
$7.1M - Series A Jul 2017
RoomClip (2012, Tokyo, $8.2M)
User generated interior designing content sharing
platform
OPT Ventures, REVIC, Mitsubishi UFJ Capital, Spiral
Ventures, Adways, Excite Japan, Femto Partners,
SMBC Venture Capital, Mixi
EARLY STAGE
$5.8M - Series A Jun 2016
Thread (2012, London, $16.1M)
Personal stylist service for men
Balderton Capital, Edgar Bronfman, Shakil Khan, Guy
Hipwell, ProVen VCTs, Andrew Jennings
$5.5M - Series A Jun 2016
Try Technologies (2012, San Francisco, $7.8M)
Try and buy for online fashion
$5.1M - Series A Sep 2016
Snap+Style (2014, New York City, $5.1M)
Personal styling app for women
$5M - Series B Apr 2016
Bertelsmann India Investments
$5M - Series B Mar 2017
Brayola (2011, Tel Aviv, $9M)
Personalized discovery platform for bras
Shahar Waiser, Haim Dabah, Nir Tarlovsky, Ilan
Shiloah, Jonathan Benartzi

EARLY STAGE
$2.7M - Series A Feb 2018
Mallzee (2012, Edinburgh, $8M)
Personalised & social apparel shopping app
South Indian Bank, Par Equity, Equity Gap, London &
Scottish Investment Partners
$750k - Series A Mar 2018
Fitcode (2014, Kirkland, $3.1M)
Fit based apparel recommendation platform
Harvey Partners
$618k - Series B May 2017
Zigzag (2015, Seoul, $3.6M)
Mobile fashion metasearch service
Altos Ventures Capital, Stonebridge Capital
Series A Aug 2016
LookLive (2011, Amsterdam, $2.2M)
Shopping products appearing within TV shows
Y Combinator
EARLY STAGE
Series A Aug 2017
8 TV (2015, San Francisco, $559k)
Video based product discovery platform
Lightspeed Venture Partners
SEED STAGE
$4.8M - Seed Jun 2016
Mobile app to organize, discover and share one's
belongings
$2.5M - Seed Nov 2016
Kit (2015, New York City, $2.5M)
Community-based product discovery platform
Social Capital, Expa, Black Angel Tech Fund, April
Underwood, Ellen Pao, Precursor Ventures,
Authentic Ventures
$1.4M - Seed Nov 2017
Cinematique (2013, New York City, $6.8M)
Touchable video platform
$1.1M - Angel Jun 2016
Shoes DSire (2013, Aventura, $1.1M)
Visual search platform for shoes
$1M - Seed Apr 2017
Cladwell (2012, Cincinnati, $1.8M)
Algo based personal shopper and stylist for men

SEED STAGE
$918k - Seed Oct 2016
Tizkka (2013, Mexico City, $2.1M)
Online fashion community to discover latest trends
$800k - Seed May 2016
OnVentures, Capital Invent
$693k - Angel Nov 2017
StyleCracker (2012, Mumbai, $1.7M)
Personal stylist led fashion e-commerce portal
$500k - Seed Nov 2016
Favful (2015, Kuala Lumpur, $600k)
Product discovery platform for beauty products
Gobi Partners
$500k - Angel Aug 2016
$250k - Seed Apr 2016
Hippily (2013, Mumbai, $250k)
Mobile App for product discovery through social
connections
SEED STAGE
$119k - Angel Jul 2016
20Dresses (2012, Mumbai, $1.3M)
Online private label fashion retail platform for
members only personalized shopping
$90k - Seed Jun 2016
Cranberry CHIC (2012, Santiago, $490k)
Social discovery platform for fashion
Start-Up Chile
$89k - Seed May 2016
Hoppingo (2014, Delhi, $181k)
Product discovery platform
Vcommission Media
Angel Apr 2017
Ankit Nagori
Angel Dec 2016
Anand Chandrasekaran
SEED STAGE
Seed Aug 2016
Cladwell (2012, Cincinnati, $1.8M)
500 Startups
Seed Aug 2016
Stylect (2013, London, $548k)
Tinder for shoes
500 Startups
Angel Jul 2016
Baggout (2012, Delhi)
Online platform for product discovery offering social
commerce & cashback features

Product Discovery > Investment Trends > Notable Investments in last 24 months in China
Notable Investments in last 24 months in China
LATE STAGE
$154M - Series C May 2016
Chuchujie (2011, Beijing, $154M)
Mobile app based product discovery platform
SB China Capital, New Horizon Capital, Eastern Bell
Venture Capital, Shenzhen Cornerstone Asset
Management
$93M - Series C Apr 2016
Juanpi (2010, Wuhan, $136M)
Product discovery platform for deeply discounted
products
Tiantu Capital
EARLY STAGE
$40M - Series B Oct 2017
Huajuan Mall (2016, Beijing, $41.4M)
Online product discovery platform for cosmetics
Sinovation Ventures, Creative Artists Agency, Vertex
Ventures China, China Yintai Holdings
$22M - Series A Mar 2018
Loook App (2016, Beijing, $24.1M)
Online product discovery platform for fashion
related products
GGV Capital, Feng Shang capital, Ceyuan Investment
Consulting, ,
$15.2M - Series B Sep 2017
Dress-plus (2014, Beijing, $25.2M)
Image based apparel discovery app and a social
network for fashion enthusiasts
Haitong International Securities Group, Bank of
Beijing
EARLY STAGE
$8.8M - Series B Jun 2017
Kuaimeizhuang (2015, Shenzhen, $13.6M)
Mobile app for beauty related content
Meridian Capital China, The former sea fund
Series A Apr 2016
Kuaimeizhuang (2015, Shenzhen, $13.6M)
Mobile app for beauty related content

Most Active Investors (VC, PE) by Stage in Product Discovery; Last 5 years (Apr 2013-Apr 2018)
Most Active VC & PE Investors
28
Product Discovery > Investment Trends > Most Active VC & PE Investors
SEED STAGE
Almi (2 Investments)
Reve, It's My Styl
1
Base Ventures(2 Investments)
Shelf, Strut
2
Crosslink Capital (2 Investments)
Shopswell, BeautyNoted
3
DN Capital(2 Investments)
Sift, Moebel24
4
GV (2 Investments)
Le Tote, Shelf
5
Lerer Hippeau Ventures(2 Investments)
Le Tote, Into The Gloss
6
Right Side Capital Management(2
Investments)
FindMeAShoe, Savitude
7
TMT Investments (2 Investments)
Le Tote, Scentbird
8
Ventureast(2 Investments)
FindMeAShoe, StyleCraze
9
WI Harper Group (2 Investments)
Poshly, Shopswell
10
EARLY STAGE
Balderton Capital(2 Investments)
Lyst, Thread
1
3one4 Capital
Charmboard
2
Advancit Capital
WhoWhatWear
3
Accelerate-IT Ventures
Le Tote
4
Altos Ventures Capital
Zigzag
5
Amereus
Wooplr
6
Arsenal Venture Partners
Le Tote
7
Aspect Ventures
Birchbox
8
Astarc Ventures
Wooplr
9
Azure Capital Partners
Le Tote
10
LATE STAGE
14W
Lyst
1
DST Global
Houzz
2
First Round Capital
Pinterest
3
Highland Europe
Outfittery
4
Marker
Joyus
5
Northzone
Outfittery
6
Octopus Ventures
Outfittery
7
Steamboat Ventures
Joyus
8
Stripes Group
Refinery29
9
SV Angel
Pinterest
10

