The document discusses operational excellence in the creative industry, emphasizing the importance of optimizing processes, resources, and workforce for enhanced performance and sustainability. It highlights the role of strategic human resource management (SHRM) in fostering talent management, leadership development, and employee engagement to achieve a competitive advantage. Additionally, it addresses challenges such as technological advancements, evolving consumer preferences, and increased market competition that necessitate strategic adaptation within creative organizations.

1. Towards Creative Industry
Operational Excellence
Dr.Ir. Dwi Heriyanto B, MT

2. Towards Creative
Industry Operational
Excellence
After learning about Entrepreneurial Leadership
and Managing Talents for Creative Business Agility,
today we will deep dive into Towards Creative
Industry Operational Excellence, exploring
strategies for enhancing efficiency, sustainability,
and competitive advantage in the creative sector.

3. What is
operational
excellence? Operational excellence in the context of creative industries
refers to the optimization of processes, resources, and
workforce to achieve superior performance,
sustainability, and innovation.
Operational excellence allows organizations to remain
competitive by enhancing agility, creativity, and
adaptability in response to technological advancements and
shifting consumer preferences

4. Excellence Strategy for Sustainable Competitive Advantage
through Strategic Human Resource Management (SHRM)
• Strategic Human Resource Management (SHRM) is defined asthe
proactive alignment of human resource practices with an
organization'sgoals and objectivesto enhance performance, foster
innovation, and achieve a sustainable competitive advantage.
• SHRM involves talent management, leadership development,
organizational culture, and employee engagement as core
elements.
SHRM
Aspect Strategic Human Resource Management (SHRM) Traditional HR Management
Focus Aligns HR practices with long-term business goals and strategy Focuses on day-to-day administrative tasks
Time Horizon Long-term,proactive, and future-oriented Short-term,reactive, and focused on immediate needs
Role of HR A strategic partner in driving organizational success Primarily administrative, focusing on employee services
Talent Management Attracts, develops, and retains talent to support strategic objectives Manages routine hiring, training,and employee benefits
Integration with Business Integrated with overall business strategy, influencing key decisions Operates independently of broader business strategy
Adaptability Focuses on flexibility and innovation to adapt to market changes Adheres to predefined policies and procedures
Employee Development Emphasizes leadership development and long-term skill enhancement Focuses on compliance-based training
Decision Making Data-driven and strategic, involving senior leadership Operational and transactional, with limited strategic involvement
Performance Evaluation Measures HR contribution to business performance and outcomes Focuses on employee satisfaction and procedural compliance
• Talent Management - By strategically attracting, retaining, and
developing highly skilled individuals, SHRM ensures that the
organization stays innovative
• Organizational Culture - SHRM fosters a culture that values
diversity, collaboration, and creativity.
• Employee Engagement - SHRM increases employee engagement,
which directly impacts performance and sustainability.
• Leadership Development - SHRM helps develop leaders who can
manage both creativity and strategic vision.
SHRM vs Traditional HR Management

5. Challenges in Achieving Operational Excellence in Creative
Industries
Creative industries face a unique set of challenges that require strategic adaptation to maintain
competitiveness and sustainability.
Technological Advancements
Rapid Technological Changes
The continuous evolution of digital technology,
artificial intelligence, and automation is reshaping
how creative content is produced, distributed, and
consumed.
Organizations must stay updated on emerging
technologies to remain relevant, but this also
requires ongoing investments in tools, training,
and adaptation of creative processes.
Evolving Consumer Preferences
Demand for Personalized Experiences
Consumers now seek authentic, personalized
content that resonates with their individual values
and aspirations
Blurring of Producer-Consumer Lines
Social media and digital platforms have
empowered users to become content creators,
changing the dynamics of audience engagement.
Fierce Competition
Lower Barriers to Entry
Digital tools and platforms have made it easier for
new players to enter the market, increasing
competition within and across industries.
Established businesses must differentiate
themselves through innovation, branding, and
agility to retain market share in an increasingly
crowded marketplace.
Need for Strategic Adaptation
Adapting to Market Dynamics
Creative industries must be agile and responsive
to both technological changes and shifting
consumer behaviors to stay competitive.
Organizations need to foster a culture of
innovation, experimentation, and collaboration to
thrive amid rapid changes.

7. Thank You