The document outlines the role of Perum Produksi Film Negara (PFN) in enhancing the local movie industry in Indonesia, focusing on financing, marketing, and distribution challenges. PFN's initiatives, such as the Indonesia Film Financing (IFF) program and the Indonesia Film Facilitation (IFFA) website, aim to simplify funding access and streamline location booking for filmmakers. By nurturing local talent and promoting cultural representation, PFN aspires to position Indonesia as a leading market in the regional film industry.

1. PFN Role in
Encouraging Local
Movie Industry as a
Leading Market in
Indonesia
Dwi Heriyanto B
Direktur Utama PFN
Surakarta - 2023
The 6th
International Conference on Vocational Education
Applied Science and Technology

2. Perum Produksi Film Negara
AKHLAK - Amanah, Kompeten, Harmonis, Loyal, Adaptif, Kolaboratif
2
S3: Doctor in Strategic Management Business
Padjadjaran University
S2: Master of Telecomunication Management
University of Indonesia
S1: Bachelor of Industrial Engineering
University of Indonesia
(Nov 2021 – Now) Direktur Utama Produksi Film Negara (PFN)
(July 2020 – NOV 2021) VP Human Capital Strategic Management Telkom
(Nov 2019 – June 2020) Director of Higher Education Yayasan Pendidikan Telkom (YPT)
(July 2021) Board of Commissioners PT Admedika
(2020 – June 2021) Board of Commissioners PT BOSNET
(August 2019 – April 2020 ) Commissioners PT PINS
(Jan 2019 – Oct 2019) Vice President Human Capital Strategic Management
(2018 – 2019) Vice President Human Capital Development
(2016 – 2018) Vice President Human Capital Strategic Management
(2014 – 2015) Senior General Manager Telkom Corporate University
(2012 – 2014) Deputy SGM Telkom Corporate University
(2018 – Now) Advisory Board AMOEBA Project
(2017 – 2019 ) Board of Commissioners PT Infomedia Nusantara
(2013 – 2019 ) The Board of Trustee Telkom Foundation (YPT)
(2013 – 2017) Board of Commissioners Telkomedika
2
Dwi Heriyanto B.
Direktur Utama PFN
EDUCATION
TITTLE & ACTIVITIES
• HRM American Certification Institute
• EPC Erickson Professional Coach
• Global Mindset, Thunderbird University
CERTIFICATION

3. Perum Produksi Film Negara
AKHLAK - Amanah, Kompeten, Harmonis, Loyal, Adaptif, Kolaboratif
Produksi Film Negara
The Journey of PFN
1934
Java Pacific Film
1936
Algemeene
Nederlands Indiesche
Filmsyndicaat
1943
Nippon Elga Sha
1945
Berita Film
Indonesia
1975
Pusat Produksi
Film Negara
1988
Perum Produksi
Film Negara
PFN’s Purpose, Vision, and Missions
Creating film ecosystem and high quality and competitive content
and providing added value to stakeholders
Purpose
To be the most preferred film and content financing company in the
region
Vision
• Manage film and content financing for government, institutions,
SOes, and private sector
• Developed talent of film and content that drives creative and
innovative capabilities in film and content
• Orchestrate the film and content ecosystem to advance the
Indonesia film industry
Missions
PFN’s Positioning
Production House Aggregator:
PFN takes the initiative to aggregate production houses and other content
creators in Indonesia to foster synergy and continuously provide added value
to the domestic film industry
Content Curator:
PFN will curate and select film candidates and creative content to be
financed by conducting a thorough evaluation to assess their suitability.
Subsequently, PFN will optimize the distribution of curated films and content
through various channels such as OTT platforms, cinemas, and festivals
Distribution Channel Syndication:
PFN distributes films and content to off-takers, including theatrical screens,
Over-The-Top (OTT) platforms, and Free-to-Air (FTA) television
3

4. Perum Produksi Film Negara
AKHLAK - Amanah, Kompeten, Harmonis, Loyal, Adaptif, Kolaboratif
Strategic Objectives
4
Strategic
pillars
&
initiatives
Strategic objectives/vision:
To be the most preferred film financing company in the Region
Pillar 2:
Optimize BUMN/SOE Synergy Especially within TMT
Cluster
Key initiatives:
1. Assure implementation of TMT cluster strategic initiatives
2. Optimize cooperaTion with Himbara, SOE and SOE's
subsidiaries in financing
3. Encourage SOE participation in Advancing film and
content industries
Pillar 3:
Enhancing Private Sector and Community Ecosystem in Movie
Industry
Key initiatives:
1. Grow production house aggregator in film ecosystem
2. CreAte film content curation system in Indonesia
3. RealIze film content distribution channel syndication
4. Leverage asset iN supporting film ecosystem
Pillar 1:
Serving Government Needs in Public Communication and
Strengthening National Character Building
Key initiatives:
1. Serve Government in public communication through
audio visual
2. cReate education, enlightenment and entertainment
film / content which aligned with government
messages
3. Enhance capability in film and content creator in
Indonesia
Enabler 1: Collaborating with the government, SOE
and the private sector through new business
models.
Key
initiatives
1. Accommodating government projects and public service obligations programs
2. Program synergy with SOE/BUMN
3. Cooperating with the private sector consisting of production houses, content creators and film and
content distribution channels
:
Enabler 3: People and Culture
1. Ways of working under digital age
2. Talent management to enhance film financing
3. Implementation of Core values AKHLAK
Key
initiatives
:
Enabler 2: Organizational transformation
acceleration
1. Increasing the effectiveness of company management
2. Creating a performance management system
3. Implementation of new organization transformation
Key
initiatives
:
4