Product Discovery > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Product Discovery; Last 5 years (Apr 2013-Apr 2018)
Most Active Ecosystem Investors
INCUBATOR
500 Startups(12 Investments)
Le Tote, Scentbird, Cladwell
1
Y Combinator(5 Investments)
Le Tote, Scentbird, LookLive
2
Techstars(3 Investments)
Kisura, FindMeAShoe, Savitude
3
ABC Accelerator(2 Investments)
Clotify, Drobio
4
FasterCapital(2 Investments)
Bobbli, 2FOR1
5
HDS Capital(2 Investments)
Brayola, ClosetSpace
6
NDRC(2 Investments)
Localmint, Adyuka
7
Start-Up Chile(2 Investments)
Cranberry CHIC, Flixtio
8
TechLaunch(2 Investments)
Invidio, BeautyStat
9
TLabs(2 Investments)
VindowShop, FashUpp
10
OTHER NOTABLE INVESTORS
Wayra(3 Investments)
Shopliment, Dujour, Flixtio
1
Calcutta Angels(2 Investments)
Klip, Seen It
2
FundersClub(2 Investments)
Le Tote, Scentbird
3
Mumbai Angels(2 Investments)
Klip, Paletly
4
Plug and Play Tech Center(2 Investments)
StylePuzzle, Blynk Style
5
Slow Ventures(2 Investments)
Birchbox, Strut
6
Target(2 Investments)
Charmboard, FindMeAShoe
7
The Springfield Project Sweden(2
Investments)
Filmyr, Deeply Me
8
Wellington Management(2 Investments)
Houzz, Pinterest
9
Acceleration Group
Nuji
10
DEBT INVESTORS
Western Technology Investment(4
Investments)
Like, Lime Life, YouBeauty
1

Product Discovery > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/2)

Product Discovery > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (2/2)

Product Discovery > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
33
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive

Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
Second Hand Goods
Apr 2018
Coupons and Deals
Apr 2018
Beauty Tech
Mar 2018

April 2018Tracxn BlueBox – Product Discovery
Product Discovery > Market Details > BlueBox
35

Key Sub Sectors
36
Key Sub Sectors in Product Discovery
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Community Based
Online platforms allowing users to follow each other and create collections of products
Polyvore (2007, Mountain View, Acquired)
318 138 $1.8B
Content Platforms
Content generated by platforms enabling discovery of products
Ador (2009, Seattle, Acquired)
101 41 $1.1B
Platforms recommending products based on user's taste and preferences
Glossybox (2011, Berlin, Acquired)
Ipsy (2011, San Mateo, $107M)
245 105 $594M
Product Aggregators
Platforms which aggregate products from different e-commerce stores enabling discovery of
products
StoreRunner (1998, San Diego, Acquired)
Lyst (2010, London, $60.5M)
221 50 $128M
Search Based
Platforms allowing users to search products across e-commerce platforms
Like (2005, San Mateo, Acquired)
Shopwiki (2005, New York City, $6.3M)
84 27 $73.5M
Hyperlocal
Platforms allowing users to discover products from local offline stores
Kickscout (2012, Chelmsford, Acquired)
Pointy (2014, Dublin, $7.3M)
92 19 $16M
Product Discovery > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/6)
37
Product Discovery > Market Details > Detailed Sector Taxonomy

38

39

40

41

42

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(-)
Community Based > Fashion > Looks
Fashion based community platforms allowing people to create, share and comment on looks
(Companies covered 92 | Funded 41 | Total Funding $148M)
$17.1M
(-$18.9M)
12
(-7)
Wooplr
(2013, Bangalore, $13.8M)
43
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets by Funding in Product Discovery in last 2 years (April 2016 - March 2018)
Product Discovery > Market Details > Top Markets of Investment Activity

Rank Market # Investments Key Investments
1
Community Based > Horizontal > Review and Feedback
Products reviewed by users in the community enabling discovery of top reviewed products
(Companies created 48 | Funded 11 | Total Funding $16.4M )
1 8 TV (2015, San Francisco, $559k)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
44
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (April 2016 - March 2018)
Product Discovery > Market Details > Top Markets of Early Stage Investors

Incubators Start-Up Chile (#1), CNM Ventures (#1)
Seed Suprema Investment (#1), Walden International (#1)
Series A/B Nexus Venture Partners (#1), Catamaran Ventures (#1)
Series C+ Qualcomm (#1), Eight Roads Ventures (#1)
Polyvore Jul - 2015
Acq by Yahoo for $230M
$1.6M - Angel
Villoid (2015, Oslo)
Angel
$8M - Series B
Angel
Seed
Look At Me (2015, Delhi)
$918k - Seed
$630k - Seed
CoSign (2013, New York City, $781k)
$90k - Seed
Cranberry CHIC (2012, Santiago,
$490k)
$800k - Seed
Seed
Villoid (2015, Oslo)
$5M - Series B
Apr 2018
Global Fashion Platform, SSENSE, Acquires Social
Networking Shopping Network Powered by Community,
Polyvore, PR Newswire
Jan 2018
Scoop teams up with Alexa Chung’s VILLOID and Trouva for
AW18 edition, theindustry.fashion
Sep 2017
Villoid raises $1.62 million to fuel growth of shopping app,
FashInvest
Aug 2017
Roposo: Social site Roposo reboots as a 'TV by the people',
Technology News, ETtech, Indiatimes
Apr 2017
Fashion start-up Wooplr raises funding from Ankit Nagori,
Deal Street Asia
Feb 2017
Fashion platform Wooplr raises $8 million from Sistema Asia
Fund, KnowStartup
Dec 2016
Anand Chandrasekaran Backs Fashion Discovery Platform
Wooplr, Inc42
Dec 2016
Former Snapdeal product chief Anand Chandrasekaran
invests in Wooplr, Livemint
Sep 2016
Indonesia's women lifestyle portal Female Daily Network
acquires mobile developer JTECH, E27
Jun 2016
Forbes Under 30 Summit Asia: Highlights From 'Inspiration
And Drive' Panel, Forbes
Jun 2016
7 personal styling platforms to get your fashion statement on
point for the weekend, YourStory Media
May 2016
Why startups are making a beeline for the online-to-offline
space, VCCircle
May 2016 Meet the 17th class of 500 Startups companies, TechCrunch
News
0
2
4
6
8
10
12
14
$0k
$5M
$10M
$15M
$20M
$25M
$30M
2014 2015 2016 2017 2018
YoY Funding Rounds
1
4
15
41
92
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Community Based > Fashion > Looks: Market Factsheet
Market: Looks
45
Exits
Most Active Investors
Recent Investments
YoY Funding and Rounds
Fashion based community
platforms allowing people to
create, share and comment on
looks
Yebhi.com
(2009, Gurgaon, $40.2M)
Roposo
(2013, Gurgaon, $26.4M)
Polyvore
(2007, Mountain View, $22.1M)
Wooplr
(2013, Bangalore, $13.8M)
Flayr
(2013, Caen, $6.1M)
Top Companies
#1 Top Markets of Investment Activity
Product Discovery > Market Details > Market: Looks
Companies Created 92 | Funded 41 | Total Funding $148M

