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TRA analyzes viewing and purchasing data from 22 million anonymized households to measure advertising effectiveness for customers in consumer packaged goods, pharmaceuticals, automotive, and other industries. The document proposes a project to develop an interactive visualization using HTML and JavaScript that synchronizes graphs of second-by-second viewing data with associated video content to provide context.
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Tra global final
- 1. 1 TRA Confidential Copyright 2012 TiVo Research and Analytics, Inc. 1 Second-by-second Video overlap Brian Canning October 1, 2013 SwitchPitch NY
- 2. 2 What TRA Does 22MM Households Matching what is seen with what is purchased among anonymized 4.4 million households Exposure: - TV - Online Purchases: - Grocery - Auto - Rx Claims - Customer Databases Single Household
- 3. 3 Massive Naturally Occurring Data
- 4. 4 Customers: Measure, Validate and Optimize their Advertising and Programming CPG BRANDS RX Brands CRM Brands Networks Agencies
- 6. 6 Project We generate interactive graphs We know how to get the associated video Video on this screen would provide context Synchronize display and controls between video and graph Data input for 30 minute segment consists of 1800 integers Some direction Would strongly prefer not to use Flash Other visualization suggestions welcome In house core technologies are .NET MySQL Kognitio DevExpress TRA delivers HTML/JavaScript based sample graphs and video assets Partner delivers HTML/JavaScript prototype
Editor's Notes
- In other data sources box:Delete “Codes”Insert “Experian Demographics”