This document outlines a marketing plan for the movie Toy Story 3. The objectives are to raise interest in the film among 17-22 year olds and increase college student ticket sales by 10% by July 2nd. The strategies include launching a website called "Where's Woody", running an online contest, appointing student ambassadors, and holding on-campus giveaway events and a sneak screening. The tactics will be implemented between January and May according to a calendar, and success will be evaluated through surveys, interviews, and web analytics.