Community Based > Fashion > Looks: Top Companies
Market: Looks
Analyst’s Pick
Minicorn. Stage: Series B
Ankit Nagori, Sistema, Amereus and 20 Other
Investors
Flayr (2013, Caen, $6.1M)
Social fashion discovery platform
Minicorn. Stage: Series A
Merifin Capital
Analyst’s Pick
Clozette (2010, Singapore, $6.1M)
Web and Mobile based Social fashion portal
Phillip Private Equity, Walden International
Piccing (2011, Palo Alto, $5.4M)
Social image sharing platform to buy multiple items
from within the images
VASILY (2008, Shibuya, $4.6M)
Fashion discovery through community curated
products and outfits
KDDI, Globis Capital Partners, ITOCHU Technology
Ventures, GMO Venture Partners
Shopcade (2010, London, $4M)
Mobile social recommendation & commerce
platform
Minicorn. Stage: Seed
C4 Ventures
Analyst’s Pick
StyleShare (2011, Seoul, $3.3M)
Community-based discovery platform for fashion
LB Investment, Suprema Investment, Atinum
Investment, IMM Investment
OnVentures, Capital Invent, Escala.VC, Investo
Glamhive (2013, Seattle, $946k)
Social shopping and monetization platform
Seattle Angel Conference
Cranberry CHIC (2012, Santiago, $490k)
Social discovery platform for fashion
Start-Up Chile, Mountain Partners, Mountain Nazca
Adoro (2015, Mumbai)
Mobile app for social fashion shopping
Editor's Pick. Stage: Unfunded

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
47
Community Based > Fashion > Looks: Leaderboard
Market: Looks
Better than Market Average
Overall
Rating
Company
Name
Foun
ded
Year
Location Stage Funding Team
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Polyvore 2007
Mountain
View
Acquired $22M - 5 - - 7 4k 787k 3M
108.3
k
1k 15% 4.8k 5% - -
4.9 Chicisimo 2010 Bilbao Seed $800K - 4 - - - 724k 22k 3M 31.4k 268k 58% 2.1k 8% 45 -
4.9 Roposo 2013 Gurgaon Series B $26M - 4 - - 8 190k 6.5k 7.5M 50.3k 85k 78% 8.7k 21% 141 2%
4.8 StyleShare 2011 Seoul Series A $3M - 4 - - 2 49k 26k 3M 35.4k -6k -10% 2.8k 8% 794 3%
4.7 Wooplr 2013 Bangalore Series B $14M 4 4 - - 8 19k 5k 3.1M 12.4k -94k -86% 7
-
186%
203 4%
4.6 Tizkka 2013 Mexico City Seed $2M - 4 - - - 4.1M 955 750k 6.8k 9M 659% 269 4% - -
4.6 stylefruits.de 2008 Munich Series C - - 5 - - - 10M 7.8k 3M 27.9k 49M
32994
%
- - -174 -2%
4.5 FashionFreax 2007 Berlin Acquired - - 4 - - - 10M 952 750k 4.6k 11M 683% 43 1% -11 -1%
4.4 Clozette 2010 Singapore Series B $6M - 4 - - 1 1.4M 1.4k 30k 59 787k 108% 2 4% -22 -2%
4.4 iQON 2010 Shibuya Unfunded - - 4 - - - 101k 9k 750k 5.4k 19k 23% 1 - - -
4.3 LooksGud 2015
Ahmedaba
d
Unfunded - - 4 - - - 93k 103 308k 593 12k 14% 692
-
2321
%
16 18%
4.2 Fashiolista 2010 Amsterdam Seed $500K - 4 - - - 1.5M 33k 300k 10.8k 783k 125% - - -547 -2%
4.2 Wear 2014 Chiba Unfunded - - 5 - - - 11k 52k 3M 13.4k 1k 2% - - - -
4.1 Flayr 2013 Caen Series A $6M - 4 - - - 4.4M - 75k 671 5M 275% - - - -

Incubators AngelPad (#1)
Seed Social Capital (#1), Expa (#1)
Series A/B Ebates (#1), Lightspeed Venture Partners (#1)
Series C+
None
Series A
$307k - Seed
Tactac (2017, Boulder, $307k)
$2.5M - Seed
$500k - Angel
$8M - Series A
Seed
Shopswell (2015, Del Mar, $3.2M)
$59k - Seed
$240k - Seed
Toplist (2013, New York City, $250k)
Seed
Haveyouseen (2013, Hertford)
Seed
Edenes (2012, Barcelona)
$572k - Seed
Moodyo (2011, Dos Hermanas, $572k)
Aug 2017
Influenster App Launches Short-Form Video Reviews
Feature, Marketwired
May 2016
Kit, a social network for products from startup studio Expa,
names its first CEO, TechCrunch
News
0
1
2
3
4
$0k
$2M
$4M
$6M
$8M
$10M
$12M
2014 2015 2016 2017 2018
YoY Funding Rounds
-
1
3
11
48
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Community Based > Horizontal > Review and Feedback: Market Factsheet
Market: Review and Feedback
48
Exits
Recent Investments
YoY Funding and Rounds
Products reviewed by users in the
community enabling discovery of
top reviewed products
Influenster
(2010, New York City, $8M)
Shopswell
(2015, Del Mar, $3.2M)
Kit
(2015, New York City, $2.5M)
Swaggable
(2012, San Mateo, $1M)
Top Companies
#1 Top Markets of Early Stage Investors
Product Discovery > Market Details > Market: Review and Feedback
Companies Created 48 | Funded 11 | Total Funding $16.4M

Community Based > Horizontal > Review and Feedback: Top Companies
Analyst’s Pick
Product discovery platform and reviews site
Ebates
Shopswell (2015, Del Mar, $3.2M)
Community recommendation platform
WI Harper Group, New Atlantic Ventures, Crosslink
Capital, Artiman Ventures
Community-based product discovery platform
Social Capital, Expa, Black Angel Tech Fund and 4
Other Investors
Lightspeed Venture Partners, AngelPad, The
Bayrock Management Group, Redcliffe Capital

