This document summarizes evidence from multiple evaluations of Social and Behavior Change Communication (SBCC) programs in several countries. It finds that large impacts on infant and young child feeding practices are possible through interpersonal counseling delivered at scale via different platforms, including government health services and non-governmental organizations. Effectiveness depends on implementation context, exposure to interventions, and household factors like socioeconomic status. While India has supportive policies, coverage of counseling and nutrition services for pregnant and lactating women and children under-2 remains low. More research is needed to identify effective strategies for India despite many programmatic efforts.