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Maternal & Child Health:
       Healthy Families Initiative

Eprise Armstrong, Dessa Shuckerow & Audra Tafoya

                 July 21, 2011
Overview

The Healthy Family Initiative (HFI) is designed
  to lower the prevalence of maternal nutrition-
  related anaemia through social marketing
  and the early introduction of a maternal
  micronutrient supplement (MMS).
Overview

Background

Intervention

Implementation

Evaluation
Background
Maternal Anaemia

         Tamil Nadu Statewide
         - 53% maternal anaemia1
         ICTPH Catchment Area
         - 59.3% of pregnant women were anaemic                  2

         - 50.3% of non-pregnant women were
         anaemic3



Sources: NHFS-3, NHFS-2, ICTPH Epidemiological Baseline Survey
Burden of Disease

Anaemia costs an estimated 6% of
 India’s GDP4
$320 in   GDP/capita 5

153 million deaths world-wide6
16.152 million Daily Adjusted Life Years
  (DALYs) worldwide   7
Main Determinants

Health System
-   Diagnostics
-   Education
Population
-   Lack of access to Vitamin B/Iron rich foods
Household
-   Worm infestations
-   Diet
Intervention
Intervention Strategies

Preparation
Education & Training
Procurement & Distribution
Diagnostics
Strategy 1: Preparation

Formative Research
-   Knowledge, Attitudes, and Practices (KAPS)
-   Acceptability of UN Multiple Micronutrient
    International Preparation (UNIMAP)
-   Development of education & marketing
    materials
Strategy 2: Education & Training

Educate SVGs/CHWs
-   Anaemia
-   Early Pregnancy Detection
-   UNIMAP/MMS
-   Incentives Program
-   Diagnostics
Educate women & families in their homes
Strategy 3: Procurement &
              Distribution
RMHC (by nurses/staff)
-   Diagnostics
-   Photo calendar making equipment
-   UNIMAP/MMS
-   Container/Scoop
Household (by SVGs/CHWs)
-   Pregnancy tests
-   Educational materials
-   Photo calendar
Strategy 4: Diagnostics

Early detection of pregnancy with in-home
  pregnancy tests
Peripheral Blood Smears to identify specific
  micronutrient deficiency
Antenatal diagnostics in 1st trimester
Woman is educated and given a copy of her
 diagnostics to take to PHC
Prospective Cohort Evaluation




Phase I: includes intervention strategies occurring prior to
a woman giving birth
Phase II: includes follow up for the purposes of continued
education, training, and evaluation.
Primary Impact Objective

Lower prevalence of maternal nutrition
  related anaemia by end of 2nd trimester
  of pregnancy
-   Measure: HGL and Peripheral Blood Smear
    Test
Secondary Client Outcomes and
          Indicators
    Outcomes                 Indicators
 Infant birthweight      Weight at birth (self-
                                report)
Maternal weight gain   Weight at monthly check-
                                  ups
 Infant malnutrition     Height, weight, arm-
                           circumference
  Preterm delivery      Earlier than-expected
                               delivery
  Infant anaemia             HGL Levels
Process Objectives

Improved KAPs regarding early
  pregnancy detection and MMS
More complete antenatal diagnostics
More complete picture of anaemia
 prevalence and causes
Acknowledgements
ICTPH Staff
Vani Priya, Sangeetha Lakshmanan,
Subhalakshmi Ganguly, Deepak Rajanna,
Sabyasachi Das, Selva Swetha, and Dr. Zeena
Johar
SVGs and RMHC Staff
Residents of Karambayam
Contact Information
          Eprise Armstrong, MSW
          earmstrong@wustl.edu

       Dessa Shuckerow, MPH/MSW
           shucked@wustl.edu

            Audra Tafoya, MPH
          audratafoya@wustl.edu

   Washington University in Saint Louis
George Warren Brown School of Social Work
One Brookings Drive - Saint Louis, MO 63130
References

1. National Family Health Survey 2005-2006 (NHFS-3: Tamil Nadu State Report). (2008). Mumbai:
     International Institute for Population Sciences (IIPS) and Macro International.