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
50
Community Based > Horizontal > Review and Feedback: Leaderboard
Better than Market Average
Overall
Rating
Company
Name
Foun
ded
Year
Location Stage Funding Team
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Influenster 2010
New York
City
Series A $8M - 4 - - 3 15k 230k 750k 6.1k -1k - 748 18% 6.9k 3%
4.8 ShoppingPost 2016 Indore Unfunded - - 4 4 3 - 4.9M 213 300k 1.7k -124k -3% 839 91% - -
4.6 8 TV 2015
San
Francisco
Series A $559K - 5 - - - 4.2M 2 - 5 4M 175% - - - -
4.5 FriendKnows 2015 Hyderabad Unfunded - - 5 - - - 2.7M - 4k 111 258k 11% 1 1% - -
4.3 Superble 2013 Singapore Unfunded - - 5 - - - 1.4M 5 300 26 801k 103% 1 4% - -
4.1 Kit 2015
New York
City
Seed $3M - - - - 2 24k 2.7k - - -7k -21% - - 558 26%
3.9 ReviewGist 2007 Bangalore Unfunded - - 4 - - - 2.2M 21 3k 39 2M 130% - - -2 -10%
3.8 Wamo 2013 London Unfunded - - 3 - - - 10M 5.1k 30k 234 - - -1 -1% - -
3.6 Swaggable 2012 San Mateo Seed $1M - - - - - 1.8M 11k - - 820k 94% - - -279 -2%
3.4 Buyerji 2015 Chennai Unfunded - - 5 - - - 10M 8 30 4 3M 16% - - - -
3.2 MyIsh 2014 Delhi Unfunded - - 4 - - - 5.1M 329 3k 35 - - - - -13 -4%
3.0 Shopswell 2015 Del Mar Seed $3M - - - - - 884k 1.9k - - 344k 50% - - -91 -5%
2.9 Flerika 2014 Toronto Unfunded - - 3 - - - 4M 3.5k 75 1 524k 16% - - -158 -4%
2.7 Commendify 2015 Noida Unfunded - - 4 - - - 10M 26 30 2 6M 51% - - -1 -7%
2.5 Bout 2015
Salt Lake
City
Unfunded - - 5 - - - 8.7M - 30k 28 - - - - - -

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
51
Notable Acquisitions
Top Acquirers
Acqui-hires

Public companies
53
Performance indicators of public companies in Product Discovery
IPO Date Company
Current
MCap
IPO
Mcap
Revenue P/E
Exchange
Ticker
Nov 2017
Stitch Fix (2011, San Francisco)
Online retailer of personally stylized fashion products
$1.4B SFIX
Product Discovery > Exit Outlook > Public Companies

Notable Acquisitions (1/2)
54
Notable Acquisitions in Product Discovery
Product Discovery > Exit Outlook > Notable Acquisitions
2017
Acquirer: StackCommerce
Joyus (2011, San Francisco, $43.4M)
Fashion discovery through short videos
2015
Acquirer: Yahoo Deal: $230M
2014
Acquirer: Nordstrom Deal: $350M
Trunk Club (2009, Chicago, $12.4M)
Men's clothing service
Acquirer: LightInTheBox
Ador (2009, Seattle, $56.5M)
Shoppable digital magazine

Notable Acquisitions (2/2)
55
Notable Acquisitions in Product Discovery
Product Discovery > Exit Outlook > Notable Acquisitions
2012
Acquirer: Lust have it!
Glossybox (2011, Berlin, $72M)
Monthly beautybox for Women
2010
Acquirer: Google Deal: $100M
Visual Search engine for products
Acquirer: TotalBeauty
Lime Life (2004, Los Angeles, $33.6M)
Cross-platform resource for beauty advice and
reviews

Most Active Acquirers
56
Product Discovery > Exit Outlook > Most Active Acquirers

Date Target
Sep-12 Shopcliq Acq by Buscape
Sep-12 JolieBox Acq by Birchbox
Sep-12 Svpply Acq by EBay
Aug-12 Edelight Acq by Hubert Burda Media
Jul-12 Snapsort Acq by Rebellion Media
Feb-12 Send the Trend Acq by QVC
Jan-12 Mertado Acq by Groupon
Jan-11 Reviewed Acq by USA TODAY
Jul-10 Wize Acq by Nextag
Jul-10 FashionFreax Acq by Empora
Feb-10 Stylehive Acq by ThisNext
Jan-10 StyleFeeder Acq by TimeInc
Nov-09 Weardrobe Acq by Like
Aug-09 Shopit Acq by Atrinsic
Acqui-hires (1/2)
57
List of Acqui-hires in Product Discovery
Excludes all details for Chinese companies
Date Target
Jul-17 ShopChat Acq by Viber
Mar-17 Kleding Acq by Mitula
Feb-17 ShopStyle Acq by Ebates
Nov-16 Shopsity Acq by Paytm
Sep-16 Dekkoh Acq by Voonik
May-16 Stylight Acq by 7Commerce
May-16 Amaze Acq by Zalando SE
Feb-16 The Cloakroom Acq by Modomoto
Dec-15 Blynk Style Acq by Kik
Dec-15 The Hunt Acq by Pinterest
Nov-15 Wantering Acq by WhoWhatWear
Aug-15
Razorpedia Acq by The Grooming
Network
Jul-15 SheSaidBeauty Acq by Latest in Beauty
Mar-15 TotalBeauty Acq by Evolve Media
Date Target
Mar-15 Purchx Acq by Purch
Mar-15 Fashiate Acq by Snapdeal
Feb-15 Livingly Media Acq by Aufeminin
Feb-15
ShopLove Acq by Hubert Burda Media
UK
Dec-14 Catalog Spree Acq by Coupons.com
Nov-14 ModeWalk Acq by Moda Operandi
Aug-14 StyleCaster Acq by SheKnows
Jul-14 StyledOn Acq by Wantering
Apr-14 Doozton Acq by Snapdeal
Jan-14 Kickscout Acq by Mobee
Dec-13 HOVR.IT Acq by Slyce
Sep-13 Kingmaker Acq by Joyus
Sep-13 Fashionchick Acq by Sanoma
Jul-13 Stylist Pick Acq by Hallett Retail
Product Discovery > Exit Outlook > Acqui-hires

Acqui-hires (2/2)
58
List of Acqui-hires in Product Discovery
Excludes all details for Chinese companies
Date Target
Jun-08 Dooyoo Acq by LeGuide
Aug-07 Kaboodle Acq by Hearst
Dec-06 Shopping.net Acq by ValueClick
Apr-99 StoreRunner Acq by CBS Corporation
Product Discovery > Exit Outlook > Acqui-hires
View all 47 Acqui-hired companies on Tracxn Platform

