This document discusses how monitoring keyword positions in search engine results pages (SERPs) can help with optimization efforts. Regular SERP monitoring allows businesses to learn emerging techniques, spot bugs or blackhat tactics used by competitors, and track their own performance over time. The document recommends using SERPArchive.org to track keyword positions by setting a date range to see changes in ranking and position color-coded by whether the change was positive, neutral, or negative.

1. MONITOR GOOGLE KEYWORD POSITION How And Why To Keep Track Of Targeted SERPs

2. PART 1 How can regular SERPs monitoring help you?

3. learn new emerging techniques ; find bugs and Google hitches ; spot blackhat techniques and learn how long the effect will last; keep track of your competitors’ techniques ;

4. PART 2 How to Track SERPs?

5. SERPArchive.org

6. Here’s how each individual page history looks like:

7. Set period (start-end report date) and see the results: - position (black for neutral, green for positive and red for negative change) - change = number of points lost/gained in Google SERPs.