2. ICTPH Epidemiological and Needs Assessment Census Survey in three villages of Rural Tamil Nadu.
      (2010-2011).

3. Ibid.

4. Horton, S. (2003). The Economics of Iron Deficiency. Food Policy, 28(1), 51-75. doi: 10.1016/s0306-
     9192(02)00070-2

5. Ibid.

6. The World Health Organization. (2004). WHO Annex A: Death and DALYs 2004. Annex Tables. Accessed
     on 6/15/2011:
     http://www.who.int/healthinfo/global_burden_disease/GBD_report_2004update_AnnexA.pdf

7. Ibid.
Thank you

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TPS MCH Final

  • 1. Maternal & Child Health: Healthy Families Initiative Eprise Armstrong, Dessa Shuckerow & Audra Tafoya July 21, 2011
  • 2. Overview The Healthy Family Initiative (HFI) is designed to lower the prevalence of maternal nutrition- related anaemia through social marketing and the early introduction of a maternal micronutrient supplement (MMS).
  • 5. Maternal Anaemia Tamil Nadu Statewide - 53% maternal anaemia1 ICTPH Catchment Area - 59.3% of pregnant women were anaemic 2 - 50.3% of non-pregnant women were anaemic3 Sources: NHFS-3, NHFS-2, ICTPH Epidemiological Baseline Survey
  • 6. Burden of Disease Anaemia costs an estimated 6% of India’s GDP4 $320 in GDP/capita 5 153 million deaths world-wide6 16.152 million Daily Adjusted Life Years (DALYs) worldwide 7
  • 7. Main Determinants Health System - Diagnostics - Education Population - Lack of access to Vitamin B/Iron rich foods Household - Worm infestations - Diet
  • 9.
  • 10. Intervention Strategies Preparation Education & Training Procurement & Distribution Diagnostics
  • 11. Strategy 1: Preparation Formative Research - Knowledge, Attitudes, and Practices (KAPS) - Acceptability of UN Multiple Micronutrient International Preparation (UNIMAP) - Development of education & marketing materials
  • 12. Strategy 2: Education & Training Educate SVGs/CHWs - Anaemia - Early Pregnancy Detection - UNIMAP/MMS - Incentives Program - Diagnostics Educate women & families in their homes
  • 13. Strategy 3: Procurement & Distribution RMHC (by nurses/staff) - Diagnostics - Photo calendar making equipment - UNIMAP/MMS - Container/Scoop Household (by SVGs/CHWs) - Pregnancy tests - Educational materials - Photo calendar
  • 14. Strategy 4: Diagnostics Early detection of pregnancy with in-home pregnancy tests Peripheral Blood Smears to identify specific micronutrient deficiency Antenatal diagnostics in 1st trimester Woman is educated and given a copy of her diagnostics to take to PHC
  • 15. Prospective Cohort Evaluation Phase I: includes intervention strategies occurring prior to a woman giving birth Phase II: includes follow up for the purposes of continued education, training, and evaluation.
  • 16. Primary Impact Objective Lower prevalence of maternal nutrition related anaemia by end of 2nd trimester of pregnancy - Measure: HGL and Peripheral Blood Smear Test
  • 17. Secondary Client Outcomes and Indicators Outcomes Indicators Infant birthweight Weight at birth (self- report) Maternal weight gain Weight at monthly check- ups Infant malnutrition Height, weight, arm- circumference Preterm delivery Earlier than-expected delivery Infant anaemia HGL Levels
  • 18. Process Objectives Improved KAPs regarding early pregnancy detection and MMS More complete antenatal diagnostics More complete picture of anaemia prevalence and causes
  • 19. Acknowledgements ICTPH Staff Vani Priya, Sangeetha Lakshmanan, Subhalakshmi Ganguly, Deepak Rajanna, Sabyasachi Das, Selva Swetha, and Dr. Zeena Johar SVGs and RMHC Staff Residents of Karambayam
  • 20. Contact Information Eprise Armstrong, MSW earmstrong@wustl.edu Dessa Shuckerow, MPH/MSW shucked@wustl.edu Audra Tafoya, MPH audratafoya@wustl.edu Washington University in Saint Louis George Warren Brown School of Social Work One Brookings Drive - Saint Louis, MO 63130
  • 21. References 1. National Family Health Survey 2005-2006 (NHFS-3: Tamil Nadu State Report). (2008). Mumbai: International Institute for Population Sciences (IIPS) and Macro International. 2. ICTPH Epidemiological and Needs Assessment Census Survey in three villages of Rural Tamil Nadu. (2010-2011). 3. Ibid. 4. Horton, S. (2003). The Economics of Iron Deficiency. Food Policy, 28(1), 51-75. doi: 10.1016/s0306- 9192(02)00070-2 5. Ibid. 6. The World Health Organization. (2004). WHO Annex A: Death and DALYs 2004. Annex Tables. Accessed on 6/15/2011: http://www.who.int/healthinfo/global_burden_disease/GBD_report_2004update_AnnexA.pdf 7. Ibid.