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
59
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Product Discovery > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Product Discovery; Last 5 years (Apr 2013 - Mar 2018)
Index of Most Active VC & PE Investors
SEED STAGE
Lerer Hippeau Ventures (2 Investments)
GV (2 Investments)
DN Capital (2 Investments)
Base Ventures (2 Investments)
Crosslink Capital (2 Investments)
Ventureast (2 Investments)
WI Harper Group (2 Investments)
TMT Investments (2 Investments)
Almi (2 Investments)
Right Side Capital Management (2 Investments)
Andreessen Horowitz
Sequoia Capital
First Round Capital
New Enterprise Associates
Sherpa Capital
EARLY STAGE
Balderton Capital (2 Investments)
KPCB
Sherpa Capital
TPG
Aspect Ventures
Comcast Ventures
Glynn Capital
Red Swan Ventures
Benchmark Capital
Highland Capital Partners
Lerer Hippeau Ventures
InterWest Partners
Time Warner
Ceyuan Investment Consulting
Extol Capital
LATE STAGE
SV Angel
First Round Capital
DST Global
Northzone
14W
Marker
Steamboat Ventures
Highland Europe
Octopus Ventures
U-Start
Stripes Group

62
Portfolio in Product Discovery | Exits | Funds Link | Website | LinkedIn | Twitter
Product Discovery > Investors > Lerer Hippeau Ventures
Investments
[Soonicorn] Refinery29 (2004, New York City, $126M, Series E)
Digital media company focused on women's fashion and lifestyle
[Soonicorn] Birchbox (2010, New York City, $87.9M, Series B)
[Soonicorn] Keep (2010, New York City, $43M, Funded)
Online social bookmarking & e-commerce platform
[Minicorn] Le Tote (2012, San Francisco, $25.8M, Series B)
Women's clothing, jewelry and accessory on monthly subscription
[Editor's Pick] WhoWhatWear (2006, Los Angeles, $9.7M, Series
B)
Platform for premium, shoppable fashion and style content
Product Discovery Notable Portfolio
[Unicorn] Oscar (2012, New York City, $893M, Series B)
Internet-first health insurance provider
[Unicorn] BuzzFeed (2008, New York City, $497M, Series F)
US-based social news provider
[Unicorn] Warby Parker (2010, New York City, $300M, Series E)
Internet-first brand of eyewear
[Unicorn] Casper (2014, New York City, $240M, Series C)
Online direct-to-consumer mattress brand
[Soonicorn] Group Nine Media (2016, New York City, $625M,
Series D)
Digital-first media network
[Soonicorn] SeatGeek (2009, New York City, $159M, Series D)
Ticket search & comparison engine
[Soonicorn] Namely (2012, New York City, $158M, Series D)
Cloud-based HR management tool
Other Notable Portfolio
Top Exits Recent News on Fund & Portfolio
Geographical Spread Stage of Entry
Mar 2018
Birchbox reshuffles senior management after president's
departure, Fashion Network
Dec 2017
Refinery29 Lays Off 34 Employees Amid Digital Media
Headwinds, The Hollywood Reporter
Nov 2017
Refinery29 has hired a Facebook exec to help it compete
against Facebook, Recode
Jul 2017
Adidas Auctioning Off 50 Custom UltraBoost X
Collaboration, SGB Media
Mar 2017
Refinery29 Veteran Patrick Yee Joins Laird & Partners as
CEO, The Wall Street Journal
Jan 2017
Getty Images And Refinery29 Expand Content
Partnership With The Launch Of The No Apologies
Collection, PR Newswire
Aug 2016
Comcast's Watchable platform is upping its slate of
original series with help from mitú, Refinery29,
WatchCut, Mashable
Aug 2016
Refinery29 raises $45M more led by Turner at a $500M
valuation, TechCrunch
Jul 2016
Time Warner’s Turner is the third big media company to
invest in digital publisher Refinery29, Recode
None
2
3
1
2013 2014 2015 2016 2017 2018
Follow On New Investments
1
-
2
2
3
Undisclosed
Series C+
Series B
Series A
Seed8
-
-
-
-
US

GV
63
Product Discovery > Investors > GV
People
Investments
[Unicorn] Uber (2009, San Francisco, $22.5B, Series G)
Mobile app that connects passengers with vehicle drivers for hire
[Unicorn] Grail Bio (2016, Menlo Park, $1.3B, Series B)
Pan-cancer blood screening for circulating tumor DNA
[Unicorn] Cloudera (2008, Palo Alto, $1B, Public)
Commercialised versions of Hadoop distributions
[Unicorn] Slack (2009, San Francisco, $841M, Series G)
Real-time messaging, archiving and search for enterprise teams.
[Unicorn] Robinhood (2012, Palo Alto, $526M, Series D)
Zero commission trading app
[Unicorn] DocuSign (2003, San Francisco, $522M, Series F)
Digital Transaction Management Tool
[Unicorn] Stripe (2010, San Francisco, $511M, Series D)
Web & Mobile Payments for Developers
[Unicorn] 23andMe (2006, Mountain View, $491M, Series F)
Enables customers to study their ancestry, genealogy, and inherited
traits
[Unicorn] Carbon3D (2013, Redwood City, $422M, Series D)
CLIP technology based 3D Printer
[Unicorn] Clover Health (2014, San Francisco, $325M, Series D)
Healthcare insurance for senior citizens
[Unicorn] Nextdoor (2010, San Francisco, $285M, Series G)
Private social network for neighborhoods
Top Exits
Recent News on Fund & Portfolio
David Krane
CEO & Managing
Partner
Feb 2018
US subscription retailer Le Tote woos Chinese online
shoppers, DigitalCommerce360
Jan 2018
Le Tote Announces International Expansion With the
Debut of Le Tote China, Business Wire
Nov 2015
Le Tote Raises $15 Million Series B to Continue Building
Personalized, On-Demand Fashion Service, Business Wire
Oct 2015
Le Tote’s Clothing Rentals App Lets You Seek Out New
Outfits From Your iPhone’s Search Screen, TechCrunch
Feb 2015
LE TOTE Raises $8.8 Million Series a to Build World’s
Largest Shared Closet, Business Wire
Aug 2014
TMT Investments injects $250,000 in US fashion rental
platform Le Tote, East-West Digital News
Jul 2013
Backed By A16Z, Google Ventures And Others, Le Tote Is
A Personalized Fashion Stylist For Everyday Wear,
TechCrunch
None
2
1
2013 2014 2015 2016 2017 2018
-
-
-
1
2
Undisclosed
Series C+
Series B
Series A
Seed3
-
-
-
-
US

