This document provides an overview of how Twitter is evolving and being used effectively in business. It discusses how Twitter is taking off internationally and how it can be used as a customer service tool, to promote products and ideas, and for brand building. It also lists some industry experts and companies to follow on Twitter and examples of how some companies are innovating their digital strategies.

1. Tipping Point Update August 2009

2. Agenda Not more Twitter… Snippets Snapshots

3. Why MORE Twitter? Evolution: Personal networks Celebs Business tool

4. It’s finally taking off outside the US

5. It’s the latest SEO strategy Links AND Twitter pages:

6. How is it actually useful? Staying current – quickly ( replacing RSS ) Customer service channel (eg ComCastCares ) Promote new products / developments (RT) Ask for feedback; find case studies Communicate special offers ( location ) Develop communities (eg Qantas ) Proactive & visible response to complaints Brand building comps (eg pitch ) Recruitment – eg ComScore: Yammer

8. Using Twitter quickly & effectively Your twitter/ FB feeds = Industry news Your saved searches = Client news

9. See what your clients are up to!

10. Title Alert clients to problems… A way in to advise on MBF on a Twitter strategy? I can’t find an MBF Twitter account.

11. .. But I found their audience…

12. .. And their competitors

13. Seesmic http://seesmic.com/ Set up client/topic searches Some people to consider following: Mikewalsh comScore DMKT BankTechNews Theracv – and any other clients twittering arrington googlemaps (interesting but maybe too much irrelevant chatter!) Notsethgodin / NotGodinREPOSTs Kcaruthers Jolieodell

14. Snippets Google wave wave.google.com FaceBook staff doubling; US Reader’s Digest opting for bankruptcy US Q2: Radio ads down 24% ; B2B print ads down 30% ; digital up 10% Half Au online spend goes overseas Yahoo US finance news/info traffic 17 times Google’s Google - live traffic info for maps / mobile Words move me move me launched – niche twittering Unilever drops agency, crowdsources TV ad Paper thin video player in Entertainment Weekly mag ad Ads integrated into content perform better than large ads

15. Snapshots Sears new site – not just a community; a tool / PM / filing system

16. Creating controversy McDonalds new sites

19. Next time…. Ideas? Feedback?