5. Perum Produksi Film Negara
AKHLAK - Amanah, Kompeten, Harmonis, Loyal, Adaptif, Kolaboratif
5
Produksi Film Negara
PFN’s Ecosystem
Connect
Collaborate
Create
Commerce
4Cs Ecosystem Implementation

6. Perum Produksi Film Negara
AKHLAK - Amanah, Kompeten, Harmonis, Loyal, Adaptif, Kolaboratif
Strategic Management Concept & Levels
6
Source Prof. Dr. Sucherly SE. , MS, Unpad
Strategy development are compiled based on stages and levels

7. Perum Produksi Film Negara
AKHLAK - Amanah, Kompeten, Harmonis, Loyal, Adaptif, Kolaboratif
Strategy Development Process
7
ANALYSIS DECISION ACTION PERFORMANCE
Strategic
Situation
Analysis (SSA)
Strategy
Formulation
(SF)
Strategy
Implementation
(SI)
Strategy
Evaluation and
Control (SEC)
External
Environment
Analysis
7 C, PEST (TO)
EFAS:
(Opportunities & Threats)
IFAS:
(Strength & Weakness)
Internal
Environment
Analysis
BFA (WS)
Input
External
Data
7C:
• Customer
• Channel
• Company
• Complementor
• Competitor
• Center
• Change (PEST)
PEST:
• Political-Legal
• Economical
• Socio-culture
• Tecnology
BFA:
• Marketing
• Financial
• Operational
• Human Resource
• Innovation
Input
Internal Data
Feed Back
• Vision,
Mission,
Strategic
Objective
• Strategies
• Policies
• Programs
• Budgets
• Guidances
Potential Blind Spot
Identification
Key
Performance
Indicator (KPI)
Management
Review
Source Prof. Dr. Sucherly SE. , MS, Unpad EFAS: External Factors Analysis Summary IFAS: Internal Factors Analysis Summary
Strategy development process staging from SSA to SEC

8. Perum Produksi Film Negara
AKHLAK - Amanah, Kompeten, Harmonis, Loyal, Adaptif, Kolaboratif
8
Outlook on The Movie Industry: Challenges and Opportunities
Global
Migration to digital consumption is a significant driver of change in the
Entertainment and Media (E&M) industry.
CAGR Global E&M Revenues : 5.0%
The streaming video-on-demand (SVOD) industry is poised for
significant growth.
CAGR Streaming video-on-demand (SVOD) revenues : 10.6%
Global Leading Film and Content Enterprises:
Global consumer preferences is shifting, with a significant increase in
demand for digital platforms like OTT Video and Virtual Reality. The
cinema industry remains resilient despite challenges.
Regional
82,56
386,7 356,5
Indonesia India South Korea
Revenue in the Cinema Tickets
Segment (US$ Million) 5,64%
3,62%
2,33%
Indonesia India South Korea
Cinema Tickets Revenue CAGR
4,41 3,75
40,77
Indonesia India South Korea
Average Revenue per user
(ARPU) of Cinema Tickets
(US$)
Source: Statista, PwC's GLobal Entertainment & Media Outlook 2021-2026

9. Perum Produksi Film Negara
AKHLAK - Amanah, Kompeten, Harmonis, Loyal, Adaptif, Kolaboratif
9
Major Challenges in the Indonesia Movie Industry
Limited funding access and high production costs create
financing challenges for Indonesian filmmakers
Marketing Indonesian films faces hurdles in capturing
audience attention and competing with domestic and
international releases.
Distribution challenges arise from limited screen availability
and competition for prime exhibition slots.
Shooting location permit
Approval duration
Shooting location fees
Financing, Marketing, Distribution Permit and Fees
• Limited access to funding restricts financial resources for
movie production.
• High production costs pose a significant financial burden on
filmmakers.
• Capturing audience attention amidst a crowded market is a major
marketing challenge.
• Competing with domestic and international releases requires
effective marketing strategies.
• Limited screen availability restricts the exhibition and reach of
Indonesian films.
• Competition for prime exhibition slots further hampers the
visibility of local films.
• Identifying the focal point/contact person responsible for submitting
filming location permits.
• Lack of clarity leading to delays and uncertainties in the permit
acquisition process.
• Absence of standardized timeframe for registering shooting location
permits in Indonesia.
• Variability in approval duration adding unpredictability to movie
production planning and execution.
• No standard fee structure for permitting and leasing movie production
locations.
• Ambiguity and negotiations between filmmakers and property owners,
impacting budgeting and financial uncertainties.