DN Capital
64
Product Discovery > Investors > DN Capital
People
Investments
[Minicorn] Luxodo (2011, Berlin, $2.4M, Series A)
Online aggregator of luxury clothing and accessories
[Unicorn] AUTO1.com (2012, Berlin, $1.1B, Series F)
An online B2B dealer of used cars
[Soonicorn] Remitly (2011, Seattle, $227M, Series D)
Cross-border money transfer using banking networks.
[Soonicorn] Sift Science (2011, San Francisco, $107M, Series D)
Machine learning optimized fraud detection
[Soonicorn] Windeln (2010, Munich, $72.7M, Public)
Online Baby Shop in Germany
[Soonicorn] Mister Spex (2007, Berlin, $69.6M, Series E)
Online eye-wear retailer
[Soonicorn] Avegant (2012, Belmont, $54.9M, Series B)
Develops hardware and software-based light field technology solutions
[Soonicorn] Book a Tiger (2014, Berlin, $35.9M, Series B)
Germany based online booking platform for home cleaning services
[Soonicorn] Performance Horizon (2010, South Shields,
$35M, Series C)
Online SaaS performance marketing technology
[Soonicorn] Purplebricks (2012, Birmingham, $13.3M, Public)
Online estate agency
[Minicorn] EVE (2016, San Francisco, $32.1M, Series B)
Private label brand of mattress
[Minicorn] RecargaPay (2010, Sao Paulo, $30.6M, Series B)
Brazil-based semi-closed mobile wallet
Top Exits
Nenad Marovac
Managing Partner &
CEO
Steven
Schlenker
Co-Founder &
Managing Partner
None
None
2
1
2013 2014 2015 2016 2017 2018
-
-
-
1
2
Undisclosed
Series C+
Series B
Series A
Seed2
1
-
-
-
Europe
US

Base Ventures
65
Product Discovery > Investors > Base Ventures

Crosslink Capital
66
Product Discovery > Investors > Crosslink Capital

Ventureast
67
Product Discovery > Investors > Ventureast

WI Harper Group
68
Product Discovery > Investors > WI Harper Group

TMT Investments
69
Product Discovery > Investors > TMT Investments

Almi
70
Product Discovery > Investors > Almi

Right Side Capital Management
71
Product Discovery > Investors > Right Side Capital Management

Andreessen Horowitz
72
Product Discovery > Investors > Andreessen Horowitz

Sequoia Capital
73
Product Discovery > Investors > Sequoia Capital

First Round Capital
74
Product Discovery > Investors > First Round Capital

New Enterprise Associates
75
Product Discovery > Investors > New Enterprise Associates

Sherpa Capital
76
Product Discovery > Investors > Sherpa Capital

Contents
77

Balderton Capital
78
Product Discovery > Investors > Balderton Capital

KPCB
79
Product Discovery > Investors > KPCB

Sherpa Capital
80
Product Discovery > Investors > Sherpa Capital

TPG
81
Product Discovery > Investors > TPG

Aspect Ventures
82
Product Discovery > Investors > Aspect Ventures

Comcast Ventures
83
Product Discovery > Investors > Comcast Ventures

Glynn Capital
84
Product Discovery > Investors > Glynn Capital

Red Swan Ventures
85
Product Discovery > Investors > Red Swan Ventures

Benchmark Capital
86
Product Discovery > Investors > Benchmark Capital

Highland Capital Partners
87
Product Discovery > Investors > Highland Capital Partners

88
Product Discovery > Investors > Lerer Hippeau Ventures

InterWest Partners
89
Product Discovery > Investors > InterWest Partners

Time Warner
90
Product Discovery > Investors > Time Warner

Ceyuan Investment Consulting
91
Product Discovery > Investors > Ceyuan Investment Consulting

Extol Capital
92
Product Discovery > Investors > Extol Capital

Contents
93

SV Angel
94
Product Discovery > Investors > SV Angel

First Round Capital
95
Product Discovery > Investors > First Round Capital

DST Global
96
Product Discovery > Investors > DST Global

Northzone
97
Product Discovery > Investors > Northzone

14W
98
Product Discovery > Investors > 14W

Marker
99
Product Discovery > Investors > Marker

Steamboat Ventures
100
Product Discovery > Investors > Steamboat Ventures

Highland Europe
101
Product Discovery > Investors > Highland Europe

Octopus Ventures
102
Product Discovery > Investors > Octopus Ventures

U-Start
103
Product Discovery > Investors > U-Start

Stripes Group
104
Product Discovery > Investors > Stripes Group

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
105
Details on VC & PE Investors
Details on Top Ecosystem Players
Incubators
Other Notable Investors
Debt Investors

Product Discovery > Investors > Index of Ecosystem Investors
Index of Top Ecosystem Investors in Product Discovery; Q1 2013 - Q1 2018
Index of Ecosystem Investors
INCUBATOR
500 Startups (12 Investments)
Y Combinator (5 Investments)
Techstars (3 Investments)
ABC Accelerator (2 Investments)
FasterCapital (2 Investments)
HDS Capital (2 Investments)
NDRC (2 Investments)
Start-Up Chile (2 Investments)
TechLaunch (2 Investments)
TLabs (2 Investments)
AlphaLab
AngelPad
Axel Springer Plug and Play Accelerator
Dreamit
Entrepreneurs Roundtable Accelerator
OTHER NOTABLE INVESTORS
Wayra (3 Investments)
Calcutta Angels (2 Investments)
FundersClub (2 Investments)
Mumbai Angels (2 Investments)
Plug and Play Tech Center (2 Investments)
Slow Ventures (2 Investments)
Target (2 Investments)
The Springfield Project Sweden (2
Investments)
Wellington Management (2 Investments)
Acceleration Group
Adways
A+E Networks
AIB Bank
Allure Media
Amazon
DEBT INVESTORS
Western Technology Investment (4
Investments)

500 Startups
107
Product Discovery > Investors > 500 Startups
People
Investments
[Soonicorn] Ipsy (2011, San Mateo, $107M, Series B)
Subscription for beauty products
[Minicorn] Scentbird (2013, New York City, $3.8M, Seed)
Perfume subscription platform
[Minicorn] Cladwell (2012, Cincinnati, $1.8M, Seed)
[Minicorn] Favful (2015, Kuala Lumpur, $600k, Seed)
Product discovery platform for beauty products
[Minicorn] Stylect (2013, London, $548k, Seed)
Tinder for shoes
[Minicorn] Shoppr (2014, Kuala Lumpur, $400k, Seed)
Personalized shopping app
[Unicorn] Grab (2012, Singapore, $3.4B, Series G)
Taxi Booking App
[Unicorn] Credit Karma (2007, San Francisco, $370M, Series D)
Aggregator of various consumer financial products.
[Unicorn] Intercom (2011, San Francisco, $241M, Series D)
Customer communication and Retention Platform
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Unicorn] Canva (2012, Surry Hills, $82.6M, Series B)
Online design platform
[Soonicorn] Udemy (2010, San Francisco, $173M, Series D)
Marketplace for online courses
Top Exits
Dave McClure
Founder, Partner
Feb 2018
Jan 2018
Nov 2017
Scentbird expands into bath and body market with own-
brand range, Cosmetics Business
Sep 2017
ipsy launches its beauty product e-commerce business
Shopper as hit hits 3M subscribers, TechCrunch
Sep 2017
ipsy Launches Shopper and Reaches Agreement to Sell
EM Cosmetics to Michelle Phan, Business Wire
Jul 2017
Scentbird plans expansion into home fragrances and
personal care products, TechCrunch
May 2016
Meet the 17th class of 500 Startups companies,
TechCrunch
May 2016
Inside the $5 Billion Company That Will Launch Your
Business, Inc.
Mar 2016
Launching a new service, fragrance subscription provider
Scentbird feathers its nest with $2.8 million, TechCrunch
None
1 1
3
4
2013 2014 2015 2016 2017 2018
3
-
-
1
9
Undisclosed
Series C+
Series B
Series A
Seed7
3
2
1
-
US
Europe
SEA
Latam

