Town Meeting June 2011

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town meeting June 17, 2011

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Town Meeting June 2011

  1. 1. town meetingjune 17th, 2011
  2. 2. the portfolio
  3. 3. 23 on sale the portfolio
  4. 4. 1 on a boat the portfolio
  5. 5. the portfolio7 being engineered
  6. 6. 14 being quoted the portfolio
  7. 7. 15 in tooling the portfolio
  8. 8. 49 in the portfolio pre-sale
  9. 9. 21 inthe portfolio design
  10. 10. 16 in pre-launch the portfolio
  11. 11. well, it’s been a while
  12. 12. news
  13. 13. WE WILL PAY OVER$1,000,000IN ROYALTIES THIS YEAR *estimated
  14. 14. (video!)
  15. 15. Released
Tonight:$129,315
  16. 16. now lets get to work.
  17. 17. (people)
  18. 18. nikki’s new role
  19. 19. 46, US Based10, HK Based
  20. 20. Viresh ChopraJustin SeidenfeldAnthony Del PlatoBrandon SheffieldKerri RuggieroAndrew GarciaWarren YanEkta ModyJohn JacobsenMichael ShinCharles KwalwasserChristopher BradyJulia AndressAaron SaxonSally RumbleRobert GuizioLisa Kennedy
  21. 21. Marketing- Head of E Commerce- Account Manager Tech- Marketing Financial Analyst - Head of Tech- Head of Sales - Front end developer- Head of Product Management - Ruby on Rails Developer- Product Manager  - Product Manager- PR Officier- Head of Community- Community Ambassador Creative - Senior Graphic DesignerFinance/Operations - Wed Designer / UI Interface Designer - Photo & Video (fulltime) - Ops Intern - Photoshop Freelance- Logistics Manager (based in HK)  - Renderer Freelance - Copywriter FreelanceDesign/ Engineering- Senior Design Researcher (Fall) - Senior Designer (Fall) 
  22. 22. community
  23. 23. Total Users70000525003500017500 0 May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11
  24. 24. who we’re servicing customer questions influencer ideas inventor problems praise 2% 34% 43% 44% 47% 10% 20% 18% 20% 58% 3% happy friendly indifferent frustrated
  25. 25. email response time 0-2 hrs 2-8 hrs 8-24 hrs >24 hrs800600400200 0 oct 10 nov 10 dec 10 jan 11 feb 11 mar 11 apr 11 may 11
  26. 26. technology
  27. 27. INPROGRESS
  28. 28. social sales revamp
  29. 29. mobile application(s)
  30. 30. new design phaseexperience
  31. 31. improved overallexperience
  32. 32. giant overhauls....task force
  33. 33. TASKFORCES
  34. 34. evaluation taskforce
  35. 35. Michelle Brewster Stacy Princethank you! Matt Fleming Steven Kramer Judi Sigler
  36. 36. ME E TIN G STA F F VI A BILIT Y M A RK E T D ESIG N A C C E P TE D P O O L M A RK E T R ESE A R C HC O MPLE TE D / TR A C TI O N I D E A SU BMIT TE D
  37. 37. FALL 2011
  38. 38. pre-sale taskforce
  39. 39. William Fine Michael Cavadathank you! Fred Ende Cody Stowers
  40. 40. ONE WEEK TO CLAIM • INVENTOR LOSES INFLUENCE • INVENTOR PAYS 10% ROYALTY IP OWNERSHIPNINE MONTHS • INFLUENCERS SHARE 30% OF ROYALTY • PRODUCT GETS EBAY’d “AS IS” • INFLUENCERS SHARE 30% IP AUCTION OF PROCEEDS
  41. 41. JULY 2011
  42. 42. currently includes: Ouch Pouch Snow ShredderPressto! Weigh To GoSudoKID Frosty FacesMelon Master Crafty CapsWatt Time HydraDuoLugeCubes CradleQ Brix Fit KitKickster Stem GardenQubicles Bucket BuddyYogurt By You Steeper KeeperGlow n GoCable Caps KeiroJUS Waffler Tilt Twice
  43. 43. it’s lawyer time, boys & girls.legal stuff
  44. 44. upcomingT&C changes
  45. 45. design
  46. 46. BIGCHANGE:
  47. 47. TUESDAY THURSDAY
  48. 48. WHAT ABOUTWEDNESDAY?
  49. 49. Live Brainstorm!
  50. 50. WE’RE NOTGARDENERS,WE JUSTLIKE HOS.
  51. 51. HAND-OFFS QDS NON-PRODUCT THE CREATIVE WORLD
  52. 52. BANDITS.JAMMERS.EPICS.
  53. 53. THE 3 TYPES OF QUIRKY PRODUCTSBANDITSTime:2 weeks from idea selection to “Hand O ”Characteristics:Mindset:
  54. 54. THE 3 TYPES OF QUIRKY PRODUCTSJAMMERTime:Roughly 4 weeks from idea selection to “Hand O ”Characteristics: -Mindset:and to work together through a few iterations prior
  55. 55. THE 3 TYPES OF QUIRKY PRODUCTSEPICSTime: Roughly 3 months from idea selection to“Hand O ”Characteristics:Mindset:
  56. 56. LINEEXTENSIONS.
  57. 57. METAL CORDIES
  58. 58. METAL BROOM GROOMER
  59. 59. PLASTIC SPACE BAR
  60. 60. Marketing!
  61. 61. new marketing groups• account management• analysis• direct marketing• product management
  62. 62. Sales 3000000 2250000 1500000 750000 0Sat Oct 31 23:59:59 -0400 2009 Wed Mar 31 23:59:59 -0400 2010 Tue Aug 31 23:59:59 -0400 2010 Mon Jan 31 23:59:59 -0500 2011 Thu Jun 30 23:59:59 -0400 2011
  63. 63. CO-BRANDEDITEMS
  64. 64. sundance
  65. 65. staff round!
  66. 66. GREEN-LIT
  67. 67. VERSEUR
  68. 68. EMBER
  69. 69. FENDER
  70. 70. GRIP GRATER
  71. 71. Q&A

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