This public service announcement concept aims to raise awareness of gun violence against children and decrease related deaths each year. The goal is to educate the public through an ad campaign highlighting how gun violence has taken the lives of children, showing what their futures could have been. Tactics include print ads of children looking at reflections of their potential careers, a social media campaign in Monroe, Connecticut encouraging people to post photos of turning in guns with the hashtag #SaveChildrenNotGuns, a website displaying ads and tracking progress, and donating funds from collected guns to gun violence prevention organizations and youth programs.

1. Tyra Virgil
Ashley Liggins
Sydnie Baker
BriaynaKnighten
TzviahBenshalom
JAC 320
PSA Concept:
Children are victims of gun violence
Goal:
Heighten awareness to the overwhelming number of children killed each year due
to gun violence, and to stop senseless gun use. We also want to bring down the
number of deaths each year by educating the public through our various strategies.
Strategy:
Create an ad campaign that heightens awareness about gun violence, while reaching
into the hearts of society where everyone can relate to this tragic issue, especially
parents.
Target Audience: Parents and gun owners
Tactics:
1. PSA flyer: 3-5 print advertisements; each advertisement will be of a child looking
into a mirror viewing what they could have been in life if it wasn’t for gun violence.
Example: A young boy looking into a mirror at a reflection of himself as a
fireman or doctor, with the tagline “I will never be…because gun violence took
my life”
2. Social Media Element:
Twitter &Instagram – Using social media websites we would like to start a
weeklong event in a select city where individuals would turn in their guns. The first
town on our tour will be Monroe, Connecticut, where the deadly Sandy Hook school
shooting took place.
Each person would snap a picture of themselves turning in the gun and post it on
either Twitter or Instagram with the hashtag #SaveChildrenNotGuns. This hash tag
allows us to collect all pictures associated with our efforts. From there, we would
create a collage of all of the hash tagged photos with the caption “Save Children. Not
Guns.” and display our collage in Sandy Hook Elementary.
We would invite the school and the community to be apart of the unveiling. We
would like to have the police department there as well to educate students, parents
and teachers on gun safety and how to react in a shooting.

2. 3. Website:
Our website would include key information about our efforts and will allow our
followers to keep track of our progress. Our website will run all five of our ads and
will also have links to our social media pages. Through our social media pages
people would be able to interact and get more involved with our campaign.
4. Donation:
We will donate $100 for every 100 guns that are turned in, withhalf of the proceeds
to the Brady Center to Prevent Gun Violence (The Brady Campaign to Prevent Gun
Violence works to pass, enforce, and protect sensible laws and public policy that
address gun violence at the federal and state level), and half to the before and after
school programs to help keep children off of the streets.As our campaign garners
more attention, we would like to eventually visit all 50 states to educate individuals
of the importance of gun safety and gun control.