Y Combinator
108
Product Discovery > Investors > Y Combinator
People
Investments
[Minicorn] Thread (2012, London, $16.1M, Series A)
Personal stylist service for men
[Minicorn] Scentbird (2013, New York City, $3.8M, Seed)
Perfume subscription platform
[Minicorn] LookLive (2011, Amsterdam, $2.2M, Series A)
Shopping products appearing within TV shows
[Unicorn] Airbnb (2008, San Francisco, $3.4B, Series F)
Marketplace for vacation rental accommodations
[Unicorn] Instacart (2012, San Francisco, $1B, Series E)
Marketplace for same-day grocery delivery
[Unicorn] DoorDash (2013, Palo Alto, $722M, Series D)
On-demand food delivery marketplace
[Unicorn] Dropbox (2007, San Francisco, $607M, Public)
Cloud-based file sharing and synchronization software
[Unicorn] Zenefits (2013, San Francisco, $584M, Series C)
SaaS HR Platform for SMBs
[Unicorn] Stripe (2010, San Francisco, $511M, Series D)
Web & Mobile Payments for Developers
[Unicorn] Ginkgo Bioworks (2008, Boston, $429M, Series D)
Designs microbes to produce cultured ingredients
[Unicorn] MZ (Machine Zone) (2008, Palo Alto, $263M, Series B)
Mobile game developer
[Unicorn] Docker (2008, San Francisco, $243M, Series E)
LXC based OS-level virtualization technology and PaaS
Top Exits
Michael Seibel
CEO
Feb 2018
Jan 2018
Nov 2017
Thred receives positive early data from Sweep app launch
Share , Proactive Investors
Nov 2017
Scentbird expands into bath and body market with own-
brand range, Cosmetics Business
Jul 2017
Scentbird plans expansion into home fragrances and
personal care products, TechCrunch
Aug 2016
Looklive helps men shop by mimicking celebs’ styles,
TechCrunch
Jun 2016
Thread, the U.K. personal styling service for men, picks
out £4M funding led by Beringea, TechCrunch
May 2016
Scentbird raises $2.8 million so you can try luxury
perfumes before buying them, VentureBeat
Nov 2015
Le Tote Raises $15 Million Series B to Continue Building
Personalized, On-Demand Fashion Service, Business Wire
None
2
1 1
2
2013 2014 2015 2016 2017 2018
-
-
-
1
8
Undisclosed
Series C+
Series B
Series A
Seed7
2
-
-
-
US
Europe

Techstars
109
Product Discovery > Investors > Techstars
People
Investments
[Minicorn] Kisura (2012, Berlin, $2.1M, Seed)
Personal online shopping platform for women
[Unicorn] Uber (2009, San Francisco, $22.5B, Series G)
Mobile app that connects passengers with vehicle drivers for hire
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Soonicorn] Remitly (2011, Seattle, $227M, Series D)
Cross-border money transfer using banking networks.
[Soonicorn] ClassPass (2011, New York City, $154M, Series C)
Membership programs for fitness classes across multiple gyms
[Soonicorn] DataRobot (2012, Boston, $125M, Series C)
Automated machine learning platform for data science applications
[Soonicorn] DigitalOcean (2011, New York City, $124M, Series
B)
Cloud computing platform to build, deploy and scale cloud applications
[Soonicorn] Placester (2008, Cambridge, $101M, Series D)
Real Estate Marketing platform
[Soonicorn] Sphero (2010, Boulder, $95.5M, Series D)
Smartphone controlled robotic gaming toy for kids
[Soonicorn] PillPack (2013, Boston, $93.9M, Series D)
Periodic delivery of Medications - Subscription based
[Soonicorn] Leanplum (2012, San Francisco, $93.2M, Series D)
Mobile A/B testing, personalization & analytics platform
[Soonicorn] Degreed (2012, San Francisco, $85.6M, Series C)
e-Portfolio assessment
Top Exits
Brad Feld
Co-Founder
David Brown
Co-Founder and co-
CEO
David Cohen
Founder and co-CEO
May 2017
Savitude matches you with clothes that fit your body
shape, TechCrunch
Oct 2016
Ventureast Announces First Close Of $150 Mn Tech Fund
VPF2, Inc42
Jan 2014
Curated womenswear portal Kisura announces six,
HEUREKA
None
1
2013 2014 2015 2016 2017 2018
1
-
-
-
3
Undisclosed
Series C+
Series B
Series A
Seed2
1
1
-
-
US
Europe
India

HDS Capital
110
Product Discovery > Investors > HDS Capital

NDRC
111
Product Discovery > Investors > NDRC

Start-Up Chile
112
Product Discovery > Investors > Start-Up Chile

TLabs
113
Product Discovery > Investors > TLabs

AngelPad
114
Product Discovery > Investors > AngelPad

Axel Springer Plug and Play Accelerator
115
Product Discovery > Investors > Axel Springer Plug and Play Accelerator

Dreamit
116
Product Discovery > Investors > Dreamit

Entrepreneurs Roundtable Accelerator
117
Product Discovery > Investors > Entrepreneurs Roundtable Accelerator

Contents
118

Wayra
119
Product Discovery > Investors > Wayra

FundersClub
120
Product Discovery > Investors > FundersClub

Mumbai Angels
121
Product Discovery > Investors > Mumbai Angels

Plug and Play Tech Center
122
Product Discovery > Investors > Plug and Play Tech Center

Slow Ventures
123
Product Discovery > Investors > Slow Ventures

Target
124
Product Discovery > Investors > Target

Wellington Management
125
Product Discovery > Investors > Wellington Management

A+E Networks
126
Product Discovery > Investors > A+E Networks

AIB Bank
127
Product Discovery > Investors > AIB Bank

Allure Media
128
Product Discovery > Investors > Allure Media

Amazon
129
Product Discovery > Investors > Amazon

Contents
130

Western Technology Investment
131
Product Discovery > Investors > Western Technology Investment

Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
132
Recent News

Recent News (1/2)
134
Product Discovery > News > Recent News
Apr 2018
Pinterest rolls out its Propel program in the UK to help businesses
sell on the site, Tamebay
Apr 2018
Pinterest grows number of business advertisers and expands
Promoted Pins options, Mobyaffiliates
Apr 2018
Global Fashion Platform, SSENSE, Acquires Social Networking
Shopping Network Powered by Community, Polyvore, PR Newswire
Apr 2018
Hong Kong e-commerce site aims to be more than its Goxip name as
it expands into Thailand, South China Morning Post
Apr 2018
Pinterest aims for products from the store down your street as its
next big ad business, TechCrunch
Apr 2018 See observes series C+ round, Global Corporate Venturing
Apr 2018
Pinterest's VP of ads Jon Alferness exits after less than a year in the
role, The Drum
Apr 2018
Taiwanese app developer uses AI and AR technologies to build
beauty apps, E27
Apr 2018 Pinterest at present has more than 1,200 employees, Gulf Tomorrow
Mar 2018 Sophie Quy departs Net-a-Porter, fashionunited.uk
Mar 2018
WeChat’s eCommerce solutions provider raises fund from Sequoia,
MASTSEA
Mar 2018
WeChat Mini-Program-Based E-commerce Solution Provider SEE
Raises Sequoia Capital-led C-plus Round, kr-asia.com
Mar 2018 Pinterest is adding a new tab focused on your followers, TechCrunch
Mar 2018
YouCam Makeup & Eylure Bring Influencer Lash Styles to
Augmented Reality, Business Wire
Mar 2018
BigCommerce and Instagram Expand Shopping Capabilities to
International Customers, Business Wire
Mar 2018
Pinterest is slowly rolling out its automated shopping ads to more
marketers, getupdates.info
Mar 2018
Perfect Corp. Teams up on New Animated Movie SHERLOCK
GNOMES with an Exclusive Augmented Reality Beauty Experience
In YouCam Apps, Business Wire
Mar 2018 Stitch Fix adds new member to its board of directors, FashionUnited
Mar 2018
Stitch Fix Announces Second Quarter Fiscal 2018 Financial Results,
GlobeNewswire
Mar 2018
Stitch Fix to Add Chief Marketing Officer of Vail Resorts, Inc., Kirsten
Lynch, to Board of Directors, PR Newswire
Mar 2018 In-app makeup artists coming to YouCam, Fashion Network
Mar 2018
Sizer Technologies Signs a Strategic Agreement with the Bagir
Group, Manufacturer of Innovate Tailored Fashions, PR Newswire
Mar 2018
BuzzFeed’s Matthew Henick takes content role at Facebook,
TechCrunch
Mar 2018
Birchbox reshuffles senior management after president's departure,
Fashion Network
Mar 2018 Fitcode Raises $750K in Funding, FinSMEs
Feb 2018
US subscription retailer Le Tote woos Chinese online shoppers,
DigitalCommerce360

Recent News (2/2)
135
Product Discovery > News > Recent News
Feb 2018 Pinterest Hires First COO As It Eyes An Initial Public Offering, Forbes
Feb 2018 55haitao.com Acquires Ebates’ China Operation, Business Wire
Feb 2018 Houzz Calls for Entries for Scholarships Program, Kitchen Bath Design
Feb 2018 Mallzee raises new funding for retail product, Daily Business
Feb 2018
YouCam Makeup named Google Play “Editors’ Choice”, Fashion
Network
Feb 2018
Why Alia Bhatt chose to turn investor for online fashion styling
platform StyleCracker, YourStory Media
Feb 2018 Pinterest will finally let you rearrange your pins, TechCrunch
Feb 2018
How These 3 Tech Companies Revamped Their Products to Improve
the Customer Experience, Adweek
Feb 2018
Maybelline New York and Perfect Corp team up to launch virtual
New York Fashion Week experience, Global CosmeticNews
Feb 2018
Stitch Fix Announces Date for Second Quarter Fiscal 2018 Earnings
Release and Conference Call , GlobeNewswire
Feb 2018
Indique Hair and Myavana Team Up to Offer New Personalized Hair
Analysis Technology to Reengineer the Professional Haircare
Industry, PR Newswire
Feb 2018
Refine Pinterest Lens visual searches with text suggestions,
Engadget
Feb 2018 Pinterest sees 600 million visual searches every month, VentureBeat
Feb 2018
Houzz Acquires IvyMark to Help Designers Run their Businesses,
Business Wire
Feb 2018
Mode.ai launches ecommerce bot platform powered by computer
vision, VentureBeat
Jan 2018
Pinterest appoints Chuck Rosenberg to head its computer vision,
India Digital Review
Jan 2018
Le Tote Announces International Expansion With the Debut of Le
Tote China, Business Wire
Jan 2018 Pinterest hires a new head of computer vision, Tech News Universe
Jan 2018
Pinterest hires Google’s Chuck Rosenberg to lead visual search
team, VentureBeat
Jan 2018
HK fashion ecommerce platform Goxip secures $5m Series A
funding , Deal Street Asia
Jan 2018
Tencent Leads See App’s C-Round to Boost Ties Between We Media,
E-Commerce, Yicai Global
Jan 2018
Scoop teams up with Alexa Chung’s VILLOID and Trouva for AW18
edition, theindustry.fashion
Jan 2018
New Media Launches Co-Branded Content and Commerce Initiative
with Houzz, Business Wire
Jan 2018
YouCam Makeup is Changing the Face of Beauty: CEO Reveals
Groundbreaking Beauty AI & 3D AR Tech at CES, Business Wire
Jan 2018 L'Occitane ups stake in Limelight by Alcone, Fashion Network
Dec 2017
YouCam Makeup Teams Up with NBC Universal for a Pitch Perfect 3
AR Beauty Experience that Will Make Your Heart Sing, Business Wire
Dec 2017
Pinterest adds former CBS Corp. CFO Fred Reynolds to its board,
Tech News Universe

Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
136
Explore more on Tracxn Platform
Index of Top companies by Market
Funded Deadpooled Companies

Explore more on Tracxn Platform
138
Companies
Companies Covered
Unicorns
Public Companies
Acquired Companies
Funded Companies
Investment Trends
Recent Investments
Mega Investments
Investment Trend
Markets
BlueBox
Taxonomy
News
Key News
Recent News
Company Stage
Angel Funded
Seed Funded
Early Stage (Series A/B)
Late Stage (Series C+)
Acqui-hires
DeadPooled
Investors Acquirers
Unicorn Investors
Most Active VC &PE Investors
Portfolio of Top Investor
Most Active Acquirer
Product Discovery > Appendix > Explore Sector on Tracxn Platform

Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Product Discovery
Index of Top companies by Market (1/12)
139
Product Discovery > Appendix > Index of Top companies by Market
Community Based
Fashion
The Hunt (2012, San Francisco, $16.2M)
Crowdsourced Shopping App - Shop from Photos
Khosla Ventures, Ashton Kutcher, Tyra Banks and
10 Other Investors
Fashion
Ankit Nagori, Sistema, Amereus and 20 Other
Investors
Wanelo (2010, San Francisco, $12M)
Mobile/ Web social platform for discovery
shopping
Floodgate Fund, First Round Capital, Forerunner
Mobile app to organize, discover and share one's
belongings
Nest Group
Fashion
Flayr (2013, Caen, $6.1M)
Social fashion discovery platform
Merifin Capital
Clozette (2010, Singapore, $6.1M)
Web and Mobile based Social fashion portal
Phillip Private Equity, Walden International
Piccing (2011, Palo Alto, $5.4M)
Social image sharing platform to buy multiple items
from within the images
VASILY (2008, Shibuya, $4.6M)
Fashion discovery through community curated
products and outfits
KDDI, Globis Capital Partners, ITOCHU Technology

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