an ethnographer's perspective of society

1. TOWARD SOCIETY 3.0:
NEW FUTURES FOR
HUMAN
CAPITAL DEVELOPMENT
Virtual Ethnographer’s Perspective

2. WWW.LSGH.EDU.PH
The “dot-zero-ization”
of everything has
become the mullet of
the 21st century.

3. TRANSFORMATION BEGINS
•Pixelated images inherited from the
MIDIS of the past

4. Society 1.0

5. AGRICULTURAL SOCIETY
Agricultural (18th century)
• Family based enterprises
• Kids learned at home
• Kids worked at home
• Kids were engaged cross‐generationally
• Adults could learn from kids
• Kids contributed at all economic levels

6. INDUSTRIAL (19TH AND 20TH
CENTURIES)
• Industrial economy
• Job/wage/salary based enterprises
• Kids learned increasingly at schools
• Kids worked at low level, sometimes
dangerous jobs

7. INDUSTRIAL (19TH AND 20TH
CENTURIES)
• Kids were engaged cross‐generationally as
hirelings, or de facto (and de jure)
•slaves
• Kids learned from adults within division of age
and labor formats
• Kids still contribute at all economic levels

8. Society 2.0

9. INFORMATION AGE
• Interpreted data
• Hierarchical
• Siloed jobs and roles
• Chaos and ambiguity are
eschewed

10. ESCHEWED
•to avoid habitually
especially on moral or
practical grounds

11. SILO

12. KNOWLEDGE AGE
• Interpreted information
• Personally‐constructed meanings
• Socially‐constructed meanings
• Chaos and ambiguity are managed

13. A CUT/COPY AND
PASTE CULTURE• Hip‐hop
• YouTube
• Blogs
• Wikis

14. EXAMPLE OF CULTURAL PRODUCTS
• This presenta?on
• Frank Sinatra’s “Duets”
• Wikipedia
•Mash up of Favarotti and John Denver
•Barbarra Streissand & Celine Dion Duet

15. Citizen Journalism

16. CITIZENS CAPITALISTS
IN DEMOCRATIZED
MARKETS
• Global markets for ideas
• Global markets for talent
• Global markets for
products
• Global markets for capital

17. WHAT DRIVES
Society
2.0?

18. GLOBALIZATION
Dichotomies
• Homogeniza?on vs. heterogeniza?on
• Periphery vs. core
Local vs.
Global

20. CONCERNS
• Piracy
• Loss of literacy, identity
•Multi-layered identity
• Loss of cultural heritage
…and, change, change,
change, and change
Issues

22. • Contextually applied knowledge
• Horizontalized diffusion of knowledge
• Heterarchical relationships
• Chaos and ambiguity are embraced and
attended to

23. SOURCES OF
INNOVATION IN SOCIETY
3.0:
Openness…..

26. SOURCE OF
INFORMATION
Crowd sourcing

27. TRANSITIONS
Nomads  KnowMads

28. NOMADS

29. KNOWMADS

30. ISSUES

33. Premature Ventricular Contraction

34. Caveat:
Technology is key, but…
1. Technology is not the answer.
2. Technology must be purposive.