10. Perum Produksi Film Negara
AKHLAK - Amanah, Kompeten, Harmonis, Loyal, Adaptif, Kolaboratif
PFN’s Approach : Nurturing The Movie Industry
PFN has initiated the IFF program to support Indonesian-made movies
10
Objectives
Offers more flexible and easier funding
access for film producers in Indonesia
Improves and increases the quality and
quantity of film production in Indonesia
Provides potential profits for investors
interested in the industry
Increases transparency in investment fund
management
Framework
IFF Line Up
P
Verfication of management
and budget feasibility of the
production house
Evaluation of script
feasibility
Evaluation of the
film’s business
scheme
Pitching Forum
Fund Manager
(Fund Advisor, Man. Investment,Legal)
BoC Investor
Scheme

11. Perum Produksi Film Negara
AKHLAK - Amanah, Kompeten, Harmonis, Loyal, Adaptif, Kolaboratif
PFN’s Approach : Nurturing The Movie Industry
Through Indonesia Film Facilitation (IFFa) website, PFN simplifies the process of booking movie
production locations.
Indonesia Film
Facilitation (IFFa)
• Simplifies location rental for film
production in Indonesia.
• Initiated by Produksi Film Negara
(PFN) and managed in collaboration
with Telkom (Nuon)
• IFFa connects filmmakers with
location owners, offering features
such as user registration, location
suggestions, availability status, and a
film industry database.
More than 50 locations
have been listed from
10 BUMNs
11

12. Perum Produksi Film Negara
AKHLAK - Amanah, Kompeten, Harmonis, Loyal, Adaptif, Kolaboratif
PFN’s Approach : Nurturing The Local Movie Industry
PFN collaborates with movie offtakers such as cinemas, over-the-top (OTT) streaming providers,
and free-to-air television companies.
Widening
Widening Distribution Channels:
•Through partnerships with cinemas, PFN
ensures that Indonesian movies have a
strong presence in theaters across the
country.
•Collaboration with OTT streaming providers
expands the reach of Indonesian films to
online audiences, both domestically and
globally.
•Cooperation with free-to-air television
companies allows Indonesian movies to be
broadcasted to a wider audience,
increasing their visibility.
Coordinating
Coordinating with Entry-Level Cinemas:
•PFN actively coordinates with entry-level
cinemas, also known as "bioskop rakyat," to
distribute movies that may not have access
to conventional distribution channels.
•This collaboration provides opportunities
for independent filmmakers and small-
scale productions to showcase their work
to a local audience.
•By supporting entry-level cinemas, PFN
helps to diversify the movie offerings and
promotes a wider range of Indonesian
films.
12

13. Perum Produksi Film Negara
AKHLAK - Amanah, Kompeten, Harmonis, Loyal, Adaptif, Kolaboratif
Conclusion
Encouraging the Local Movie Industry in Indonesia: Challenges, Initiatives, and PFN's Role
13
The
Changing
Landscape
of the
Movie
Industry
The movie industry is experiencing significant changes driven by
the migration to digital consumption.
The streaming video-on-demand (SVOD) industry shows tremendous
growth potential.
Digital platforms like OTT Video and Virtual Reality are in high
demand.
Despite challenges, the cinema industry remains resilient.
Major
Issues
Faced by
Indonesia
Movie
Industry
Financing, marketing, and distribution pose significant challenges.
Limited funding access and high production costs hinder
filmmakers.
Marketing faces hurdles in capturing audience attention and
competing with international releases.
Distribution is limited by screen availability and competition for
prime exhibition slots.
Permits for shooting locations face issues of duration, fees, and
excise taxes.
PFN's
Approach:
Nurturing
the Local
Movie
Industry
The Indonesia Film Financing (IFF) program supports Indonesian
filmmakers by channeling investor funds to production houses.
IFF aims to foster innovation, nurture talent, and produce high-
quality films reflecting Indonesian culture.
The Indonesia Film Facilitation (IFFa) website simplifies the
process of booking movie production locations, enhancing
efficiency and collaboration
Promising
Steps
Towards a
Leading
Market
PFN's initiatives, IFF and IFFa, contribute to the growth and
development of the Indonesian film industry.
These programs address financial and logistical challenges while
nurturing local talent and promoting cultural representation.
With continued support and collaboration, the Indonesian film
industry has the potential to become a leading market in the
region and beyond.

14. Terima Kasih