1. Name of the game:
“Hanoi - 36 streets”
Do you like Game
Starting time: October 2009
Shows? Organizers:
- VNAT
- Hanoi Tourism Board
- National project of 1000 years of
Hanoi ceremony
- Vietnam promotion and
advertisement association
- Hanoi investment and
telecommunication company
Learning Objectives
Tourism After this lecture, you will be able
to:
Organizations •Understand the scale of world tourism
in terms of the vast numbers of
organizations with diverse
Khong Yen Giang, MBA. memberships.
•Recognize the variety of types and
functions of tourism organizations.
•Familiarize with some types of tourism
organizations in Vietnam.
•Learn how national, regional, and trade
organizations are structured and
operated.
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2. Tourism
Organizations
What do these abbreviations stand
for?
- UNWTO, WTTC, PATA, ASIANTA,
ATF
- VNAT, MCST (11/8/2007)
State & Provincial
Travel Industry
Associations
Local & City
Government
Tourism
Departments
Classification of
organizations
Tourism Organizations By Geography:
Tourism organizations can be Nations
viewed in the following ways: Regions / States / Provinces / urban
1. Geographically centers
2. By ownership By Ownership
3. By function Government
4. By industry Quasi government
5. By aim Private
By Aim
Profit / non-profit
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3. Classification of
organizations
Main categories
By Function
Regulators / developers International organizations
Suppliers Developmental organizations
Marketers
Regional International organizations
Consultants / educators / publishers
Researchers / professional National organizations
associations
Provincial organizations
By Industry
Transportation
Others
Lodging / accommodation
Travel agents / tour wholesalers
Attractions / recreation
International tourism International Tourism
organizations Organizations
World Tourism Organization (UNWTO) World Tourism Organization (UNWTO)
1925: founded in The Hague, known 1976: an executing agency of
as Int’l Union of official Tourist UNDP
publicity Organization 1977: formal cooperation
After WWII: renamed as Int’l Union agreement was signed with UN
for Official Tourism Organizations itself
(IUOTO), moved to Geneva 2003: became a specialized
5/1975: renamed as WTO, moved to agency of the UN and reaffirmed
Madrid its leading role in international
tourism
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4. International Tourism
International Tourism
Organizations
Organizations
World Travel and Tourism Council
World Tourism Organization (UNWTO)
•Most widely recognize organization Global coalition of the top 100 chief
in tourism
executive officers from all sectors of
•Serves as a global forum
the industry
•Transfers tourism know-how
•Produces statistics and market Established in 1990, based in
research
London
•Develops tourism human resources
•Works to facilitate travel Led by a 19-member executive
•Promotes sustainability committee (under meetings and
•Creates special projects reports)
International Tourism
Organizations Developmental
World Travel and Tourism Council Organizations
Some goals of WTTC are:
1. Work with governments to make Examples:
tourism a strategic economic
development and employment •World Bank
priority. •United Nations
2.Move toward open and competitive Development Program
markets.
•Asian Development Bank
3. Business balances economics with
people, culture and environment
4.Pursue sustainable development.
5.Eliminate barriers to growth
in the industry.
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5. Regional International
Organizations National Organizations
Organization for Economic Travel Industry Association of
Cooperation and Development America (TIA)
(OECD) Leading private tourism
Mostly European membership, but the organization in U.S.
United States, Canada, Japan and Represents the whole U.S. travel
Australia are also members. industry
Promotes and facilitates increased
Pacific Asia Travel Association travel to and within the U.S.
(PATA)
Represents nations in Asia and the Canadian Tourism Commission
Pacific
(CTC)
European Travel Commission (ETC) Marketing organization - Public-
Function as a National Tourism Office of private partnership
Europe Plans, directs, manages, and
implements programs to promote
Promotion of 37 countries of Europe tourism in Canada.
Union as a destination
National Organizations Provincial
Vietnam National Administration of Organizations
Tourism (VNAT)
Established in 1960
Department of Tourism; Trade &
State administration on tourism policy,
planning and development Tourism; Tourism & Trade.
All 64 provinces have Tourism
Vietnam Tourism Association Promotion Offices.
(VITA)
15 tourism association chapters
A voluntary non-government
organization at city and provincial levels
900 tourism enterprises of member ship
(30%)
Attract tourists to Vietnam through
promotional public relations, campaigns
and trade shows
Representative by Vietnamese
nationalities only
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6. Other Tourism
Organizations Testing
Convention and Visitor Bureaus
Why does a hotel or a tourism
(CVBs)
Umbrella organizations
company want to be a member of
Represent a city or urban area the National Tourism organization?
Help to appeal and give services of all
types of travelers
Most city CVBs belong to this
organization.
International Association of
Convention and Visitor Bureaus
(IACVB)
Promote professional practices in the
solicitation and servicing of meetings,
conventions and tourism
Provide with educational resources and
networking opportunities to its
members.
End of Presentation Assignment
What are the benefits of Vietnam
tourism when joining in worldwide
organizations like UNWTO, PATA
or ASEANTA? Give examples to
illustrate your ideas?
Thank you
for joining us!
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